The Edward Show

How Google’s Love for Variety Can Boost Your Sales

18 Apr 2025

Contributed by Lukas

E653: Google doesn’t just want to show one source or content type for a brand name or brand review. It wants dozens. It wants different websites, di...

Make more money from your website with these three changes you can do today

17 Apr 2025

Contributed by Lukas

E652: Three quick (you can do them today) changes to make to your website (overall and sales pages) that will make you more money. Easy and straightfo...

Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR

16 Apr 2025

Contributed by Lukas

E651: After 7 years building their business, they just hit $10 million annual revenue and $1 million net income. Most founders would’ve quit long be...

How to Roast a Giant Bird: Dissing Duolingo to 60M Views

15 Apr 2025

Contributed by Lukas

E650: How a language-learning app found a repeatable viral TikTok format and scaled it to 27 faceless accounts, 60,000,000 views, and 800,000 bookmark...

SEO Subreddit Explodes Over Mass AI Content Debate

14 Apr 2025

Contributed by Lukas

E649: Using mass amounts of AI-generated pages on your website for SEO - should you do it? The SEO subreddit debates this. I share all the comments - ...

How PR Pros Manufacture Credibility (And How to Copy Them on a Budget)

13 Apr 2025

Contributed by Lukas

E648: Entrepreneurs and marketers will say on TwitterX and Threads and TikTok… “Public relations is dead; it’s worthless. Everybody gets their n...

How to Ethically Steal Viral Content and Make $150K MRR

12 Apr 2025

Contributed by Lukas

E647: A smart, repeatable marketing and product method some entrepreneurs used to quickly spin up an app making hundreds of thousands of dollars in mo...

$4,000 Profit per Month From an SEO Page Getting Only 300 Clicks

11 Apr 2025

Contributed by Lukas

E646: An SEO consultant does SEO for his own ecommerce business. He makes a page targeting wholesale buyers at the bottom of the funnel - people looki...

What to Do if You Can Already Rank for Keywords

10 Apr 2025

Contributed by Lukas

E645: If you can get results with SEO - maybe you’ve been hit by the Google Helpful Content Update - or maybe not… but you can already rank for ke...

How to Find Money-Making Keywords in the Travel Niche

09 Apr 2025

Contributed by Lukas

E644: Showing exactly how to find lucrative bottom-of-funnel keywords in the travel niche. Travel SEO at its best. These bottom-of-funnel keywords are...

Broke Dude Growth Hacks Fame and Success in 5 Months

08 Apr 2025

Contributed by Lukas

E643: How Lil Nas X went from college dropout sleeping on his sister’s couch with a negative balance in his Wells Fargo account to breaking Mariah C...

Local Subreddits Are Open for Parasite SEO

07 Apr 2025

Contributed by Lukas

E642: Black hat SEOs and digital marketers are having a field day in local subreddits. Local subreddits and niche subreddits are far easier to game an...

How to Control Your Competitors’ Online Narratives With Easy SEO

06 Apr 2025

Contributed by Lukas

E641: Few digital marketers realize this is possible. Instead of paying for Google Ads targeting competitor-branded keywords, you can make videos that...

"They Nuked My Site Overnight" - Lars Lofgren on Google's Collapse

05 Apr 2025

Contributed by Lukas

E640: Lars Lofgren breaks down the Helpful Content Update penalization on his website, why this happened, and what this says about the state of Google...

Entrepreneur Fails by Not Going Where the Customers Are

04 Apr 2025

Contributed by Lukas

E639: An entrepreneur on Reddit fails over and over again until realizing… GO WHERE THE CUSTOMERS ARE. GO WHERE PEOPLE ARE LOOKING FOR WHAT YOU OFFE...

What Happens When You Post 5 Minutes a Day

03 Apr 2025

Contributed by Lukas

E638: What happens when you spend 5 minutes a day posting to social media, documenting your journey: Wins, losses, learnings especially, behind the sc...

