The Edward Show

My 3 Rules for Not Being F’d Over

23 Jan 2024

Contributed by Lukas

E202: My 3 rules for not being effed over. 1. Be your own party; have your own mission. - This is the most important. You do everything for this missi...

Writing Tricks That Marketers Don’t Know

22 Jan 2024

Contributed by Lukas

E201: Writing tricks that I've found many marketers don't know.   These are things I've learned from well over a decade of doing SEO and ma...

How to Hack Credibility and Get the Biggest Press Mentions as a New Company

21 Jan 2024

Contributed by Lukas

E200: How new companies can hack credibility to: - Get press logos from the biggest publishers. - Get client logos from the biggest clients. All witho...

Directories - How I Get Industry Backlinks With Ease

20 Jan 2024

Contributed by Lukas

E199: I just got 10 industry backlinks in two hours with this. Directories. There's a directory for everything, and many SEOs forget about this tenet ...

What to Do if You’re Threatened Over Text

19 Jan 2024

Contributed by Lukas

E198: If you ever get threatened over text, respond with, "Where are you? Let's meet." A story. #Threats #lifelessons #artofwar #LifeHacks 

I Pitched Jesse Eisenberg on a Startup at the St. Regis Hotel

18 Jan 2024

Contributed by Lukas

E197: I pitched Jesse Eisenberg on a tech startup at the St. Regis Hotel in Midtown Manhattan. At the time, I had no startup or tech experience and ha...

What to Do if Your TwitterX Ad Is Halted

17 Jan 2024

Contributed by Lukas

E196: What to do if your TwitterX ad is halted when running the TwitterX Ads Glitch. This is the top question I get about the TwitterX Ads Glitch, so ...

Is Help a Reporter Out (HARO) Dead?

16 Jan 2024

Contributed by Lukas

E195: I answer:   1.⁠ ⁠Easiest way to get backlinks? 2.⁠ ⁠⁠How good is HARO, really? 3.⁠ ⁠⁠If I want my new agency ...

The Pomodoro Technique - How I Went From 2 Burnouts to 0

15 Jan 2024

Contributed by Lukas

E194: The Pomodoro Technique - four 25-minute work sessions separated by 3-5-minute breaks. Then, this group separated by a 20+-minute break. I do sev...

Do This to Stay Competitive as an Employee in 2024

14 Jan 2024

Contributed by Lukas

E193: Recorded this for the UX designer I met last night. He wants to be competitive in the workplace. This episode is my exact advice to him. If you'...

What to Expect From Starting a New TikTok Account in 2024

13 Jan 2024

Contributed by Lukas

E192: What to expect from starting a new TikTok account in 2024.   TikTok provides some of the fastest growth possible, and it's near the t...

Two Exciting Updates: TwitterX Ads and the Instagram Glitch

12 Jan 2024

Contributed by Lukas

E191: I'm getting crazy ROI on TwitterX Ads. Wild this exists. + I'm working on recovering the Instagram Glitch, as I'm now calling it. Had a two hour...

Low Effort Content Ideas You Can Use for a Newsletter

11 Jan 2024

Contributed by Lukas

E190: Easy content ideas for a newsletter. If you've been wanting to start a newsletter but don't know what to write, try this. And if your current ne...

My Diabolical Marketing Plan

10 Jan 2024

Contributed by Lukas

E189: Oh man, had fun with this one. Here's my diabolical marketing plan for our company, Reverb. If any of your competitors have affiliate programs, ...

The Greatest Social Media Glitch Ever Discontinued in the Newest Version of Instagram? Listen to This Before Updating.

09 Jan 2024

Contributed by Lukas

E188: Instagram's post to Reels only feature (toggle off Also share to feed) is maybe the greatest social media glitch/feature of all time. But now it...

Growth Hacking Friends in Poland

08 Jan 2024

Contributed by Lukas

E187: I'm using a bunch of social media glitches to make huge amounts of new friends while traveling. This is exactly what I'm doing and the results I...

