The Edward Show

Human Biases

04 Dec 2023

Contributed by Lukas

E152: Human biases. How the consistency bias can be used to get people to like you. How wearing Baker-Miller Pink / Drunk Tank Pink can sway meetings ...

How to Get Your First 1,000 Followers on 𝕏

03 Dec 2023

Contributed by Lukas

E151: If you want to grow on TwitterX by doing Build in Public content - or grow on TwitterX in the startup and technology entrepreneurship niche - t...

What It’s Like at the 16 Companies Beating Google

02 Dec 2023

Contributed by Lukas

E150: Only 16 companies make up 84% of what you see on Google. I've done SEO at these companies. This is what it's like behind the scenes. Turns out t...

Detailed.com's "How 16 Companies are Dominating the World’s Google Search Results"

01 Dec 2023

Contributed by Lukas

E149: Another example of long-form SEO content marketing that attracts tons of links. This article is 13,500 words long and has attracted 738 links fr...

Long-Form SEO Content Marketing: The Fermi Paradox From Wait but Way

30 Nov 2023

Contributed by Lukas

E148: The Fermi Paradox from Tim Urban and Wait But Why is a classic example of long-form content marketing that attracts backlinks.   It's...

394 Consecutive Daily TikToks and 147 Consecutive Daily Podcasts

29 Nov 2023

Contributed by Lukas

E147: How to be consistent. I have done: 147 consecutive daily podcasts. 394 consecutive daily videos. The three things I do to be so consistent: I s...

Launching on Product Hunt Three Times Every Month

28 Nov 2023

Contributed by Lukas

E146: The Notion creator, Pascio, changed the way I view Product Hunt. By launching on Product Hunt three times every month, he created a flywheel o...

Controversial Dating Coach Marketing

28 Nov 2023

Contributed by Lukas

E145: I have all these friends who are dating coaches. One of them asked how I would grow visibility if I were him. One of the major social networks i...

Obsessed People Will Understand This

26 Nov 2023

Contributed by Lukas

E144: Obsessed people will understand this. Non-obsessed people will not. #startups #mindset #entrepreneurship #hustle

The 3 Biggest Instagram Hacks I Know

26 Nov 2023

Contributed by Lukas

E143: My 3 best Instagram hacks. It wasn't until recently I realized how good Instagram is as a marketing channel. I've had deals start and close thro...

Get Fast Results With These Three Channels

24 Nov 2023

Contributed by Lukas

E142: The three marketing channels for getting the fastest results if you’re an indie hacker or solopreneur. These channels are fast to execute on a...

How I’m Going About Executing My Own SEO Strategy

24 Nov 2023

Contributed by Lukas

E141: How I'm going about executing my own purchase-intent SEO strategy. Most people jump into product creation without preparation. But starting with...

How to Find Bottom-Of-Funnel Purchase-Intent Keywords

22 Nov 2023

Contributed by Lukas

E140: How to find bottom-of-funnel purchase-intent keywords. A lot of people have asked me how I find these elusive, lucrative gems. I have a well-iro...

Does the TwitterX Ads Glitch Work for the United States?

22 Nov 2023

Contributed by Lukas

E139: Does the TwitterX Ads Glitch work with U.S. targeting? The answer surprised even me. Here's what I've learned and what I'm thinking. #growthhack...

Unethical Black Hat Link Building

20 Nov 2023

Contributed by Lukas

E138: An extremely unethical black hat link building strategy. This person fakes engagement for a media entity and pitches it to high domain authority...

Everything Is Indexable

19 Nov 2023

Contributed by Lukas

E137: Everything is indexable, and when one channel slows, the others grow.   I’ll be putting more effort into my TikTok descriptions....

Sam Altman Fired From OpenAI: Info for Marketers

18 Nov 2023

Contributed by Lukas

E136: Sam Altman fired from OpenAI. If you're a marketer in tech, here's how to use this. If you're a marketer in any niche, here's what you need to k...

Building a Product Where the Product Is the Marketing

17 Nov 2023

Contributed by Lukas

E135: Building a product where the product is the marketing. This is a concept I'm obsessed with. If the product you build is the marketing funnel, yo...

I Should Not Share This Black Hat Link Building Story

16 Nov 2023

Contributed by Lukas

E134: I should not share this blackhat link building story. This expat in Poland: Plants a salacious story on 4chan. Plants comments using VPNs. Plan...

Building Marketing Flywheels From Small Eastern European Cities

15 Nov 2023

Contributed by Lukas

E133: My excitement about building marketing flywheels where each channel enforces another.   + Doing this from anywhere, as all you need i...

AI Copywriting

14 Nov 2023

Contributed by Lukas

E132: My thoughts on AI-generated copy: - It's verbose. - It's thick. - It's obvious. - It erodes brand. - It increases bounce r...

On No Sleep in a Café in a New City in Poland

13 Nov 2023

Contributed by Lukas

E131: Recording in a café in an alien city in Poland. Haven't slept since doing yesterday's ep at 6 AM in NYC.   There's a lesson here. ...

