The Edward Show

Spin Is Everything

15 Oct 2023

Contributed by Lukas

E101: I made 3 TikToks in 75-minutes. TikToks 1 and 3 flopped. TikTok 2 got 67,000 views and brought 3,100 users to our app. Here's the 3 TikToks. And...

My Experience Halfway Through Sam Parr’s CopyThat Course

14 Oct 2023

Contributed by Lukas

E100: I love simple writing. Simple, punchy writing. In this legendary episode, I share Stephen King's Toolbox about avoiding the passive voice. Avoid...

Selling on TikTok Then vs. Now

12 Oct 2023

Contributed by Lukas

E99: 'Series,' TikTok's newest feature, can be put on videos that are going viral. This means you can create a video product for a video that is in th...

The LinkedIn Hack I Learned From the CMO of Nude

11 Oct 2023

Contributed by Lukas

E98: Yoann Pavy, CMO of Nude, shared an impactful LinkedIn Hack with me. This is an actionable hack for founders who are fundraising or getting custom...

TikTok Series Is the Next Lucrative Creator Story Waiting to Happen

10 Oct 2023

Contributed by Lukas

E97: My excitement about TikTok's Series feature has only risen since yesterday. Here's how it will make creators with something valuable to teach a t...

TikTok’s Series Feature Could Disrupt Top E-Learning Platforms

09 Oct 2023

Contributed by Lukas

E96: TikTok's Series feature is a game changer feature. If you have anything useful to teach that others want to learn, one viral video could be life-...

The Curious Learner Bias for Founders and Job Seekers

09 Oct 2023

Contributed by Lukas

E95: The curious learner bias is my favorite human bias. Curious learners are often seen as experts because they are passionate about what they're lea...

TwitterX’s New Ad Format and Some of the Ridiculous Ads I’ve Run

07 Oct 2023

Contributed by Lukas

E94: TwitterX has a new ad format, which may yield a higher CTR and more conversions. + Some of the silly and ridiculous ads I've tried.

How to Leverage a Press Release to Get Top People to Respond

07 Oct 2023

Contributed by Lukas

E93: Everybody has something they can leverage. Here's my favorite place for distributing a press release and how you should always leverage it and ot...

Why the TwitterX Ads Glitch Is Happening - My Theory

05 Oct 2023

Contributed by Lukas

E92: My theory on what's going on at TwitterX that is allowing for the TwitterX Ads glitch. If you don't know, the TwitterX Ads glitch is a glitch tha...

I Told People Not to Like My Ad but They Still Liked It

04 Oct 2023

Contributed by Lukas

E91: Thought I discovered another TwitterX ad hack last night; tests came back negative. + More tests listeners are running. + We think in terms of wh...

Hacking TikTok With a Strong Accent & How Gary Vee Rigged NFTs

03 Oct 2023

Contributed by Lukas

E90: How Geoinfo on TikTok has gone from 0 to 100,000 followers in a month with a Borat-like accent on geography information. + How Gary Vaynerchuk go...

How Google Ranks Reddit Posts, SaaS Funding Napkin, IG Fakers

02 Oct 2023

Contributed by Lukas

E89: Digging into how Google ranks posts on Reddit. + SaaS Funding Napkin 2023 on Product Hunt. + Fake followers on Instagram - good or bad? + I Tony ...

Stories From Lying to the Media

01 Oct 2023

Contributed by Lukas

E88: After reading "Trust Me, I'm Lying" in 2015, I experimented with lying to the media. What would be believed? How far could I go? Could this benef...

I Almost Beat ChatGPT on Launch Day

01 Oct 2023

Contributed by Lukas

E87: I launched my startup on Product Hunt the same day as ChatGPT, which ended up being the catalyst day for ChatGPT to take over the world. Here's h...

A Simple Brand Building Instagram Hack

29 Sep 2023

Contributed by Lukas

E86: Instagram is one of my favorite channels for community building, and this is a repeatable tasteful hack you can do to continually build on it. Hi...

How to Get Listeners to a New Podcast

28 Sep 2023

Contributed by Lukas

E85: One of the biggest struggles for new podcasters is getting listeners. In this episode, I share the three ways I'm driving listeners to this podca...

