The Edward Show

Lazy Marketing vs High Effort Marketing

13 Mar 2024

Contributed by Lukas

E252: It blows my mind how some of the most effective marketing is also some of the laziest. Deliberately putting in LESS effort gets MORE results. #m...

Parasite SEO on Microsoft, Google, and University Forums

12 Mar 2024

Contributed by Lukas

E251: People are using Microsoft, Google, and even university forums to do parasite SEO. This is in addition to Reddit and Quora, which I previously r...

New Dating App Requires a 675 Credit Score

11 Mar 2024

Contributed by Lukas

E250: This dating app requires a credit score of 675+ for its users. Sounds like a low user base? It's secretly an incredible free publicity stunt and...

How to Launch a New SaaS

10 Mar 2024

Contributed by Lukas

E249: How to launch a new SaaS. - Where and how to launch. - How to price at the beginning. - How to have an attractive referral program. - What to do...

Google Targets AI Text

09 Mar 2024

Contributed by Lukas

E248: If you've considered using AI-generated text for SEO, this episode is for you. The last 48 hours have been an absolute bloodbath for SEOs doing ...

It Took Him Years to Be Successful

08 Mar 2024

Contributed by Lukas

E247: It took Caleb Simpson years to be successful. Lessons from this episode: - Shamelessly steal every good idea that's relevant to you. - Be persis...

Over-Optimization in SEO: Don’t Make This Mistake!

07 Mar 2024

Contributed by Lukas

E246: I made this 2-minute SEO change (literally 2 minutes), and it took my ranking from #24 to #1 - in one week. Everybody talks about how to optimiz...

Infinite Thought Leadership

06 Mar 2024

Contributed by Lukas

E245: Effortless thought leadership. Infinite stream of validated content in your niche. This idea is diabolical… if it works. #thoughtleadership #c...

Elon Musk's Response to the Meta Outage... Wow

05 Mar 2024

Contributed by Lukas

E244: Elon Musk's response to the Meta outage was a brilliant use of capitalizing on trending events. Easy relevancy and views. Also, a story of how o...

What It Means to Play to Win

04 Mar 2024

Contributed by Lukas

E243: Most people think playing to win is about how hard you’re willing to work. It’s not. Playing to win is about the risks you’re willing to...

Ef You Money vs Ef You Marketing Skills

03 Mar 2024

Contributed by Lukas

E242: New concept I'm playing around with: "Fuck You Marketing Skills." "Fuck You Money" vs "Fuck You Marketing Skills" #marketing #inbound #organic #...

Ef My NYC Social Circle - Burning the Boats on Instagram

02 Mar 2024

Contributed by Lukas

E241: When it comes to growth, most people are wet noodles in the wind. Too quick to get demoralized by plateaus. Too quick to give up. This is a pers...

The Genius Viral Marketing Story Behind Tony Delivers

01 Mar 2024

Contributed by Lukas

E240: Tony Delivers launched a month ago. It reached capacity in its first week with free guerilla marketing. Now it continues to go viral getting bac...

Using Your Press Budget for SEO

29 Feb 2024

Contributed by Lukas

E239: They say it takes 3-6 months to rank on Google - 3-6 months to get results on Google... but is this true? Here's how to use your press budget fo...

The Difference Between TikTok and Instagram Reels for Business

28 Feb 2024

Contributed by Lukas

E238: TikTok vs. Instagram Reels for businesses and brands - all the differences. In this episode, I answer: - Which is easier to grow on - Instagram ...

My Email Template for Meeting with Mayors

27 Feb 2024

Contributed by Lukas

E237: I found this mayor on LinkedIn, used the Lusha Chrome extension to get the mayor's email, and emailed with the template shared on this show. And...

This Overlooked Content Principle Is the Difference Between 200 Views and 2,000,000 Views

26 Feb 2024

Contributed by Lukas

E236: Even after nearly 500 consecutive days video uploading, 236 consecutive days podcasting, and 50 consecutive weeks sending newsletters, I STILL o...

