The Edward Show

Every Website That Did This Ranked Higher Than Ones That Didn’t

10 Aug 2024

Contributed by Lukas

E402: What happens if you don’t link out to other websites? This SEO experiment tests this. The results are 100% clear - they, in fact, could not be...

Using SEO to Make $10K per Month With a Timer Web App

09 Aug 2024

Contributed by Lukas

E401: Lukas Hermann of https://stagetimer.io/ is using a straightforward bottom-of-funnel SEO strategy. This strategy, along with his excellent crafts...

What It Was Like to Be an Early Advertiser on Google

08 Aug 2024

Contributed by Lukas

E400: Val Katayev was a 19-year-old immigrant kid who quickly lost a month’s worth of pay in a single day trying to figure out Google Ads during its...

Gaming Social Proof With SEO and Google Images

07 Aug 2024

Contributed by Lukas

E399: If you Google yourself, what do you see? For me, I see social links, my site, and some photos. But the photos are really lacking, especially whe...

Selling Your Company for $15 Million Then Working the Counter of McDonald’s

06 Aug 2024

Contributed by Lukas

E398: The founder of Meetup.com, Scott Heiferman, sold Meetup.com a few years ago for $200 million. Then he went to work as an associate at an Amazon ...

Should You Continue Marketing During a Financial Crash?

05 Aug 2024

Contributed by Lukas

E397: I made this episode right before news of today’s financial crash went viral. The timing could not have been more perfect. This directly answer...

I Manipulated 4chan to Make a Video Game Music Radio Show Go Viral

04 Aug 2024

Contributed by Lukas

E396: Not all heroes wear capes. This is how to do marketing on 4chan. I used 4chan to make an unlistened-to video game music radio show, being record...

Will OpenAI's SearchGPT Ruin SEO?

03 Aug 2024

Contributed by Lukas

E395: SearchGPT is OpenAI’s GPT-enhanced search engine. OpenAI is coming directly after Google’s main business. Searchers no longer need to go int...

Debunking Popular SEO Myths

02 Aug 2024

Contributed by Lukas

E394: Sharing popular SEO myths that many people believe not to be true! If you want to know what matters in SEO - what to focus on - and what to igno...

How Exactly to Get Featured on Product Hunt: All the Steps Necessary

01 Aug 2024

Contributed by Lukas

E393: The most straightforward way to get automatically Featured on Product Hunt without having to message support. Things covered: - Benefits of laun...

Avi Schiffmann, 21, Pays $1.8 Million for Friend.com After Raising $2.5 Million Total

31 Jul 2024

Contributed by Lukas

E392: Avi Schiffmann, 21 years old, just spent 72% of his funding buying the Friend.com domain name. Avi paid $1,887,843.00 to buy Friend.com. And he ...

Instagram’s AI Avatars Are Going to Change All of Digital Marketing

30 Jul 2024

Contributed by Lukas

E391: Instagram just launched AI avatars. You can train an AI off all your Instagram content and use it across comments, DMs, as a standalone website...

Ranking 8 Hours After Publishing a Video That Took 30 Minutes to Make

29 Jul 2024

Contributed by Lukas

E390: How I ranked 2 on the videos tab of Google and 2 on YouTube for a lucrative keyword only 8 hours after publishing my video - which took literall...

How Morning Brew Hijacked Emojis to Get Brand Recognition

28 Jul 2024

Contributed by Lukas

E389: How Morning Brew used repetition of the coffee cup emoji to get top-of-mind awareness in places like iMessage, Whatsapp, DMs, and more. How putt...

Reddit Blocks Search Engines in Its Robots.txt and What This Means for Reddit Parasite SEO

27 Jul 2024

Contributed by Lukas

E388: Recent news - Reddit blocks all search engines other than Google from crawling it. This effectively means the only search engine that can recomm...

