The Edward Show
Episodes
I Cofounded With Grammarly’s Head of Design. This Is What I Learned.
03 May 2024
Contributed by Lukas
E303: I reflect on my experiences working with various talented designers, highlighting Alexander Vilinskyy as the designer who has the cleanest style...
Parasite SEO on The Verge to Rank Affiliate Deals
02 May 2024
Contributed by Lukas
E302: The article The Verge did to troll Google is still ranking #1 for the main keyword "best printer" in the US... Even after the recent algorithm u...
I Worked Hard All My Life. I Regret It.
01 May 2024
Contributed by Lukas
E301: This episode covers a popular thread from the entrepreneur subreddit, emphasizing the pitfalls of 'stealth mode' in entrepreneurship and advocat...
How Marketers Think People Buy vs. Reality
30 Apr 2024
Contributed by Lukas
E300. The reality of how people purchase products when they're not looking to convert. And how you can both: - Circumvent this with bottom-of-funnel S...
The Most Successful Billboard Campaign of Any Tech Startup in History
29 Apr 2024
Contributed by Lukas
E299: Brex ran the most successful billboard campaign of any tech startup in history. Massive for inbound demand gen, near 100% brand awareness in the...
My Exact Social Media Posting Strategy
28 Apr 2024
Contributed by Lukas
E298: My exact social media posting strategy, learned from posting for the last 545 consecutive days, over 1,100 posts. I never missed a day of postin...
The Invention Nobody Wanted That Became One of the Top Selling Office Products of All Time
27 Apr 2024
Contributed by Lukas
E297: The invention nobody wanted that became one of the top-selling office products of all time. This story has everything: - Complete perseverance. ...
650,000 Followers in 2 Months With a New Instagram
26 Apr 2024
Contributed by Lukas
E296: What the CEO of Instagram says about high-frequency posting. And... How one brand new Instagram account used it to grow to 650K followers in les...
Asking All Your Female Followers on a Blind Date to Japan - Nick Gray's Brilliant Stunt
25 Apr 2024
Contributed by Lukas
E295: Nick Gray might be the most brilliant marketer. He asked his female followers to apply to go on a blind date with him to Japan and is sharing up...
Making $10,000/mo From an Instagram With Only 3,000 Followers
24 Apr 2024
Contributed by Lukas
E294: From the Instagram Marketing subreddit: "Many years back, I made my first ever Instagram account solely to be a personal one and got to ~200 fol...
I shoot in the streets like a dog. I look like I just came from the dumpster.
23 Apr 2024
Contributed by Lukas
E293: My self-talk and philosophy about being in front of a camera, failing in public, eventually succeeding in public, and then having everybody s...
Growing a New Faceless Instagram From Scratch
22 Apr 2024
Contributed by Lukas
E292: Growing a new Instagram from scratch in a competitive niche. Two reels a day with a newly created faceless account. This is what happens. #seo #...
Marketing Mistakes That Cost People Their Entire Businesses
21 Apr 2024
Contributed by Lukas
E291: I've seen these marketing blind spots cost people their entire businesses. Whether it's startups, funded companies, or even seasoned entrepreneu...
Why Hashtags Will KILL Your Instagram
20 Apr 2024
Contributed by Lukas
E290: This Reddit post gave me a holy moly moment with Instagram. If you're interested in growing on Instagram and using hashtags, this one is 100% wo...
One of the Quickest SEO Wins You Can Do
19 Apr 2024
Contributed by Lukas
E289: Quick SEO win: Update all articles to have a publishing date of this year. Google's bias towards fresh content is crazy. I share an article publ...
Why Reddit Ranks First (And What People Are Doing About It)
18 Apr 2024
Contributed by Lukas
E288: Why Reddit ranks first (and what people are doing about it). Since the HCU and especially the March Google update, content-based sites have had ...
Ultimate Monk Mode
17 Apr 2024
Contributed by Lukas
E287: Ultimate monk mode. My most impactful creative and strategic decisions usually hit me when I'm in silence - in the shower, meditating, or going ...
