The Edward Show

Pogo Sticking: The Hidden SEO Killer (and How to Fix It)

04 Nov 2025

Contributed by Lukas

E853: We break down one of the most important factors in SEO - pogo sticking. You'll learn what it is, why it matters, how Google measures it, and the...

He Shut Down His AI SEO Startup After This Brutal Realization

03 Nov 2025

Contributed by Lukas

E852: He built an AI SEO startup, and then shut it down after realizing the brutal truth about what actually builds visibility in LLMs. We break down ...

The Real Reason I'm Obsessed with SEO

02 Nov 2025

Contributed by Lukas

E851: Ever wonder why some people never shut up about SEO? I break down the real reason I'm obsessed with search engine optimization - not just for th...

Insane Local SEO Tactics That Work (Get a Second Google Account)

01 Nov 2025

Contributed by Lukas

E850: Wild local SEO tactics that work - including one that involves using a second Google account. This episode covers real-world strategies that loc...

What to Do If You Love SEO But Don't Know Where to Start

31 Oct 2025

Contributed by Lukas

E849: You're into SEO - you love search engine optimization - but you don't have a website, a product, or even a clear direction yet. You just want to...

The Profit Lie Every Marketing Agency Believes

30 Oct 2025

Contributed by Lukas

E848: Most marketing agencies claim to be "profit-driven." Nathan Perdriau says that's a lie. Nathan - co-founder of Blue Sense Digital - joins us to ...

He Made $500K/Month from SEO - Then Google Destroyed His Sites (Jacky Chou)

29 Oct 2025

Contributed by Lukas

E847: Jacky Chou built an SEO empire that made $500K per month - until Google wiped out 15 of his sites overnight. Now he's back and crushing harder t...

The SEO Playbook That Actually Works: PageRank, Topical Authority & Real Results

28 Oct 2025

Contributed by Lukas

E846: David Quaid shares the SEO playbook that delivers consistent results. With more than 26 years of experience leading digital growth, David has he...

How to Hit $100K/Month in Under 90 Days with Local SEO

27 Oct 2025

Contributed by Lukas

E845: They said SEO takes 12 months to work. But the truth is, a local business can hit $100k/month in under 90 days.  Here's exactly how to do it: 1...

Simple Website Changes That 4X Your Conversions

26 Oct 2025

Contributed by Lukas

E843: You can drive all the traffic in the world… but if your website doesn't convert, it doesn't matter. I break down real stories from marketers w...

The Big AI Visibility Lie No One's Talking About

25 Oct 2025

Contributed by Lukas

E842: Everyone's talking about "AI visibility," but almost no one is asking the right questions. Is it actually real - or just another marketing buzzw...

Will ChatGPT's New Browser Kill SEO: What Atlas Means for Marketers

24 Oct 2025

Contributed by Lukas

842: OpenAI just released its new browser, ChatGPT Atlas, and many people are asking if this could mark the end of SEO as we know it. I break down wha...

Everything You Know About Marketing Analytics Is WRONG

23 Oct 2025

Contributed by Lukas

841: Everything you know about marketing analytics… is wrong. Today's guest, Jeff Greenfield, built one of the world's first multi-touch attribution...

The Harsh Truth About Link Building (Most SEOs Don't Want You To Know)

22 Oct 2025

Contributed by Lukas

E840: Most SEOs are building links the wrong way - and they don't even know it. Alejandro Meyerhans, a link building expert, joins the podcast to shar...

The Hidden Keyword Gaps Google Is Begging You to Fill

21 Oct 2025

Contributed by Lukas

E839: 95% of SEOs and 99.9999% of digital marketers completely miss this concept - keyword gaps inside the SERP itself. I break down exactly what a ke...

Unconfirmed Google Algorithm Update? What SEOs Are Seeing Right Now (October 2025)

20 Oct 2025

Contributed by Lukas

E838: Is another Google core algorithm update coming? Between October 15th and 18th, multiple SEO tracking tools recorded high levels of ranking volat...

What You Should Never Automate in SEO (And Why Everyone Gets This Wrong)

19 Oct 2025

Contributed by Lukas

E837: What should never be automated in SEO - and why do so many marketers get this wrong? I break down a viral Reddit thread that sparked dozens of h...

