The Edward Show

Google Says Core Web Vitals Do Not Matter

08 Jan 2025

Contributed by Lukas

E553: Google is caught. Another statement that flies in the face of past statements. Core Web Vitals do not impact SEO rankings. Nope. Sorry, they don...

Google Maps Engineer Comments On My Black Hat Local SEO Hack

07 Jan 2025

Contributed by Lukas

E552: A Google Maps engineer saw my viral video about a Local SEO exploit in Google Maps. It’s a pretty crazy exploit, if true. And the Google Maps ...

How I Got 20,000 Users In Three Months With $50

06 Jan 2025

Contributed by Lukas

E551: Just as the title describes, this person got 20,000 users in 3 months for his startup with only $50 and shares how he did it. Very actionable an...

I think I killed my startup with GPT generated pages

05 Jan 2025

Contributed by Lukas

E550: This guy nuked his company by getting greedy with AI generated pages after first seeing success. This is a story mirrored by many reckless SEOs ...

How to Build a Personal Brand in 2025 - In Under 6 Minutes

04 Jan 2025

Contributed by Lukas

E549: The rules of building a personal brand have changed. 2025 is going to be great for them, but not if you waste your time with one cardinal sin. T...

How to Stand Out in a Sea of Other Creators

03 Jan 2025

Contributed by Lukas

E548: More and more creators are coming onto the scene every day. People using their face and faceless AI. So how do you stand out? This is one basic ...

5 Weekly Things to Boost Local SEO LFG

02 Jan 2025

Contributed by Lukas

E547: Impactful, unexpected, ROI-driving, and some unusual ways to boost local SEO with Google Business Profile and more. This is not your standard “...

Hacking Growth on Reddit to Build a $1M SaaS

01 Jan 2025

Contributed by Lukas

E546: This guy hacked growth on Reddit to build his software as a service (SaaS) company to over a million dollars. The strategy is straightforward, r...

Positive Friction and the Ben Franklin Effect

31 Dec 2024

Contributed by Lukas

E545: Positive Friction in apps is one of the strangest retention tricks ever. Get people to expend more effort and it makes them stick with an app mo...

5+ Million Views for Barely Any Work

30 Dec 2024

Contributed by Lukas

E544: One of the most basic lessons in content marketing that constantly goes overlooked. And a lesson that, in far less time than it takes me to make...

Mistakes That Aren’t Letting you Grown on Social Media

29 Dec 2024

Contributed by Lukas

E543: Straightforward mistakes that everybody makes, including myself. This is a good framework for what to do on social media, Instagram, TikTok, 𝕏...

SEO Article Spinning and How to Protect Against It

28 Dec 2024

Contributed by Lukas

E542: SEO article spinning, also known as content spinning, is using automated means to plagiarize content in order to steal keywords from competitors...

Ideas That Market Themselves

27 Dec 2024

Contributed by Lukas

541: Most of my episodes are about how to do marketing for products that don’t go hyper-viral immediately. But what about products that do? I share ...

How Adding TL;DR Boosted My Conversions by 33%

26 Dec 2024

Contributed by Lukas

E540: Most people are clueless about this misconception in SEO. Lots of digital marketers and even experienced SEOs think the best practice is to opti...

Power Strategies to Grow On Instagram and Convert Followers

25 Dec 2024

Contributed by Lukas

E539: Powerful strategies to grow on Instagram and convert followers in a variety of niches. What’s covered: - How to make an Instagram profile and ...

How Ryan Reynolds Builds Billion-Dollar Brands

24 Dec 2024

Contributed by Lukas

E538: This is why Ryan Reynolds turns out so many billion dollar brands, going deep into the marketing that he employs when he buys stakes in companie...

When and How to Block AI Crawlers from Accessing Your Website

23 Dec 2024

Contributed by Lukas

537: All the scenarios where you would want to block AI crawlers from accessing your website or certain sections on your website. Then, exactly how to...

The Insane Inefficiencies of AI Crawlers - How to Get Shown on ChatGPT

22 Dec 2024

Contributed by Lukas

E536: AI crawlers for generative AI companies like OpenAI or Anthropic or even Meta are REALLY inefficient. Crazy inefficiencies compared to Googlebot...

Help a Reporter Out: Why It Shut Down and What to Use Now

21 Dec 2024

Contributed by Lukas

E535: Help a Reporter Out (HARO) was a favored tool for digital marketing professionals. It was great for link-building. It was great for social proof...

$100,000 per Month With a Throwaway Camera App

20 Dec 2024

Contributed by Lukas

E534: POV camera app is making $100,000 per month with a very simple social media marketing strategy. Faceless content. Some paid. Some influencers. I...