John Bukkake vs. Google

27 Sep 2023

Contributed by Lukas

E84: One of the most wild search engine optimization stories I've heard. The author needs to get backlinks to a porn site but has a limited budget. Th...

One of My Favorite Tools for Doing SEO

27 Sep 2023

Contributed by Lukas

E83: Moz's On-Page Grader is one of my favorite SEO tools. Here's why. + The call with Elephant VC I had this morning. Great sounding firm. + This wee...

How I Outranked the NYTimes in 5 Minutes While Living in Ukraine

25 Sep 2023

Contributed by Lukas

E82: How I outranked the NYTimes on Google, showing up #1 immediately after publishing my article - while living in Kyiv, Ukraine. Oh, and I got an ex...

These Founders Lied to Y Combinator

24 Sep 2023

Contributed by Lukas

E81: I probably shouldn’t share this story, but will anyway. My friend met two Y Combinator alumni in Miami who lied in their initial YC interviews....

The TwitterX Ads Glitch: Everything I Know (Updated)

23 Sep 2023

Contributed by Lukas

E80: The conversions I get, the settings I use, the copy and creatives I use - everything I know about this TwitterX Ads glitch, which gets me million...

How Lenny Rachitsky Made One of the Most Popular Newsletters in the World in 4 Years

22 Sep 2023

Contributed by Lukas

E79: Lenny Rachitsky (lennysnewsletter.com) went from no newsletter to one of the most popular newsletters on the planet in only four years. 2019, whe...

A Hilarious Fail I Had in Berlin, Teen Millionaires, and X Manipulation

21 Sep 2023

Contributed by Lukas

E78: The bad times are fleeting - this is a hysterical fail I had in Berlin. + Meeting teen millionaires last night. + A guy who manipulates the bigge...

It's Crazy How Fast I'm Gaining Followers on TikTok

20 Sep 2023

Contributed by Lukas

E77: I've created an evergreen library of content on TikTok that is now working for me. I've hit a point of compounding growth where I'm growing at a ...

How I Snuck Into the Most Exclusive Clubs in NYC

19 Sep 2023

Contributed by Lukas

E76: NYC nightclubs are a beast unlike anywhere in the world. To go to them without paying thousands of dollars, you need either fame, power, connecti...

The LinkedIn Hack I Used to Go From Unemployable to In-High-Demand in 2 Weeks

19 Sep 2023

Contributed by Lukas

E75: One of my best episodes. How to have recruiters and top business owners REACH OUT TO YOU on LinkedIn to hire you. If you're struggling to get a j...

Productizing a Service With Roastd.World and How to Get Customers

17 Sep 2023

Contributed by Lukas

E74: Credit to roastd.world How any consultant in any niche can make a productized service and get customers. This is especially popular among those w...

Use This Meetup Hack to Land Meetings With Anybody

17 Sep 2023

Contributed by Lukas

E73: This Meetup hack gives you: Clout in any niche. Dramatically increased likelihood of influencers in your niche taking meetings with you. A new e...

The Crazy Black Hat SEO Trick I Heard Which I 100% Should Not Be Sharing

15 Sep 2023

Contributed by Lukas

E72: I heard possibly the craziest marketing hack of my life last night at a hidden restaurant in Soho, NYC. What I share in this episode is SUPER aga...

Obsessive People vs. Non-Obsessive People

14 Sep 2023

Contributed by Lukas

E71: The story of how my mentor became of Head of SEO (Search Engine Optimization) at the biggest marketing agency in the world, by market cap, and ho...

What Happens if You Stop Posting? And More TwitterX Lessons.

13 Sep 2023

Contributed by Lukas

E70: My friend was crushing it with daily videos on TikTok. Here's what happened when he took a couple days break. + I'm refining my TwitterX Ad strat...

Simple Lines You Can Use in Videos to Make People Share, Comment, and Follow

12 Sep 2023

Contributed by Lukas

E69: How Interestingtruth on TikTok hacks engagement with simple lines. Brilliant. + An update on my TwitterX experiment from yesterday. + Examples of...

Hacking Engagement With TwitterX Ads

11 Sep 2023

Contributed by Lukas

E68: People are converting from my TwitterX ads after the campaigns have stopped. This got me thinking... people are already sharing my ads while they...