How Originality.ai Dominates SEO: Ranking for 13,000 High-Value Keywords with 78K Backlinks

18 Oct 2025

Contributed by Lukas

E836: How did Originality.ai become one of the biggest SEO success stories in the AI space? I sit down with the company's CMO, Madeleine Lambert, who ...

AI SEO Is Being Gamed: $6 Press Releases, Reddit Tricks & Google's Broken AI Mode

17 Oct 2025

Contributed by Lukas

E835: AI SEO is officially being gamed - and Google's AI mode can't keep up. Two of the best SEO minds on 𝕏, Gagan Ghotra and Harpreet Singh, join ...

AI SEO Is a Scam? 10 Reasons GEO Isn't a Thing

16 Oct 2025

Contributed by Lukas

E834: Is "AI SEO" (a.k.a. GEO - Generative Engine Optimization) actually a thing… or just another hype bubble? I break down a viral LinkedIn post ou...

Reputation Experts: The Hidden SEO Trick That Made $190 Million In Months!

15 Oct 2025

Contributed by Lukas

E833: Online reviews are one of the most important ranking and conversion factors in digital marketing - yet most businesses ignore them. Reputation m...

From 1,000 to 200,000 Clicks: The INSANE SEO Comeback of HouseFresh.com

14 Oct 2025

Contributed by Lukas

E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google's Helpful Content Update ...

Creating "Best X" Articles the Right Way: How to Rank and Influence LLMs

13 Oct 2025

Contributed by Lukas

E831: How to create "best X" articles the right way - not just to rank in Google, but to influence large language models (LLMs) like ChatGPT. This is ...

Pieter Levels' Genius Programmatic SEO Strategy Explained

12 Oct 2025

Contributed by Lukas

E830: We break down Pieter Levels' programmatic SEO strategy - the approach behind his projects like RemoteOK, NomadList, PhotoAI, and InteriorAI. Mos...

The Dark Side of SEO: How Marketers Get Competitors Banned (and How to Protect Yourself)

11 Oct 2025

Contributed by Lukas

E829: The supreme art of the marketing war is to subdue your competition without fighting. I share the dark combative side of SEO - the shady tactics ...

How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign)

10 Oct 2025

Contributed by Lukas

E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and deliveri...

Ranking Social Media Platforms by How Well They Rank on Google (Parasite SEO Explained)

09 Oct 2025

Contributed by Lukas

E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You'll learn which plat...

How to Do AI-Generated SEO Blog Content (the Right Way)

08 Oct 2025

Contributed by Lukas

E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog ...

Why Big Blogs Are Collapsing (And How to Fix Them) - Lars Lofgren

07 Oct 2025

Contributed by Lukas

E825: Big blogs that once dominated SEO are now collapsing - and it's not just because of AI. The SEO legend, Lars Lofgren joins the show. Lars was on...

Google's AI Is Rewriting Meta Descriptions (And Killing Top-of-Funnel SEO)

06 Oct 2025

Contributed by Lukas

E824: Google looks to be dropping a big change: AI-generated meta descriptions made to perfectly satisfy search intent. That means fewer clicks for sh...

SEO Is an Enigma? Breaking Down Backlink Myths & Real Strategies

05 Oct 2025

Contributed by Lukas

E823: Backlinks, domain authority, page speed… SEO can feel like an enigma.  I break down one of the most popular posts from the SEO subreddit and ...

Is Reddit Dead for SEO & ChatGPT? The Truth About AI Citations

04 Oct 2025

Contributed by Lukas

E822: Reddit's influence on SEO and ChatGPT results has taken a surprising hit - but is it really over? I break down the sudden drop in Reddit citatio...

Slop as a Service: The Guaranteed SEO Collapse?

03 Oct 2025

Contributed by Lukas

E821: AI-generated SEO "slop" content has fueled explosive growth for startups - but Google's latest spam update shows just how fast it can collapse. ...

Why HubSpot Lost 20M Clicks (and How They Plan to Recover)

02 Oct 2025

Contributed by Lukas

E820: HubSpot's organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018. At Inbound 2025, they shared how they p...

ChatGPT Checkouts Are Here (SEO Goldmine or AI Fail?)

