The Edward Show
Episodes
Smashed by Google’s Helpful Content Update (HCU) - What to Do
19 Nov 2024
Contributed by Lukas
E503: Google’s Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more. Here’s how to identify what this...
What’s Going On With Meme Coins
18 Nov 2024
Contributed by Lukas
E502: People know that meme coins are dumb and carry no real value. So why are they investing billions into them? How did the PNUT meme coin created t...
3 Tools in My Digital Marketing Toolbox I Never Share
17 Nov 2024
Contributed by Lukas
E501: 3 tools in my digital marketing toolbox I never really talk about on this show. However, that does not mean they are not important. The first an...
Meet the Indie Hackers Killing It on TikTok
16 Nov 2024
Contributed by Lukas
E500: As $50k/mo founder and short-form video expert Alex Slater puts it, “It doesn’t matter if your account is brand new or if you have zero foll...
SEO for SearchGPT, ChatGPT, Gemini, Perplexity, and More
15 Nov 2024
Contributed by Lukas
E499: How to do search engine optimization for generative AI chatbots like SearchGPT, ChatGPT, Gemini, and Perplexity. Summary for how to get generati...
What Causes the Google Helpful Content Update (HCU)
14 Nov 2024
Contributed by Lukas
E498: What causes and what triggers the Google Helpful Content (HCU). Here are my notes, explained in the episode: -Google Helpful Content Update uses...
Everyone in SEO Is Making This Mistake
13 Nov 2024
Contributed by Lukas
E497: I was looking at one of the most expensive niches in SEO - personal injury law - and I saw something shocking. None of the SEOs in the niche kne...
Ecommerce Millions a Year With High Frequency Posting on TikTok and Instagram
12 Nov 2024
Contributed by Lukas
E496: Keida Dervishi of Soulmate Customs is making several hundred thousand dollars every month, millions of dollars a year, posting 4-8 times a day o...
Head of Events at Forbes Explains Extreme Resourcefulness
11 Nov 2024
Contributed by Lukas
E495: Brett Cohen (https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner ...
Cosine Similarity - How SEOs Sell Their Services
10 Nov 2024
Contributed by Lukas
E494: Cosine Similarity and Embeddings in SEO. What it is, how it benefits SEO, and how it also is used to sell SEO. Cosine Similarity and Embeddings ...
AI vs. SEO: What does the Future of Search look like?
09 Nov 2024
Contributed by Lukas
E493: In-depth research and insights on Google’s AI Overviews. Which sources are included in AI Overviews? Do all organic results have a chanc...
How to Repurpose Podcasts Into Viral Shorts
08 Nov 2024
Contributed by Lukas
E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, a...
0-1M Followers in Exactly 2 Months
07 Nov 2024
Contributed by Lukas
E491: This dude has been growing Instagram accounts for five years. His most recent was grown to 1 million followers IN TWO MONTHS! He has a super pop...
How Publishers Can Rebound From the 2023/24 Google Updates
06 Nov 2024
Contributed by Lukas
E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates... Especially ones who s...
VPN Parasite SEOs on Reddit
05 Nov 2024
Contributed by Lukas
E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules. Reddit is the ...
Daze Chat’s Viral Marketing Strategy
04 Nov 2024
Contributed by Lukas
E488: Daze Chat, a new AI messenger app backed by Andreessen Horowitz, got to 187,000 sign-ups on their waitlist before launch. They’ve used a facel...
White Hat, Grey Hat, and Black Hat Link Building Strategies
03 Nov 2024
Contributed by Lukas
E487: White hat, grey hat, and black hat link building strategies. The grayscale of backlink acquisition. If you want to learn about black hat link bu...
My SEO Copywriting Formula
02 Nov 2024
Contributed by Lukas
E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords. I’ve done search engine optimization for some o...
Apple Spent Millions Designing Boxes You’ll Throw Away
01 Nov 2024
Contributed by Lukas
E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business. These two Steve Jobs business stories get me hyped. Hopef...
Information Architecture in SEO: A Crash Course
31 Oct 2024
Contributed by Lukas
E484: Information architecture in SEO - how you show information on your website in the most straightforward crawlable way for visitors and search eng...
Ranking for 223 THOUSAND Keywords With Programmatic SEO
30 Oct 2024
Contributed by Lukas
E283: This site is ranking for 223,800 keywords on Google. 6,400 keywords in positions 1-3. What a time to be alive. My SEO program: https://edwardstu...
I Attended a 20 Trillion Dollar Event
29 Oct 2024
Contributed by Lukas
E482: I attended a 20 trillion dollar event at Cipriani Wall Street. The people in the room controlled 20 trillion dollars of invested capital. This i...