Why Every SEO Needs to Start Using Video

02 Apr 2025

Contributed by Lukas

E637: Why SEOs need to care about video - and how to grow fast on Instagram. Instagram, TikTok, and YouTube Shorts rank phenomenally on normal Google ...

Is Programmatic SEO Dead?

01 Apr 2025

Contributed by Lukas

E636: I’m seeing a lot of chatter that Google’s Helpful Content Update killed Programmatic SEO, or you’ll now get penalized for doing Programmat...

March 2025 Google Core Update: Winners, Losers & What Changed

31 Mar 2025

Contributed by Lukas

E635: A quick, no-fluff recap of Google’s March 2025 Core Algorithm Update - sites that won, methods that lost, and the changes you have to know. Le...

Google Detects Location-Specific Searches

30 Mar 2025

Contributed by Lukas

E634: How to optimize pages on a website for location-specific searches that don’t actually have the location in the keyword! Google is smart and wi...

Elon Musk Greenlights Vine Revival

29 Mar 2025

Contributed by Lukas

E633: In an exchange on 𝕏, Elon Musk grants permission to an employee to BRING BACK VINE. This is after Elon previously said bringing back Vine is ...

New Findings From the Google March Core Algorithm Update

28 Mar 2025

Contributed by Lukas

E632: A certain type of content is getting HIT. Tanking… A strategy that has been hot for the last few years is now tanking due to Google’s 2025 M...

She Posted Every Day for 4 Years—Now She Runs a 7-Figure Brand - Blaze Lloyd

27 Mar 2025

Contributed by Lukas

E631: Blaze Lloyd, 24-year-old founder of Lashiivo, one of the world’s top lash supply brands, comes on the pod! Crazy story: Started at 16 - Blaze ...

Google Search: Creator-Focused Updates Hitting by EoY

26 Mar 2025

Contributed by Lukas

E630: New answers from Google on an uncertain future for SEO blog operators. If you do SEO with top of funnel blog content and articles, this is for y...

SEO Subreddit Reacts to Low-Volume Keyword Strategy

25 Mar 2025

Contributed by Lukas

E629: Is targeting low-volume keywords (sub 50 monthly search volume) a good idea? Is it smart to use your precious resources to go after low-volume k...

Doing Messy SEO to Get Better Results - Search Engine Deoptimization

24 Mar 2025

Contributed by Lukas

E628: Three search engine deoptimization stories - how doing messy SEO - actually gets better results. The first story is targeting low domain authori...

Exact Match Domains (EMDs) May Not Be What People Think

23 Mar 2025

Contributed by Lukas

E627: Last year, exact match domains (EMDs) - domains that have your exact keyword in them - were going viral. Domains like: BuyLaptopsOnline .com Che...

New Research: Google Search Grew 21%+ in 2024; Receives ~373X More Searches Than ChatGPT

22 Mar 2025

Contributed by Lukas

E626: New research shows not only is Google NOT dying, it is thriving. Google Search - up 21% in 2024. As is Google Images, Google News, and Google Ma...

Bad Reviews on Google Maps Are Way Worse Than People Think

21 Mar 2025

Contributed by Lukas

E625: This is what happens if you get bad reviews on Google Maps. They should be avoided at all costs! + Other “SEO hacks” from members of Search ...

Making SEO Viral - Matt Diamante

20 Mar 2025

Contributed by Lukas

E624: Matt Diamante shares how he grew to 250,000+ followers on Instagram with hundreds of millions of views, exclusively making SEO content. As well ...

Accordions in SEO: Did Google Lie About Ranking Hidden Content?

19 Mar 2025

Contributed by Lukas

E623: Google publicly claimed that text hidden within accordions or tabs or other expandable elements was treated equally as text that is fully visibl...

Entrepreneur Subreddit Explains Why Most SEO Doesn’t Convert

18 Mar 2025

Contributed by Lukas

E622: An Entrepreneur Subreddit post from a painting business doing $2 million ARR says something most SEOs miss. It’s a mistake big enough to resul...