01 Oct 2025

Contributed by Lukas

E819: ChatGPT now has Instant Checkouts with Etsy, Shopify, and Stripe. Is this the future of e-commerce - or a recipe for chaos? I break down: - What...

Google Kills "num=100": Why It's Actually Good for SEOs

30 Sep 2025

Contributed by Lukas

E818: Google just removed the num=100 parameter - the ability to see 100 results per page - and the SEO world freaked out. But could this actually be ...

Lovable's Explosive Programmatic SEO Growth: Smart Strategy or Reckless Scaling?

29 Sep 2025

Contributed by Lukas

E817: Lovable has gone from 650 clicks a month to over 363,000 clicks - all through programmatic SEO. We break down exactly how Lovable pulled off thi...

LLM SEO: Short-Term Hacks vs Long-Term Wins (AI Overviews, Perplexity, ChatGPT)

28 Sep 2025

Contributed by Lukas

E816: How brands show up inside AI search - what still works, what's dead, and how to play the long game without getting sucked into spammy tactics. M...

1 Billion Users on Google Discover - The SEO Opportunity Everyone's Sleeping On

27 Sep 2025

Contributed by Lukas

E815: Google Discover quietly drives traffic from over 1 billion users, yet most SEOs and marketers in the West barely talk about it. Gagan Ghotra ret...

How 3 People Hit $1M ARR in 6 Months with $0 CAC (Using AI Agents)

26 Sep 2025

Contributed by Lukas

E814: In just six months, Swan scaled from zero to one million ARR with only three people on the team and zero customer acquisition cost. This is a de...

Why UX Beats SEO Best Practices (and Gets Better Rankings)

25 Sep 2025

Contributed by Lukas

E813 - Most marketers obsess over SEO best practices - keywords, backlinks, and technical tweaks. But the truth is, user experience (UX) often does mo...

Scaling SEO with AI: Automations, Short-Form Video, and the Future of Ranking

24 Sep 2025

Contributed by Lukas

E812: Nico Gorroño from AI Ranking joins the podcast to show how to use AI automations for SEO. We cover everything from exact prompts, to scaling A...

The Fake 'GEO' Movement: How SEO Disinfo Campaigns Target Creators

23 Sep 2025

Contributed by Lukas

E811: Big money is flowing into a coordinated disinformation campaign to convince creators and marketers that "SEO is dead" and "GEO" is the future. I...

3 SEO Epiphanies That Changed Everything (and Helped Me Outrank the NYT)

22 Sep 2025

Contributed by Lukas

E810: I share three of the biggest SEO epiphanies I've ever had. These discoveries completely changed how I approach ranking on Google - and they've h...

Google Kills 100-Result Pages: SEO Tools in Chaos

21 Sep 2025

Contributed by Lukas

E809: Google just killed the &num=100 parameter - no more 100-result SERPs.  Search results are now capped at 10 per page, and the fallout is shaking...

Cloud Links Explained: What They Are, How They Work, and If You Should Use Them

20 Sep 2025

Contributed by Lukas

E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic? Jesp...

Link Building in 2025: First 10 Links, Linkable Assets & HCU Wins (w/ Cyrus Shepard)

19 Sep 2025

Contributed by Lukas

E807: The link game has changed. Cyrus Shepard breaks down how to get your first 10 backlinks fast, build linkable assets that earn links on autopilot...

Schema Is Useless for LLMs: The SEO Lie That's Finally Exposed

18 Sep 2025

Contributed by Lukas

E806: Since the release of ChatGPT, SEO influencers and agencies have been pushing the idea that schema is essential for LLMs - and as it turns out, t...

SEO Isn't Dead - It's Just Your Rankings Collapsed

17 Sep 2025

Contributed by Lukas

E805: A co-founder of a billion-dollar content marketing company and CRM went on a huge business podcast and blamed AI for their traffic collapse. But...

Local SEO in 2025: What Actually Works (w/ Joy Hawkins)

16 Sep 2025

Contributed by Lukas

E804: Local SEO is changing fast in 2025 - AI Overviews, reviews, hours, link building, service area pages… what actually works right now? Joy Hawki...

Google’s War on Scaled AI Content: The Rise and Fall of AInvest

15 Sep 2025

Contributed by Lukas

E803: Google is pursuing AI-generated content hard in its recent Spam Update. I share the dramatic collapse of AInvest, the AI-generated financial new...