Kanye West’s Superbowl Ad ROAS Is Shocking

25 Feb 2024

Contributed by Lukas

E235: You might hate Kanye West, but it's hard to deny his impressive ROAS for his $7 million Superbowl Ad. Pretty wild marketing story. See the post:...

Easy Newsletter SEO Changes That Are Always Overlooked

24 Feb 2024

Contributed by Lukas

E234: People with newsletters never think about these 5-minute SEO changes. With a few changes myself, I have my newsletter showing #2 for Growth Hack...

The Overlooked Mistake That Drags Down Content Performance

23 Feb 2024

Contributed by Lukas

E233: The overlooked mistake that drags down content performance. Look at your hook. Ask yourself if it's negative. If it's not, turn it negative. Neg...

Reviving Bungie’s Legendary Halo Ad Campaigns for Our Brands

22 Feb 2024

Contributed by Lukas

E232: You don't see marketing like this anymore. Bungie's Halo marketing campaigns almost 15 years ago were some of the greatest ad campaigns ever. He...

Apple’s Competitors as Opportunities Strategy

21 Feb 2024

Contributed by Lukas

E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility,...

How We Got a Four Month Old YouTube Channel Onto the Front Page of The Verge in 2014

20 Feb 2024

Contributed by Lukas

E230: How we got a 4-month-old YouTube channel where we cut things in half with spoons onto the front page of The Verge in 2014. Lesson: consistency w...

Kodak’s Bankruptcy and What I Learned | The Infinite Game by Simon Sinek

19 Feb 2024

Contributed by Lukas

E229: Even though I talk nonstop about growth hacks, my overall outlook on business and marketing can be summarized by Simon Sinek's story of Kodak in...

How Ryan Holiday’s Trading up the Chain Is Done in 2024

18 Feb 2024

Contributed by Lukas

E228: The dark way Ryan Holiday's "Trading Up The Chain" is done in 2024. You make a salacious post on 4chan and fake engagement with different IP add...

My Friend Is Growing by 1,500 IG Followers Daily and I'm Copying Him

17 Feb 2024

Contributed by Lukas

E227: Exciting results I'm seeing from starting a niche Instagram page to promote my startup, https://reverb.chat/. This is modeled off a friend who s...

OpenAI’s Sora: Text-To-Video and Its Consequences and Opportunities

17 Feb 2024

Contributed by Lukas

E226: Sora. How Sam Altman is taking the edge off OpenAI's new text-to-video announcement. The consequences of Sora. And the future of it. https://ope...

Getting First Customers for a $45,000,000 Business

15 Feb 2024

Contributed by Lukas

E225: This entrepreneur found their first customers by doing cold outreach to affiliates, giving 50-100% commissions, and doing this until $3,000,000 ...

Focusmusic.fm

14 Feb 2024

Contributed by Lukas

E224: Ranking #1 for a 61/100 difficulty score keyword in 24 hours with an under-one-week-old website. This is a true story, and it's something you ca...

What to Expect From a New TikTok

13 Feb 2024

Contributed by Lukas

E223: I'm now involved with 6 TikTok accounts. Mine, 2 for my startup, and 3 new Formula One TikToks. I'm seeing that Instagram is way easier to grow ...

My Approach to Marketing Summed up in One Podcast

12 Feb 2024

Contributed by Lukas

E222: My approach to marketing summed up in one episode.   My favorite marketing is building acquirable marketing machines that generate traffic fo...

This Form of SEO Steals Your Competitors’ Customers

11 Feb 2024

Contributed by Lukas

E221: One of the most powerful forms of SEO: Bottom-of-funnel search engine optimization targeting Competitor + "Alternative." When people search for ...

I'm Outsourcing My Video Strategy for $248/Month

10 Feb 2024

Contributed by Lukas

E220: I'm outsourcing daily video uploads for under $250/month.   This is how I'm doing it and how you can do it, too.   This is a...

