The Edward Show

How to Bury a $55M Lawsuit with SEO

06 Jun 2025

Contributed by Lukas

E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, ind...

AI Content Penalties Are Here - What Google Really Wants

05 Jun 2025

Contributed by Lukas

E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled co...

The Google Business Profile SEO Hack No One’s Using

04 Jun 2025

Contributed by Lukas

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers ar...

Google’s AI Crackdown: What It Means & How to Stay Safe

03 Jun 2025

Contributed by Lukas

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help ...

How to Do SEO for Healthcare: Local Rankings, Patient Trust, Doctors, and HIPAA

02 Jun 2025

Contributed by Lukas

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode co...

The SEO Hack to Boost Your Best Blog Posts

01 Jun 2025

Contributed by Lukas

E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If yo...

The Google API Leak: 3 Ranking Factors They Said Didn’t Matter (But Do)

31 May 2025

Contributed by Lukas

E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed d...

The One SEO Fix Everyone Should Make Right Now

30 May 2025

Contributed by Lukas

E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooke...

SEO for Clothing Brands: Why It's Easier Than You Think (Full Strategy Breakdown)

29 May 2025

Contributed by Lukas

E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to ...

The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results)

28 May 2025

Contributed by Lukas

E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical ...

How to Become an SEO Pro From Scratch

27 May 2025

Contributed by Lukas

E692: Unconventional advice for how to become nasty at SEO. This isn’t just about being able to rank with SEO - it’s about how to sell and make mo...

The Schema Lie SEO Gurus Sell You

26 May 2025

Contributed by Lukas

E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients. I...

How Chatbase Added $103K MRR with Just 36 Keywords - SEO Is NOT Dead

25 May 2025

Contributed by Lukas

E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise. Chatbase grew their monthly recurring revenue by $103,000 - and SE...

How to Exploit Search Frustration for More Traffic & Conversions

24 May 2025

Contributed by Lukas

E689: People are searching Google now more than ever. A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ...

Can Blogging Too Much Damage SEO?

23 May 2025

Contributed by Lukas

E688: If you frequently publish a blog that isn’t optimized AT ALL, will that hurt your SEO? I break down the full answer. Here’s what I cover: - ...

Reddit Reacts: LLM SEO vs. Google - Is the Shift Real?

22 May 2025

Contributed by Lukas

E687: Is AI-generated traffic replacing classic SEO (optimizing for the “10 blue links”) or is this just hype? I share the Internet’s most insig...

King of SEO: How He Closes Seven-Figure Deals

21 May 2025

Contributed by Lukas

E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head o...

Interest in SEO Just Hit an All-Time High (And I’m Shocked)

20 May 2025

Contributed by Lukas

E685: Interest in search engine optimization is shockingly at a literal all-time high. Since December 2024, interest has spiked up. I share why I beli...

Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? - Jonathan Berthold

19 May 2025

Contributed by Lukas

E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing...

Google’s AI Overviews Stole My Entire Page

18 May 2025

Contributed by Lukas

E683: Google’s AI overviews took my entire page, rewrote it, and gave it right there in the Google results - the whole thing - so that searchers wou...

Stop Losing SEO Traffic: How to Measure and Fix Pogo Sticking

17 May 2025

Contributed by Lukas

E682: How to measure pogo sticking in SEO and how to fix it! Plus more SEO questions from the audience… Question 1: Should you change the name of yo...

Is Blog SEO Necessary for Topical Authority?

16 May 2025

Contributed by Lukas

E681: Is blog SEO - doing search engine optimization with a blog and top-of-funnel SEO’d articles - necessary for building topical authority? Topica...

What the Latest Google Core Update Really Changed

15 May 2025

Contributed by Lukas

E680: The dust has settled on the March 2025 Google Core Algorithm Update. Here’s what actually changed. In this episode, I break down the biggest w...

Is Google Actively Making Search Results Worse to Get More Ad Clicks?

14 May 2025

Contributed by Lukas

E679: There’s a growing theory that Google is intentionally degrading its search results to drive more ad clicks and revenue. Is this actually true?...

Should You Use Google’s Disavow Tool in 2025?

13 May 2025

Contributed by Lukas

E678: The disavow tool in Google Search Console lets you tell Google to ignore “toxic” backlinks. But is this actually useful in 2025? I break dow...