We Made a Tool That Changes Your Voice to Anybody Else’s

07 Jan 2024

Contributed by Lukas

E186: We just launched the biggest iteration yet of our app, https://reverb.chat/. Speech-to-speech AI and train your model. Here's what I'll be doing...

Recycling Content on Instagram in a Way That Doesn’t Feel Stale

06 Jan 2024

Contributed by Lukas

E185: Instagram is one of my favorite channels for brand building and top-of-mind awareness. A way to hack it, if you've ever had viral content, is to...

Short and Punchy Copywriting: The Highest-Performing Style of Copy

05 Jan 2024

Contributed by Lukas

E184: Short and punchy writing for SEO and slide decks. Why this is the highest-performing style of copy. How I learned this style of copy. Stories of...

SEO Keywords Within Striking Distance

04 Jan 2024

Contributed by Lukas

E183: My TwitterX Space with Benjamin Boman. I riff on many of my favorite growth and marketing hacks... And share how I ended up ranking #1 on TikTok...

3 Growth Hacks I’m Excited About

03 Jan 2024

Contributed by Lukas

E182: Three growth hacks I'm excited about right now. 2/3 of these growth hacks are timeless. The first one, you should capitalize on now, if you have...

How I Find and Engage Podcasts Looking For Guests: 30 Podcasts in 3 Months

02 Jan 2024

Contributed by Lukas

E181: How I find and get on podcasts looking for guests. This method and these platforms got me on 30 podcasts in 3 months with very little effort and...

How to Do Marketing if You're a 2021 Series A Startup Running Out of Money

01 Jan 2024

Contributed by Lukas

E180: How to do marketing if you're a 2021 Series A funded startup running out of money. Several famous investors have said the biggest business loser...

And with that, the 2023 season comes to an end. Goodnight.

31 Dec 2023

Contributed by Lukas

E179: People overestimate what they can do in a short amount of time and underestimate what they can do in a long amount of time. #contentcreation #co...

Confession: I Am Brutally Stealing

30 Dec 2023

Contributed by Lukas

E178: I am brutally stealing other people's content, and this is what I'm seeing. Here are the results I'm getting from pillaging the creativity of ot...

Here’s Who Will Win in 2024

29 Dec 2023

Contributed by Lukas

E177: My predictions for the marketing winners and losers in 2024. #gotomarket #inboundmarketing #marketingfunnel #indiehackers

On Page 1 of Google in Under 24 Hours

28 Dec 2023

Contributed by Lukas

E176: Optimized my newsletter landing page for "Growth Hacking Newsletter" two days ago. The changes brought me to Page 1 of Google for the keyword wi...

The Exact SEO I’m Doing Right Now

27 Dec 2023

Contributed by Lukas

E175: Exactly how I'm doing search engine optimization right now. A bottom-of-funnel keyword I'm excited about. Why I think I can rank for it and what...

How Dropbox Got Their First Users: The Full Story

26 Dec 2023

Contributed by Lukas

E174: How Dropbox got their first users and customers: the FULL story. This one has everything - fails, perseverance, guerrilla marketing vs tradition...

Advanced Instagram Strategies for Building Your Brand in 2024

25 Dec 2023

Contributed by Lukas

E173: Advanced Instagram strategies for brand building in 2024.   Instagram is a great marketing channel for me, and I analyze my Instagram...

How Udemy Got Its First Customers

24 Dec 2023

Contributed by Lukas

E172: How Udemy got its first customers.   This short story has everything: failing, manipulating investors, manipulating users, pushing th...

How I Use the TwitterX Ads Glitch to Get More Backlinks

23 Dec 2023

Contributed by Lukas

E171: One of the easiest ways to get repeat coverage from journalists is to show them you drive attention: clicks, views, engagement.   Her...

The TwitterX Ads Glitch Lives On! How to Trigger It.

22 Dec 2023

Contributed by Lukas

E170: Like the majestic Phoenix, the TwitterX Ads Glitch has risen from the ashes of a perceived patch. The greatest glitch in the history of ad glitc...

