The Edward Show

AI Medium Parasite SEO Is Insane

26 Feb 2025

Contributed by Lukas

E602: AI Parasite SEO on Medium is insane. Black hat SEOs gaming Google with the laziest content possible. Tremendous ChatGPT-generated blocks of text...

The Hard Truth About Hacking Google Images

25 Feb 2025

Contributed by Lukas

E601: I tried to hack Google Images. I partially succeeded. But I learned one VERY important thing. I learned how Google Images operates… what it pr...

If I Could Only Do 3 SEO Methods

24 Feb 2025

Contributed by Lukas

E600: I have a new website, but I can only do three SEO methods for it… what do I choose? It can be any mix of keyword targeting and link building. ...

Google Writes Better Meta Descriptions Than You

23 Feb 2025

Contributed by Lukas

E599: Google writes meta descriptions that have higher click-through rates than what you write. Tons of studies back this up. So does this mean you sh...

The BIGGEST Drivers of Newsletter Growth - $20,000/Month

22 Feb 2025

Contributed by Lukas

E598: How to start, grow, and monetize a newsletter - from Josh Spector, making $20,000+/month with his own newsletter. He shares the biggest drivers ...

How we made $120,260 in 3 weeks of launching our SaaS

21 Feb 2025

Contributed by Lukas

E597: How Waqar Azeem and his team made and launched Usermaven, getting $120,260 in revenue in their first 3 weeks. In this, we’ll cover: - How they...

Seeing if my SEO pages work with Grok 3 DeepSearch

20 Feb 2025

Contributed by Lukas

E596: First, I test if the new Grok 3 and Grok 3 DeepSearch are recommending my SEO pages for my keywords. I also test ChatGTP and other AI chatbots. ...

The Most Reliable Growth Hack for SaaS

19 Feb 2025

Contributed by Lukas

E595: Growing a business requires countless small wins that add up to some very big victories. But there is one change that REALLY moves that needle. ...

Sniping competitors’ backlinks - does it work?

18 Feb 2025

Contributed by Lukas

E594: Is it a good strategy to copy your competitors’ backlink profile? This is actually something that lots of SEOs do. It takes time, but many SEO...

Selling a PDF and Video for Hundreds of Thousands of Dollars

17 Feb 2025

Contributed by Lukas

E593: Everything learned from selling two information products for hundreds of thousands of dollars. Tons of mistakes made and lessons learned. Everyt...

How To Make An Info Product (Guides, Courses, Books) That Sells

16 Feb 2025

Contributed by Lukas

E592: How to make an information product (courses, ebooks, guides) that actually sells - or info products that can be used as lead magnets for other p...

You’re Ignoring the Best SEO Keywords – Here’s What to Do Instead

15 Feb 2025

Contributed by Lukas

E591: You don’t realize just how many people there are out there who are Googling, looking for what you’re selling. These are the best keywords, a...

Link Velocity: Outstanding Results for 20% the Backlinks

14 Feb 2025

Contributed by Lukas

E590: High link velocity is typically way better than low link velocity because it usually indicates virality and real sharing. Virality means real ba...

Scaling TikTok to 120M+ Views Across 45 Accounts

13 Feb 2025

Contributed by Lukas

E589: How this consumer app used 45 accounts across TikTok and a lot of trial and error to scale to over 120 million views in only 3 months. The app i...

His Funnel - $20,000 in 30 Days With Organic Instagram Marketing

12 Feb 2025

Contributed by Lukas

E588: Joshua Ryan Schaver (@bagelfinagles on IG) gives his funnel for doing $20,000+/month with Instagram. If you’re doing organic Instagram marketi...

Stopped Using Link Inserts, Rankings Increased

11 Feb 2025

Contributed by Lukas

E587: This SEO stopped using link insertions, and his client’s rankings increased. Why? Because most link insertions are garbage. First, the SEO sha...