Google’s March Update Broken Down by Founder of Search Engine Roundtable - Barry Schwartz

17 Mar 2025

Contributed by Lukas

E621: Barry Schwartz joins the show to break down Google’s 2025 core algorithm update, which is still rolling out. Barry Schwartz (aka RustyBrick) i...

Short Content Outranking Long Content - SEO Requires Less Work

16 Mar 2025

Contributed by Lukas

E620: SEOs are seeing short content outrank long content on Google. Other SEOs are saying long-form content, like it used to be done, is dead. This is...

Underrated SEO Tactics That Work

15 Mar 2025

Contributed by Lukas

E619: Underrated SEO tactics that are getting people results in 2025. We have: - Content refreshes - Putting no-traffic content onto new pages - Site ...

Google’s March 2025 Core Update Hits - Everything We Know

14 Mar 2025

Contributed by Lukas

E618: Google’s March 2025 Core Update just dropped. Google announced, “This is a regular update designed to better surface relevant, satisfying co...

Anchor Text Ratios - Exact Match, Partial Match, Naked URL, Brand, Title, Generic, and More

13 Mar 2025

Contributed by Lukas

E617: When getting backlinks to raise the SEO authority of your site and specific pages, what percentage of those backlinks do you want to be exact ma...

Low Traffic Backlinks Actually Increase Google Rankings

12 Mar 2025

Contributed by Lukas

E616: How going after low-traffic backlinks can actually increase rankings on Google! A user on the SEO subreddit had a client focusing mainly on the ...

100,000 Journalist Pitches Sent! Secrets From an Expert Link Builder - Christopher Panteli

11 Mar 2025

Contributed by Lukas

E615: Christopher Panteli has sent over 100,000 link building and public relations pitches to journalists using expert quote platforms. He uses platfo...

SEO Myths: Query Counting

10 Mar 2025

Contributed by Lukas

614: Is query counting (counting how many keywords you’re ranking for each month) a valuable activity? What insights can we get from query counting?...

Should You Try the Trial Reels Trick?

09 Mar 2025

Contributed by Lukas

E613: Lots of people are saying Trial Reels are amazing. Take a viral video, repost it to Trial Reels, it goes viral again. But what if there’s a wa...

Why Landing Pages Don’t Work - Secrets From a Decade of A/B Testing

08 Mar 2025

Contributed by Lukas

E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod! He shares why most landing pages fail and wha...

Turning a 500 View Video to a 2.4 Million View Video

07 Mar 2025

Contributed by Lukas

E611: In 15 minutes I turned a video that originally got 351 views to a viral video with 2.4 million views. Everything is a block of stone with a beau...

Jump to the Top of Google Maps - Black Hat, Gray Hat, White Hat Methods

06 Mar 2025

Contributed by Lukas

E610: An easy way to boost performance in Google Maps is to have friends and family search your location and use the directions feature to actually go...

The PR Framework That Saved Mark Zuckerberg

05 Mar 2025

Contributed by Lukas

E609: In 2018, Mark Zuckerberg was the biggest villain of the tech world. Today, he is the coolest CEO in the Silicon Valley. The PR framework that co...

SEO Shortcuts From a 25 Year Veteran - Bill Hartzer

04 Mar 2025

Contributed by Lukas

E608: Legendary SEO, Bill Hartzer, joins the pod! Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages...

Crazy SEO Gems That Shouldn’t Work

03 Mar 2025

Contributed by Lukas

E607: Insane SEO facts and strategies from Bill Hartzer on Reddit. These are some crazy things that should not work, but according to Bill, work well....

Making Millions With Insane High Frequency Posting

02 Mar 2025

Contributed by Lukas

E606: Keida Dervishi of Soulmate Customs joins the show. 23 years old, she makes millions of dollars per year selling relationship jewelry and clothin...

Now Is the Best Time to Start a Personal Brand

01 Mar 2025

Contributed by Lukas

E605: Now is the best time to start a personal brand. 1. The limitations with Meta properties have been fixed. You can use an automation to have your ...

