The Edward Show

The #1 SEO Tactics That Actually Work in 2025

27 Jul 2025

Contributed by Lukas

E753: I break down the best SEO strategies that are driving results in 2025. From mastering search intent to programmatic internal linking, refreshing...

AI SEO vs. Traditional SEO: What Really Works (and What’s Just Hype)

27 Jul 2025

Contributed by Lukas

E752: Everyone’s talking about “AI SEO.” But is it actually different from traditional SEO - or just marketing hype? We dig into brand-new exper...

The Surprising SEO Tests That Grew Traffic (Even After Google’s Updates)

25 Jul 2025

Contributed by Lukas

E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor. We go deep into surprising SEO experiments that challenge conventiona...

Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty

25 Jul 2025

Contributed by Lukas

E750: Are your SEO pages putting your site at risk? I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic...

What the New York Post Gets Right About SEO (And What It Doesn’t)

23 Jul 2025

Contributed by Lukas

E749: What is the New York Post doing right with SEO - and where are they falling short? I break down the SEO fundamentals behind one of the internet’...

Google’s June Update Isn’t Over?! Volatility, Traffic Loss, and SEO Survival Tips

22 Jul 2025

Contributed by Lukas

E748: Google’s June 2025 Core Algorithm Update was supposed to end on July 17 - but many SEOs and site owners are still seeing wild ranking swings, ...

SEO for Authors: How to Sell Your Book with Search Engine Optimization

21 Jul 2025

Contributed by Lukas

E747: This is your step-by-step guide to SEO for authors. Most authors ignore search engine optimization - or assume it won’t work for their topic o...

FAQ Hacks, Gateway Pages & .EDU Backlinks: SEO Experiments That Worked

20 Jul 2025

Contributed by Lukas

E746: I share some surprising SEO experiments - from FAQ schema to the strategic use of gateway pages and even the infamous .EDU backlink trick. Some ...

Should You Use Your Keyword in Every Heading? Blog SEO Myths Debunked

19 Jul 2025

Contributed by Lukas

E745: I tackle a question straight from Reddit: “Is it okay to use your main keyword in every headline of a blog post?” Sounds simple, but the rea...

My Unbreakable SEO Work Routine (7+ Hours of Focused Work a Day)

18 Jul 2025

Contributed by Lukas

744: I share the exact routine that helps me consistently hit 7+ hours of focused work a day - without burning out. This method powers everything from...

The Dark Side of SEO: How DMCA Abuse Is Wrecking Google Rankings

17 Jul 2025

Contributed by Lukas

E743: One of the darkest corners of SEO: DMCA abuse as a weapon for negative SEO. Happening right now: fake law firms, AI-generated takedowns, and zer...

Are Content Sites Making a Comeback in 2025?

16 Jul 2025

Contributed by Lukas

E742: Are content sites finally rising from the ashes? I break down the chatter in the SEO world about a surprising comeback for content-driven websit...

Reddit’s New Generative AI, Reddit Answers, Could Become a Melting Pot for Parasite SEO

16 Jul 2025

Contributed by Lukas

E741: Reddit has rolled out a new generative AI feature called Reddit Answers - and it’s already being targeted by SEOs looking to game the system. ...

Keyword Cannibalization: What It Is, When to Worry, and How to Fix It

14 Jul 2025

Contributed by Lukas

E740: Keyword cannibalization sounds scary - but is it really hurting your SEO? I break down exactly what keyword cannibalization is, why and when it ...

The GOAT SEO Strategy for Software Founders (From Zero to Scale)

13 Jul 2025

Contributed by Lukas

E739: Most software founders are doing SEO completely wrong - and it's killing their growth.  I break down the GOAT (Greatest of All Time) SEO strate...

5 Quick Google Business Profile Wins for Local Visibility

12 Jul 2025

Contributed by Lukas

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you’re a brick-and-mortar business or ...

Google’s June Core Update: Big Wins & Brutal Losses

11 Jul 2025

Contributed by Lukas

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting. I break down the biggest winners and brutal lo...

How $5 Press Releases Hack Google AI Overviews

10 Jul 2025

Contributed by Lukas

736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how. In this episode,...

How Often Should You REALLY Be Building Backlinks?

09 Jul 2025

Contributed by Lukas

E735: Are you building too many backlinks… or not enough? I break down exactly how often you should be doing link building - and why most people are...