The Compounding Effect of Daily Effort

12 May 2025

Contributed by Lukas

E677: This is for if you want to stick with something long enough to see results… if you’re seeking the 1% daily improvements that compound A TON ...

Reddit Parasite SEO: The 2 Mistakes Everybody Makes

11 May 2025

Contributed by Lukas

E676: Reddit parasite SEO - using Reddit to rank your brand for your keywords - is attempted by many SEOs and marketers. But there are two mistakes ev...

How to Humanize ChatGPT Content

10 May 2025

Contributed by Lukas

E675: How to make ChatGPT output sound human. First, I give a high-level prompt to use in your ChatGPT settings. Then I give words to avoid, the best ...

Rand Fishkin on SEO, AI Overviews, and the Future of Content Marketing

09 May 2025

Contributed by Lukas

E674: Rand Fishkin joins the pod! Founder of Moz. Creator of SparkToro. Hugely influential in how millions of people - myself included - approach mark...

What Apple’s AI Shift Means for SEO (And Why I’m Not Panicking)

08 May 2025

Contributed by Lukas

E673: Alphabet stock bombs after Apple says it is reconsidering its $19 billion partnership with Google - using Google as their default engine. Instea...

The End of Publishing? Here’s the Strategy to Pivot Fast

07 May 2025

Contributed by Lukas

E672: There’s a growing concern among publishers that the party is coming to an end. That: - Zero-click searches are on the rise because of AI Overv...

AI Overviews Are Changing SEO Forever | Semrush 2025 Study Deep Dive

06 May 2025

Contributed by Lukas

E671: Semrush just released a MASSIVE study analyzing 10 million+ keywords to uncover how Google’s AI Overviews are reshaping search in 2025 - and I...

How to Prioritize SEO Tasks When You’re Overwhelmed

05 May 2025

Contributed by Lukas

E670: Feeling overwhelmed by SEO? This is how and what to prioritize when you have limited time! If you’re struggling with what to do next in SEO - ...

From Not Ranking to #1: My Step-by-Step SEO Strategy

04 May 2025

Contributed by Lukas

E669: My step-by-step method for getting a page that was not ranking on Google to suddenly rank #1. Works best with pages that are not ranking at all ...

The #1 Thing to Do With a New Site Is Not Building Backlinks

03 May 2025

Contributed by Lukas

E668: The #1 thing to do with a new site isn’t building backlinks… And if you don’t do this thing, it’s going to create huge headaches for you...

Why Skyrocketing Impressions Are Killing Your Clicks (The AI Overview Effect)

02 May 2025

Contributed by Lukas

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing. Th...

The SEO Trick That Skyrocketed My Page from #50 to #1!

01 May 2025

Contributed by Lukas

E666: If you have a page that isn’t ranking at all, which you think should be ranking #1, try this. I just tried it, and my page went from not ranki...

How to Build Backlinks for a New Website (2025 Edition)

30 Apr 2025

Contributed by Lukas

E665: How to build backlinks to a new website - the method for 2025. This is an overview of why backlinks for new websites are so important then: - Th...

This Simple Reddit Marketing Trick Landed 5 Clients in 2 Months

29 Apr 2025

Contributed by Lukas

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - ...

AI Overviews Reduce CTR by 34.5%: The End of Blog SEO?

28 Apr 2025

Contributed by Lukas

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%. And AI ...

SEO for Big Clients: How to Sell to Schools, Governments, and Companies

27 Apr 2025

Contributed by Lukas

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and...

The Page Speed Myth: What Really Matters for SEO

26 Apr 2025

Contributed by Lukas

E661: The legendary Brian Dean did a test. If he took a page ranking on Google, increased only its page speed, would it rank better? He took a page wi...

Using AI to Create Content That Outranks Forbes

25 Apr 2025

Contributed by Lukas

E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes ...

Do Nothing, Get 384,000 Backlinks (And Why You Need a 5-Minute Creativity Habit)

24 Apr 2025

Contributed by Lukas

E659: Creativity in marketing. Insane examples of it getting: - Money - Press - Hundreds of thousands of SEO backlinks And a 5-minute exercise you sho...

Help a Reporter Out Is Back: This Is the Guy Who Revived It - Brett Farmiloe

23 Apr 2025

Contributed by Lukas

E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We’re joined by Brett Farmiloe, who just acquired HARO, to e...

What I would do if I was learning SEO today

22 Apr 2025

Contributed by Lukas

E657: SEO has changed a ton since I started learning it over ten years ago. While it’s still my favorite marketing channel, I would do things comple...