The Creator of Adventure Time Hates Me

10 Sep 2023

Contributed by Lukas

E67: It's a simple lesson - don't get angry, don't be arrogant. If there's somebody you don't like, ignore them. But it's a hard lesson. And the only ...

The Celebrity Birthday Party I Went to 2 Nights Ago

09 Sep 2023

Contributed by Lukas

E66: 12 years ago my friend was a struggling actor serving wine at events to make money. Two nights ago he rented out a top NYC rooftop club with an o...

I’m on a New Level - I Have One of the Most Popular Websites in the World

08 Sep 2023

Contributed by Lukas

E65: TwitterX ads are even better than I thought. They put my websites into the top 1,000,000 most popular websites in the world. This has unlocked al...

The Shocking Marketing Secret I Learned While Living in Belarus

07 Sep 2023

Contributed by Lukas

E64: I never expected to learn such an impactful marketing secret during my stay in Belarus in 2019. + I saw Casey Neistat this morning!

How I Started Threads With Jason Calacanis, Fred Wilson, Naval Ravikant, Mark Pincus, and More

06 Sep 2023

Contributed by Lukas

E63: A press and email trick you can use for getting in touch with influential investors. Here's how I started email threads with Jason Calacanis, Fre...

Forbes Executive Director Reveals How He Got Kim Kardashian on His Podcast at 16 Years Old

05 Sep 2023

Contributed by Lukas

E62: Brett Cohen, Executive Director of Events at Forbes, comes onto the show to talk about a podcast he had 15 years ago. Long ago, at 16 years old, ...

Can’t Sleep. The Greatest TikTok Ever.

04 Sep 2023

Contributed by Lukas

E61: This is the most insane TikTok hack of all time. It's formulaic, low-effort, and the best part... it pays for itself! It can be used for any bran...

This TikTok Channel Makes 2.7 Million Dollars a Year

04 Sep 2023

Contributed by Lukas

E60: The cost/benefit of Interestingtrut on TikTok is insane. It's likely on track to make over $2,000,000 this year using a repeatable and low-effort...

What I Learned From Almost Getting a TV Show

02 Sep 2023

Contributed by Lukas

E59: The TikTok I thought of on yesterday's episode just passed 100k views. + Why TwitterX will win. + What I learned from almost getting a TV show 11...

How to Start a Movement on TikTok and a Fundraising Trick Nobody Thinks Of

01 Sep 2023

Contributed by Lukas

E58: How to start a movement on TikTok around your brand. + How to find brilliant ideas for content. + A somewhat sleazy but effective fundraising hac...

How to Be More Creative

31 Aug 2023

Contributed by Lukas

E57: Taking today's show on a sub-8-AM walk through Brooklyn Heights. Today's episode is about how to be more creative. People who aren't creative thi...

I Recorded This on a Fast Electric Bike Ride in Brooklyn

30 Aug 2023

Contributed by Lukas

E56: I literally recorded this episode on a dangerously fast bike ride in Brooklyn. This episode is my theory on what makes content, especially stunts...

Everything I Know About The TwitterX Ads Glitch So far

29 Aug 2023

Contributed by Lukas

E55: Everything I know about the TwitterX Ads glitch that gets millions of impressions and thousands of link clicks for under one dollar. I share: Wh...

Life Is Short, I Almost Died

28 Aug 2023

Contributed by Lukas

E54: A near-death experience I had yesterday and also in Kyiv, Ukraine. + The new ad revenue model on TikTok and how those who are great at giving ran...

The Death of SEO Is Not Near - Generative AI Won’t Kill SEO

27 Aug 2023

Contributed by Lukas

E53: "The death of SEO is near." This prediction is going viral on Twitter with the claim that Google's own Generative Experience - its chatbot built ...

My TwitterX Ads Are Converting and How to Monetize Rants

26 Aug 2023

Contributed by Lukas

E52: For the newsletter mentioned in the show: https://edwardsturm.com/newsletter/ For the upscale tool mentioned in the show: https://replicate.com/n...