Gaming LLMs & Google Best Lists: Black Hat Tactics, SEO Loopholes, and What Actually Works

08 Jul 2025

Contributed by Lukas

E734: I share how people are trying to manipulate both ChatGPT and Google by creating fake “best of” lists. I walk through a viral LinkedIn post e...

Why Threads Could Be the Next Parasite SEO Goldmine

07 Jul 2025

Contributed by Lukas

E733: I break down why Threads might be the next major platform for Parasite SEO - and how you can take advantage of it right now. Threads.com is spik...

The SEO Disaster at 𝕏: Billions of Clicks Left on the Table

06 Jul 2025

Contributed by Lukas

E732: I break down one of the biggest SEO failures in internet history - how 𝕏 (formerly Twitter) lost billions of clicks by mishandling its URL mi...

The Biggest AI x SEO News Since ChatGPT - Cloudflare Declares War on AI

05 Jul 2025

Contributed by Lukas

E731: Cloudflare just declared war on AI. In what might be the biggest AI x SEO development since the launch of ChatGPT, Cloudflare announced it will ...

Google's June Update Could Explode Instagram - Here's How to Rank

04 Jul 2025

Contributed by Lukas

E730: Google’s June core algorithm update is rolling out - and Instagram might be the next big SEO play. Why? Platforms like Reddit and Instagram of...

The Truth About AI Search vs. Google - What 20 Million Searchers Are Actually Doing

03 Jul 2025

Contributed by Lukas

E729: Datos - secretly one of the most important companies in the SEO ecosystem. Today’s guest is co-founder and CEO of Datos, Eli Goodman. While ma...

Google’s June 2025 Core Update Is Brutal - Here’s What’s Changing

02 Jul 2025

Contributed by Lukas

E728: Google just rolled out its June 2025 core algorithm update - and it’s already shaking up the entire SEO landscape. I break down what’s actua...

AI Workflows That Actually Work (And What Doesn’t) - Nik Hulewsky

01 Jul 2025

Contributed by Lukas

E727: Nik shares his screen (watch on YouTube: https://youtu.be/wsllqj9wCE8) and walks us through the exact AI workflows he uses to run his podcast, s...

How to Explode Your Backlinks and Clients Using Social Proof (Even If Starting From Zero)

30 Jun 2025

Contributed by Lukas

E726: How to consistently earn backlinks and attract new clients by building visible credibility - even if you're just getting started and have no exi...

Nofollow Links, Brand Mentions & $508 Backlinks - The 2025 Link Building Report

29 Jun 2025

Contributed by Lukas

E725: I break down the 2025 State of Link Building report - a huge new study featuring insights from 518 SEO pros (myself included). You’ll learn: -...

How We Spotted a $15K/Month Keyword Opportunity Using AI in Google Sheets

28 Jun 2025

Contributed by Lukas

E724: I walk you through a ridiculously powerful AI + Google Sheets hack that helped us sort through thousands of keywords to find a high-value keywor...

Why SEO Still Matters in 2025 (More Than Ever)

27 Jun 2025

Contributed by Lukas

E723: I break down why SEO is still one of the most powerful marketing channels in 2025 - especially when paired with AI and social media. With fresh ...

2025 LinkedIn Ads Playbook: Organic Amplification, Glitches, and Growth Loops

26 Jun 2025

Contributed by Lukas

E722: Dominick DeJoy joins the show to break down the 2025 playbook for LinkedIn Ads - what's actually working right now, how to amplify organic conte...

Fate of the Human-Created Web Addressed by Google CEO

25 Jun 2025

Contributed by Lukas

E721: Google CEO Sundar Pichai recently appeared on the Lex Fridman podcast and addressed growing concerns about AI search, SEO, and the future of the...

What Ancient Rome Can Teach Us About Influence, Perception, and Power

24 Jun 2025

Contributed by Lukas

E720: What can we learn from how Ancient Rome mastered public perception? Historian Gregory S. Aldrete joins the show to break down the surprising sop...

Google Dropped Support for These Schema Types - Here’s Why It Matters

23 Jun 2025

Contributed by Lukas

E719: Google just dropped support for 7 niche schema types - including Book Actions, Course Info, Estimated Salary, and more. In this episode, I break...

Why Most SEOs Still Get Image SEO Wrong - And How to Fix It

22 Jun 2025

Contributed by Lukas

E718: Image SEO is one of the most ignored parts of search optimization - even by people who’ve been in the game for years. And yet, it affects ever...