Entity SEO, Parasite Hacks & Google Patches - with Jesper Nissen

14 Sep 2025

Contributed by Lukas

E802: Jesper Nissen joins the show to break down Entity SEO - what it is, why it works, and how to use entities across on-page “ranking zones” to ...

Massive Parasite SEO Attack on .Gov & .Edu Sites (Duke, Michigan, California)

13 Sep 2025

Contributed by Lukas

E801: A massive Parasite SEO attack targeting .gov and .edu sites - including Duke University, Michigan.gov, and CA.gov - is going crazy. Viral resear...

AI Sites Get Smacked: Google’s August Spam Update, AInvest’s Crash & How to Actually Win SEO

12 Sep 2025

Contributed by Lukas

E800: Gagan Ghotra joins the show. We break down Google’s 2025 August Spam Update, the meteoric rise and sudden drop of AInvest, and a practical pla...

Google Admits: The Open Web Is in Rapid Decline (What It Means for SEO)

11 Sep 2025

Contributed by Lukas

E799: Google just admitted in a recent court filing that the open web is in rapid decline - directly contradicting what its own executives said just m...

AI SEO vs “Normal” SEO: Winning LLMs with Brand-First Strategy - Steve Toth

10 Sep 2025

Contributed by Lukas

E798: AI SEO is not the same as “normal” SEO. The legend, Steve Toth, joins the podcast to explain how brands can win on LLMs like ChatGPT, Perple...

Do Domains & TLDs Really Matter for SEO? Google Finally Answers

09 Sep 2025

Contributed by Lukas

E797: Do domains and top-level domains (TLDs) actually impact your SEO? We answer a real Reddit question about whether using a .com, .xyz, or even a h...

The Secret Algorithm: Build Authority in 15 Minutes a Day

08 Sep 2025

Contributed by Lukas

E796: What’s the “secret algorithm” for growing on 𝕏, Instagram, TikTok, YouTube - and even on Google? I break down Nikita Bier’s viral adv...

LLM Search & SEO: Why Action Keywords Win in the AI Era

07 Sep 2025

Contributed by Lukas

E795: LLM Search is making action keywords a necessity. SEOs who neglect this are going to lose. I break down the shift from informational queries to ...

Google’s August Spam Update: Traffic Surges, SEO Wins & What’s Next

06 Sep 2025

Contributed by Lukas

E794: Google’s August 2025 Spam Update is shaking up the SEO world, but not in the way many expected. Some sites are skyrocketing to all-time highs....

This Guy Hacked Google & AI With a Single Press Release

05 Sep 2025

Contributed by Lukas

E793: Max Roslyakov’s single press release managed to push down negative content on Google and even influenced how AI tools reported information. I ...

The Trick to Recover Lost Google Rankings Fast

04 Sep 2025

Contributed by Lukas

E792: I break down an underrated SEO trick that helps you recover lost rankings fast. From anchor text links to content refreshing, long-tail keyword ...

Google Escapes Chrome Breakup: What the Antitrust Ruling Means for SEO

03 Sep 2025

Contributed by Lukas

E791: Google just dodged its massive antitrust penalty - being forced to sell Chrome. A U.S. judge ruled against the DOJ’s harshest remedies, lettin...

Claude Artifacts Work: How I Ranked #1 on Google in 24 Hours

02 Sep 2025

Contributed by Lukas

E790: I break down my experiment using Claude Artifacts to rank #1 on Google - in 24 hours. I take you step-by-step through the process: - Creating a ...

The SEO Formula That Gets Enterprise Sales

01 Sep 2025

Contributed by Lukas

E789: I break down a simple yet lucrative SEO formula that will help you land big purchase orders from enterprise clients. Most marketers chase high-v...

Rank #1 on Google in 5 Hours with Claude Artifacts (AI Parasite SEO)

31 Aug 2025

Contributed by Lukas

E788: How to use Claude AI artifacts for parasite SEO to rank on Google in just a few hours. This method leverages Claude’s publishing feature to cr...

The #1 SEO Hack: Why Content Refreshes Beat New Content

30 Aug 2025

Contributed by Lukas

E787: Most people think the best way to grow in SEO is by publishing more content. But what if the real secret to ranking higher and getting more traf...