Growing a Newsletter Through SEO With a Low Domain Authority Site

26 Jul 2024

Contributed by Lukas

E387: This website has only 10/100 SEO Domain Authority. Yet, that’s enough for it to get 3,000 organic clicks a week from Google and hundreds of ne...

Something Weird Is Happening on LinkedIn

25 Jul 2024

Contributed by Lukas

E386: Something crazy is happening with LinkedIn. This LinkedIn video - https://lnkd.in/d-n8eGUx - only has 1 like but is up to 17,000 impressions and...

The Dirty Secret of the Biggest Marketing Agencies

24 Jul 2024

Contributed by Lukas

E385: The reality of working at the big Madison Avenue marketing agencies. I worked at one of them, doing SEO for some of the biggest companies in the...

100 Tips From Growing an iOS App to $5M in Sales and Going through YC 1.5 Times

23 Jul 2024

Contributed by Lukas

E384: The best pieces of general marketing, sales, and optimization advice from this 100-post thread about growing a multimillion-dollar mobile app. T...

I Share My Entire Digital Marketing Stack From Decades in the Business

22 Jul 2024

Contributed by Lukas

E383: This link shares all the tools mentioned in this episode: https://edwardsturm.com/software/ By using the links on that page you are supporting t...

This Networking Trick Saves Bad Meetings

21 Jul 2024

Contributed by Lukas

E382: Do this to save any meeting that’s not going as well as expected. A great way to turn a mediocre meeting positive is to end on a high note. Th...

Programmatic SEO Inspiration

20 Jul 2024

Contributed by Lukas

E381: We look at Daydream, a Programmatic SEO implementation company, which has raised $6.3 million dollars in funding. Then we look at Programmatic S...

The Instagram Algorithm Is Wildly Similar to Google’s Algorithms

19 Jul 2024

Contributed by Lukas

E380: Many of the top social media algorithms got their fundamentals from Google’s algorithms. Instagram is no different. Attributes that are import...

Recording in Your Car to Get the Number One Podcast in the World

18 Jul 2024

Contributed by Lukas

E379: How Jefferson Fisher recorded easy self-improvement videos in his car for the last 2.5 years, launched a low-produced podcast, and immediately b...

Do This to Show up in Google’s AI Overviews

17 Jul 2024

Contributed by Lukas

E378: How to show up in Google’s new AI Overviews. In this episode you’ll get: - All the forms and features of Google’s AI Overviews. - Straight...

Google’s Rich Answers Gives More Traffic Than You Think

16 Jul 2024

Contributed by Lukas

E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they...

News Daddy’s Incredible Success and How to Make Your First TikTok

15 Jul 2024

Contributed by Lukas

E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists. He shares footage from the eve...

Instagram Stories That Will Blow Your Mind

14 Jul 2024

Contributed by Lukas

E375: Top posts this month from the Instagram Marketing subreddit. I had a lot of fun recording this one. If you want to grow on social media, especia...

How Bobbi Althoff Got Drake on Her 4 Month Old Podcast

13 Jul 2024

Contributed by Lukas

E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast. In only four months, TikToker, Bobbi Althoff, went from: - No podcast. - ...

Reddit Parasite SEO to Get Podcast Listeners

12 Jul 2024

Contributed by Lukas

E373: I met a guy using Parasite SEO on Reddit to drive listeners to his podcast. Writes detailed Reddit posts about trending and consistently hot top...

Taking the Longcut vs. Spending Time Looking for Shortcuts

11 Jul 2024

Contributed by Lukas

E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts. Something, however, I see time and time again is that the most surefi...

Parasite SEO With LinkedIn Pulse: How It Works, Why It Works, and Examples

10 Jul 2024

Contributed by Lukas

E371: Parasite SEO using LinkedIn Pulse. First, I share examples. Next, I share why LinkedIn Pulse works so well for Parasite SEO (using an establishe...

Do This to Be Seen as a Beloved Underdog

09 Jul 2024

Contributed by Lukas

E370: How to paint yourself as the underdog, even when you’re the incumbent. It’s a quick hack to make yourself instantly likable. Find the incumb...