Is the SEO World Collapsing?

21 Jun 2025

Contributed by Lukas

E717: Everyone's saying SEO is dead. Pages are getting de-indexed en masse, AI Overviews are stealing clicks, and AI content is getting penalized. So…...

How to Get Better at SEO Keyword Research

20 Jun 2025

Contributed by Lukas

E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywo...

Why Google Is De-Indexing Pages After 130 Days (And How to Fix It)

19 Jun 2025

Contributed by Lukas

E715: A fascinating new discovery about Google’s indexing behavior: if your page hasn’t been crawled in 130 days, it will be removed from Google’...

Is SEO Being Rewritten? Yoast Principal SEO on AI Agents, LLMs & What’s Next

18 Jun 2025

Contributed by Lukas

E714: Alex Moss, Principal SEO at Yoast, joins the show! We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link buildin...

Why Your Homepage Shouldn't Rank for Keywords (Old SEO is Dead)

17 Jun 2025

Contributed by Lukas

E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SE...

Top SEO Myths Busted: What Really Matters in 2025

16 Jun 2025

Contributed by Lukas

E712: The wildest, weirdest, and most persistent SEO myths floating around the internet - from adding emojis to your meta descriptions to bolding rhym...

Why Google Is De-Indexing Your Pages (And Boosting TikTok, Reddit & YouTube Instead)

15 Jun 2025

Contributed by Lukas

E711: Thousands of SEOs are reporting a massive drop in indexed pages - starting around May 20th. Is it a glitch? An algorithm update? Or something bi...

How to Grow an SEO Agency from $0 to 8 Figures (with Lessons from 21 SEO Experiments) - James Reynolds

14 Jun 2025

Contributed by Lukas

E710: How do you grow an SEO agency from $0 to 8 figures? James Reynolds, founder of SEO Sherpa, shares just this - exactly how he built his agency fr...

Google De-Indexing Millions of Pages: What’s Happening?

13 Jun 2025

Contributed by Lukas

E709: Google is de-indexing millions of pages - and SEOs around the world are scrambling to figure out why. I explain what’s happening with the rece...

LLMs.txt - What It Is and Do You Need One?

12 Jun 2025

Contributed by Lukas

E708: LLMs.txt files are going viral in the SEO world. This is a new file type aimed at helping AI tools understand your site better. But is it worth ...

Why You're Not Ranking on Google: Top 3 SEO Mistakes Explained

11 Jun 2025

Contributed by Lukas

E707: The top 3 reasons brands are not ranking on Google - explaining the most common SEO mistakes. Lots of people attribute mistake #3 to mistake #1,...

State of Search 2025: The 4 Most Eye-Opening SEO & Content Trends

10 Jun 2025

Contributed by Lukas

E706: The State of Search 2025 report from Datos and SparkToro just came out. I walk through four of the most eye-opening graphs, sharing what they re...

How to Choose the Right Domain Name for SEO (And Avoid Big Mistakes)

09 Jun 2025

Contributed by Lukas

E705: I explain how to choose the right domain name for SEO and what mistakes to avoid. Topics covered: - Which domains can harm your SEO - How to sel...

The Great SEO Decoupling: Why Clicks Are Dropping (And How to Adapt)

08 Jun 2025

Contributed by Lukas

E704: Clicks are going down while impressions rise. Google’s AI Overviews are changing how users interact with search results. I explain what’s ha...

Crushing SEO as a Small Business with AI & Content Marketing - David Kelly

07 Jun 2025

Contributed by Lukas

E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hun...

How to Bury a $55M Lawsuit with SEO

06 Jun 2025

Contributed by Lukas

E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, ind...

AI Content Penalties Are Here - What Google Really Wants

05 Jun 2025

Contributed by Lukas

E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled co...

The Google Business Profile SEO Hack No One’s Using

04 Jun 2025

Contributed by Lukas

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers ar...

Google’s AI Crackdown: What It Means & How to Stay Safe

03 Jun 2025

Contributed by Lukas

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help ...

How to Do SEO for Healthcare: Local Rankings, Patient Trust, Doctors, and HIPAA

02 Jun 2025

Contributed by Lukas

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode co...

The SEO Hack to Boost Your Best Blog Posts

01 Jun 2025

Contributed by Lukas

E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If yo...