Google Targets Sites That Make Visitors Scroll Too Much

10 Feb 2025

Contributed by Lukas

E586: Google is going after spammy SEO sites that make searchers scroll and scroll to find their answers. This is an effort to combat the poor user ex...

Helpful Content Update Recoveries - Is the HCU Over?

09 Feb 2025

Contributed by Lukas

E585: Lots of websites are showing dramatic Helpful Content Update recoveries, back to pre-HCU levels. Is Google’s Helpful Content Update over? It m...

No Code SaaS Success Story - Tons of Rankings, Tons of Power

08 Feb 2025

Contributed by Lukas

E584: The story of how a YouTuber who reviews SaaS products made his own SaaS product with no code tools, scored #1 on Product Hunt, and now uses UGC ...

They Nickel and Dime’d Him So He Took Their Business

07 Feb 2025

Contributed by Lukas

E583: YouTube link for this one - https://youtu.be/IQrqrYXTs88 5 stories from the last month of this podcast, starting with the story of how Joshua Ry...

Becoming This Company’s Biggest Affiliate by Trying Different Angles

06 Feb 2025

Contributed by Lukas

E582: It took me two years of marketing this company from different angles to make me its biggest affiliate. And it was from an angle I hadn’t trie...

Google’s Helpful Content Update: How Black Hat SEOs Killed Blogging

05 Feb 2025

Contributed by Lukas

E581: Over the last two years, the Google Helpful Content Update has been killing small and mid-sized blogs. Just recently, it’s gotten more serious...

The Deceptive Reason Google Created the Disavow Tool - Conversations With a Two Decade SEO

04 Feb 2025

Contributed by Lukas

E580: Nick Musica joins the podcast! A true veteran, he’s been doing search engine optimization since 2003. He led SEO at High Point Insurance (Now ...

Crazy Unlock Most Creators Don’t Want You to Know

03 Feb 2025

Contributed by Lukas

E579: This is a crazy unlock you get when you’ve posted videos every day for over a year. I discovered this only last night and am hyped out of my m...

Ranking for Competitive Trending Keywords With a New Site

02 Feb 2025

Contributed by Lukas

E578: How I ranked well for ‘SEO Trends 2018’ with my site that was still relatively new. The TL;DL - I got a head start! But why this worked so w...

Do Fiverr Backlinks Actually Work?

01 Feb 2025

Contributed by Lukas

E577: We answer, “Do Fiverr backlinks boost SEO rankings? Does using inexpensive link building packages from Fiverr increase search engine rankings?...

Made to Stick: Why Some Ideas Survive and Others Die

31 Jan 2025

Contributed by Lukas

E576: These are the six principles of sticky ideas. Mark Twain noted, “A lie can get halfway around the world before the truth can even get its boot...

Ways to Appear on the First Page of Google Search Results

30 Jan 2025

Contributed by Lukas

E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO res...

The Silent Killers of Startups No One Dares Admit

29 Jan 2025

Contributed by Lukas

E574: The five silent killers of startups that founders never admit. This is an expansion of the viral short video I previously made on this. When sta...

How He’s Made Over $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown

28 Jan 2025

Contributed by Lukas

E573: Joshua Ryan Schaver (@bagelfinagles on Instagram) shares how he’s made $600,000+ so far from Instagram and TikTok with an in-depth breakdown o...

How Substack Got Its First Customers

27 Jan 2025

Contributed by Lukas

E572: This is how the popular newsletter platform, Substack, started, got its first customers and its first investor, and grew. We cover its go-to-mar...

What most STILL get wrong about SEO in 2025

26 Jan 2025

Contributed by Lukas

E571: A concise list of the things most people still get wrong about SEO in 2025. We look at things like intent, topical authority, vanity metrics, mo...

HubSpot Is Losing 80% of Its Blog Traffic

25 Jan 2025

Contributed by Lukas

E570: HubSpot is losing 80% of its SEO blog traffic, since March 2024. And this is part of a bigger decline started in February 2023. HubSpot is falli...