The Google Site Reputation Abuse Policy: What It Is, What Can We Learn, How Can We Avoid It

19 Dec 2024

Contributed by Lukas

E533: The Google Site Reputation Abuse Policy was rolled out and repeatedly updated to stop parasite search engine optimization. Major publishers were...

Google Doesn’t Want You to Know This Is Possible

18 Dec 2024

Contributed by Lukas

E532: I now take up 3 out of 4 of the top spots for my keyword on Google! All with video SEO. And even crazier, I called my shot. On yesterday’s pod...

Outranking the Original Video on Google With Your Own Edit

17 Dec 2024

Contributed by Lukas

E531: Crazy discovery. You can outrank an original video on Google with your own edit of it. Here’s how this just happened to me and how I’ll be d...

Unbelievable Way to Social Proof Yourself for Free

16 Dec 2024

Contributed by Lukas

E530: In yesterday's newsletter, I shared a new strategy that has worked unbelievably well for getting TOP social proof… for free. I received a que...

Scaling TikTok With 60+ Accounts

15 Dec 2024

Contributed by Lukas

E529: Advanced TikTok marketing. Posting multiple videos per day with over 60 accounts. Creators outsourced to low GDP per capita countries like the P...

Instagram SEO: Do This Instead of Hashtags

14 Dec 2024

Contributed by Lukas

E528: This is how to do Instagram SEO. I’ve posted 775 days in a row, Reels and Images, over 2,500 posts. Here is how to optimize Instagram so your ...

Youtube’s New Inspiration Tab Could Be One of the Craziest SEO and Content Hacks Ever

13 Dec 2024

Contributed by Lukas

E527: YouTube’s new inspiration tab could be one of the craziest SEO and content hacks. YouTube is literally giving you topics to make videos, podca...

Rapidly Increasing Backlink Velocity Without Getting Penalized

12 Dec 2024

Contributed by Lukas

E526: Usually, rapidly increasing your backlink velocity in a non-organic way can be dangerous. This video explains when it is not dangerous to do, wi...

Ranking on Google for Competitive Seasonal Keywords

11 Dec 2024

Contributed by Lukas

E525: The SERPs (search engine results pages) for the most competitive keywords fluctuate A LOT. This is especially the case for seasonal keywords. Th...

Using a Simple Linkable Asset to Rank in the Finance Niche

10 Dec 2024

Contributed by Lukas

E524: The story of an SEO who enhanced a page with a simple linkable asset. This little trick got the client ranking from position 15 to position 1 in...

Backlinks From Generic Websites Increase Rankings

09 Dec 2024

Contributed by Lukas

E523: What do you do when you’re a hyper-niche company in need of backlinks from relevant websites? First, you exhaust your hyper-niche sites. But t...

Ranking for High Volume Keywords One Year Early

08 Dec 2024

Contributed by Lukas

E522: You have a super high-volume year-specific keyword only searched for a few months. “In 2025,” “in 2026,” “in 2027.” The keyword incr...

Exact Match Anchor Text Hurting Google Rankings

07 Dec 2024

Contributed by Lukas

E521: This guy went on a 4 month generic anchor text link-building campaign and was able to rank for a keyword in the 90th percentile of difficulty wi...

Should You Steal?

06 Dec 2024

Contributed by Lukas

E520: Should you steal content, marketing, and ideas? I just had a hook for a viral video stolen by the biggest AI TikToker. I’ve had lots of other ...

Five Dimensional Reddit Parasite SEO

05 Dec 2024

Contributed by Lukas

E519: Reddit Parasite Search Engine Optimization is a five-dimensional game of chess and so few people are able to think the necessary steps ahead of ...

Alex Mashinksy of Celsius Sentenced to 30 Years in Prison: My Time Meeting Him

04 Dec 2024

Contributed by Lukas

E518: Alexander Mashinksy, the founder and ex-CEO of Celsius Network, pleads guilty to multi-billion dollar fraud scheme, and is sentenced to 30 years...

YouTube Playlist SEO - What Nobody Thinks About

03 Dec 2024

Contributed by Lukas

E517: YouTube Playlist SEO appears to be a powerful way to rank for competitive top-of-funnel keywords that require more depth. The types of high-volu...

Why You Shouldn’t Always Use One Page to Go After Similar Keywords

02 Dec 2024

Contributed by Lukas

E516: You have a list of keywords. The search engine results pages are similar for all keywords. But the keywords sound different from each other. Whe...