Guest Posting Secrets - What the Masters Are Doing That You Are Not

28 Feb 2025

Contributed by Lukas

E604: Two bits of SEO guest posting mastery: 1. Do you write for the website you’re guest posting on or the backlink you are obtaining? 2. Is it eve...

Topical Authority - Four Straightforward Ways to Establish It in 2025

27 Feb 2025

Contributed by Lukas

E603: Topical authority in SEO - how trusted your website and brand is on a specific niche. The more topical authority you have, the more you can rank...

AI Medium Parasite SEO Is Insane

26 Feb 2025

Contributed by Lukas

E602: AI Parasite SEO on Medium is insane. Black hat SEOs gaming Google with the laziest content possible. Tremendous ChatGPT-generated blocks of text...

The Hard Truth About Hacking Google Images

25 Feb 2025

Contributed by Lukas

E601: I tried to hack Google Images. I partially succeeded. But I learned one VERY important thing. I learned how Google Images operates… what it pr...

If I Could Only Do 3 SEO Methods

24 Feb 2025

Contributed by Lukas

E600: I have a new website, but I can only do three SEO methods for it… what do I choose? It can be any mix of keyword targeting and link building. ...

Google Writes Better Meta Descriptions Than You

23 Feb 2025

Contributed by Lukas

E599: Google writes meta descriptions that have higher click-through rates than what you write. Tons of studies back this up. So does this mean you sh...

The BIGGEST Drivers of Newsletter Growth - $20,000/Month

22 Feb 2025

Contributed by Lukas

E598: How to start, grow, and monetize a newsletter - from Josh Spector, making $20,000+/month with his own newsletter. He shares the biggest drivers ...

How we made $120,260 in 3 weeks of launching our SaaS

21 Feb 2025

Contributed by Lukas

E597: How Waqar Azeem and his team made and launched Usermaven, getting $120,260 in revenue in their first 3 weeks. In this, we’ll cover: - How they...

Seeing if my SEO pages work with Grok 3 DeepSearch

20 Feb 2025

Contributed by Lukas

E596: First, I test if the new Grok 3 and Grok 3 DeepSearch are recommending my SEO pages for my keywords. I also test ChatGTP and other AI chatbots. ...

The Most Reliable Growth Hack for SaaS

19 Feb 2025

Contributed by Lukas

E595: Growing a business requires countless small wins that add up to some very big victories. But there is one change that REALLY moves that needle. ...

Sniping competitors’ backlinks - does it work?

18 Feb 2025

Contributed by Lukas

E594: Is it a good strategy to copy your competitors’ backlink profile? This is actually something that lots of SEOs do. It takes time, but many SEO...

Selling a PDF and Video for Hundreds of Thousands of Dollars

17 Feb 2025

Contributed by Lukas

E593: Everything learned from selling two information products for hundreds of thousands of dollars. Tons of mistakes made and lessons learned. Everyt...

How To Make An Info Product (Guides, Courses, Books) That Sells

16 Feb 2025

Contributed by Lukas

E592: How to make an information product (courses, ebooks, guides) that actually sells - or info products that can be used as lead magnets for other p...

You’re Ignoring the Best SEO Keywords – Here’s What to Do Instead

15 Feb 2025

Contributed by Lukas

E591: You don’t realize just how many people there are out there who are Googling, looking for what you’re selling. These are the best keywords, a...

Link Velocity: Outstanding Results for 20% the Backlinks

14 Feb 2025

Contributed by Lukas

E590: High link velocity is typically way better than low link velocity because it usually indicates virality and real sharing. Virality means real ba...

Scaling TikTok to 120M+ Views Across 45 Accounts

13 Feb 2025

Contributed by Lukas

E589: How this consumer app used 45 accounts across TikTok and a lot of trial and error to scale to over 120 million views in only 3 months. The app i...

His Funnel - $20,000 in 30 Days With Organic Instagram Marketing

12 Feb 2025

Contributed by Lukas

E588: Joshua Ryan Schaver (@bagelfinagles on IG) gives his funnel for doing $20,000+/month with Instagram. If you’re doing organic Instagram marketi...