Dramatically Increasing Sales by Selling Benefits, Not Features

24 Jan 2025

Contributed by Lukas

E569: How to increase sales and revenue and everything good by selling the benefits and not the features. You’re naturally in the weeds with whateve...

The Secret to Growth on Instagram

23 Jan 2025

Contributed by Lukas

E568: This is the secret to growth on Instagram. 1. Post manually through the Instagram mobile app. Don’t use automation tools or views will be supp...

CTR Manipulation With Parasite SEO

22 Jan 2025

Contributed by Lukas

E567: Clickthrough rate (CTR) manipulation with parasite search engine optimization. Manipulating clicks within Google Search to get your posts on oth...

Zuck turned down our pitch, changed his mind, and we made $745 mil

21 Jan 2025

Contributed by Lukas

E566: Mike and Kass Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, the leading social media ...

Negative SEO: How You Can (But Shouldn’t) Harm Your Competitors’ Rankings

20 Jan 2025

Contributed by Lukas

E565: Negative SEO - using spammy SEO practices to harm your competitors’ rankings - is real. I’ve seen it even recently. This is a story about a ...

Gary Vaynerchuk, 1 Billion Dollar Acquisition, Trump Coin, TikTok Ban, Yandex Parasite SEO

19 Jan 2025

Contributed by Lukas

E564: Huge docket today. A Gary Vaynerchuk story related to the very special billionaire coming on the show this week. The Trump Meme Coin that litera...

Tripwire Funnel Examples That Turned $1 Into $40K Fast

18 Jan 2025

Contributed by Lukas

E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do t...

How to Get On Google Images

17 Jan 2025

Contributed by Lukas

E562: This teaches how to get on Google Images with images of your choosing - Google Images SEO. It could be images of you, your face, your brand, you...

I Got Wrecked by My Fiverr Experiment

16 Jan 2025

Contributed by Lukas

E561: I’m able to consistently go viral with hyper-top-of-funnel content. Validated subject matter. But how will I use this hyper-top-of-funnel cont...

Viral Growth Hacks From Jason Levin

15 Jan 2025

Contributed by Lukas

E560: Jason Levin (@iamjasonlevin) is a prolific marketer, builder, and writer. Previously he was Head of Growth at Product Hunt. He shares insane tac...

Go To Market Formulas From 37 Unicorns

14 Jan 2025

Contributed by Lukas

E559: Go to market stories from 37 billion+ dollar companies. This episode will answer two questions:  1. How do people hear about your product? 2. W...

Canva’s Bottom-Of-Funnel SEO - How You Can Copy Their Strategy

13 Jan 2025

Contributed by Lukas

E558: Canva is going after bottom-of-funnel keywords. High user-intent keywords like, “make wedding invitation.” They’re using templates and a v...

Parasite SEO on Medium - It Still Works

12 Jan 2025

Contributed by Lukas

E557: Medium.com used to be huge for Parasite SEO (using the strong web presence of another platform to rank on Google). Then it died. It died hard. B...

Kanye West’s Failed SEO

11 Jan 2025

Contributed by Lukas

E556: Kanye West put up a viral Instagram post expressing his disbelief and dissatisfaction over Adidas ranking above his website, Yeezy.com, for the ...

Crazy Ways to Get High Authority Backlinks

10 Jan 2025

Contributed by Lukas

E555: Methods and stories of businesses getting valuable, authoritative backlinks in crazy and creative ways. Getting backlinks from .gov and .edu sit...

How Postmates, Acquired for $2.6 Billion, Got Its First 1,000 Customers

09 Jan 2025

Contributed by Lukas

E554: Postmates was acquired for $2.65 BILLION in 2020. This is the legendary story of how they got their first customers. The first part of the episo...

Google Says Core Web Vitals Do Not Matter

08 Jan 2025

Contributed by Lukas

E553: Google is caught. Another statement that flies in the face of past statements. Core Web Vitals do not impact SEO rankings. Nope. Sorry, they don...