Useful IG Reels Get 60x the Followers Than Feel-Good Reels
16 Apr 2024
Contributed by Lukas
E286: There is a draught of bite-sized useful videos on IG Reels and a deluge of feel-good, mostly meaningless Reels. From looking through my Reels, I...
How to Make a SaaS for Under $5,000 and Immediately Drive Customers to It
15 Apr 2024
Contributed by Lukas
E285: How to make a SaaS for under $5,000 and immediately drive customers to it. In under 10 minutes: Market research. Wireframing. 99 Designs. Polish...
Man on the Street Interviews Asking Technical SEO Questions
14 Apr 2024
Contributed by Lukas
E284: The marketing I'm planning for my upcoming product, "Compact Keywords: SEO That Requires Less but Makes More." I'm going to run around Poland do...
From $760 to $14,348 in 1 Month With Simple SEO Changes
13 Apr 2024
Contributed by Lukas
E283: From $760 to $14,348, a 1,785.96% revenue increase, in just 1 month with simple SEO changes. A gem from the Entrepreneurship subreddit: https:/...
What I Learned From Getting 5,000,000 Views for Microsoft
12 Apr 2024
Contributed by Lukas
E282: What I learned from getting 5,000,000 views for Microsoft. Recognizeability - the base truth about hooks. Whether you're making a newsletter, X ...
How to Get Customers With Programmatic SEO
11 Apr 2024
Contributed by Lukas
E281: How to get customers with programmatic SEO. You don't need an audience or a marketing budget to get visitors. Here's how to grow a startup fo...
The Broker Dealer I Met at My Friend’s Penthouse Party Told Me This
10 Apr 2024
Contributed by Lukas
E280: The broker-dealer I met at my friend's Warsaw penthouse told me this yesterday, and it blew me away. I've been in monk mode for so long that I c...
14% of Apps Are Increasing Prices by Over $15 per Month
09 Apr 2024
Contributed by Lukas
E279: Three things are guaranteed in life: death, taxes, and subscription products increasing prices. 14% of apps are increasing prices by over $15 pe...
Deep Insights on Building a Recognizable TikTok Brand
08 Apr 2024
Contributed by Lukas
E278: 5 deep insights on building a recognizable TikTok brand. Even for me, this slapped. #brandbuilding #tiktok #branding #influencermarketing The Ed...
Using the NYC Earthquake to Make a Car Dealership Viral
07 Apr 2024
Contributed by Lukas
E277: Brilliant use of the NYC Earthquake to increase business. This car dealership in New Jersey made a video that's up to 1.35 million views, mostly...
Revisiting TwitterX vs Threads
06 Apr 2024
Contributed by Lukas
E276: Revisiting who will win: TwitterX Vs. Threads And where should you be aligning your efforts? #twittervsthreads #socialmediamarketing #contentmar...
What a Lot of Content Marketers Don’t Understand
05 Apr 2024
Contributed by Lukas
E275: What a lot of content marketers don't understand. People get sick of their marketing before their audience does. #contentmarketing #marketing #d...
500,000 Views on This TikTok Overnight: How I Did It
04 Apr 2024
Contributed by Lukas
E274: 500,000 views on this TikTok overnight. How I did it. Everything from: - Finding the story - Writing the script - Doing rerecordings - Editing -...
How to Make B2C SaaS Easy
03 Apr 2024
Contributed by Lukas
E273: Why B2C SaaS is hard and how to make it easy. Be obsessed with hearing from users. Iterate at lightning speeds. Set up a marketing funnel that ...
The KFC Flavored Prime Hydration Drink Is Brilliant Marketing
02 Apr 2024
Contributed by Lukas
E272: Examples of marketing so strange it's brilliant and viral. - Yesterday's KFC-flavored Prime drink (Frydration). - A dating app ...