Tricks to Create a Loyal AF Community With DJ Fred Again

08 Jul 2024

Contributed by Lukas

E369: The playbook that DJ, Fred Again, uses to create a community that: - Sells out his shows in days with no marketing. - Makes millions. - Is a lot...

LinkedIn Video Is Getting Turbocharged in the Feed

07 Jul 2024

Contributed by Lukas

E368: LinkedIn video is getting prioritized in the main feed. Things people DON’T need to start making video for LinkedIn: - Good lighting. - A micr...

An Easy Way to Capture Keywords Within Striking Distance and Get More Traffic

06 Jul 2024

Contributed by Lukas

E367: Keywords within striking distance. Here’s how to increase your rankings for them. Look for keywords at the bottom of page one or the top of pa...

Hacking SEO With AI Lib Dubbed Video User Generated Content (UGC)

05 Jul 2024

Contributed by Lukas

E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses. Take video for TikTok, Instagram Reel...

I Made a Podcast Every Day for 1 Year (Here’s What I Learned)

05 Jul 2024

Contributed by Lukas

E365: I’ve made this podcast every single day, without missing a day, for the past full year. I learned a ton. Here’s what I wish I did sooner, wh...

Satellite Networks in SEO: Spiderwebs of Fake Sites to Boost a Money Site

04 Jul 2024

Contributed by Lukas

E364: Satellite Networks are one of the most effort-intensive black hat strategies in SEO. But are they worth it? In this episode, I explain what Sate...

More Traction on LinkedIn in the Last 2 Days Than the Whole Past 1.5 Years

03 Jul 2024

Contributed by Lukas

E363: The rumors of LinkedIn prioritizing video seem to be true. In the last two days I’ve experienced more traction with my videos than any day bef...

7 Life-Changing Marketing and Productivity Chrome Extensions

02 Jul 2024

Contributed by Lukas

E362: Chrome Extensions for sourcing content, for doing SEO, for getting the contacts of people, for seeing when and where people open emails, for pro...

This Crazy Google Business Profile Hack Will Get You Banned

01 Jul 2024

Contributed by Lukas

E361: People are gaming local SEO with this Google Business Profile hack. BUT… it’s super dangerous. While it can get big results for a services-b...

AI Memes to Hack Retention on TikTok

30 Jun 2024

Contributed by Lukas

E360: Keyframes from Luma AI Dream Machine just rolled out. This allows people to transform images into one another. What are people using this for ri...

The Two Build in Public Post Types That Always Get Engagement

29 Jun 2024

Contributed by Lukas

E359: These two #buildinpublic post types always get engagement on TwitterX. If you want to do the Build in Public movement on TwitterX, this episode ...

How to Grow To 143,000 Followers on LinkedIn

28 Jun 2024

Contributed by Lukas

E358: Deep dive into LinkedIn growth. First I share this thread from Matt Barker ↓ Thread: https://x.com/mattbarkercopy/status/1631656176399134720 ...

How I Get Ideas for 1,200 Videos and 357 Podcasts

27 Jun 2024

Contributed by Lukas

E357: Where I draw motivation from and how I come up with ideas. These tactics are sure to demolish any writer's block anybody has. Try these things i...

She Got 25,000 Followers on LinkedIn

26 Jun 2024

Contributed by Lukas

E356: A summary of how Avni Barman got her 70,000 newsletter subscribers in 8 months, how she grew her LinkedIn followers to 25,000, differences betwe...

0 to 70,000 Newsletter Subscribers in 8 Months

25 Jun 2024

Contributed by Lukas

E355: How Avni Barman started a newsletter and got 70,000 subscribers in 8 months. Her fanbase is so loyal they come to her events and she gets huge p...

This Slight Shift Got 14,615% More Views

24 Jun 2024

Contributed by Lukas

E354: Video 1 got under 15,000 views. I changed the intro and the music and then it got nearly 4,000,000 views. Anything can be made interesting with ...