Google Maps Engineer Comments On My Black Hat Local SEO Hack

07 Jan 2025

Contributed by Lukas

E552: A Google Maps engineer saw my viral video about a Local SEO exploit in Google Maps. It’s a pretty crazy exploit, if true. And the Google Maps ...

How I Got 20,000 Users In Three Months With $50

06 Jan 2025

Contributed by Lukas

E551: Just as the title describes, this person got 20,000 users in 3 months for his startup with only $50 and shares how he did it. Very actionable an...

I think I killed my startup with GPT generated pages

05 Jan 2025

Contributed by Lukas

E550: This guy nuked his company by getting greedy with AI generated pages after first seeing success. This is a story mirrored by many reckless SEOs ...

How to Build a Personal Brand in 2025 - In Under 6 Minutes

04 Jan 2025

Contributed by Lukas

E549: The rules of building a personal brand have changed. 2025 is going to be great for them, but not if you waste your time with one cardinal sin. T...

How to Stand Out in a Sea of Other Creators

03 Jan 2025

Contributed by Lukas

E548: More and more creators are coming onto the scene every day. People using their face and faceless AI. So how do you stand out? This is one basic ...

5 Weekly Things to Boost Local SEO LFG

02 Jan 2025

Contributed by Lukas

E547: Impactful, unexpected, ROI-driving, and some unusual ways to boost local SEO with Google Business Profile and more. This is not your standard “...

Hacking Growth on Reddit to Build a $1M SaaS

01 Jan 2025

Contributed by Lukas

E546: This guy hacked growth on Reddit to build his software as a service (SaaS) company to over a million dollars. The strategy is straightforward, r...

Positive Friction and the Ben Franklin Effect

31 Dec 2024

Contributed by Lukas

E545: Positive Friction in apps is one of the strangest retention tricks ever. Get people to expend more effort and it makes them stick with an app mo...

5+ Million Views for Barely Any Work

30 Dec 2024

Contributed by Lukas

E544: One of the most basic lessons in content marketing that constantly goes overlooked. And a lesson that, in far less time than it takes me to make...

Mistakes That Aren’t Letting you Grown on Social Media

29 Dec 2024

Contributed by Lukas

E543: Straightforward mistakes that everybody makes, including myself. This is a good framework for what to do on social media, Instagram, TikTok, 𝕏...

SEO Article Spinning and How to Protect Against It

28 Dec 2024

Contributed by Lukas

E542: SEO article spinning, also known as content spinning, is using automated means to plagiarize content in order to steal keywords from competitors...

Ideas That Market Themselves

27 Dec 2024

Contributed by Lukas

541: Most of my episodes are about how to do marketing for products that don’t go hyper-viral immediately. But what about products that do? I share ...

How Adding TL;DR Boosted My Conversions by 33%

26 Dec 2024

Contributed by Lukas

E540: Most people are clueless about this misconception in SEO. Lots of digital marketers and even experienced SEOs think the best practice is to opti...

Power Strategies to Grow On Instagram and Convert Followers

25 Dec 2024

Contributed by Lukas

E539: Powerful strategies to grow on Instagram and convert followers in a variety of niches. What’s covered: - How to make an Instagram profile and ...

How Ryan Reynolds Builds Billion-Dollar Brands

24 Dec 2024

Contributed by Lukas

E538: This is why Ryan Reynolds turns out so many billion dollar brands, going deep into the marketing that he employs when he buys stakes in companie...

When and How to Block AI Crawlers from Accessing Your Website

23 Dec 2024

Contributed by Lukas

537: All the scenarios where you would want to block AI crawlers from accessing your website or certain sections on your website. Then, exactly how to...

The Insane Inefficiencies of AI Crawlers - How to Get Shown on ChatGPT

22 Dec 2024

Contributed by Lukas

E536: AI crawlers for generative AI companies like OpenAI or Anthropic or even Meta are REALLY inefficient. Crazy inefficiencies compared to Googlebot...