Google Search Console Traffic Down To ZERO. Panic Ensues.
28 Oct 2024
Contributed by Lukas
E481: Google Search Console experienced a temporary issue today where everybody’s traffic spiked down to ZERO. The SEO community has been in a panic...
When Coca-Cola Lost the Greatest Marketing Battle in History
27 Oct 2024
Contributed by Lukas
E480: In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history. Pepsi ran shocking blind taste tests, showing people...
If I Had Time to Focus on 𝕏
26 Oct 2024
Contributed by Lukas
E479: The “reply guy” formula - what I would do if I could divert attention to growing on 𝕏. Use Premium+ account. Niche down, articulate my ni...
Building FOMO by Stacking Article and Podcast Appearances
25 Oct 2024
Contributed by Lukas
E478: Anybody can do this right now to build crazy FOMO. Use featured.com to get into 3-4 publications each week. Use aipodcastmatcher.com to get in 2...
P. Diddy’s SEO Makes No Sense
24 Oct 2024
Contributed by Lukas
E477: The performance of P. Diddy’s home website defies expected behavior. First, we look at how DecorMyEyes manipulated Google by delivering broken...
The Best SEOs Are Not SEOs
23 Oct 2024
Contributed by Lukas
E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They’re public relations people. The problem is these people have no underst...
Link Building Epiphanies That Changed the Way I Look at Journalism
22 Oct 2024
Contributed by Lukas
E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism. I watched SEOs lie t...
SEO Epiphanies That Changed the Way I Saw the Internet
21 Oct 2024
Contributed by Lukas
E474: The two biggest SEO epiphanies I had that quite literally changed the way I looked at the Internet. When you understand how Google works, you un...
The LinkedIn Hacks I Used to Get Recruiters and Employers Reaching Out to Me
20 Oct 2024
Contributed by Lukas
E473: How to optimize LinkedIn so that recruiters and employers reach out to you nonstop. In 2016 I used these LinkedIn hacks to go from unemployable ...
Linkable Assets, ABC Link Exchanges, Roundup Posts
19 Oct 2024
Contributed by Lukas
E472: Backlink strategies for 2024. 3 ways to build links covered in this episode: - Linkable Assets - ABC Link Exchanges - Weekly/Monthly Roundups Im...
125 Million Views in Under 4 Months Selling Keychain Holders
18 Oct 2024
Contributed by Lukas
E471: How TogetherKeys is making hundreds of thousands of dollars a month with their faceless Instagram Reels and TikTok strategy. All videos are extr...
$100,000/Month With Affiliate SEO to a Single Webpage - Lars Lofgren
17 Oct 2024
Contributed by Lukas
E470: Lars Lofgren (https://x.com/LarsLofgren), a true digital marketing OG, comes on the pod. Lars was one of Neil Patel’s early employees back in ...
I Can’t Stop Thinking About How Easy Local Is
16 Oct 2024
Contributed by Lukas
E469: I can’t stop thinking about how easy local marketing is. On this episode, I specifically talk about local SEO with Google Business Profile, an...
Eight Figure Exit to Hugely Profitable Local Marketing - Nik Hulewsky
15 Oct 2024
Contributed by Lukas
E468: Nik Hulewsky (https://x.com/CoFoundersNik) shares local marketing hacks that are overlooked and profitable anywhere. Tricks that anybody can do ...
This Advice Is Guaranteed to Make You Viral
14 Oct 2024
Contributed by Lukas
E467: This is seriously one of the most surefire ways to go viral. Recently, I had one of my most viral videos. I share exactly how I made it and how ...
Google’s First Link Bias
13 Oct 2024
Contributed by Lukas
E466: Google’s First Link Bias, also called the First Link Counts Rule, is both weird and notable. Google has a bias towards the first link on a pag...
The dumbest startup idea?
12 Oct 2024
Contributed by Lukas
E465: This entrepreneur had a super dumb startup idea. But he went and built it anyway. And even though it didn’t make him much money, it was so du...
Free Views From 3-Minute YouTube Shorts!
11 Oct 2024
Contributed by Lukas
E464: YouTube Shorts is extending to 3 minutes. It’s happened with Instagram Reels, Facebook Reels, TikTok Duets, Stories, pinned comments... the li...
4 Indie Hackers Making Money and How They’re Doing It
10 Oct 2024
Contributed by Lukas
E463: 4 self-employed indie hackers who are making either tens of thousands MRR or hundreds of thousands USD - and the marketing they’re doing to ge...