Low GDP per Capita City vs NYC + Threads Desktop vs X

26 Aug 2023

Contributed by Lukas

E51: Can you really get huge while living in a low GDP per capita city? People say if you want to make it, you need to be in a major city like NYC, Pa...

How We Became the Top Blockchain Game

25 Aug 2023

Contributed by Lukas

E50: In 2019 I wrote an article about the top blockchain games and put our game as number one. This article ranked on Google and got us wild opportuni...

How to Be Successful by Sam Altman

24 Aug 2023

Contributed by Lukas

E49: My favorite lines from 'How to Be Successful' by Sam Altman. + NPC TikTokers on Broadway. + TwitterX Ads are still incredible.

How to Scale TwitterX Ads & Serbia Stories

23 Aug 2023

Contributed by Lukas

E48: Join the newsletter: https://edwardsturm.com/newsletter/ This episode is on how to make the amazing results I'm getting with TwitterX ads scale: ...

More TwitterX Ad Lessons, Bottom-Of-Funnel SEO, and the Truth About TikTok Virality

22 Aug 2023

Contributed by Lukas

E47: The TwitterX ad clicks are confirmed real people. I discuss bottom-of-funnel SEO and why search engine optimization is my favorite channel. I go ...

New TwitterX Ads Realizations, Hacked Startup, and My Funnel

21 Aug 2023

Contributed by Lukas

E46: I'm now convinced that my TwitterX Ad settings are a glitch in the Ads platform, which is why they work so well. + A dramatic story with one of m...

TwitterX Ads - How I Get 1.3 Million Impressions and 2,000 Link Clicks for 60 Cents

20 Aug 2023

Contributed by Lukas

E45: Sharing everything I know about TwitterX ads. Join my newsletter referenced in the show at https://edwardsturm.com/newsletter/ Today's episode i...

My Tour of the Private JP Morgan Art Collection and Hilariously Bad Ad Copy That Converts

18 Aug 2023

Contributed by Lukas

E44: Last night, I went to a small tech party at the private art collection held by J.P. Morgan Chase. It was incredible. Here's what I learned. Then ...

Baker-Miller Pink / Drunk Tank Pink and Its Calming Influence

17 Aug 2023

Contributed by Lukas

E43: Baker-Miller Pink / Drunk Tank Pink is a shade of pink that's known to make people calm and relaxed. I explain how I use it in interacting with p...

How to Develop Charisma and Attract the Best People

16 Aug 2023

Contributed by Lukas

E42: Charisma: it's something most people wish they had more of. People have told me I'm quite charismatic, but it hasn't always been that way. Today'...

Twitter/X Promoted Ads (Follower Ads) Replacement, Airbnb Rejections, and Paul Graham

15 Aug 2023

Contributed by Lukas

E41: A really great one! A possible replacement to Twitter/X Promoted Ads (Follower Ads), which have been discontinued. And then the investor rejectio...

How to Actually Share Links in Videos, Songs, Podcasts and More

15 Aug 2023

Contributed by Lukas

E40: If you're a creator, you know how much of a pain it is trying to share an affiliate link, sponsorship code, article, or anything with a long URL....

The 5 Second Instagram Trick That Will Save Generations of Influential Influencers

13 Aug 2023

Contributed by Lukas

E39: People don't know this about Instagram, but when you share your reels to your feed and profile grid, you actually limit views to new people. If y...

TikTok’s NPC Ice Cream So Good Meme Explained

12 Aug 2023

Contributed by Lukas

E38: Some TikTok Live streamers, like Pinkydoll, are making tens of thousands of dollars a month streaming themselves reacting to monetary gifts with ...

The Many Revenue Channels of an Influencer

11 Aug 2023

Contributed by Lukas

E37: Influencer, Jenna Palek, released a video where she breaks down her revenue streams. With only a few hundred thousand followers on Instagram and ...

How Bobbi Althoff Got Drake as a Guest for Her 4 Month Old Podcast

11 Aug 2023

Contributed by Lukas

E36: How Bobbi Althoff got Drake as a guest for her brand new podcast and had the most popular podcast in the world 4 months after starting it. Most p...

The Story of Fruit Ninja

09 Aug 2023

Contributed by Lukas

E35: The story of Fruit Ninja is a motivating underdog story of a failing game studio using the tenets of the Lean Startup Method to succeed. This is ...