Help a Reporter Out: Why It Shut Down and What to Use Now

21 Dec 2024

Contributed by Lukas

E535: Help a Reporter Out (HARO) was a favored tool for digital marketing professionals. It was great for link-building. It was great for social proof...

$100,000 per Month With a Throwaway Camera App

20 Dec 2024

Contributed by Lukas

E534: POV camera app is making $100,000 per month with a very simple social media marketing strategy. Faceless content. Some paid. Some influencers. I...

The Google Site Reputation Abuse Policy: What It Is, What Can We Learn, How Can We Avoid It

19 Dec 2024

Contributed by Lukas

E533: The Google Site Reputation Abuse Policy was rolled out and repeatedly updated to stop parasite search engine optimization. Major publishers were...

Google Doesn’t Want You to Know This Is Possible

18 Dec 2024

Contributed by Lukas

E532: I now take up 3 out of 4 of the top spots for my keyword on Google! All with video SEO. And even crazier, I called my shot. On yesterday’s pod...

Outranking the Original Video on Google With Your Own Edit

17 Dec 2024

Contributed by Lukas

E531: Crazy discovery. You can outrank an original video on Google with your own edit of it. Here’s how this just happened to me and how I’ll be d...

Unbelievable Way to Social Proof Yourself for Free

16 Dec 2024

Contributed by Lukas

E530: In yesterday's newsletter, I shared a new strategy that has worked unbelievably well for getting TOP social proof… for free. I received a que...

Scaling TikTok With 60+ Accounts

15 Dec 2024

Contributed by Lukas

E529: Advanced TikTok marketing. Posting multiple videos per day with over 60 accounts. Creators outsourced to low GDP per capita countries like the P...

Instagram SEO: Do This Instead of Hashtags

14 Dec 2024

Contributed by Lukas

E528: This is how to do Instagram SEO. I’ve posted 775 days in a row, Reels and Images, over 2,500 posts. Here is how to optimize Instagram so your ...

Youtube’s New Inspiration Tab Could Be One of the Craziest SEO and Content Hacks Ever

13 Dec 2024

Contributed by Lukas

E527: YouTube’s new inspiration tab could be one of the craziest SEO and content hacks. YouTube is literally giving you topics to make videos, podca...

Rapidly Increasing Backlink Velocity Without Getting Penalized

12 Dec 2024

Contributed by Lukas

E526: Usually, rapidly increasing your backlink velocity in a non-organic way can be dangerous. This video explains when it is not dangerous to do, wi...

Ranking on Google for Competitive Seasonal Keywords

11 Dec 2024

Contributed by Lukas

E525: The SERPs (search engine results pages) for the most competitive keywords fluctuate A LOT. This is especially the case for seasonal keywords. Th...

Using a Simple Linkable Asset to Rank in the Finance Niche

10 Dec 2024

Contributed by Lukas

E524: The story of an SEO who enhanced a page with a simple linkable asset. This little trick got the client ranking from position 15 to position 1 in...

Backlinks From Generic Websites Increase Rankings

09 Dec 2024

Contributed by Lukas

E523: What do you do when you’re a hyper-niche company in need of backlinks from relevant websites? First, you exhaust your hyper-niche sites. But t...

Ranking for High Volume Keywords One Year Early

08 Dec 2024

Contributed by Lukas

E522: You have a super high-volume year-specific keyword only searched for a few months. “In 2025,” “in 2026,” “in 2027.” The keyword incr...

Exact Match Anchor Text Hurting Google Rankings

07 Dec 2024

Contributed by Lukas

E521: This guy went on a 4 month generic anchor text link-building campaign and was able to rank for a keyword in the 90th percentile of difficulty wi...

Should You Steal?

06 Dec 2024

Contributed by Lukas

E520: Should you steal content, marketing, and ideas? I just had a hook for a viral video stolen by the biggest AI TikToker. I’ve had lots of other ...