Why Being a Non-Native-English Speaker Can Be Advantageous

09 Feb 2024

Contributed by Lukas

E219: Why you shouldn't use free labor. And why being a non-native-English speaker can be an advantage. Insights from the Formula One Challenge. #mark...

Link Building Hacks for a New Website

08 Feb 2024

Contributed by Lukas

E218: Two fast, cheap, easy methods I would do to get backlinks and build SEO domain authority if I were starting a new site.   #1 - Featur...

I Had Lunch With the CTO of Uber: Hacks With Meetup.com Anybody Can Do

07 Feb 2024

Contributed by Lukas

E217: Meetup hacks that will give you extreme leverage.   I used these hacks to have lunch with Uber's CTO, schedule meetings with many mor...

Linkable Assets for SEO: Examples and How to Get Awareness

06 Feb 2024

Contributed by Lukas

E216: Linkable assets for SEO.   Basics, examples, how to drive awareness to them, and personal stories.   Linkable assets are a f...

Advice to People Doing Daily Content

05 Feb 2024

Contributed by Lukas

E215: My advice to all the people doing daily content, especially the ones embarking on my Formula One idea.   The difference between those...

How to Do Elite Networking From Anywhere in the World

04 Feb 2024

Contributed by Lukas

E214: How to do networking from anywhere in the world. I used this tool to meet with two international people daily while living in Ukraine during loc...

Zero to Formula One Influencer in 3 Months

03 Feb 2024

Contributed by Lukas

E213: How to go from Zero to Formula One influencer in 3 months. Uses the Curious Learner bias, content automation, and the iterative process. Can be ...

This 5 Second Snapchat Automation Is Super Effective

02 Feb 2024

Contributed by Lukas

E212: Anybody making mobile videos under 1-minute can have them automatically come out on Snapchat with this automation.   And it's worth i...

Incorrectly Weighted Algorithms

01 Feb 2024

Contributed by Lukas

E211: Finding an incorrectly weighted algorithm with social media, media buying, or search is one of the most exciting things in marketing.   ...

How 16 Startups Got Traction

31 Jan 2024

Contributed by Lukas

E210: How 16 startups got traction. Told in under 5 minutes. If you want marketing ideas for your startup or company, this will get you going. I've ev...

Most People Leave Easy Views on the Table Because They Don’t Realize This

30 Jan 2024

Contributed by Lukas

E209: A realization I had that will likely get me tens of millions of views on YouTube and hundreds of thousands of subscribers for very little extr...

How to Write a Hero Section From a Top Tech Copywriter

29 Jan 2024

Contributed by Lukas

E208: I've written copy for tech companies like Zoom, Slack, and Drift. Here's my framework for writing captivating hero sections. What this covers: -...

How to Get Attention When You Believe You Have PMF

28 Jan 2024

Contributed by Lukas

E207: How to get the attention of consumers, press, influencers, and investors when you believe you have product-market fit.   These are tw...

My 3 Rules for Socializing

27 Jan 2024

Contributed by Lukas

E206: My 3 rules for socializing.   1. Let the other person talk more than you. 2. Don't reveal much about yourself, only the things yo...

Black Hat Quora Parasite SEO: This One Is Dark

26 Jan 2024

Contributed by Lukas

E205: This guy claims that Quora used AI to steal his SEO content and outrank him with the same exact content. It's theft and parasite SEO rolled into...

SEO Considerations for Getting Press - Before You’re Published - HARO, Featured, Qwoted

25 Jan 2024

Contributed by Lukas

E204: What the professional SEO link-builders do that the amateurs don't. These are SEO considerations to make before getting press through HARO, Feat...

3 Ways I Optimize for Luck

24 Jan 2024

Contributed by Lukas

E203: How I optimize for luck.   This is one of my favorite concepts.   I've optimized for luck with: 1. In-person events. ...

My 3 Rules for Not Being F’d Over

23 Jan 2024

Contributed by Lukas

E202: My 3 rules for not being effed over. 1. Be your own party; have your own mission. - This is the most important. You do everything for this missi...