Stopped Using Link Inserts, Rankings Increased

11 Feb 2025

Contributed by Lukas

E587: This SEO stopped using link insertions, and his client’s rankings increased. Why? Because most link insertions are garbage. First, the SEO sha...

Google Targets Sites That Make Visitors Scroll Too Much

10 Feb 2025

Contributed by Lukas

E586: Google is going after spammy SEO sites that make searchers scroll and scroll to find their answers. This is an effort to combat the poor user ex...

Helpful Content Update Recoveries - Is the HCU Over?

09 Feb 2025

Contributed by Lukas

E585: Lots of websites are showing dramatic Helpful Content Update recoveries, back to pre-HCU levels. Is Google’s Helpful Content Update over? It m...

No Code SaaS Success Story - Tons of Rankings, Tons of Power

08 Feb 2025

Contributed by Lukas

E584: The story of how a YouTuber who reviews SaaS products made his own SaaS product with no code tools, scored #1 on Product Hunt, and now uses UGC ...

They Nickel and Dime’d Him So He Took Their Business

07 Feb 2025

Contributed by Lukas

E583: YouTube link for this one - https://youtu.be/IQrqrYXTs88 5 stories from the last month of this podcast, starting with the story of how Joshua Ry...

Becoming This Company’s Biggest Affiliate by Trying Different Angles

06 Feb 2025

Contributed by Lukas

E582: It took me two years of marketing this company from different angles to make me its biggest affiliate. And it was from an angle I hadn’t trie...

Google’s Helpful Content Update: How Black Hat SEOs Killed Blogging

05 Feb 2025

Contributed by Lukas

E581: Over the last two years, the Google Helpful Content Update has been killing small and mid-sized blogs. Just recently, it’s gotten more serious...

The Deceptive Reason Google Created the Disavow Tool - Conversations With a Two Decade SEO

04 Feb 2025

Contributed by Lukas

E580: Nick Musica joins the podcast! A true veteran, he’s been doing search engine optimization since 2003. He led SEO at High Point Insurance (Now ...

Crazy Unlock Most Creators Don’t Want You to Know

03 Feb 2025

Contributed by Lukas

E579: This is a crazy unlock you get when you’ve posted videos every day for over a year. I discovered this only last night and am hyped out of my m...

Ranking for Competitive Trending Keywords With a New Site

02 Feb 2025

Contributed by Lukas

E578: How I ranked well for ‘SEO Trends 2018’ with my site that was still relatively new. The TL;DL - I got a head start! But why this worked so w...

Do Fiverr Backlinks Actually Work?

01 Feb 2025

Contributed by Lukas

E577: We answer, “Do Fiverr backlinks boost SEO rankings? Does using inexpensive link building packages from Fiverr increase search engine rankings?...

Made to Stick: Why Some Ideas Survive and Others Die

31 Jan 2025

Contributed by Lukas

E576: These are the six principles of sticky ideas. Mark Twain noted, “A lie can get halfway around the world before the truth can even get its boot...

Ways to Appear on the First Page of Google Search Results

30 Jan 2025

Contributed by Lukas

E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO res...

The Silent Killers of Startups No One Dares Admit

29 Jan 2025

Contributed by Lukas

E574: The five silent killers of startups that founders never admit. This is an expansion of the viral short video I previously made on this. When sta...

How He’s Made Over $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown

28 Jan 2025

Contributed by Lukas

E573: Joshua Ryan Schaver (@bagelfinagles on Instagram) shares how he’s made $600,000+ so far from Instagram and TikTok with an in-depth breakdown o...

How Substack Got Its First Customers

27 Jan 2025

Contributed by Lukas

E572: This is how the popular newsletter platform, Substack, started, got its first customers and its first investor, and grew. We cover its go-to-mar...

What most STILL get wrong about SEO in 2025

26 Jan 2025

Contributed by Lukas

E571: A concise list of the things most people still get wrong about SEO in 2025. We look at things like intent, topical authority, vanity metrics, mo...