The Most Cash Generative Marketing Software Ever Is Possible Now

21 Dec 2023

Contributed by Lukas

E169: Generative AI is now advanced enough to fully automate bottom-of-funnel SEO. If somebody were to do this, it would be the most cash-generative m...

Almost 2 Million Views From This Content Marketing Hack

20 Dec 2023

Contributed by Lukas

E168: The content marketing hack I found on E165 is working! Video one: 1.5 million views. Video two (released yesterday): 245K views and rising drama...

How to Do SEO With Huge Amounts of AI-Generated Content and Not Get Penalized

19 Dec 2023

Contributed by Lukas

167: How to do SEO if your website generates huge amounts of AI content that you intend to rank on Google. How to avoid penalization and do this withi...

How a Less Than a Year Old Company Ranks for 200,000 Keywords

18 Dec 2023

Contributed by Lukas

E166: Eightify.app didn't exist one year ago.   Now, it ranks for over 200,000 keywords, many of which are in positions 1-3 on Google. ...

I Got 90,000 Views in the Last 4 Hours With This Content Marketing Hack

17 Dec 2023

Contributed by Lukas

E165: One of the biggest challenges with content marketing is finding engaging subject matter. Well, this could be a game-changing content marketing h...

RIP TwitterX Ads Glitch? Signs Pointing to a Patch

16 Dec 2023

Contributed by Lukas

E164: RIP TwitterX Ads Glitch? The signs are pointing to a patch. Here's why I think a manual patch has been set and why this isn't like a month ago w...

Startup Story Time: How Snackpass Got Its First Customers

15 Dec 2023

Contributed by Lukas

E163: The growth levers Snackpass used to get its first customers. Snackpass was founded in 2017, and its most recent valuation, in 2021, was for $400...

The Copy Machine Study and the Power of Because: The Ellen Langer Experiment

14 Dec 2023

Contributed by Lukas

E162: The Ellen Langer Study - also known as The Copy Machine Study, demonstrates the power of the word, "Because." In Ellen Langer's famous study, th...

Hitting It From Different Angles

13 Dec 2023

Contributed by Lukas

E161: People don't realize you can hit a subject from a million different angles to find the ones that stick. Once you find those sticky angles - they...

How Stripe Got Its First Customers (Part 2)

12 Dec 2023

Contributed by Lukas

E159: How Stripe got its first users and customers - Part 2 of 2. Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - http...

How Stripe Got Its First Customers (Part 1)

11 Dec 2023

Contributed by Lukas

E159: How Stripe got its first users and customers - Part 1 of 2. Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - http...

Marc Lou's First $1 Online

10 Dec 2023

Contributed by Lukas

E158: Marc Lou shares his journey making $0 online to $1 online to $55,000/month online - and it's an entertaining journey. Lots of gems in this: Val...

Black Hat Instagram Secrets

09 Dec 2023

Contributed by Lukas

E157: Black hat Instagram secrets.   How big accounts on Instagram are fooling the algorithm and juicing numbers.   This is workin...

I’m Using Grok to Unearth Grey Hat Gems

08 Dec 2023

Contributed by Lukas

E156: I'm using Grok: In Europe + how I access it. To unearth grey hat marketing gems. To get the most insightful recent tweets in any subject. My t...

Three Cent Email Signups, 15 Cent Users, 3X ROAS

07 Dec 2023

Contributed by Lukas

E155: Day 2 of the TwitterX Ads Glitch working again. The pacing is different now vs. October/September. Results are still decent, however. Getting em...

Christmas for Marketers: The TwitterX Ads Glitch Is Back!

06 Dec 2023

Contributed by Lukas

E154: The TwitterX Ads Glitch is back!   Here's what I'm seeing and one of the ads I'm running.   And a counter to those who say t...

Grok Will Be Christmas for Marketers Looking for the Most Creative and Potent Strats

05 Dec 2023

Contributed by Lukas

E153: TwitterX's Grok will be insane for marketers and entrepreneurs looking for the most potent strategies. TwitterX's search functionality doesn't w...