Writing Tricks That Marketers Don’t Know

22 Jan 2024

Contributed by Lukas

E201: Writing tricks that I've found many marketers don't know.   These are things I've learned from well over a decade of doing SEO and ma...

How to Hack Credibility and Get the Biggest Press Mentions as a New Company

21 Jan 2024

Contributed by Lukas

E200: How new companies can hack credibility to: - Get press logos from the biggest publishers. - Get client logos from the biggest clients. All witho...

Directories - How I Get Industry Backlinks With Ease

20 Jan 2024

Contributed by Lukas

E199: I just got 10 industry backlinks in two hours with this. Directories. There's a directory for everything, and many SEOs forget about this tenet ...

What to Do if You’re Threatened Over Text

19 Jan 2024

Contributed by Lukas

E198: If you ever get threatened over text, respond with, "Where are you? Let's meet." A story. #Threats #lifelessons #artofwar #LifeHacks 

I Pitched Jesse Eisenberg on a Startup at the St. Regis Hotel

18 Jan 2024

Contributed by Lukas

E197: I pitched Jesse Eisenberg on a tech startup at the St. Regis Hotel in Midtown Manhattan. At the time, I had no startup or tech experience and ha...

What to Do if Your TwitterX Ad Is Halted

17 Jan 2024

Contributed by Lukas

E196: What to do if your TwitterX ad is halted when running the TwitterX Ads Glitch. This is the top question I get about the TwitterX Ads Glitch, so ...

Is Help a Reporter Out (HARO) Dead?

16 Jan 2024

Contributed by Lukas

E195: I answer:   1.⁠ ⁠Easiest way to get backlinks? 2.⁠ ⁠⁠How good is HARO, really? 3.⁠ ⁠⁠If I want my new agency ...

The Pomodoro Technique - How I Went From 2 Burnouts to 0

15 Jan 2024

Contributed by Lukas

E194: The Pomodoro Technique - four 25-minute work sessions separated by 3-5-minute breaks. Then, this group separated by a 20+-minute break. I do sev...

Do This to Stay Competitive as an Employee in 2024

14 Jan 2024

Contributed by Lukas

E193: Recorded this for the UX designer I met last night. He wants to be competitive in the workplace. This episode is my exact advice to him. If you'...

What to Expect From Starting a New TikTok Account in 2024

13 Jan 2024

Contributed by Lukas

E192: What to expect from starting a new TikTok account in 2024.   TikTok provides some of the fastest growth possible, and it's near the t...

Two Exciting Updates: TwitterX Ads and the Instagram Glitch

12 Jan 2024

Contributed by Lukas

E191: I'm getting crazy ROI on TwitterX Ads. Wild this exists. + I'm working on recovering the Instagram Glitch, as I'm now calling it. Had a two hour...

Low Effort Content Ideas You Can Use for a Newsletter

11 Jan 2024

Contributed by Lukas

E190: Easy content ideas for a newsletter. If you've been wanting to start a newsletter but don't know what to write, try this. And if your current ne...

My Diabolical Marketing Plan

10 Jan 2024

Contributed by Lukas

E189: Oh man, had fun with this one. Here's my diabolical marketing plan for our company, Reverb. If any of your competitors have affiliate programs, ...

The Greatest Social Media Glitch Ever Discontinued in the Newest Version of Instagram? Listen to This Before Updating.

09 Jan 2024

Contributed by Lukas

E188: Instagram's post to Reels only feature (toggle off Also share to feed) is maybe the greatest social media glitch/feature of all time. But now it...

Growth Hacking Friends in Poland

08 Jan 2024

Contributed by Lukas

E187: I'm using a bunch of social media glitches to make huge amounts of new friends while traveling. This is exactly what I'm doing and the results I...

We Made a Tool That Changes Your Voice to Anybody Else’s

07 Jan 2024

Contributed by Lukas

E186: We just launched the biggest iteration yet of our app, https://reverb.chat/. Speech-to-speech AI and train your model. Here's what I'll be doing...