Google’s new Gemini to Google Sheets integration is incredible for SEO

21 Apr 2025

Contributed by Lukas

E656: Doing SEO in other languages just got so much easier. This covers: - Why doing SEO in languages aside from English is a total marketing hack. - ...

Three Accidental Successes in My Life

20 Apr 2025

Contributed by Lukas

E655: Three accidental successes in my life that led to my companies making money. First one will make you laugh. The other two will inspire you. The...

Ranking #1 on Google with Simple Programmatic SEO

19 Apr 2025

Contributed by Lukas

E654: Breaking down Shoott’s programmatic SEO (pSEO) pages which rank #1 for keywords like “photo shoot NYC” or “photo shoot Los Angeles.” E...

How Google’s Love for Variety Can Boost Your Sales

18 Apr 2025

Contributed by Lukas

E653: Google doesn’t just want to show one source or content type for a brand name or brand review. It wants dozens. It wants different websites, di...

Make more money from your website with these three changes you can do today

17 Apr 2025

Contributed by Lukas

E652: Three quick (you can do them today) changes to make to your website (overall and sales pages) that will make you more money. Easy and straightfo...

Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR

16 Apr 2025

Contributed by Lukas

E651: After 7 years building their business, they just hit $10 million annual revenue and $1 million net income. Most founders would’ve quit long be...

How to Roast a Giant Bird: Dissing Duolingo to 60M Views

15 Apr 2025

Contributed by Lukas

E650: How a language-learning app found a repeatable viral TikTok format and scaled it to 27 faceless accounts, 60,000,000 views, and 800,000 bookmark...

SEO Subreddit Explodes Over Mass AI Content Debate

14 Apr 2025

Contributed by Lukas

E649: Using mass amounts of AI-generated pages on your website for SEO - should you do it? The SEO subreddit debates this. I share all the comments - ...

How PR Pros Manufacture Credibility (And How to Copy Them on a Budget)

13 Apr 2025

Contributed by Lukas

E648: Entrepreneurs and marketers will say on TwitterX and Threads and TikTok… “Public relations is dead; it’s worthless. Everybody gets their n...

How to Ethically Steal Viral Content and Make $150K MRR

12 Apr 2025

Contributed by Lukas

E647: A smart, repeatable marketing and product method some entrepreneurs used to quickly spin up an app making hundreds of thousands of dollars in mo...

$4,000 Profit per Month From an SEO Page Getting Only 300 Clicks

11 Apr 2025

Contributed by Lukas

E646: An SEO consultant does SEO for his own ecommerce business. He makes a page targeting wholesale buyers at the bottom of the funnel - people looki...

What to Do if You Can Already Rank for Keywords

10 Apr 2025

Contributed by Lukas

E645: If you can get results with SEO - maybe you’ve been hit by the Google Helpful Content Update - or maybe not… but you can already rank for ke...

How to Find Money-Making Keywords in the Travel Niche

09 Apr 2025

Contributed by Lukas

E644: Showing exactly how to find lucrative bottom-of-funnel keywords in the travel niche. Travel SEO at its best. These bottom-of-funnel keywords are...

Broke Dude Growth Hacks Fame and Success in 5 Months

08 Apr 2025

Contributed by Lukas

E643: How Lil Nas X went from college dropout sleeping on his sister’s couch with a negative balance in his Wells Fargo account to breaking Mariah C...

Local Subreddits Are Open for Parasite SEO

07 Apr 2025

Contributed by Lukas

E642: Black hat SEOs and digital marketers are having a field day in local subreddits. Local subreddits and niche subreddits are far easier to game an...

How to Control Your Competitors’ Online Narratives With Easy SEO

06 Apr 2025

Contributed by Lukas

E641: Few digital marketers realize this is possible. Instead of paying for Google Ads targeting competitor-branded keywords, you can make videos that...

"They Nuked My Site Overnight" - Lars Lofgren on Google's Collapse

05 Apr 2025

Contributed by Lukas

E640: Lars Lofgren breaks down the Helpful Content Update penalization on his website, why this happened, and what this says about the state of Google...

Entrepreneur Fails by Not Going Where the Customers Are

04 Apr 2025

Contributed by Lukas

E639: An entrepreneur on Reddit fails over and over again until realizing… GO WHERE THE CUSTOMERS ARE. GO WHERE PEOPLE ARE LOOKING FOR WHAT YOU OFFE...