The Google API Leak: 3 Ranking Factors They Said Didn’t Matter (But Do)

31 May 2025

Contributed by Lukas

E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed d...

The One SEO Fix Everyone Should Make Right Now

30 May 2025

Contributed by Lukas

E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooke...

SEO for Clothing Brands: Why It's Easier Than You Think (Full Strategy Breakdown)

29 May 2025

Contributed by Lukas

E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to ...

The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results)

28 May 2025

Contributed by Lukas

E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical ...

How to Become an SEO Pro From Scratch

27 May 2025

Contributed by Lukas

E692: Unconventional advice for how to become nasty at SEO. This isn’t just about being able to rank with SEO - it’s about how to sell and make mo...

The Schema Lie SEO Gurus Sell You

26 May 2025

Contributed by Lukas

E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients. I...

How Chatbase Added $103K MRR with Just 36 Keywords - SEO Is NOT Dead

25 May 2025

Contributed by Lukas

E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise. Chatbase grew their monthly recurring revenue by $103,000 - and SE...

How to Exploit Search Frustration for More Traffic & Conversions

24 May 2025

Contributed by Lukas

E689: People are searching Google now more than ever. A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ...

Can Blogging Too Much Damage SEO?

23 May 2025

Contributed by Lukas

E688: If you frequently publish a blog that isn’t optimized AT ALL, will that hurt your SEO? I break down the full answer. Here’s what I cover: - ...

Reddit Reacts: LLM SEO vs. Google - Is the Shift Real?

22 May 2025

Contributed by Lukas

E687: Is AI-generated traffic replacing classic SEO (optimizing for the “10 blue links”) or is this just hype? I share the Internet’s most insig...

King of SEO: How He Closes Seven-Figure Deals

21 May 2025

Contributed by Lukas

E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head o...

Interest in SEO Just Hit an All-Time High (And I’m Shocked)

20 May 2025

Contributed by Lukas

E685: Interest in search engine optimization is shockingly at a literal all-time high. Since December 2024, interest has spiked up. I share why I beli...

Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? - Jonathan Berthold

19 May 2025

Contributed by Lukas

E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing...

Google’s AI Overviews Stole My Entire Page

18 May 2025

Contributed by Lukas

E683: Google’s AI overviews took my entire page, rewrote it, and gave it right there in the Google results - the whole thing - so that searchers wou...

Stop Losing SEO Traffic: How to Measure and Fix Pogo Sticking

17 May 2025

Contributed by Lukas

E682: How to measure pogo sticking in SEO and how to fix it! Plus more SEO questions from the audience… Question 1: Should you change the name of yo...

Is Blog SEO Necessary for Topical Authority?

16 May 2025

Contributed by Lukas

E681: Is blog SEO - doing search engine optimization with a blog and top-of-funnel SEO’d articles - necessary for building topical authority? Topica...

What the Latest Google Core Update Really Changed

15 May 2025

Contributed by Lukas

E680: The dust has settled on the March 2025 Google Core Algorithm Update. Here’s what actually changed. In this episode, I break down the biggest w...

Is Google Actively Making Search Results Worse to Get More Ad Clicks?

14 May 2025

Contributed by Lukas

E679: There’s a growing theory that Google is intentionally degrading its search results to drive more ad clicks and revenue. Is this actually true?...

Should You Use Google’s Disavow Tool in 2025?

13 May 2025

Contributed by Lukas

E678: The disavow tool in Google Search Console lets you tell Google to ignore “toxic” backlinks. But is this actually useful in 2025? I break dow...

The Compounding Effect of Daily Effort

12 May 2025

Contributed by Lukas

E677: This is for if you want to stick with something long enough to see results… if you’re seeking the 1% daily improvements that compound A TON ...

Reddit Parasite SEO: The 2 Mistakes Everybody Makes

11 May 2025

Contributed by Lukas

E676: Reddit parasite SEO - using Reddit to rank your brand for your keywords - is attempted by many SEOs and marketers. But there are two mistakes ev...

How to Humanize ChatGPT Content

10 May 2025

Contributed by Lukas

E675: How to make ChatGPT output sound human. First, I give a high-level prompt to use in your ChatGPT settings. Then I give words to avoid, the best ...

Rand Fishkin on SEO, AI Overviews, and the Future of Content Marketing

09 May 2025

Contributed by Lukas

E674: Rand Fishkin joins the pod! Founder of Moz. Creator of SparkToro. Hugely influential in how millions of people - myself included - approach mark...