Human Biases

04 Dec 2023

Contributed by Lukas

E152: Human biases. How the consistency bias can be used to get people to like you. How wearing Baker-Miller Pink / Drunk Tank Pink can sway meetings ...

How to Get Your First 1,000 Followers on 𝕏

03 Dec 2023

Contributed by Lukas

E151: If you want to grow on TwitterX by doing Build in Public content - or grow on TwitterX in the startup and technology entrepreneurship niche - t...

What It’s Like at the 16 Companies Beating Google

02 Dec 2023

Contributed by Lukas

E150: Only 16 companies make up 84% of what you see on Google. I've done SEO at these companies. This is what it's like behind the scenes. Turns out t...

Detailed.com's "How 16 Companies are Dominating the World’s Google Search Results"

01 Dec 2023

Contributed by Lukas

E149: Another example of long-form SEO content marketing that attracts tons of links. This article is 13,500 words long and has attracted 738 links fr...

Long-Form SEO Content Marketing: The Fermi Paradox From Wait but Way

30 Nov 2023

Contributed by Lukas

E148: The Fermi Paradox from Tim Urban and Wait But Why is a classic example of long-form content marketing that attracts backlinks.   It's...

394 Consecutive Daily TikToks and 147 Consecutive Daily Podcasts

29 Nov 2023

Contributed by Lukas

E147: How to be consistent. I have done: 147 consecutive daily podcasts. 394 consecutive daily videos. The three things I do to be so consistent: I s...

Launching on Product Hunt Three Times Every Month

28 Nov 2023

Contributed by Lukas

E146: The Notion creator, Pascio, changed the way I view Product Hunt. By launching on Product Hunt three times every month, he created a flywheel o...

Controversial Dating Coach Marketing

28 Nov 2023

Contributed by Lukas

E145: I have all these friends who are dating coaches. One of them asked how I would grow visibility if I were him. One of the major social networks i...

Obsessed People Will Understand This

26 Nov 2023

Contributed by Lukas

E144: Obsessed people will understand this. Non-obsessed people will not. #startups #mindset #entrepreneurship #hustle

The 3 Biggest Instagram Hacks I Know

26 Nov 2023

Contributed by Lukas

E143: My 3 best Instagram hacks. It wasn't until recently I realized how good Instagram is as a marketing channel. I've had deals start and close thro...

Get Fast Results With These Three Channels

24 Nov 2023

Contributed by Lukas

E142: The three marketing channels for getting the fastest results if you’re an indie hacker or solopreneur. These channels are fast to execute on a...

How I’m Going About Executing My Own SEO Strategy

24 Nov 2023

Contributed by Lukas

E141: How I'm going about executing my own purchase-intent SEO strategy. Most people jump into product creation without preparation. But starting with...

How to Find Bottom-Of-Funnel Purchase-Intent Keywords

22 Nov 2023

Contributed by Lukas

E140: How to find bottom-of-funnel purchase-intent keywords. A lot of people have asked me how I find these elusive, lucrative gems. I have a well-iro...

Does the TwitterX Ads Glitch Work for the United States?

22 Nov 2023

Contributed by Lukas

E139: Does the TwitterX Ads Glitch work with U.S. targeting? The answer surprised even me. Here's what I've learned and what I'm thinking. #growthhack...

Unethical Black Hat Link Building

20 Nov 2023

Contributed by Lukas

E138: An extremely unethical black hat link building strategy. This person fakes engagement for a media entity and pitches it to high domain authority...

Everything Is Indexable

19 Nov 2023

Contributed by Lukas

E137: Everything is indexable, and when one channel slows, the others grow.   I’ll be putting more effort into my TikTok descriptions....

Sam Altman Fired From OpenAI: Info for Marketers

18 Nov 2023

Contributed by Lukas

E136: Sam Altman fired from OpenAI. If you're a marketer in tech, here's how to use this. If you're a marketer in any niche, here's what you need to k...