Blind Spots: Part 1
01 Apr 2024
Contributed by Lukas
E271: Blind spots in marketing. Part 1. There are so many blind spots out there. We all have them. By sharing the ones we have ourselves and the ones ...
Twitter Insights to Save the World in 2024
31 Mar 2024
Contributed by Lukas
E270: Lessons I got about how to grow on TwitterX and Threads from @mhp_guy. Never retweet or repost. Always quote tweet and give your opinion, even ...
Learn to Lose
30 Mar 2024
Contributed by Lukas
E269: Learn to lose if you want to win. #business #sales #networking #howtowinfriendsandinfluencepeople Follow Edward on TwitterX: https://twitter.com...
The State of SEO: Q2 2024
29 Mar 2024
Contributed by Lukas
E268: The SEO Subreddit is blowing up. "Every content site I can think of has been obliterated." The comments are all the same: "I have lost 60%. I ca...
Hot Girls and Successful Dudes Sliding Into My DMs
28 Mar 2024
Contributed by Lukas
E267: Hot girls and successful dudes sliding into my DMs because of Instagram growth. What it's like and the three steps I used to get th...
How Hey Email Got 100,000 Users in Its First Week
27 Mar 2024
Contributed by Lukas
E266: How Hey email (Hey.com) got 100,000 users in its first week. Things covered: - Invitation-only marketing - Exploiting human...
Viral Deepfake Marketing Spotted on Instagram
26 Mar 2024
Contributed by Lukas
E265: This mobile game's deepfake marketing is crazy. Impersonating SpongeBob and getting 1.8 million views on Instagram. What a time we live in. #dee...
The Brilliant Way Senja Is Building Links and Growing SEO Domain Authority
25 Mar 2024
Contributed by Lukas
E264: Edward Sturm (@showprogress) explains how Senja is building links and growing domain authority. Excellent case study from the SEO subreddit and ...
How Much My Influencer Friends Are Making
24 Mar 2024
Contributed by Lukas
E263: How much money my influencer friends are making from Instagram and TikTok. This is in response to somebody who falsely believed his niche was to...
Convincing People That a Shower Is a Beauty Product
23 Mar 2024
Contributed by Lukas
E262: How Jolie is making $30 million a year convincing people that a shower is a beauty product. Lessons: - Influencers need content - Niche down - S...
Fake Job Openings
22 Mar 2024
Contributed by Lukas
E261: This person is posting fake job openings with no intention of actually hiring people. This puts "applicants" into a funnel, resulting in: 5,000...
I've Been Sick
21 Mar 2024
Contributed by Lukas
E260: I've been pretty ill the past week. Yet somehow, I managed to get out: - A video every day with several high performers. - A podcast every day. ...
How to a Grow a Newsletter: Lessons From 4 Years
20 Mar 2024
Contributed by Lukas
E259: How to grow a newsletter. Lessons from 4 years. Short subject lines and content vs long? Send times - 9 AM, 12 PM, or 9 PM? Cadence - none vs bi...
How Neil Patel Repurposes Content
19 Mar 2024
Contributed by Lukas
E258: How Neil Patel repurposes content. Brilliant strategy. He uses X as a testing ground for hooks and scripts. Writes entire scripts on X. Turns th...
219,000 Followers on Instagram by Doing No Work
18 Mar 2024
Contributed by Lukas
E257: Easiest. Instagram. Ever. 219,000 followers. Posts the same video every day. 104 days in a row so far. The video is a clip from BoJack Horseman....
The Parasite SEO I Saw This Morning
17 Mar 2024
Contributed by Lukas
E256: The parasite SEO I saw IRL this morning. #seo #searchengineoptimization #parasiteseo #blackhat
4 Lies That Get People From 0 to 1
16 Mar 2024
Contributed by Lukas
E255: 4 lies that bring founders traction. Parasite SEO. Full episode: https://www.youtube.com/watch?v=t8fYuFqHbXk Pivoting after lying to seed inves...