What Apple’s AI Shift Means for SEO (And Why I’m Not Panicking)

08 May 2025

Contributed by Lukas

E673: Alphabet stock bombs after Apple says it is reconsidering its $19 billion partnership with Google - using Google as their default engine. Instea...

The End of Publishing? Here’s the Strategy to Pivot Fast

07 May 2025

Contributed by Lukas

E672: There’s a growing concern among publishers that the party is coming to an end. That: - Zero-click searches are on the rise because of AI Overv...

AI Overviews Are Changing SEO Forever | Semrush 2025 Study Deep Dive

06 May 2025

Contributed by Lukas

E671: Semrush just released a MASSIVE study analyzing 10 million+ keywords to uncover how Google’s AI Overviews are reshaping search in 2025 - and I...

How to Prioritize SEO Tasks When You’re Overwhelmed

05 May 2025

Contributed by Lukas

E670: Feeling overwhelmed by SEO? This is how and what to prioritize when you have limited time! If you’re struggling with what to do next in SEO - ...

From Not Ranking to #1: My Step-by-Step SEO Strategy

04 May 2025

Contributed by Lukas

E669: My step-by-step method for getting a page that was not ranking on Google to suddenly rank #1. Works best with pages that are not ranking at all ...

The #1 Thing to Do With a New Site Is Not Building Backlinks

03 May 2025

Contributed by Lukas

E668: The #1 thing to do with a new site isn’t building backlinks… And if you don’t do this thing, it’s going to create huge headaches for you...

Why Skyrocketing Impressions Are Killing Your Clicks (The AI Overview Effect)

02 May 2025

Contributed by Lukas

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing. Th...

The SEO Trick That Skyrocketed My Page from #50 to #1!

01 May 2025

Contributed by Lukas

E666: If you have a page that isn’t ranking at all, which you think should be ranking #1, try this. I just tried it, and my page went from not ranki...

How to Build Backlinks for a New Website (2025 Edition)

30 Apr 2025

Contributed by Lukas

E665: How to build backlinks to a new website - the method for 2025. This is an overview of why backlinks for new websites are so important then: - Th...

This Simple Reddit Marketing Trick Landed 5 Clients in 2 Months

29 Apr 2025

Contributed by Lukas

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - ...

AI Overviews Reduce CTR by 34.5%: The End of Blog SEO?

28 Apr 2025

Contributed by Lukas

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%. And AI ...

SEO for Big Clients: How to Sell to Schools, Governments, and Companies

27 Apr 2025

Contributed by Lukas

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and...

The Page Speed Myth: What Really Matters for SEO

26 Apr 2025

Contributed by Lukas

E661: The legendary Brian Dean did a test. If he took a page ranking on Google, increased only its page speed, would it rank better? He took a page wi...

Using AI to Create Content That Outranks Forbes

25 Apr 2025

Contributed by Lukas

E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes ...

Do Nothing, Get 384,000 Backlinks (And Why You Need a 5-Minute Creativity Habit)

24 Apr 2025

Contributed by Lukas

E659: Creativity in marketing. Insane examples of it getting: - Money - Press - Hundreds of thousands of SEO backlinks And a 5-minute exercise you sho...

Help a Reporter Out Is Back: This Is the Guy Who Revived It - Brett Farmiloe

23 Apr 2025

Contributed by Lukas

E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We’re joined by Brett Farmiloe, who just acquired HARO, to e...

What I would do if I was learning SEO today

22 Apr 2025

Contributed by Lukas

E657: SEO has changed a ton since I started learning it over ten years ago. While it’s still my favorite marketing channel, I would do things comple...

Google’s new Gemini to Google Sheets integration is incredible for SEO

21 Apr 2025

Contributed by Lukas

E656: Doing SEO in other languages just got so much easier. This covers: - Why doing SEO in languages aside from English is a total marketing hack. - ...

Three Accidental Successes in My Life

20 Apr 2025

Contributed by Lukas

E655: Three accidental successes in my life that led to my companies making money. First one will make you laugh. The other two will inspire you. The...

Ranking #1 on Google with Simple Programmatic SEO

19 Apr 2025

Contributed by Lukas

E654: Breaking down Shoott’s programmatic SEO (pSEO) pages which rank #1 for keywords like “photo shoot NYC” or “photo shoot Los Angeles.” E...