Five Dimensional Reddit Parasite SEO

05 Dec 2024

Contributed by Lukas

E519: Reddit Parasite Search Engine Optimization is a five-dimensional game of chess and so few people are able to think the necessary steps ahead of ...

Alex Mashinksy of Celsius Sentenced to 30 Years in Prison: My Time Meeting Him

04 Dec 2024

Contributed by Lukas

E518: Alexander Mashinksy, the founder and ex-CEO of Celsius Network, pleads guilty to multi-billion dollar fraud scheme, and is sentenced to 30 years...

YouTube Playlist SEO - What Nobody Thinks About

03 Dec 2024

Contributed by Lukas

E517: YouTube Playlist SEO appears to be a powerful way to rank for competitive top-of-funnel keywords that require more depth. The types of high-volu...

Why You Shouldn’t Always Use One Page to Go After Similar Keywords

02 Dec 2024

Contributed by Lukas

E516: You have a list of keywords. The search engine results pages are similar for all keywords. But the keywords sound different from each other. Whe...

Your brain is trying to trick you

01 Dec 2024

Contributed by Lukas

E515: Relating Daniel Kahneman's 8 questions to expose cognitive traps to digital marketing. Your brain is trying to trick you. These 8 questions will...

Low Domain Authority Sites Increase Google Rankings

30 Nov 2024

Contributed by Lukas

E514: How going after low domain authority sites can actually increase rankings on Google! A user on the SEO subreddit had a client with only elite we...

The Best Way to Suck at Marketing

29 Nov 2024

Contributed by Lukas

E513: This is the best way to be a terrible marketer and to get the worst results. From the legendary Rand Fishkin: https://moz.com/blog/the-best-way...

Viral Affiliate Marketing on TikTok and Instagram Reels

28 Nov 2024

Contributed by Lukas

E513: In 5 minutes, I made a video in a café about a product I love. The product has an affiliate program, so I used my affiliate link, masked with a...

The Screaming Chicken Game’s Groundbreaking Viral Mechanics

27 Nov 2024

Contributed by Lukas

E511: A combination of silly gameplay and TikTok virality has resulted in 20 million downloads in October alone for “The Screaming Chicken Game.” ...

Can You Buy the Backlink Services Offered on Fiverr?

26 Nov 2024

Contributed by Lukas

E510: Answering whether you can and if it’s a smart investment buying the backlink and link building services offered on Fiverr. Then giving my #1 p...

How I Run SEO Experiments

25 Nov 2024

Contributed by Lukas

E509: How I run SEO experiments and why every digital marketer should be doing this. The SEO change log I keep and some of the experiments I’m runni...

Insane Way to Get Expert SEO Content for Free

24 Nov 2024

Contributed by Lukas

E508: How to get credible experts to write your SEO content for free and in a timely manner. I did this to outrank the New York Times in under 5 minut...

Selling a $450 Million Dollar Painting of Jesus to a Saudi Prince in 19 Minutes

23 Nov 2024

Contributed by Lukas

E507: The strategy Loïc Gouzer used to sell the da Vinci painting, Salvator Mundi, to Crown Prince Mohammed bin Salman (MBS) for $450,300,000. This i...

Steal This SEO Strategy

22 Nov 2024

Contributed by Lukas

E506: Steal this SEO strategy. Ensure quick wins. Takes just a few hours to analyze and set up. Tools: Google Search Console Moz/Ahrefs/Semrush From: ...

People Making Fun of Me Leads to Sales

21 Nov 2024

Contributed by Lukas

People Making Fun of Me Leads to Sales E505: Quick win story before I head to the airport. How people making fun of me on Reddit lead to new people bi...

The Surprising Influence of Anchor Text on Page Titles

20 Nov 2024

Contributed by Lukas

E504: Turns out other sites can influence the way your site appears to searchers on Google. If a bunch of sites link to your page with one word or phr...

Smashed by Google’s Helpful Content Update (HCU) - What to Do

19 Nov 2024

Contributed by Lukas

E503: Google’s Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more. Here’s how to identify what this...