Boost Blog Engagement with Easy AI Quizzes

29 Aug 2025

Contributed by Lukas

E786: Use AI quizzes to keep readers on your blog longer and make your content more engaging. I share exactly how to add quizzes to your posts in thre...

Google August Spam Update Explained: SEO Volatility & Early Insights

28 Aug 2025

Contributed by Lukas

E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide. I break down what’s happ...

Why SEO in Other Languages Is So Much Easier (and How to Do It Right)

27 Aug 2025

Contributed by Lukas

E784: Most people think SEO in other languages is harder… but the truth is, it’s actually way easier. I’m joined by SEO, Ayoub Rhillane. We brea...

Does Cloudflare Hurt SEO? Google (and SEOs) Respond

26 Aug 2025

Contributed by Lukas

E783: Everyone freaked out after hearing the “bad neighborhood” test where dedicated IP addresses massively outperformed shared hosting in SEO ran...

Parasite SEO, Press Releases & Manipulating AI Overviews

25 Aug 2025

Contributed by Lukas

E782: My guest, Harpreet Singh, discovered the AI Overviews press release manipulation trick. In this episode, we share some of the most controversial...

Inside Chrome’s Secret Semantic Engine: Chunking, Embeddings & AI Search

24 Aug 2025

Contributed by Lukas

E781: We look at Chrome’s internal search system. Chris Long explains Dan Petrovic (Dejan SEO)’s analysis of how Chrome breaks down web pages and ...

Control Your Destiny with SEO: Shortening Sales Cycles with Google Snippets

23 Aug 2025

Contributed by Lukas

E780: SEO strategy for Google snippets - learn how to control your brand narrative, dominate “People Also Ask,” and shorten sales cycles. I show y...

Beating Google with AI SEO, Brand Signals & Obnoxiously Long Titles

22 Aug 2025

Contributed by Lukas

E779: How well does AI content rank?  I sit down with Mike Friedman from The SEO Pub to break down what’s really working in SEO right now - from AI...

How HubSpot Lost Its SEO Crown - And What You Can Learn

22 Aug 2025

Contributed by Lukas

E778: HubSpot once dominated organic search with 24 million monthly clicks from Google. Today, that number has plummeted to just 4.2 million - and the...

Buying Backlinks: Smart SEO Strategy or Dangerous Gamble?

20 Aug 2025

Contributed by Lukas

E777: Are paid backlinks the ultimate SEO shortcut… or a dangerous trap that could tank your rankings? I break down the heated debate from the SEO c...

Why Images Might Be Hurting Your SEO (Lessons from 6M Visitors)

20 Aug 2025

Contributed by Lukas

E776: Most people assume images at the top of a blog post or landing page improve SEO. In reality, the opposite can often be true. I explain when imag...

5.5M Monthly Visitors in 2 Months: The AI SEO Playbook

18 Aug 2025

Contributed by Lukas

E775: 5.5M monthly organic visitors in just 2 months?! I break down one of the craziest SEO growth stories I’ve ever seen - a site that scaled from ...

The Truth About Backlinks: Why You Don’t Need Hundreds to Rank

17 Aug 2025

Contributed by Lukas

E774: Backlinks are one of the most misunderstood parts of SEO. You’ll often hear that “backlinks are everything” - but that’s simply not true...

Niche SEO That Brings Readers: Poetry, Short Stories & Creative Blogs

16 Aug 2025

Contributed by Lukas

E773: I break down how to use niche SEO to actually bring an audience to your work. You’ll hear real keyword examples (like “poetry about sadness”...

LLMs.txt Is Dead? Why AI Bots Aren’t Listening

15 Aug 2025

Contributed by Lukas

E772: LLMs.txt was hyped as the next big thing in SEO - but are AI bots even using it? I break down fresh research from Adobe’s SEO Strategist, Flav...

The #1 SEO Mistake Still Killing Rankings in 2025

14 Aug 2025

Contributed by Lukas

E771: Are you still making the biggest SEO mistake of 2025? It’s surprisingly common, it’s quietly killing rankings, and most marketers don’t ev...

The SEO Scheme That Gets You Free Content, Backlinks, and Brand Searches

14 Aug 2025

Contributed by Lukas

E770: My proven SEO strategy for getting free content, earning natural industry backlinks, and increasing branded searches - all while building topica...