They Turned Having No Money Into a Crazy Launch
15 Mar 2024
Contributed by Lukas
E254: Pimentae Tequila's insane guerilla marketing story... They built a tequila startup as their side hustle and ran out of money right ...
My TwitterX Ad Copy Revealed
14 Mar 2024
Contributed by Lukas
E253: My TwitterX Ad Glitch copy revealed. I ran hundreds of campaigns when the TwitterX Ads Glitch was active. This was my hi...
Lazy Marketing vs High Effort Marketing
13 Mar 2024
Contributed by Lukas
E252: It blows my mind how some of the most effective marketing is also some of the laziest. Deliberately putting in LESS effort gets MORE results. #m...
Parasite SEO on Microsoft, Google, and University Forums
12 Mar 2024
Contributed by Lukas
E251: People are using Microsoft, Google, and even university forums to do parasite SEO. This is in addition to Reddit and Quora, which I previously r...
New Dating App Requires a 675 Credit Score
11 Mar 2024
Contributed by Lukas
E250: This dating app requires a credit score of 675+ for its users. Sounds like a low user base? It's secretly an incredible free publicity stunt and...
How to Launch a New SaaS
10 Mar 2024
Contributed by Lukas
E249: How to launch a new SaaS. - Where and how to launch. - How to price at the beginning. - How to have an attractive referral program. - What to do...
Google Targets AI Text
09 Mar 2024
Contributed by Lukas
E248: If you've considered using AI-generated text for SEO, this episode is for you. The last 48 hours have been an absolute bloodbath for SEOs doing ...
It Took Him Years to Be Successful
08 Mar 2024
Contributed by Lukas
E247: It took Caleb Simpson years to be successful. Lessons from this episode: - Shamelessly steal every good idea that's relevant to you. - Be persis...
Over-Optimization in SEO: Don’t Make This Mistake!
07 Mar 2024
Contributed by Lukas
E246: I made this 2-minute SEO change (literally 2 minutes), and it took my ranking from #24 to #1 - in one week. Everybody talks about how to optimiz...
Infinite Thought Leadership
06 Mar 2024
Contributed by Lukas
E245: Effortless thought leadership. Infinite stream of validated content in your niche. This idea is diabolical… if it works. #thoughtleadership #c...
Elon Musk's Response to the Meta Outage... Wow
05 Mar 2024
Contributed by Lukas
E244: Elon Musk's response to the Meta outage was a brilliant use of capitalizing on trending events. Easy relevancy and views. Also, a story of how o...
What It Means to Play to Win
04 Mar 2024
Contributed by Lukas
E243: Most people think playing to win is about how hard you’re willing to work. It’s not. Playing to win is about the risks you’re willing to...
Ef You Money vs Ef You Marketing Skills
03 Mar 2024
Contributed by Lukas
E242: New concept I'm playing around with: "Fuck You Marketing Skills." "Fuck You Money" vs "Fuck You Marketing Skills" #marketing #inbound #organic #...
Ef My NYC Social Circle - Burning the Boats on Instagram
02 Mar 2024
Contributed by Lukas
E241: When it comes to growth, most people are wet noodles in the wind. Too quick to get demoralized by plateaus. Too quick to give up. This is a pers...
The Genius Viral Marketing Story Behind Tony Delivers
01 Mar 2024
Contributed by Lukas
E240: Tony Delivers launched a month ago. It reached capacity in its first week with free guerilla marketing. Now it continues to go viral getting bac...
Using Your Press Budget for SEO
29 Feb 2024
Contributed by Lukas
E239: They say it takes 3-6 months to rank on Google - 3-6 months to get results on Google... but is this true? Here's how to use your press budget fo...
The Difference Between TikTok and Instagram Reels for Business
28 Feb 2024
Contributed by Lukas
E238: TikTok vs. Instagram Reels for businesses and brands - all the differences. In this episode, I answer: - Which is easier to grow on - Instagram ...