Your brain is trying to trick you

01 Dec 2024

Contributed by Lukas

E515: Relating Daniel Kahneman's 8 questions to expose cognitive traps to digital marketing. Your brain is trying to trick you. These 8 questions will...

Low Domain Authority Sites Increase Google Rankings

30 Nov 2024

Contributed by Lukas

E514: How going after low domain authority sites can actually increase rankings on Google! A user on the SEO subreddit had a client with only elite we...

The Best Way to Suck at Marketing

29 Nov 2024

Contributed by Lukas

E513: This is the best way to be a terrible marketer and to get the worst results. From the legendary Rand Fishkin: https://moz.com/blog/the-best-way...

Viral Affiliate Marketing on TikTok and Instagram Reels

28 Nov 2024

Contributed by Lukas

E513: In 5 minutes, I made a video in a café about a product I love. The product has an affiliate program, so I used my affiliate link, masked with a...

The Screaming Chicken Game’s Groundbreaking Viral Mechanics

27 Nov 2024

Contributed by Lukas

E511: A combination of silly gameplay and TikTok virality has resulted in 20 million downloads in October alone for “The Screaming Chicken Game.” ...

Can You Buy the Backlink Services Offered on Fiverr?

26 Nov 2024

Contributed by Lukas

E510: Answering whether you can and if it’s a smart investment buying the backlink and link building services offered on Fiverr. Then giving my #1 p...

How I Run SEO Experiments

25 Nov 2024

Contributed by Lukas

E509: How I run SEO experiments and why every digital marketer should be doing this. The SEO change log I keep and some of the experiments I’m runni...

Insane Way to Get Expert SEO Content for Free

24 Nov 2024

Contributed by Lukas

E508: How to get credible experts to write your SEO content for free and in a timely manner. I did this to outrank the New York Times in under 5 minut...

Selling a $450 Million Dollar Painting of Jesus to a Saudi Prince in 19 Minutes

23 Nov 2024

Contributed by Lukas

E507: The strategy Loïc Gouzer used to sell the da Vinci painting, Salvator Mundi, to Crown Prince Mohammed bin Salman (MBS) for $450,300,000. This i...

Steal This SEO Strategy

22 Nov 2024

Contributed by Lukas

E506: Steal this SEO strategy. Ensure quick wins. Takes just a few hours to analyze and set up. Tools: Google Search Console Moz/Ahrefs/Semrush From: ...

People Making Fun of Me Leads to Sales

21 Nov 2024

Contributed by Lukas

People Making Fun of Me Leads to Sales E505: Quick win story before I head to the airport. How people making fun of me on Reddit lead to new people bi...

The Surprising Influence of Anchor Text on Page Titles

20 Nov 2024

Contributed by Lukas

E504: Turns out other sites can influence the way your site appears to searchers on Google. If a bunch of sites link to your page with one word or phr...

Smashed by Google’s Helpful Content Update (HCU) - What to Do

19 Nov 2024

Contributed by Lukas

E503: Google’s Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more. Here’s how to identify what this...

What’s Going On With Meme Coins

18 Nov 2024

Contributed by Lukas

E502: People know that meme coins are dumb and carry no real value. So why are they investing billions into them? How did the PNUT meme coin created t...

3 Tools in My Digital Marketing Toolbox I Never Share

17 Nov 2024

Contributed by Lukas

E501: 3 tools in my digital marketing toolbox I never really talk about on this show. However, that does not mean they are not important. The first an...

Meet the Indie Hackers Killing It on TikTok

16 Nov 2024

Contributed by Lukas

E500: As $50k/mo founder and short-form video expert Alex Slater puts it, “It doesn’t matter if your account is brand new or if you have zero foll...

SEO for SearchGPT, ChatGPT, Gemini, Perplexity, and More

15 Nov 2024

Contributed by Lukas

E499: How to do search engine optimization for generative AI chatbots like SearchGPT, ChatGPT, Gemini, and Perplexity. Summary for how to get generati...

What Causes the Google Helpful Content Update (HCU)

14 Nov 2024

Contributed by Lukas

E498: What causes and what triggers the Google Helpful Content (HCU). Here are my notes, explained in the episode: -Google Helpful Content Update uses...

Everyone in SEO Is Making This Mistake

13 Nov 2024

Contributed by Lukas

E497: I was looking at one of the most expensive niches in SEO - personal injury law - and I saw something shocking. None of the SEOs in the niche kne...

Ecommerce Millions a Year With High Frequency Posting on TikTok and Instagram

12 Nov 2024

Contributed by Lukas

E496: Keida Dervishi of Soulmate Customs is making several hundred thousand dollars every month, millions of dollars a year, posting 4-8 times a day o...