Does the TwitterX Ads Glitch Still Work?

12 Nov 2023

Contributed by Lukas

E130: Many people have been asking me, "Edward.... does the TwitterX Ads Glitch still work?" On this episode, I give my answer. #twitterxadsglitch #me...

More Traffic Than You Think - So Much More

11 Nov 2023

Contributed by Lukas

E129: If you’ve ever looked at keyword tools to figure out how much traffic you could get from SEO, it’s more than you think. In this episode, I r...

My Time at the 2023 Forbes Top Creators List Launch

10 Nov 2023

Contributed by Lukas

E128: Last night I went to the 2023 Forbes Top Creators List Launch. Most people who tried to come were turned away. Somehow, I was let in. Here's wha...

How Long Does It Take to Rank on Google? I Give My Exact Numbers.

10 Nov 2023

Contributed by Lukas

E127: I tell you exactly how long it takes to rank #1 on Google for a competitive bottom-of-funnel keyword with a BRAND NEW site, assuming you take ...

This 10-Minute TikTok Strategy Will Make You Undeniable

08 Nov 2023

Contributed by Lukas

E126: If you've ever wanted to start on TikTok but didn't know where to start, here's how to become undeniable in under 10 minutes a day. - Uses...

What Bootstrapped Software Founders Can Do Right Now to Get Users

07 Nov 2023

Contributed by Lukas

E125: This is for you if... You're a software founder. You're bootstrapped. You know there's a market for your product, but you don't know how to get...

Scammers

06 Nov 2023

Contributed by Lukas

E124: Liars assume everybody else is lying. Dumb people assume everybody else is dumb. Since figuring out how to consistently go viral on IG (ep120) I...

I Spoke After Gary Gensler to Chinese Billionaires and CEOs

05 Nov 2023

Contributed by Lukas

E123: The story of how I spoke after Gary Gensler to a big room of Chinese billionaires and CEOs back in 2018.   If you want to see the ima...

Purchase-Intent SEO for an Agency or Firm

04 Nov 2023

Contributed by Lukas

E122: How to do bottom-of-funnel purchase-intent SEO for an agency, firm, or devshop. This is slightly different than doing it for a product, such as ...

All SEOs Love Screaming Frog - A Deep Dive Into Screaming Frog and How Exactly to Use It

03 Nov 2023

Contributed by Lukas

E121: How to use Screaming Frog to audit a site and crawl through it just like you were one of Google's spiders. Screaming Frog is one of the top too...

Instagram Hack Confirmed. How I'm Going Viral With This Easy Trick.

02 Nov 2023

Contributed by Lukas

E120: Is growing on Instagram really as easy as just continually reposting your well-performing content? Turns out it is. And the more you do it... th...

How to Use TikTok if You Are a Software Startup

01 Nov 2023

Contributed by Lukas

E119: How to use TikTok if you are either a B2C or B2B software startup. You could have funding, or you could be bootstrapped. This episode gives exam...

How to Build a TikTok Presence for an Agency

31 Oct 2023

Contributed by Lukas

E118: Exactly how to build a TikTok presence for an agency. This is not a personal brand. It's a brand specifically for an agency. Your agency (if you...

How to Run Follower Ads on TwitterX in 2023 and Beyond

30 Oct 2023

Contributed by Lukas

E117: Follower Ads on TwitterX are back. If you combine the TwitterX Ads Glitch (explained in episode 80 of The Edward Show) with this new trick, you ...

A Tool That Makes Your Tweets Go Viral

29 Oct 2023

Contributed by Lukas

E116: I probably shouldn't share this one, but I'm doing it anyway. For $150, this tool (Megaphone.network) will make your tweets go viral. #twitterha...

What I Would Do if I Were Pieter Levels

28 Oct 2023

Contributed by Lukas

E115: Pieter Levels (@Levelsio) said on The Bootstrapped Founder Podcast by Arvid Kahl that his best day of sales for his Photo AI startup was when hi...

How I Built 5,660 Backlinks in 30 Days

27 Oct 2023

Contributed by Lukas

E114: So many SEOs do manual outreach to build their site's ranking power; to get high-quality backlinks. This episode gives a new strategy centered a...

My TikTok Recipe Revealed

26 Oct 2023

Contributed by Lukas

E113: Exactly how I make my daily TikToks and all the trial and error that got me here. Do this method to start on TikTok from where I am now. Reduce ...

The Hack Famous Athletes Use to Grow On Instagram

25 Oct 2023

Contributed by Lukas

E112: This hack is used to grow the Instagram accounts of famous athletes. It's a certain way to repost high-performing content. Here's how to do it. ...

Elite-Level SEO Content Marketing

24 Oct 2023

Contributed by Lukas

E111: How engaging article writing leads to: - Increased SEO Domain Authority - Ridiculous evergreen Google rankings - Newsletter subs ...

How Spending $162,301.42 on Clothes Made Me $692,500 by Neil Patel

24 Oct 2023

Contributed by Lukas

E110: Neil Patel runs an experiment to see if spending hundreds of thousands of dollars on luxury clothes will give him a positive ROI.