Forbes Hit with Google Penalty for Spamming SEO
09 Oct 2024
Contributed by Lukas
E462: Forbes Marketplace, a third-party managed platform under the Forbes URL, has been spamming SEO - making up for over 50% of Forbes’ revenue. Fo...
Is Google Losing Search Market Share?
08 Oct 2024
Contributed by Lukas
E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be. Not only that, but many pundits are saying TikTok and A...
$500,000 From Course Pre-Sales in a Week With a Small Social Media Audience
07 Oct 2024
Contributed by Lukas
E460: How Josh Comeau built a small social media audience and email list in a year, then launched a course to it, doing $500,000 in a week-long pre-sa...
The Long Tail of YouTube Shorts
06 Oct 2024
Contributed by Lukas
E459: YouTube Shorts is one of the most exciting places for marketers. Not only are Shorts great for SEO, the long tail of views is insane. This episo...
Getting Headlines Right
05 Oct 2024
Contributed by Lukas
E458: If you go after everybody with your headline, you get nobody. If a headline is bad, the rest of the page, ad, newsletter, etc could be great, bu...
From Creator to Icon
04 Oct 2024
Contributed by Lukas
E457: Pure consistency will get any creator to a great spot. But how do you go from just another creator to an icon who has captured the conversation?...
Bad Digital Marketing Advice
03 Oct 2024
Contributed by Lukas
E456: Bad digital marketing advice I’ve heard or hear all the time. What to stay away from. Who can you really trust out there in this wild world???...
Easy Employment From LinkedIn
02 Oct 2024
Contributed by Lukas
E455: LinkedIn video is horrible… For everything other than search. The promise of LinkedIn video being great for page growth has been disproven - u...
Becoming a Formula 1 Influencer Without Even Having a Driver’s License
01 Oct 2024
Contributed by Lukas
E454: One month ago, Formula Feldman (real name, Vova Feldman) didn’t know anything about Formula 1. Now, even without a driver’s license, his For...
Private Equity Meetups - $50,000 for 15 minutes
30 Sep 2024
Contributed by Lukas
E453: Private equity people and other people in financial institutions are extremely price insensitive. On a recent My First Million podcast (https://...
Should You Try to Manipulate CTR in Google Search?
29 Sep 2024
Contributed by Lukas
E452: Should you try to manipulate CTR in Google search? First, I explain why this is even possible - the experiments that have been done and leak dat...
Getting Paid $10,000 per Hour for Consulting Without Referrals
28 Sep 2024
Contributed by Lukas
E451: How this guy was getting paid $10,000 for an hour-long consulting call, cold, with no referrals. This was 2017, and my clients were paying this ...
$80,000 MRR With This Faceless TikTok Strategy
27 Sep 2024
Contributed by Lukas
E450: How the Rayz mobile app scaled to $80,000 MRR and 40M+ views on TikTok with this easy, faceless video strategy. This is a crazy one, so get your...
1.3 Million Views a Week From TikTok SEO
26 Sep 2024
Contributed by Lukas
E449: TikTok has overtaken Google as the biggest search engine among Gen Z… the opportunity is huge. It’s very easy to rank on TikTok and creators...
Titan Doing $70M/Year Gives Advice to Underdog
25 Sep 2024
Contributed by Lukas
E448: A fast-food titan whose 50-year-old business is doing $70,000,000 in annual revenue gives advice to a struggling entrepreneur who cold-emailed h...
What Makes a YouTube Video Viral by MrBeast
24 Sep 2024
Contributed by Lukas
E447: What makes a YouTube video viral. Written by MrBeast in his leaked 36-page super-dense internal company handbook. So much good stuff in here. If...
How to Go Viral on YouTube Shorts
23 Sep 2024
Contributed by Lukas
E446: How to go viral on YouTube Shorts. The content I’m seeing that performs really well. How to craft a good title for YouTube Shorts. YouTube and...
What Happened After I Outed a Reddit Mod for Affiliate Spam
22 Sep 2024
Contributed by Lukas
E445: Lars Lofgren confronts a hydra of affiliate Parasite SEO posters on Reddit. One of the affiliates is even a moderator! Lars enters the hydra’s...
This Is AI Parasite SEO
21 Sep 2024
Contributed by Lukas
E444: Indie Hackers is being abused for Parasite SEO, even with lazy AI-generated articles being pushed to the homepage. This is what I’m seeing and...
How I Made $210,822 Selling a PDF and a Video on the Internet
20 Sep 2024
Contributed by Lukas
E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about T...
How to Have More Pictures of You Appear on Google Images
19 Sep 2024
Contributed by Lukas
E442: How to have more pictures of you or your company appear on Google Images. This video is especially applicable for people, where there can be lot...