Head of Events at Forbes Explains Extreme Resourcefulness

11 Nov 2024

Contributed by Lukas

E495: Brett Cohen (https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner ...

Cosine Similarity - How SEOs Sell Their Services

10 Nov 2024

Contributed by Lukas

E494: Cosine Similarity and Embeddings in SEO. What it is, how it benefits SEO, and how it also is used to sell SEO. Cosine Similarity and Embeddings ...

AI vs. SEO: What does the Future of Search look like?

09 Nov 2024

Contributed by Lukas

E493: In-depth research and insights on Google’s AI Overviews. Which sources are included in AI ​​Overviews? Do all organic results have a chanc...

How to Repurpose Podcasts Into Viral Shorts

08 Nov 2024

Contributed by Lukas

E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, a...

0-1M Followers in Exactly 2 Months

07 Nov 2024

Contributed by Lukas

E491: This dude has been growing Instagram accounts for five years. His most recent was grown to 1 million followers IN TWO MONTHS! He has a super pop...

How Publishers Can Rebound From the 2023/24 Google Updates

06 Nov 2024

Contributed by Lukas

E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates... Especially ones who s...

VPN Parasite SEOs on Reddit

05 Nov 2024

Contributed by Lukas

E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules. Reddit is the ...

Daze Chat’s Viral Marketing Strategy

04 Nov 2024

Contributed by Lukas

E488: Daze Chat, a new AI messenger app backed by Andreessen Horowitz, got to 187,000 sign-ups on their waitlist before launch. They’ve used a facel...

White Hat, Grey Hat, and Black Hat Link Building Strategies

03 Nov 2024

Contributed by Lukas

E487: White hat, grey hat, and black hat link building strategies. The grayscale of backlink acquisition. If you want to learn about black hat link bu...

My SEO Copywriting Formula

02 Nov 2024

Contributed by Lukas

E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords. I’ve done search engine optimization for some o...

Apple Spent Millions Designing Boxes You’ll Throw Away

01 Nov 2024

Contributed by Lukas

E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business. These two Steve Jobs business stories get me hyped. Hopef...

Information Architecture in SEO: A Crash Course

31 Oct 2024

Contributed by Lukas

E484: Information architecture in SEO - how you show information on your website in the most straightforward crawlable way for visitors and search eng...

Ranking for 223 THOUSAND Keywords With Programmatic SEO

30 Oct 2024

Contributed by Lukas

E283: This site is ranking for 223,800 keywords on Google. 6,400 keywords in positions 1-3. What a time to be alive. My SEO program: https://edwardstu...

I Attended a 20 Trillion Dollar Event

29 Oct 2024

Contributed by Lukas

E482: I attended a 20 trillion dollar event at Cipriani Wall Street. The people in the room controlled 20 trillion dollars of invested capital. This i...

Google Search Console Traffic Down To ZERO. Panic Ensues.

28 Oct 2024

Contributed by Lukas

E481: Google Search Console experienced a temporary issue today where everybody’s traffic spiked down to ZERO. The SEO community has been in a panic...

When Coca-Cola Lost the Greatest Marketing Battle in History

27 Oct 2024

Contributed by Lukas

E480: In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history. Pepsi ran shocking blind taste tests, showing people...

If I Had Time to Focus on 𝕏

26 Oct 2024

Contributed by Lukas

E479: The “reply guy” formula - what I would do if I could divert attention to growing on 𝕏. Use Premium+ account. Niche down, articulate my ni...

Building FOMO by Stacking Article and Podcast Appearances

25 Oct 2024

Contributed by Lukas

E478: Anybody can do this right now to build crazy FOMO. Use featured.com to get into 3-4 publications each week. Use aipodcastmatcher.com to get in 2...

P. Diddy’s SEO Makes No Sense

24 Oct 2024

Contributed by Lukas

E477: The performance of P. Diddy’s home website defies expected behavior. First, we look at how DecorMyEyes manipulated Google by delivering broken...

The Best SEOs Are Not SEOs

23 Oct 2024

Contributed by Lukas

E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They’re public relations people. The problem is these people have no underst...

Link Building Epiphanies That Changed the Way I Look at Journalism

22 Oct 2024

Contributed by Lukas

E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism. I watched SEOs lie t...

SEO Epiphanies That Changed the Way I Saw the Internet

21 Oct 2024

Contributed by Lukas

E474: The two biggest SEO epiphanies I had that quite literally changed the way I looked at the Internet. When you understand how Google works, you un...

The LinkedIn Hacks I Used to Get Recruiters and Employers Reaching Out to Me

20 Oct 2024

Contributed by Lukas

E473: How to optimize LinkedIn so that recruiters and employers reach out to you nonstop. In 2016 I used these LinkedIn hacks to go from unemployable ...