What Happens When You Post 5 Minutes a Day

03 Apr 2025

Contributed by Lukas

E638: What happens when you spend 5 minutes a day posting to social media, documenting your journey: Wins, losses, learnings especially, behind the sc...

Why Every SEO Needs to Start Using Video

02 Apr 2025

Contributed by Lukas

E637: Why SEOs need to care about video - and how to grow fast on Instagram. Instagram, TikTok, and YouTube Shorts rank phenomenally on normal Google ...

Is Programmatic SEO Dead?

01 Apr 2025

Contributed by Lukas

E636: I’m seeing a lot of chatter that Google’s Helpful Content Update killed Programmatic SEO, or you’ll now get penalized for doing Programmat...

March 2025 Google Core Update: Winners, Losers & What Changed

31 Mar 2025

Contributed by Lukas

E635: A quick, no-fluff recap of Google’s March 2025 Core Algorithm Update - sites that won, methods that lost, and the changes you have to know. Le...

Google Detects Location-Specific Searches

30 Mar 2025

Contributed by Lukas

E634: How to optimize pages on a website for location-specific searches that don’t actually have the location in the keyword! Google is smart and wi...

Elon Musk Greenlights Vine Revival

29 Mar 2025

Contributed by Lukas

E633: In an exchange on 𝕏, Elon Musk grants permission to an employee to BRING BACK VINE. This is after Elon previously said bringing back Vine is ...

New Findings From the Google March Core Algorithm Update

28 Mar 2025

Contributed by Lukas

E632: A certain type of content is getting HIT. Tanking… A strategy that has been hot for the last few years is now tanking due to Google’s 2025 M...

She Posted Every Day for 4 Years—Now She Runs a 7-Figure Brand - Blaze Lloyd

27 Mar 2025

Contributed by Lukas

E631: Blaze Lloyd, 24-year-old founder of Lashiivo, one of the world’s top lash supply brands, comes on the pod! Crazy story: Started at 16 - Blaze ...

Google Search: Creator-Focused Updates Hitting by EoY

26 Mar 2025

Contributed by Lukas

E630: New answers from Google on an uncertain future for SEO blog operators. If you do SEO with top of funnel blog content and articles, this is for y...

SEO Subreddit Reacts to Low-Volume Keyword Strategy

25 Mar 2025

Contributed by Lukas

E629: Is targeting low-volume keywords (sub 50 monthly search volume) a good idea? Is it smart to use your precious resources to go after low-volume k...

Doing Messy SEO to Get Better Results - Search Engine Deoptimization

24 Mar 2025

Contributed by Lukas

E628: Three search engine deoptimization stories - how doing messy SEO - actually gets better results. The first story is targeting low domain authori...

Exact Match Domains (EMDs) May Not Be What People Think

23 Mar 2025

Contributed by Lukas

E627: Last year, exact match domains (EMDs) - domains that have your exact keyword in them - were going viral. Domains like: BuyLaptopsOnline .com Che...

New Research: Google Search Grew 21%+ in 2024; Receives ~373X More Searches Than ChatGPT

22 Mar 2025

Contributed by Lukas

E626: New research shows not only is Google NOT dying, it is thriving. Google Search - up 21% in 2024. As is Google Images, Google News, and Google Ma...

Bad Reviews on Google Maps Are Way Worse Than People Think

21 Mar 2025

Contributed by Lukas

E625: This is what happens if you get bad reviews on Google Maps. They should be avoided at all costs! + Other “SEO hacks” from members of Search ...

Making SEO Viral - Matt Diamante

20 Mar 2025

Contributed by Lukas

E624: Matt Diamante shares how he grew to 250,000+ followers on Instagram with hundreds of millions of views, exclusively making SEO content. As well ...

Accordions in SEO: Did Google Lie About Ranking Hidden Content?

19 Mar 2025

Contributed by Lukas

E623: Google publicly claimed that text hidden within accordions or tabs or other expandable elements was treated equally as text that is fully visibl...

Entrepreneur Subreddit Explains Why Most SEO Doesn’t Convert

18 Mar 2025

Contributed by Lukas

E622: An Entrepreneur Subreddit post from a painting business doing $2 million ARR says something most SEOs miss. It’s a mistake big enough to resul...