HubSpot Is Losing 80% of Its Blog Traffic

25 Jan 2025

Contributed by Lukas

E570: HubSpot is losing 80% of its SEO blog traffic, since March 2024. And this is part of a bigger decline started in February 2023. HubSpot is falli...

Dramatically Increasing Sales by Selling Benefits, Not Features

24 Jan 2025

Contributed by Lukas

E569: How to increase sales and revenue and everything good by selling the benefits and not the features. You’re naturally in the weeds with whateve...

The Secret to Growth on Instagram

23 Jan 2025

Contributed by Lukas

E568: This is the secret to growth on Instagram. 1. Post manually through the Instagram mobile app. Don’t use automation tools or views will be supp...

CTR Manipulation With Parasite SEO

22 Jan 2025

Contributed by Lukas

E567: Clickthrough rate (CTR) manipulation with parasite search engine optimization. Manipulating clicks within Google Search to get your posts on oth...

Zuck turned down our pitch, changed his mind, and we made $745 mil

21 Jan 2025

Contributed by Lukas

E566: Mike and Kass Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, the leading social media ...

Negative SEO: How You Can (But Shouldn’t) Harm Your Competitors’ Rankings

20 Jan 2025

Contributed by Lukas

E565: Negative SEO - using spammy SEO practices to harm your competitors’ rankings - is real. I’ve seen it even recently. This is a story about a ...

Gary Vaynerchuk, 1 Billion Dollar Acquisition, Trump Coin, TikTok Ban, Yandex Parasite SEO

19 Jan 2025

Contributed by Lukas

E564: Huge docket today. A Gary Vaynerchuk story related to the very special billionaire coming on the show this week. The Trump Meme Coin that litera...

Tripwire Funnel Examples That Turned $1 Into $40K Fast

18 Jan 2025

Contributed by Lukas

E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do t...

How to Get On Google Images

17 Jan 2025

Contributed by Lukas

E562: This teaches how to get on Google Images with images of your choosing - Google Images SEO. It could be images of you, your face, your brand, you...

I Got Wrecked by My Fiverr Experiment

16 Jan 2025

Contributed by Lukas

E561: I’m able to consistently go viral with hyper-top-of-funnel content. Validated subject matter. But how will I use this hyper-top-of-funnel cont...

Viral Growth Hacks From Jason Levin

15 Jan 2025

Contributed by Lukas

E560: Jason Levin (@iamjasonlevin) is a prolific marketer, builder, and writer. Previously he was Head of Growth at Product Hunt. He shares insane tac...

Go To Market Formulas From 37 Unicorns

14 Jan 2025

Contributed by Lukas

E559: Go to market stories from 37 billion+ dollar companies. This episode will answer two questions:  1. How do people hear about your product? 2. W...

Canva’s Bottom-Of-Funnel SEO - How You Can Copy Their Strategy

13 Jan 2025

Contributed by Lukas

E558: Canva is going after bottom-of-funnel keywords. High user-intent keywords like, “make wedding invitation.” They’re using templates and a v...

Parasite SEO on Medium - It Still Works

12 Jan 2025

Contributed by Lukas

E557: Medium.com used to be huge for Parasite SEO (using the strong web presence of another platform to rank on Google). Then it died. It died hard. B...

Kanye West’s Failed SEO

11 Jan 2025

Contributed by Lukas

E556: Kanye West put up a viral Instagram post expressing his disbelief and dissatisfaction over Adidas ranking above his website, Yeezy.com, for the ...

Crazy Ways to Get High Authority Backlinks

10 Jan 2025

Contributed by Lukas

E555: Methods and stories of businesses getting valuable, authoritative backlinks in crazy and creative ways. Getting backlinks from .gov and .edu sit...

How Postmates, Acquired for $2.6 Billion, Got Its First 1,000 Customers

09 Jan 2025

Contributed by Lukas

E554: Postmates was acquired for $2.65 BILLION in 2020. This is the legendary story of how they got their first customers. The first part of the episo...