Linkable Assets, ABC Link Exchanges, Roundup Posts

19 Oct 2024

Contributed by Lukas

E472: Backlink strategies for 2024. 3 ways to build links covered in this episode: - Linkable Assets - ABC Link Exchanges - Weekly/Monthly Roundups Im...

125 Million Views in Under 4 Months Selling Keychain Holders

18 Oct 2024

Contributed by Lukas

E471: How TogetherKeys is making hundreds of thousands of dollars a month with their faceless Instagram Reels and TikTok strategy. All videos are extr...

$100,000/Month With Affiliate SEO to a Single Webpage - Lars Lofgren

17 Oct 2024

Contributed by Lukas

E470: Lars Lofgren (https://x.com/LarsLofgren), a true digital marketing OG, comes on the pod. Lars was one of Neil Patel’s early employees back in ...

I Can’t Stop Thinking About How Easy Local Is

16 Oct 2024

Contributed by Lukas

E469: I can’t stop thinking about how easy local marketing is. On this episode, I specifically talk about local SEO with Google Business Profile, an...

Eight Figure Exit to Hugely Profitable Local Marketing - Nik Hulewsky

15 Oct 2024

Contributed by Lukas

E468: Nik Hulewsky (https://x.com/CoFoundersNik) shares local marketing hacks that are overlooked and profitable anywhere. Tricks that anybody can do ...

This Advice Is Guaranteed to Make You Viral

14 Oct 2024

Contributed by Lukas

E467: This is seriously one of the most surefire ways to go viral. Recently, I had one of my most viral videos. I share exactly how I made it and how ...

Google’s First Link Bias

13 Oct 2024

Contributed by Lukas

E466: Google’s First Link Bias, also called the First Link Counts Rule, is both weird and notable. Google has a bias towards the first link on a pag...

The dumbest startup idea?

12 Oct 2024

Contributed by Lukas

E465: This entrepreneur had a super dumb startup idea. But he went and built it anyway. And even though it didn’t make him much money, it was so du...

Free Views From 3-Minute YouTube Shorts!

11 Oct 2024

Contributed by Lukas

E464: YouTube Shorts is extending to 3 minutes. It’s happened with Instagram Reels, Facebook Reels, TikTok Duets, Stories, pinned comments... the li...

4 Indie Hackers Making Money and How They’re Doing It

10 Oct 2024

Contributed by Lukas

E463: 4 self-employed indie hackers who are making either tens of thousands MRR or hundreds of thousands USD - and the marketing they’re doing to ge...

Forbes Hit with Google Penalty for Spamming SEO

09 Oct 2024

Contributed by Lukas

E462: Forbes Marketplace, a third-party managed platform under the Forbes URL, has been spamming SEO - making up for over 50% of Forbes’ revenue. Fo...

Is Google Losing Search Market Share?

08 Oct 2024

Contributed by Lukas

E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be. Not only that, but many pundits are saying TikTok and A...

$500,000 From Course Pre-Sales in a Week With a Small Social Media Audience

07 Oct 2024

Contributed by Lukas

E460: How Josh Comeau built a small social media audience and email list in a year, then launched a course to it, doing $500,000 in a week-long pre-sa...

The Long Tail of YouTube Shorts

06 Oct 2024

Contributed by Lukas

E459: YouTube Shorts is one of the most exciting places for marketers. Not only are Shorts great for SEO, the long tail of views is insane. This episo...

Getting Headlines Right

05 Oct 2024

Contributed by Lukas

E458: If you go after everybody with your headline, you get nobody. If a headline is bad, the rest of the page, ad, newsletter, etc could be great, bu...

From Creator to Icon

04 Oct 2024

Contributed by Lukas

E457: Pure consistency will get any creator to a great spot. But how do you go from just another creator to an icon who has captured the conversation?...

Bad Digital Marketing Advice

03 Oct 2024

Contributed by Lukas

E456: Bad digital marketing advice I’ve heard or hear all the time. What to stay away from. Who can you really trust out there in this wild world???...

Easy Employment From LinkedIn

02 Oct 2024

Contributed by Lukas

E455: LinkedIn video is horrible… For everything other than search. The promise of LinkedIn video being great for page growth has been disproven - u...

Becoming a Formula 1 Influencer Without Even Having a Driver’s License

01 Oct 2024

Contributed by Lukas

E454: One month ago, Formula Feldman (real name, Vova Feldman) didn’t know anything about Formula 1. Now, even without a driver’s license, his For...