Turning a Tweet Into a Million Viral Posts
18 Sep 2024
Contributed by Lukas
E441: A close friend had one of his best-performing 𝕏 posts of all time. But he didn’t consider going deep into the subject. However he should ha...
Work Momentum During a Flood
17 Sep 2024
Contributed by Lukas
E440: Hope everybody stays safe out there. This episode is about dedication to consistency. 00:00 Unexpected Trip to Warsaw 00:34 Floods in Central Eu...
Ranking for 200,000+ Keywords With a New Site Using Programmatic AI SEO
16 Sep 2024
Contributed by Lukas
E439: The GPT-based Chrome Extension in this episode ranked on Google for 213,000+ keywords on Google (2,200 rankings in positions 1-3) with a site th...
Press Release SEO Still Works
15 Sep 2024
Contributed by Lukas
E438: A press release SEO experiment ten years ago directly refutes a top Google representative’s claim that they do not work. And my experiences se...
My Networking Cheat Sheet for Sales and Lifelong Friends
14 Sep 2024
Contributed by Lukas
E437: This is what I learned about networking while going to NYC technology and business events every night for three years. It’s a list of the most...
SEO Dead? NerdWallet SEO up 38% With Their Best Year Ever
13 Sep 2024
Contributed by Lukas
E436: For those saying SEO is dead… NerdWallet’s revenue is up 25% year over year, with SEO making up 76% of visitors to its site. "According to S...
Reddit Is a War Zone
12 Sep 2024
Contributed by Lukas
E435: A thread on the Entrepreneur subreddit today: 1. How a company repeatedly games Reddit by buying upvotes to product recommendation lists where t...
$432,483.50 From Social Media Marketing as an Urban Farming Influencer
11 Sep 2024
Contributed by Lukas
E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram. Fir...
When Samsung Bought Out the Train Station in Front of the New Apple Store
10 Sep 2024
Contributed by Lukas
E433: We look at the time Samsung bought out the train station in front of the new Apple Store Malaysia. Samsung used a legal loophole to do this and ...
Backlinks from Webpages with Thousands of Links Do Work
09 Sep 2024
Contributed by Lukas
E432: There’s a belief in SEO that backlinks from websites, and especially from pages, that link out to thousands of other sites, are not enough to ...
When Google Forgot to Renew Google.com and Somebody Bought It
08 Sep 2024
Contributed by Lukas
E431: This is the true story of when Google forgot to renew its domain name, Google.com, and somebody purchased it and literally owned it. That somebo...
Hacking Backlinks With Remote Meetup Takeovers
07 Sep 2024
Contributed by Lukas
E430: This is a crazy hack for increasing SEO backlinks and brand awareness. All the time Meetup organizers step down. By doing what’s described in ...
If You’re Not Sure Your Idea Could Work
06 Sep 2024
Contributed by Lukas
E429: A common question I get is, “I have this idea. I’m not sure it could work. I’m passionate about it, though. Really passionate, in fact. Do...
Parasite SEO on Reddit Is Changing! Reddit Is Cracking Down
05 Sep 2024
Contributed by Lukas
E428: Reddit is making changes that make Parasite SEO harder, but not yet impossible. Here’s what is happening. And the ways Google has made LinkedI...
Cursor AI Is Insane for Marketers - 5 Examples
04 Sep 2024
Contributed by Lukas
E427: 5 examples of apps people cooked up with Cursor - the most hyped AI code editor. 8-year-olds are even making apps with Cursor! This tool is a ga...
Stuck Ranking in Top 10 - How to Reach 1
03 Sep 2024
Contributed by Lukas
E426: How to rank 1 on Google if you’re stuck ranking within the top 10. The common mistakes that keep a page at positions 5-10 instead of the #1 sp...
The Language of Off-Site SEO Is Massively Underrated
02 Sep 2024
Contributed by Lukas
E425: People commonly overestimate backlinks and anchor text while underestimating the language that appears around your brand name. With proper langu...
The Google Leak Revealed These 7 Things That Will Affect Your SEO
01 Sep 2024
Contributed by Lukas
E424: The Google Algorithm Leak back in May revealed so much about the actual way Google works. Not how the representatives said it should work - but ...
Taylor Swift’s Marketing Strategy: Public Relations, Partnerships, & Social Media
31 Aug 2024
Contributed by Lukas
E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previou...
How Reddit Faked Critical Mass
30 Aug 2024
Contributed by Lukas
E422: The founding story of Reddit - The Front Page of the Internet. And how Reddit created hordes of fake users at its beginning to make new users th...