Building a Product Where the Product Is the Marketing

17 Nov 2023

Contributed by Lukas

E135: Building a product where the product is the marketing. This is a concept I'm obsessed with. If the product you build is the marketing funnel, yo...

I Should Not Share This Black Hat Link Building Story

16 Nov 2023

Contributed by Lukas

E134: I should not share this blackhat link building story. This expat in Poland: Plants a salacious story on 4chan. Plants comments using VPNs. Plan...

Building Marketing Flywheels From Small Eastern European Cities

15 Nov 2023

Contributed by Lukas

E133: My excitement about building marketing flywheels where each channel enforces another.   + Doing this from anywhere, as all you need i...

AI Copywriting

14 Nov 2023

Contributed by Lukas

E132: My thoughts on AI-generated copy: - It's verbose. - It's thick. - It's obvious. - It erodes brand. - It increases bounce r...

On No Sleep in a Café in a New City in Poland

13 Nov 2023

Contributed by Lukas

E131: Recording in a café in an alien city in Poland. Haven't slept since doing yesterday's ep at 6 AM in NYC.   There's a lesson here. ...

Does the TwitterX Ads Glitch Still Work?

12 Nov 2023

Contributed by Lukas

E130: Many people have been asking me, "Edward.... does the TwitterX Ads Glitch still work?" On this episode, I give my answer. #twitterxadsglitch #me...

More Traffic Than You Think - So Much More

11 Nov 2023

Contributed by Lukas

E129: If you’ve ever looked at keyword tools to figure out how much traffic you could get from SEO, it’s more than you think. In this episode, I r...

My Time at the 2023 Forbes Top Creators List Launch

10 Nov 2023

Contributed by Lukas

E128: Last night I went to the 2023 Forbes Top Creators List Launch. Most people who tried to come were turned away. Somehow, I was let in. Here's wha...

How Long Does It Take to Rank on Google? I Give My Exact Numbers.

10 Nov 2023

Contributed by Lukas

E127: I tell you exactly how long it takes to rank #1 on Google for a competitive bottom-of-funnel keyword with a BRAND NEW site, assuming you take ...

This 10-Minute TikTok Strategy Will Make You Undeniable

08 Nov 2023

Contributed by Lukas

E126: If you've ever wanted to start on TikTok but didn't know where to start, here's how to become undeniable in under 10 minutes a day. - Uses...

What Bootstrapped Software Founders Can Do Right Now to Get Users

07 Nov 2023

Contributed by Lukas

E125: This is for you if... You're a software founder. You're bootstrapped. You know there's a market for your product, but you don't know how to get...

Scammers

06 Nov 2023

Contributed by Lukas

E124: Liars assume everybody else is lying. Dumb people assume everybody else is dumb. Since figuring out how to consistently go viral on IG (ep120) I...

I Spoke After Gary Gensler to Chinese Billionaires and CEOs

05 Nov 2023

Contributed by Lukas

E123: The story of how I spoke after Gary Gensler to a big room of Chinese billionaires and CEOs back in 2018.   If you want to see the ima...

Purchase-Intent SEO for an Agency or Firm

04 Nov 2023

Contributed by Lukas

E122: How to do bottom-of-funnel purchase-intent SEO for an agency, firm, or devshop. This is slightly different than doing it for a product, such as ...

All SEOs Love Screaming Frog - A Deep Dive Into Screaming Frog and How Exactly to Use It

03 Nov 2023

Contributed by Lukas

E121: How to use Screaming Frog to audit a site and crawl through it just like you were one of Google's spiders. Screaming Frog is one of the top too...

Instagram Hack Confirmed. How I'm Going Viral With This Easy Trick.

02 Nov 2023

Contributed by Lukas

E120: Is growing on Instagram really as easy as just continually reposting your well-performing content? Turns out it is. And the more you do it... th...

How to Use TikTok if You Are a Software Startup

01 Nov 2023

Contributed by Lukas

E119: How to use TikTok if you are either a B2C or B2B software startup. You could have funding, or you could be bootstrapped. This episode gives exam...