How a Digital Marketing Noobie Can Beat a Pro

23 Jun 2024

Contributed by Lukas

E353: Organic marketing, the most efficeint, highest converting form of marketing there is, is just a top-of-mind awareness game. The brands that have...

Ranking #1 on Google Twice This Week Within 24 Hours

21 Jun 2024

Contributed by Lukas

E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week. This is the greatest thing I have discovered in...

I Saw Ryan Reynolds Today

21 Jun 2024

Contributed by Lukas

E351: Ryan Reynolds shared his marketing strategy today during the 2024 Forbes Iconoclast Summit. Here are some of the profound things he said. First ...

Backlink Experiments SEOs Refuse to Admit

19 Jun 2024

Contributed by Lukas

E350: Backlink experiments that go against what most SEOs will tell you. The first experiment is white hat. The second experiment is on the darker sha...

Short Form Video Is Wide Open

19 Jun 2024

Contributed by Lukas

E349: One of my smartest friends, super successful, can't bring himself to make videos... Even though he wants to start a personal brand. The reality ...

Using TikTok to Rank #1 on Google

18 Jun 2024

Contributed by Lukas

E348: TikTok, IG Reels, and YouTube Shorts are even bigger opportunities than people realize. Organic Google Search is prioritizing content on the pla...

LinkedIn Video Is a Blue Ocean

16 Jun 2024

Contributed by Lukas

E347: "Something insane is about to happen on LinkedIn. They just dropped a video tab with infinite For You Page content. A friend just got 400,000 vi...

Using Perplexity AI Pages for Parasite SEO: Will It Last?

15 Jun 2024

Contributed by Lukas

E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google. They're using Perplexity's high domain authority and someti...

How Generative AI Will Change Local SEO

14 Jun 2024

Contributed by Lukas

E345: How generative AI is going to change local search engine optimization. Exactly: How I expect the search experience in the next 5 years to change...

The Google Leak Could Have Been Stopped: How the Genie Got Out of the Bottle

13 Jun 2024

Contributed by Lukas

E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s bi...

Everybody is stealing from each other!

12 Jun 2024

Contributed by Lukas

E343: What a crazy day. One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs. I get my first ...

Meeting with High GDP People in Low GDP Places

11 Jun 2024

Contributed by Lukas

E342: Widening your surface area for luck and net of opportunity so the opportunities you want come to you. How I met with successful entrepreneurs, h...

I Tested High Frequency Posting on Instagram. The Results Were Immediate.

10 Jun 2024

Contributed by Lukas

E341: I tested high frequency posting on Instagram, posting 11-12 times in two days. The results were immediate and fantastic. High frequency posting ...

You Can Rank with Stolen Content. Even on Competitive Keywords.

09 Jun 2024

Contributed by Lukas

E340: Sharing various experiments and findings about placing stolen content on high Domain Authority websites, Parasite SEO, and more. The topics in t...

Saturday Underdog Story: Sylvester Stallone Sold His Dog to Make Rocky

08 Jun 2024

Contributed by Lukas

E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story. He slept in bus stations, lived in disgusting poverty,...

Secret Behind Airbnb’s Billion-Dollar Empire: Spamming Craigslist

07 Jun 2024

Contributed by Lukas

E338: How Airbnb was partially started by spamming Craigslist and running bait and switches. Wild marketing. Content from https://startupspells.com/p...

This Guy Made a 12 Hour No Code Web App That Makes $15k MRR

06 Jun 2024

Contributed by Lukas

E337: Louis Pereira is not a developer. But he built a SaaS, using only no code tools, in 12 hours which now makes $15,000 per month. He has a small (...

Google Algorithm Leak Findings Exposed by SEO Experiments

05 Jun 2024

Contributed by Lukas

E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments. H...