3 Marketing Exercises Every Marketer Should Try (One Changed My Life)

12 Aug 2025

Contributed by Lukas

E769: Three powerful marketing exercises that will significantly improve your SEO, boost your copywriting, and strengthen your overall digital marketi...

$6 Press Releases Are Hacking ChatGPT, Perplexity, and Google

11 Aug 2025

Contributed by Lukas

E768: A single $6 press release can hijack ChatGPT’s results, Perplexity’s answers, and Google’s AI Overviews - and hardly anyone is talking abo...

Next-Level Parasite SEO: Ranking #1 on Google with UGC & Backlinks

10 Aug 2025

Contributed by Lukas

E767: The juiced-up next-level parasite SEO tactic that’s helping marketers rank #1 on Google - fast. I break down how savvy SEOs are gaming high-au...

13 Underrated SEO Tips That Actually Work (From Reddit’s Best)

09 Aug 2025

Contributed by Lukas

E766: Real SEO tips and hacks that bring traffic. I share my favorite underrated SEO strategies from a killer Reddit thread. These tips are weird, cre...

Grok’s Big Privacy Problem? How Businesses Are Gaming Google With Shared Chats

09 Aug 2025

Contributed by Lukas

E765: Grok seems to be quietly indexing all shared chats by default - as Google is showing them to the world. I dig into: - How I discovered Grok chat...

This ‘Useless’ SEO Tactic Might Actually Boost Your Rankings

08 Aug 2025

Contributed by Lukas

764: Most SEOs believe reciprocal backlinks are worthless. I explain why a small minority believes them to be anything but. I explain what reciprocal ...

The SEO Trick That Breaks All the Rules: How Ultra-Long Page Titles Boost Rankings

06 Aug 2025

Contributed by Lukas

E763: Are longer page titles better? This is how 200+ character title tags actually boosted Google rankings and improved organic traffic, despite the ...

The Unsplash Backlink Hack: How to Earn 100+ Links with Free Photos

06 Aug 2025

Contributed by Lukas

E762: I share a link-building strategy for earning hundreds of backlinks by posting photos on Unsplash and Pexels. You’ll learn: - How one person ge...

EEAT Made Simple: Fast, Easy Steps to Improve Your SEO

04 Aug 2025

Contributed by Lukas

E761: I break down EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness - into simple, actionable steps you can implement today. Googl...

The ChatGPT Confessions Leak: SEO Gone Horribly Wrong

03 Aug 2025

Contributed by Lukas

E760: A recent discovery shows 110,000 ChatGPT conversations are still available on the Wayback Machine, even after OpenAI's recent actions to deindex...

OpenAI Pulls ChatGPT Chats from Google - The End of a Wild SEO Trick

02 Aug 2025

Contributed by Lukas

E759: OpenAI just killed one of the wildest SEO tricks we’ve seen this year - and it happened fast. For a brief moment, marketers discovered a looph...

Google’s June 2025 Core Update: Biggest Winners, Losers & What It All Means

01 Aug 2025

Contributed by Lukas

E758: Google’s June 2025 Core Algorithm Update was one of the biggest updates we’ve seen in years. In this episode, we break down what this update...

Google Is Indexing ChatGPT Conversations?! Huge SEO Opportunity (And Risks)

31 Jul 2025

Contributed by Lukas

E757: Google is indexing ChatGPT conversations - and it could change the SEO game forever. I share a surprising development that has huge implications...

Google Confirms: Normal SEO Works for AI Overviews

31 Jul 2025

Contributed by Lukas

E756: I break down Google’s Gary Ilyes’ recent comments on generative engine optimization, AI Overviews, and “normal SEO.” We cover: - What Go...

Are You Misusing 404 Pages? Google Says STOP

29 Jul 2025

Contributed by Lukas

E755: How to handle 404 pages for SEO… why the way you’re doing it now could be hurting your organic traffic. I explain a common mistake SEOs and ...

Choosing the Best CMS for SEO: Avoid These Headaches Before You Build

28 Jul 2025

Contributed by Lukas

E754: Choosing the right CMS can make or break your SEO. I share my go-to tests for evaluating content management systems before you commit, plus my r...