My NYC Social Life 30 Day Challenge

09 Aug 2023

Contributed by Lukas

E34: Have you ever wondered what sorts of adventures you would get into if you committed to meeting more people?- What it would be like to push your c...

Bad Brand Names

08 Aug 2023

Contributed by Lukas

E33: Mistakes non-marketers make - brand names. Frequent mistakes: Too long. Too hard to spell. Too common. I give you examples of bad brand names f...

TwitterX Ads - A Once in a Decade Opportunity

07 Aug 2023

Contributed by Lukas

E32: Say what you will about the platform, but it won't change the fact that TwitterX Ads are CHEAP right now. Just like cheap ads when the Google Ad ...

Kai Cenat’s Story - How He Got Huge

05 Aug 2023

Contributed by Lukas

E31: "In NYC yesterday, a gathering of thousands for Twitch streamer Kai Cenat's hyped giveaway got wildly out of hand, leading to injuries and arrest...

How to Capitalize on the LK99 Hype Cycle

05 Aug 2023

Contributed by Lukas

E30: LK99 is a wild hype cycle. I talk about how friends and I capitalized off the: Facebook Libra currency hype cycle. Crypto hype cycle. Rolling fu...

Brand Equity How to Build It and the Dumb Mistake So Many Make

03 Aug 2023

Contributed by Lukas

E29: Brand equity. It's actually the same as domain authority in search engine optimization. It's very important. A bunch of dropshippers talking abou...

Brex’s Champagne Campaigns, How to Exit a Startup Early, & VC TikTok

03 Aug 2023

Contributed by Lukas

E28: One of my best episodes so far. Sam Blond's Champagne Campaigns from his days running sales and revenue at Brex. Basically send gifts to your tar...

Hamdi Ulukaya of Chobani Going From Nomad Shepherd to $1.9b Net Worth

02 Aug 2023

Contributed by Lukas

E27: How a nomad shepherd from East Turkey became a CPG king in the United States with a net worth of 1.9 billion dollars. Hamdi Ulukaya, the founder ...

How Chris Koerner Makes $300,000/mo Selling Goods Online From Brick & Mortar Boomer Businesses

31 Jul 2023

Contributed by Lukas

E26: Chris Koerner (@mhp_guy) is crushing. He finds local boomer-run businesses that are: In demand. Not online. He takes them online, 2x prices, an...

Exploiting Boomer Businesses & Discover Card Secrets

31 Jul 2023

Contributed by Lukas

E25: There’s enormous opportunity taking local boomer-run businesses online. Many of them are not online and refuse to do it as technology makes the...

MrBeast Title Writing Secrets, Value Timing, & Netflix Culture

30 Jul 2023

Contributed by Lukas

E24: Specifics perform better in titles and introductions for any type of content. Specifics build intrigue; a lesson from MrBeast. + I recently learn...

MrBeast Said Spend Extra Time on a Better Idea

29 Jul 2023

Contributed by Lukas

E23: MrBeast's top advice for creators is to invest more time in ideating a video, article, or any content. 60 minutes of effort put into a mediocre i...

This NYTimes Software Engineer Engineered It So That He’s in Demand by All of Big Tech

27 Jul 2023

Contributed by Lukas

E22: Last night I had dinner with an engineer at the New York Times who also throws tech events around the city. He's now in demand by every big tech ...

Going Viral on 4chan for a Video Game Radio Show

26 Jul 2023

Contributed by Lukas

E21: In 2010, there was a kid at my college with a video game music radio station. His show had three listeners: myself, his Dad, and an unattended of...

Be Nice, 1 Min Bios, & Zaid Khan’s Gift

25 Jul 2023

Contributed by Lukas

E20: I start today off with some fun stories from around the world of people doing good deeds for me and me doing good deeds for people. Then I share ...

Caleb Simpson’s Insane Story of Persistence

24 Jul 2023

Contributed by Lukas

E19: Caleb Simpson, the TikToker who asks people how much they pay in rent and if he can see their apartments, has a great story! It's inspiring becau...