The Google Algorithm Leak: How to Do SEO Now

04 Jun 2024

Contributed by Lukas

E335: How to move forward after the May 2024 Google Algorithm Leak, the biggest Google leak of all time. Here's how to do SEO with everything we now k...

How to Get Your Tech Product in Huge Publications

03 Jun 2024

Contributed by Lukas

E334: I share some of my favorite ways to get press for a tech product. These are methods I've done myself. They include: Press releases. Featured an...

How to Grow Fast on TwitterX in 2024

02 Jun 2024

Contributed by Lukas

E333: How to grow fast on TwitterX in 2024. 32 pieces of very actionable advice on how to get rapid growth in your niche on X/Twitter. Advice is from ...

Rand Fishkin’s Revenge: The Google Leak 10 Years in the Making

01 Jun 2024

Contributed by Lukas

E332: How Rand Fishkin's revolutionary and belittled SEO experiments led to the greatest Google leak of all time. The 2024 Google algorithm leak was t...

Reactions to the Google Algorithm Leak

31 May 2024

Contributed by Lukas

E331: Reactions to the Google Algorithm Leak. Is it good to keep looking at Google documentation regarding basic SEO best practices? + Easy ways to ra...

How & Why the Google Algorithm Leak Happened

30 May 2024

Contributed by Lukas

E330: How the Google algorithm leak happened.   Why the SEO who shared it with Rand was triggered into sharing it.   Takeaways. ...

Google Algorithm Leak: Why So Many SEOs Have Suffered

29 May 2024

Contributed by Lukas

E329: Yesterday's Google Algorithm Leak showed why so many SEOs, webmasters, and marketers have suffered. Here are my takeaways after having 24 hours ...

Google Algorithm Leak: 14,000 Google Search Ranking Factors in Google’s Biggest Leak Ever

28 May 2024

Contributed by Lukas

E328: Google's algorithm leaked! 14,014 Google API features shared in their biggest leak ever. Here is what has been learned from the leak and how it ...

Time Smooths Out Rough Edges With Brand

27 May 2024

Contributed by Lukas

E327: Something I believe in my heart of hearts...   Which I wish I realized sooner...   Time smooths out all rough edges with bra...

Meeting a Founding Member of Uber in a $30 Million Dollar Tribeca Penthouse

26 May 2024

Contributed by Lukas

E326: The story of how I met a founding member of Uber in a $30 million Tribeca penthouse. And the story of getting recommendations on my LinkedIn whe...

SEO for User Generated Content (UGC) and AI Content (Heavy Technical SEO)

25 May 2024

Contributed by Lukas

E325: How to do SEO for a site using a mix of user-generated content (UGC) and AI - along with programmatic SEO. This is an above-average technical SE...

This girl is pulling in $1M MONTHLY from TikTok

24 May 2024

Contributed by Lukas

E324: How Strawberrymilkmob makes $1M MONTHLY from TikTok. Showing her products and her videos selling her products. Mega shout to @maverickecom for t...

I Missed an Entire Year of Instagram Growth and How You Can Avoid This

23 May 2024

Contributed by Lukas

E323: I missed an entire year of Instagram growth despite posting every day and how you can avoid this. Then, what happened when I started growing, ho...

My Call With Forbes’ Head of Events Last Night

22 May 2024

Contributed by Lukas

E322: My call with Forbes' Head of Events, Brett Cohen, last night. #contentmarketing #digitalmarketing #marketing The Edward Show. Your daily growth ...

Automating #Buildinpublic Updates

21 May 2024

Contributed by Lukas

E321: Automating #buildinpublic updates. How to build an audience on X without putting in much extra effort. 0:00 Welcome 0:48 Why Build in Public 2:2...

Making a Viral TwitterX Post to Sell Accounting Software

20 May 2024

Contributed by Lukas

E320: How Codie Sanchez made accounting software entertaining. Most people are doing social media content marketing wrong. They think bottom-of-funnel...

$500 for 900,000 Followers??