Recycling Content on Instagram in a Way That Doesn’t Feel Stale

06 Jan 2024

Contributed by Lukas

E185: Instagram is one of my favorite channels for brand building and top-of-mind awareness. A way to hack it, if you've ever had viral content, is to...

Short and Punchy Copywriting: The Highest-Performing Style of Copy

05 Jan 2024

Contributed by Lukas

E184: Short and punchy writing for SEO and slide decks. Why this is the highest-performing style of copy. How I learned this style of copy. Stories of...

SEO Keywords Within Striking Distance

04 Jan 2024

Contributed by Lukas

E183: My TwitterX Space with Benjamin Boman. I riff on many of my favorite growth and marketing hacks... And share how I ended up ranking #1 on TikTok...

3 Growth Hacks I’m Excited About

03 Jan 2024

Contributed by Lukas

E182: Three growth hacks I'm excited about right now. 2/3 of these growth hacks are timeless. The first one, you should capitalize on now, if you have...

How I Find and Engage Podcasts Looking For Guests: 30 Podcasts in 3 Months

02 Jan 2024

Contributed by Lukas

E181: How I find and get on podcasts looking for guests. This method and these platforms got me on 30 podcasts in 3 months with very little effort and...

How to Do Marketing if You're a 2021 Series A Startup Running Out of Money

01 Jan 2024

Contributed by Lukas

E180: How to do marketing if you're a 2021 Series A funded startup running out of money. Several famous investors have said the biggest business loser...

And with that, the 2023 season comes to an end. Goodnight.

31 Dec 2023

Contributed by Lukas

E179: People overestimate what they can do in a short amount of time and underestimate what they can do in a long amount of time. #contentcreation #co...

Confession: I Am Brutally Stealing

30 Dec 2023

Contributed by Lukas

E178: I am brutally stealing other people's content, and this is what I'm seeing. Here are the results I'm getting from pillaging the creativity of ot...

Here’s Who Will Win in 2024

29 Dec 2023

Contributed by Lukas

E177: My predictions for the marketing winners and losers in 2024. #gotomarket #inboundmarketing #marketingfunnel #indiehackers

On Page 1 of Google in Under 24 Hours

28 Dec 2023

Contributed by Lukas

E176: Optimized my newsletter landing page for "Growth Hacking Newsletter" two days ago. The changes brought me to Page 1 of Google for the keyword wi...

The Exact SEO I’m Doing Right Now

27 Dec 2023

Contributed by Lukas

E175: Exactly how I'm doing search engine optimization right now. A bottom-of-funnel keyword I'm excited about. Why I think I can rank for it and what...

How Dropbox Got Their First Users: The Full Story

26 Dec 2023

Contributed by Lukas

E174: How Dropbox got their first users and customers: the FULL story. This one has everything - fails, perseverance, guerrilla marketing vs tradition...

Advanced Instagram Strategies for Building Your Brand in 2024

25 Dec 2023

Contributed by Lukas

E173: Advanced Instagram strategies for brand building in 2024.   Instagram is a great marketing channel for me, and I analyze my Instagram...

How Udemy Got Its First Customers

24 Dec 2023

Contributed by Lukas

E172: How Udemy got its first customers.   This short story has everything: failing, manipulating investors, manipulating users, pushing th...

How I Use the TwitterX Ads Glitch to Get More Backlinks

23 Dec 2023

Contributed by Lukas

E171: One of the easiest ways to get repeat coverage from journalists is to show them you drive attention: clicks, views, engagement.   Her...

The TwitterX Ads Glitch Lives On! How to Trigger It.

22 Dec 2023

Contributed by Lukas

E170: Like the majestic Phoenix, the TwitterX Ads Glitch has risen from the ashes of a perceived patch. The greatest glitch in the history of ad glitc...