My Email Template for Meeting with Mayors
27 Feb 2024
Contributed by Lukas
E237: I found this mayor on LinkedIn, used the Lusha Chrome extension to get the mayor's email, and emailed with the template shared on this show. And...
This Overlooked Content Principle Is the Difference Between 200 Views and 2,000,000 Views
26 Feb 2024
Contributed by Lukas
E236: Even after nearly 500 consecutive days video uploading, 236 consecutive days podcasting, and 50 consecutive weeks sending newsletters, I STILL o...
Kanye West’s Superbowl Ad ROAS Is Shocking
25 Feb 2024
Contributed by Lukas
E235: You might hate Kanye West, but it's hard to deny his impressive ROAS for his $7 million Superbowl Ad. Pretty wild marketing story. See the post:...
Easy Newsletter SEO Changes That Are Always Overlooked
24 Feb 2024
Contributed by Lukas
E234: People with newsletters never think about these 5-minute SEO changes. With a few changes myself, I have my newsletter showing #2 for Growth Hack...
The Overlooked Mistake That Drags Down Content Performance
23 Feb 2024
Contributed by Lukas
E233: The overlooked mistake that drags down content performance. Look at your hook. Ask yourself if it's negative. If it's not, turn it negative. Neg...
Reviving Bungie’s Legendary Halo Ad Campaigns for Our Brands
22 Feb 2024
Contributed by Lukas
E232: You don't see marketing like this anymore. Bungie's Halo marketing campaigns almost 15 years ago were some of the greatest ad campaigns ever. He...
Apple’s Competitors as Opportunities Strategy
21 Feb 2024
Contributed by Lukas
E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility,...
How We Got a Four Month Old YouTube Channel Onto the Front Page of The Verge in 2014
20 Feb 2024
Contributed by Lukas
E230: How we got a 4-month-old YouTube channel where we cut things in half with spoons onto the front page of The Verge in 2014. Lesson: consistency w...
Kodak’s Bankruptcy and What I Learned | The Infinite Game by Simon Sinek
19 Feb 2024
Contributed by Lukas
E229: Even though I talk nonstop about growth hacks, my overall outlook on business and marketing can be summarized by Simon Sinek's story of Kodak in...
How Ryan Holiday’s Trading up the Chain Is Done in 2024
18 Feb 2024
Contributed by Lukas
E228: The dark way Ryan Holiday's "Trading Up The Chain" is done in 2024. You make a salacious post on 4chan and fake engagement with different IP add...
My Friend Is Growing by 1,500 IG Followers Daily and I'm Copying Him
17 Feb 2024
Contributed by Lukas
E227: Exciting results I'm seeing from starting a niche Instagram page to promote my startup, https://reverb.chat/. This is modeled off a friend who s...
OpenAI’s Sora: Text-To-Video and Its Consequences and Opportunities
17 Feb 2024
Contributed by Lukas
E226: Sora. How Sam Altman is taking the edge off OpenAI's new text-to-video announcement. The consequences of Sora. And the future of it. https://ope...
Getting First Customers for a $45,000,000 Business
15 Feb 2024
Contributed by Lukas
E225: This entrepreneur found their first customers by doing cold outreach to affiliates, giving 50-100% commissions, and doing this until $3,000,000 ...
Focusmusic.fm
14 Feb 2024
Contributed by Lukas
E224: Ranking #1 for a 61/100 difficulty score keyword in 24 hours with an under-one-week-old website. This is a true story, and it's something you ca...
What to Expect From a New TikTok
13 Feb 2024
Contributed by Lukas
E223: I'm now involved with 6 TikTok accounts. Mine, 2 for my startup, and 3 new Formula One TikToks. I'm seeing that Instagram is way easier to grow ...
My Approach to Marketing Summed up in One Podcast
12 Feb 2024
Contributed by Lukas
E222: My approach to marketing summed up in one episode. My favorite marketing is building acquirable marketing machines that generate traffic fo...
This Form of SEO Steals Your Competitors’ Customers
11 Feb 2024
Contributed by Lukas
E221: One of the most powerful forms of SEO: Bottom-of-funnel search engine optimization targeting Competitor + "Alternative." When people search for ...