High-Leverage Keywords
28 Aug 2024
Contributed by Lukas
E420: Overlooked and underrated, High-Leverage Keywords are keywords that represent more than one acquisition. Keywords that could mean many users or ...
This Digital Marketing Newsletter Gets Results (Plus 2 More Must-Reads)
27 Aug 2024
Contributed by Lukas
E419: I share the three best digital marketing newsletters and read an example from the newsletter I picked as #1. If you want actionable digital mark...
The Craziest Marketing Opportunity Right Now Is YouTube Shorts
26 Aug 2024
Contributed by Lukas
E418: YouTube Shorts and YouTube Videos have the craziest velocity of Google rankings in both speed and percentage of content being ranked. 6/6 of my ...
LinkedIn Pulse Parasite SEO: Google Search Is Being ABUSED!
25 Aug 2024
Contributed by Lukas
E417: Immediately, when looking at the keywords LinkedIn Pulse is ranking #1 for, a handful of Parasite SEO pages can be easily identified. Marketers ...
Amazing Discovery That Nofollow Backlinks Actually Increase Your Ranking
24 Aug 2024
Contributed by Lukas
E416: Lots of SEOs and digital marketers believe nofollow backlinks have no value. Multiple experiments prove otherwise. This episode shows two experi...
What’s Ordinary to You Is Special to Others
23 Aug 2024
Contributed by Lukas
E415: An epiphany I have had time and time again. What’s become ordinary to me is still interesting as heck to lots of other people. Half of the bat...
5 Boring Businesses and How They Got Their Customers
22 Aug 2024
Contributed by Lukas
E414: 5 successful boring businesses and how they got their customers, clients, visibility, and awareness. Practical strategies anybody can copy. The ...
New Insights for Instagram, TikTok, LinkedIn, Snapchat, and Pinterest
21 Aug 2024
Contributed by Lukas
E413: Lots of people are saying Instagram is giving less visibility than it used to. I challenge that then share some fresh new hacks I have for TikTo...
SearchGPT Review: What It’s Like, Problems, and Will It Stick
20 Aug 2024
Contributed by Lukas
E412: Lots of top people are getting rejected from the SearchGPT beta. This guy, however, not only got accepted but also gave somewhat of a harsh revi...
Shaan Puri’s 9 Keys to Building an Audience
19 Aug 2024
Contributed by Lukas
E411: I just gave this advice to my friend Vova, who’s today starting a new brand. He’s posting daily videos growing a new audience. I originally ...
The Slow Truth About Fast Google PageSpeed Insights
18 Aug 2024
Contributed by Lukas
E410: A lot of SEOs and web developers rely on Google PageSpeed Insights. But there’s a dark truth behind this tool and others like it. The truth is...
Upward Trends: SEO, Formula 1, Digital Marketing, & Gut Health
17 Aug 2024
Contributed by Lukas
E409: I’m seeing a lot of upward trajectories on Google Trends. One I expected but many I didn’t expect. And a friend is using this to start a new...
Making Sense of the Google August 2024 Core Update That’s Supposed to Save Small Publishers
16 Aug 2024
Contributed by Lukas
E408: The Google August Core Update began its month-long rollout on August 15th. It’s supposed to remedy the pain content-based sites felt from the ...
TwitterX’s Grok 2.0 Is a Huge Marketing Opportunity That Will Not Be Around by Next Week
15 Aug 2024
Contributed by Lukas
E407: TwitterX’s newest version of its native AI, Grok, Grok 2.0 lets you generate images of anybody doing anything. And don’t get this mistaken f...
I Got So Many Exact Match Anchor Text Backlinks From Podcasts
14 Aug 2024
Contributed by Lukas
E406: I spent 3 months hardcore going on podcasts and in those 3 months went on 30 podcasts. 10 appearances per month. But what’s crazy is those pod...
How 14-Year-Old Ryann Wealth Grew to 125,000 Followers in Two Weeks From Scratch
13 Aug 2024
Contributed by Lukas
E405: Ryann_Wealth started a new self-branded (not faceless) Instagram and in two weeks got to 125,000 followers. He walks around his parent’s house...
How Long Does It Take to Go Viral on TikTok and Instagram?
12 Aug 2024
Contributed by Lukas
E404: Here’s how long it takes to go viral on TikTok and Instagram. I’ve posted videos over 650 days in a row on TikTok and Instagram Reels. Over ...
How Long Does It Take to Rank on Google?
11 Aug 2024
Contributed by Lukas
E403: How long it takes to rank #1 on Google for seven keywords. Trending keywords and standard keywords. I share my results from four websites. Ranki...