The Most Cash Generative Marketing Software Ever Is Possible Now

21 Dec 2023

Contributed by Lukas

E169: Generative AI is now advanced enough to fully automate bottom-of-funnel SEO. If somebody were to do this, it would be the most cash-generative m...

Almost 2 Million Views From This Content Marketing Hack

20 Dec 2023

Contributed by Lukas

E168: The content marketing hack I found on E165 is working! Video one: 1.5 million views. Video two (released yesterday): 245K views and rising drama...

How to Do SEO With Huge Amounts of AI-Generated Content and Not Get Penalized

19 Dec 2023

Contributed by Lukas

167: How to do SEO if your website generates huge amounts of AI content that you intend to rank on Google. How to avoid penalization and do this withi...

How a Less Than a Year Old Company Ranks for 200,000 Keywords

18 Dec 2023

Contributed by Lukas

E166: Eightify.app didn't exist one year ago.   Now, it ranks for over 200,000 keywords, many of which are in positions 1-3 on Google. ...

I Got 90,000 Views in the Last 4 Hours With This Content Marketing Hack

17 Dec 2023

Contributed by Lukas

E165: One of the biggest challenges with content marketing is finding engaging subject matter. Well, this could be a game-changing content marketing h...

RIP TwitterX Ads Glitch? Signs Pointing to a Patch

16 Dec 2023

Contributed by Lukas

E164: RIP TwitterX Ads Glitch? The signs are pointing to a patch. Here's why I think a manual patch has been set and why this isn't like a month ago w...

Startup Story Time: How Snackpass Got Its First Customers

15 Dec 2023

Contributed by Lukas

E163: The growth levers Snackpass used to get its first customers. Snackpass was founded in 2017, and its most recent valuation, in 2021, was for $400...

The Copy Machine Study and the Power of Because: The Ellen Langer Experiment

14 Dec 2023

Contributed by Lukas

E162: The Ellen Langer Study - also known as The Copy Machine Study, demonstrates the power of the word, "Because." In Ellen Langer's famous study, th...

Hitting It From Different Angles

13 Dec 2023

Contributed by Lukas

E161: People don't realize you can hit a subject from a million different angles to find the ones that stick. Once you find those sticky angles - they...

How Stripe Got Its First Customers (Part 2)

12 Dec 2023

Contributed by Lukas

E159: How Stripe got its first users and customers - Part 2 of 2. Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - http...

How Stripe Got Its First Customers (Part 1)

11 Dec 2023

Contributed by Lukas

E159: How Stripe got its first users and customers - Part 1 of 2. Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - http...

Marc Lou's First $1 Online

10 Dec 2023

Contributed by Lukas

E158: Marc Lou shares his journey making $0 online to $1 online to $55,000/month online - and it's an entertaining journey. Lots of gems in this: Val...

Black Hat Instagram Secrets

09 Dec 2023

Contributed by Lukas

E157: Black hat Instagram secrets.   How big accounts on Instagram are fooling the algorithm and juicing numbers.   This is workin...

I’m Using Grok to Unearth Grey Hat Gems

08 Dec 2023

Contributed by Lukas

E156: I'm using Grok: In Europe + how I access it. To unearth grey hat marketing gems. To get the most insightful recent tweets in any subject. My t...

Three Cent Email Signups, 15 Cent Users, 3X ROAS

07 Dec 2023

Contributed by Lukas

E155: Day 2 of the TwitterX Ads Glitch working again. The pacing is different now vs. October/September. Results are still decent, however. Getting em...

Christmas for Marketers: The TwitterX Ads Glitch Is Back!

06 Dec 2023

Contributed by Lukas

E154: The TwitterX Ads Glitch is back!   Here's what I'm seeing and one of the ads I'm running.   And a counter to those who say t...

Grok Will Be Christmas for Marketers Looking for the Most Creative and Potent Strats

05 Dec 2023

Contributed by Lukas

E153: TwitterX's Grok will be insane for marketers and entrepreneurs looking for the most potent strategies. TwitterX's search functionality doesn't w...