Fousey Takeaways, Content Inc, and MrBeast’s Failed Prediction

23 Jul 2023

Contributed by Lukas

E18:  Ten years ago, FouseyTube was: Consistently viral on Youtube - I even met him a bunch of times at conferences we were both invited to. Making ...

Fousey’s Comeback Story, a Vanderbilt Adventure, and the NYC Relationship Problem

22 Jul 2023

Contributed by Lukas

E17: FouseyTube is having a major revival. He's from the Gilded age of YouTube and used to be a viral star. He became an alcoholic and a jerk, blowing...

I’ve Been Tracking Everything in My Life for Over a Decade

22 Jul 2023

Contributed by Lukas

E16: Here’s what I track: - Everything I go to every day. - Who I meet. - What they do. - My TikTok follower growth. - Where I am. - Misc thoughts I...

The Air AI Viral Marketing Campaign and a Successful First TikTok Live

20 Jul 2023

Contributed by Lukas

E15: Air AI has recently been talked about by the cofounder of Airbnb and many other tech influencers. This is because they’re going viral from a ma...

Jobs and Altman - Quick to Make Hard Decisions

19 Jul 2023

Contributed by Lukas

E14: If you make that hard decision now, you’ll feel better. Steve Jobs made hard decisions fast. Sam Altman says the best founders are decisive and...

Billionaire Stories & Top-of-Mind Awareness

19 Jul 2023

Contributed by Lukas

E13: I learned what billionaires talk about with other billionaires this morning. They talk about: Wealth preservation. How to ensure future generati...

Using SEO to Exploit ChatGPT and Bard

18 Jul 2023

Contributed by Lukas

E12: Many people think ChatGPT and Bard will kill SEO. It will. But not at the bottom of the funnel where the purchase intent is. Bottom-of-funnel SEO...

Brain Reprogramming, Dudewithasign, and the Marketing Funnel

16 Jul 2023

Contributed by Lukas

E11: My friend, Yuriy of Darngoodads.com, sent me some gold for changing your mindset to wanting to work more. I then discuss how Dudewithsign origina...

When It Rains It Pours - Not Giving up on Prospecting and a Big Leap in Content Automation

15 Jul 2023

Contributed by Lukas

E10: A friend’s prospects started closing all at once after prospecting with no progress for five weeks. I talk about how I record these Podcasts th...

Twitter’s Power Play Over Threads and Why You Should Steal Like Zuck

14 Jul 2023

Contributed by Lukas

E9: Easily my best episode yet. Treadmill friends vs. sofa friends and how this podcast is your treadmill friend. Twitter’s Ad Revenue Sharing progr...

I Made This Mistake for a Full Decade

13 Jul 2023

Contributed by Lukas

E8: I would have saved myself so much time, and capital had I been doing frequent reflective journaling. This very wealthy entrepreneur I know, Alex M...

DON'T Build in Stealth Mode

12 Jul 2023

Contributed by Lukas

E7: I meet too many people wasting their time and personal capital building in "stealth mode" because their idea is "so good that everybody will steal...

People Underestimate What They Can Do in a Year

12 Jul 2023

Contributed by Lukas

E6: I got recognized at an event yesterday by somebody who watches my daily videos. I started making videos in November last year. I do the Content In...

I Paid $1.64 to Twitter Ads to Get Over 1,000 Listeners

12 Jul 2023

Contributed by Lukas

E5: I discovered a hack for promoting my new podcast: Twitter Ads. I paid $1.64 for over 1,000 listeners, or $0.00164 cents per listener. Insane! If y...

I Rank First for Build in Public and Regret It

12 Jul 2023

Contributed by Lukas

E4: I used a repeatable method to rank #1 on TikTok for “Build in Public,” an entrepreneurship movement that I love deeply. However, this was a mi...

TikTok is an Undervalued Marketing Hack

12 Jul 2023

Contributed by Lukas

E3: TikTok is a wildly undervalued marketing hack because: It requires 10-30-minutes a day. Has wild upside. Can automatically syndicate everywhere w...

Meta Threads Is a Tremendous Opportunity but Will Not Last

12 Jul 2023

Contributed by Lukas

E2: Meta Threads is a big marketing opportunity now, but it will not last. Meta will not combine Threads with Instagram, like they say they will. Inst...