How to Build a TikTok Presence for an Agency

31 Oct 2023

Contributed by Lukas

E118: Exactly how to build a TikTok presence for an agency. This is not a personal brand. It's a brand specifically for an agency. Your agency (if you...

How to Run Follower Ads on TwitterX in 2023 and Beyond

30 Oct 2023

Contributed by Lukas

E117: Follower Ads on TwitterX are back. If you combine the TwitterX Ads Glitch (explained in episode 80 of The Edward Show) with this new trick, you ...

A Tool That Makes Your Tweets Go Viral

29 Oct 2023

Contributed by Lukas

E116: I probably shouldn't share this one, but I'm doing it anyway. For $150, this tool (Megaphone.network) will make your tweets go viral. #twitterha...

What I Would Do if I Were Pieter Levels

28 Oct 2023

Contributed by Lukas

E115: Pieter Levels (@Levelsio) said on The Bootstrapped Founder Podcast by Arvid Kahl that his best day of sales for his Photo AI startup was when hi...

How I Built 5,660 Backlinks in 30 Days

27 Oct 2023

Contributed by Lukas

E114: So many SEOs do manual outreach to build their site's ranking power; to get high-quality backlinks. This episode gives a new strategy centered a...

My TikTok Recipe Revealed

26 Oct 2023

Contributed by Lukas

E113: Exactly how I make my daily TikToks and all the trial and error that got me here. Do this method to start on TikTok from where I am now. Reduce ...

The Hack Famous Athletes Use to Grow On Instagram

25 Oct 2023

Contributed by Lukas

E112: This hack is used to grow the Instagram accounts of famous athletes. It's a certain way to repost high-performing content. Here's how to do it. ...

Elite-Level SEO Content Marketing

24 Oct 2023

Contributed by Lukas

E111: How engaging article writing leads to: - Increased SEO Domain Authority - Ridiculous evergreen Google rankings - Newsletter subs ...

How Spending $162,301.42 on Clothes Made Me $692,500 by Neil Patel

24 Oct 2023

Contributed by Lukas

E110: Neil Patel runs an experiment to see if spending hundreds of thousands of dollars on luxury clothes will give him a positive ROI.

Michael Bloomberg Responds to a Quitting Advocate on LinkedIn

22 Oct 2023

Contributed by Lukas

E109: A guy writes a long LinkedIn post advocating quitting and starting something new. The guy is being weak. Michael Bloomberg has a long quote expl...

New Lessons About TwitterX: Ads and Organic

21 Oct 2023

Contributed by Lukas

E108: Two valuable things I've learned about TwitterX ads. And two valuable things I've learned about TwitterX organic posts (not paid ads).

When to Use Marketing Language: Retina Display, Blast Processing, Keyword Arbitration, Triluminous

21 Oct 2023

Contributed by Lukas

E107: Examples of marketing language and when to use it. Some brilliant ones: - Retina Display - Blast Processing - Keyword Arbitration - Triluminous ...

I’ve Been Using an iPhone 8 and a 2014 MacBook Pro Until Now

20 Oct 2023

Contributed by Lukas

E106: One of my best episodes. I got my entire social media following until now shooting on an iPhone 8 and editing on a 2014 MacBook Pro. In this epi...

Secrets From New York Tech Week

19 Oct 2023

Contributed by Lukas

E105: Nikita Bier, Ankur Nagpal, Turner Novak, Nichole Wischoff, and Nicole Behnam share their most impactful lessons as well as stories they probably...

A Thank You Email That Gets Backlinks

17 Oct 2023

Contributed by Lukas

E104: If your product doesn't yet have total product-market fit, you can still write copy so good that you go viral, get backlinks, and use that to fi...

Yves Saint Laurent Explains Why You Should Raise Prices

16 Oct 2023

Contributed by Lukas

E103: I learned this morning to RAISE PRICES. Marc Andreessen also says you should RAISE PRICES. And I divulge a conversation I had a year ago with a ...