I'm Outsourcing My Video Strategy for $248/Month
10 Feb 2024
Contributed by Lukas
E220: I'm outsourcing daily video uploads for under $250/month. This is how I'm doing it and how you can do it, too. This is a...
Why Being a Non-Native-English Speaker Can Be Advantageous
09 Feb 2024
Contributed by Lukas
E219: Why you shouldn't use free labor. And why being a non-native-English speaker can be an advantage. Insights from the Formula One Challenge. #mark...
Link Building Hacks for a New Website
08 Feb 2024
Contributed by Lukas
E218: Two fast, cheap, easy methods I would do to get backlinks and build SEO domain authority if I were starting a new site. #1 - Featur...
I Had Lunch With the CTO of Uber: Hacks With Meetup.com Anybody Can Do
07 Feb 2024
Contributed by Lukas
E217: Meetup hacks that will give you extreme leverage. I used these hacks to have lunch with Uber's CTO, schedule meetings with many mor...
Linkable Assets for SEO: Examples and How to Get Awareness
06 Feb 2024
Contributed by Lukas
E216: Linkable assets for SEO. Basics, examples, how to drive awareness to them, and personal stories. Linkable assets are a f...
Advice to People Doing Daily Content
05 Feb 2024
Contributed by Lukas
E215: My advice to all the people doing daily content, especially the ones embarking on my Formula One idea. The difference between those...
How to Do Elite Networking From Anywhere in the World
04 Feb 2024
Contributed by Lukas
E214: How to do networking from anywhere in the world. I used this tool to meet with two international people daily while living in Ukraine during loc...
Zero to Formula One Influencer in 3 Months
03 Feb 2024
Contributed by Lukas
E213: How to go from Zero to Formula One influencer in 3 months. Uses the Curious Learner bias, content automation, and the iterative process. Can be ...
This 5 Second Snapchat Automation Is Super Effective
02 Feb 2024
Contributed by Lukas
E212: Anybody making mobile videos under 1-minute can have them automatically come out on Snapchat with this automation. And it's worth i...
Incorrectly Weighted Algorithms
01 Feb 2024
Contributed by Lukas
E211: Finding an incorrectly weighted algorithm with social media, media buying, or search is one of the most exciting things in marketing. ...
How 16 Startups Got Traction
31 Jan 2024
Contributed by Lukas
E210: How 16 startups got traction. Told in under 5 minutes. If you want marketing ideas for your startup or company, this will get you going. I've ev...
Most People Leave Easy Views on the Table Because They Don’t Realize This
30 Jan 2024
Contributed by Lukas
E209: A realization I had that will likely get me tens of millions of views on YouTube and hundreds of thousands of subscribers for very little extr...
How to Write a Hero Section From a Top Tech Copywriter
29 Jan 2024
Contributed by Lukas
E208: I've written copy for tech companies like Zoom, Slack, and Drift. Here's my framework for writing captivating hero sections. What this covers: -...
How to Get Attention When You Believe You Have PMF
28 Jan 2024
Contributed by Lukas
E207: How to get the attention of consumers, press, influencers, and investors when you believe you have product-market fit. These are tw...
My 3 Rules for Socializing
27 Jan 2024
Contributed by Lukas
E206: My 3 rules for socializing. 1. Let the other person talk more than you. 2. Don't reveal much about yourself, only the things yo...
Black Hat Quora Parasite SEO: This One Is Dark
26 Jan 2024
Contributed by Lukas
E205: This guy claims that Quora used AI to steal his SEO content and outrank him with the same exact content. It's theft and parasite SEO rolled into...
SEO Considerations for Getting Press - Before You’re Published - HARO, Featured, Qwoted
25 Jan 2024
Contributed by Lukas
E204: What the professional SEO link-builders do that the amateurs don't. These are SEO considerations to make before getting press through HARO, Feat...