19 May 2024

Contributed by Lukas

E319: Shocked at the price of this 900,000 follower deal. This is how much my friend Alain is paying this influencer for a video and all its footage. ...

The Dumbest Founders - UpLabs Giving up a Wild Marketing Asset

18 May 2024

Contributed by Lukas

E318: UpLabs is shutting down. Idiotic. Even if you don’t know what they are/were. They have 59/100 Moz Domain Authority. 75/100 Ahrefs Domain Ratin...

The most popular SEO extension is never actually used properly: The MozBar

17 May 2024

Contributed by Lukas

E317: Most digital marketers know of the free SEO Chrome extension, the MozBar... But almost all of them use it improperly. How I use it to: - De-scam...

I Hacked the Podcasting Guest Game. 30 Appearances in 3 Months.

16 May 2024

Contributed by Lukas

E316: I hacked the podcasting guest game. Here's how I went on 30 podcasts in 3 months with virtually no outbound pitching. 0:00 Welcome Back to the C...

Just Reached $300,000 ARR & 130,000 Users. Here's How.

15 May 2024

Contributed by Lukas

E315: I share the growth of Unicorn Platform, an AI website builder, from an acquisition to a year of heavy loss to $300,000 in annual recurring reven...

Advice to a Scooter Creator

14 May 2024

Contributed by Lukas

E314: Nick Leinberger's 30-day update. I gave Nick, a pro scooter video creator, advice on a March podcast. Thirty days later, his update shows him sm...

Accidentally Making the Most Viewed Video in the World on the Silicon Valley Bank Collapse

13 May 2024

Contributed by Lukas

E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral. I wrote thi...

How App Store Optimization (ASO) Works

12 May 2024

Contributed by Lukas

E312: How app store optimization (ASO) works. This is a technical deep dive into algorithmic ranking factors for both the iOS App Store and the Google...

$6,000 MRR Making Custom Rugs

11 May 2024

Contributed by Lukas

E311: How this Redditor is making $6,000 MRR selling rugs with Instagram Reels. Before this, the Redditor was a FedEx delivery driver making $2,800/mo...

Tens of Thousands of MRR With a $6 Video: Why Bottom of Funnel Is Best

10 May 2024

Contributed by Lukas

E310: So many marketers focus on top-of-funnel content, but bottom-of-funnel is way more effective. My bottom-of-funnel strategy for my upcoming prod...

An Endless Well of Interesting Subject Matter to Get Internet Famous

09 May 2024

Contributed by Lukas

E309: An endless well of interesting subject matter for anybody who wants to get Internet Famous. Steal it like an artist - not like a thief. #content...

Million Dollar Ad to YouTube Nurture Funnel With 50% Close Rate

08 May 2024

Contributed by Lukas

E308: A million-dollar ad to YouTube nurture funnel with a 50% close rate. Ad to landing page with YouTube embed. Next is Typeform. Then prospect sets...

The Pricing Mistakes That Bankrupted JCPenny

07 May 2024

Contributed by Lukas

E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy. + 3 pricing hacks an...

Making $250,000/mo Profit Breaking Facebook Ad Rules

06 May 2024

Contributed by Lukas

E306: Making $250,000/month profit breaking Meta ad rules. The trial and error this guy had to do, what he's selling, how he creates new Meta accounts...

Founder-Led Sales for Y Combinator Demo Day

05 May 2024

Contributed by Lukas

E305: How to succeed with founder-led sales. This is from Sam Blond giving advice to a Y Combinator cohort preparing for Demo Day. The most common top...

Mistakes I Wish I Hadn’t Made (After Building 30 Startups)

04 May 2024

Contributed by Lukas

E304: 20 common mistakes when building startups and doing businesses. Sharing mistakes, failures, and successes - as well as living them - is the best...

I Cofounded With Grammarly’s Head of Design. This Is What I Learned.

03 May 2024

Contributed by Lukas

E303: I reflect on my experiences working with various talented designers, highlighting Alexander Vilinskyy as the designer who has the cleanest style...