Google’s March Update Broken Down by Founder of Search Engine Roundtable - Barry Schwartz

17 Mar 2025

Contributed by Lukas

E621: Barry Schwartz joins the show to break down Google’s 2025 core algorithm update, which is still rolling out. Barry Schwartz (aka RustyBrick) i...

Short Content Outranking Long Content - SEO Requires Less Work

16 Mar 2025

Contributed by Lukas

E620: SEOs are seeing short content outrank long content on Google. Other SEOs are saying long-form content, like it used to be done, is dead. This is...

Underrated SEO Tactics That Work

15 Mar 2025

Contributed by Lukas

E619: Underrated SEO tactics that are getting people results in 2025. We have: - Content refreshes - Putting no-traffic content onto new pages - Site ...

Google’s March 2025 Core Update Hits - Everything We Know

14 Mar 2025

Contributed by Lukas

E618: Google’s March 2025 Core Update just dropped. Google announced, “This is a regular update designed to better surface relevant, satisfying co...

Anchor Text Ratios - Exact Match, Partial Match, Naked URL, Brand, Title, Generic, and More

13 Mar 2025

Contributed by Lukas

E617: When getting backlinks to raise the SEO authority of your site and specific pages, what percentage of those backlinks do you want to be exact ma...

Low Traffic Backlinks Actually Increase Google Rankings

12 Mar 2025

Contributed by Lukas

E616: How going after low-traffic backlinks can actually increase rankings on Google! A user on the SEO subreddit had a client focusing mainly on the ...

100,000 Journalist Pitches Sent! Secrets From an Expert Link Builder - Christopher Panteli

11 Mar 2025

Contributed by Lukas

E615: Christopher Panteli has sent over 100,000 link building and public relations pitches to journalists using expert quote platforms. He uses platfo...

SEO Myths: Query Counting

10 Mar 2025

Contributed by Lukas

614: Is query counting (counting how many keywords you’re ranking for each month) a valuable activity? What insights can we get from query counting?...

Should You Try the Trial Reels Trick?

09 Mar 2025

Contributed by Lukas

E613: Lots of people are saying Trial Reels are amazing. Take a viral video, repost it to Trial Reels, it goes viral again. But what if there’s a wa...

Why Landing Pages Don’t Work - Secrets From a Decade of A/B Testing

08 Mar 2025

Contributed by Lukas

E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod! He shares why most landing pages fail and wha...

Turning a 500 View Video to a 2.4 Million View Video

07 Mar 2025

Contributed by Lukas

E611: In 15 minutes I turned a video that originally got 351 views to a viral video with 2.4 million views. Everything is a block of stone with a beau...

Jump to the Top of Google Maps - Black Hat, Gray Hat, White Hat Methods

06 Mar 2025

Contributed by Lukas

E610: An easy way to boost performance in Google Maps is to have friends and family search your location and use the directions feature to actually go...

The PR Framework That Saved Mark Zuckerberg

05 Mar 2025

Contributed by Lukas

E609: In 2018, Mark Zuckerberg was the biggest villain of the tech world. Today, he is the coolest CEO in the Silicon Valley. The PR framework that co...

SEO Shortcuts From a 25 Year Veteran - Bill Hartzer

04 Mar 2025

Contributed by Lukas

E608: Legendary SEO, Bill Hartzer, joins the pod! Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages...

Crazy SEO Gems That Shouldn’t Work

03 Mar 2025

Contributed by Lukas

E607: Insane SEO facts and strategies from Bill Hartzer on Reddit. These are some crazy things that should not work, but according to Bill, work well....

Making Millions With Insane High Frequency Posting

02 Mar 2025

Contributed by Lukas

E606: Keida Dervishi of Soulmate Customs joins the show. 23 years old, she makes millions of dollars per year selling relationship jewelry and clothin...

Now Is the Best Time to Start a Personal Brand

01 Mar 2025

Contributed by Lukas

E605: Now is the best time to start a personal brand. 1. The limitations with Meta properties have been fixed. You can use an automation to have your ...

Guest Posting Secrets - What the Masters Are Doing That You Are Not

28 Feb 2025

Contributed by Lukas

E604: Two bits of SEO guest posting mastery: 1. Do you write for the website you’re guest posting on or the backlink you are obtaining? 2. Is it eve...

Topical Authority - Four Straightforward Ways to Establish It in 2025

27 Feb 2025

Contributed by Lukas

E603: Topical authority in SEO - how trusted your website and brand is on a specific niche. The more topical authority you have, the more you can rank...