Michael Bloomberg Responds to a Quitting Advocate on LinkedIn

22 Oct 2023

Contributed by Lukas

E109: A guy writes a long LinkedIn post advocating quitting and starting something new. The guy is being weak. Michael Bloomberg has a long quote expl...

New Lessons About TwitterX: Ads and Organic

21 Oct 2023

Contributed by Lukas

E108: Two valuable things I've learned about TwitterX ads. And two valuable things I've learned about TwitterX organic posts (not paid ads).

When to Use Marketing Language: Retina Display, Blast Processing, Keyword Arbitration, Triluminous

21 Oct 2023

Contributed by Lukas

E107: Examples of marketing language and when to use it. Some brilliant ones: - Retina Display - Blast Processing - Keyword Arbitration - Triluminous ...

I’ve Been Using an iPhone 8 and a 2014 MacBook Pro Until Now

20 Oct 2023

Contributed by Lukas

E106: One of my best episodes. I got my entire social media following until now shooting on an iPhone 8 and editing on a 2014 MacBook Pro. In this epi...

Secrets From New York Tech Week

19 Oct 2023

Contributed by Lukas

E105: Nikita Bier, Ankur Nagpal, Turner Novak, Nichole Wischoff, and Nicole Behnam share their most impactful lessons as well as stories they probably...

A Thank You Email That Gets Backlinks

17 Oct 2023

Contributed by Lukas

E104: If your product doesn't yet have total product-market fit, you can still write copy so good that you go viral, get backlinks, and use that to fi...

Yves Saint Laurent Explains Why You Should Raise Prices

16 Oct 2023

Contributed by Lukas

E103: I learned this morning to RAISE PRICES. Marc Andreessen also says you should RAISE PRICES. And I divulge a conversation I had a year ago with a ...

1,000 True Fans by Kevin Kelly

15 Oct 2023

Contributed by Lukas

E102: Reading and commenting on 1,000 True Fans by Kevin Kelly. This is an essay that every entrepreneur, artist, and creator should read or hear at l...

Spin Is Everything

15 Oct 2023

Contributed by Lukas

E101: I made 3 TikToks in 75-minutes. TikToks 1 and 3 flopped. TikTok 2 got 67,000 views and brought 3,100 users to our app. Here's the 3 TikToks. And...

My Experience Halfway Through Sam Parr’s CopyThat Course

14 Oct 2023

Contributed by Lukas

E100: I love simple writing. Simple, punchy writing. In this legendary episode, I share Stephen King's Toolbox about avoiding the passive voice. Avoid...

Selling on TikTok Then vs. Now

12 Oct 2023

Contributed by Lukas

E99: 'Series,' TikTok's newest feature, can be put on videos that are going viral. This means you can create a video product for a video that is in th...

The LinkedIn Hack I Learned From the CMO of Nude

11 Oct 2023

Contributed by Lukas

E98: Yoann Pavy, CMO of Nude, shared an impactful LinkedIn Hack with me. This is an actionable hack for founders who are fundraising or getting custom...

TikTok Series Is the Next Lucrative Creator Story Waiting to Happen

10 Oct 2023

Contributed by Lukas

E97: My excitement about TikTok's Series feature has only risen since yesterday. Here's how it will make creators with something valuable to teach a t...

TikTok’s Series Feature Could Disrupt Top E-Learning Platforms

09 Oct 2023

Contributed by Lukas

E96: TikTok's Series feature is a game changer feature. If you have anything useful to teach that others want to learn, one viral video could be life-...

The Curious Learner Bias for Founders and Job Seekers

09 Oct 2023

Contributed by Lukas

E95: The curious learner bias is my favorite human bias. Curious learners are often seen as experts because they are passionate about what they're lea...

TwitterX’s New Ad Format and Some of the Ridiculous Ads I’ve Run

07 Oct 2023

Contributed by Lukas

E94: TwitterX has a new ad format, which may yield a higher CTR and more conversions. + Some of the silly and ridiculous ads I've tried.

How to Leverage a Press Release to Get Top People to Respond

07 Oct 2023

Contributed by Lukas

E93: Everybody has something they can leverage. Here's my favorite place for distributing a press release and how you should always leverage it and ot...

Why the TwitterX Ads Glitch Is Happening - My Theory

05 Oct 2023

Contributed by Lukas

E92: My theory on what's going on at TwitterX that is allowing for the TwitterX Ads glitch. If you don't know, the TwitterX Ads glitch is a glitch tha...

I Told People Not to Like My Ad but They Still Liked It

04 Oct 2023

Contributed by Lukas

E91: Thought I discovered another TwitterX ad hack last night; tests came back negative. + More tests listeners are running. + We think in terms of wh...

Hacking TikTok With a Strong Accent & How Gary Vee Rigged NFTs

03 Oct 2023

Contributed by Lukas

E90: How Geoinfo on TikTok has gone from 0 to 100,000 followers in a month with a Borat-like accent on geography information. + How Gary Vaynerchuk go...

How Google Ranks Reddit Posts, SaaS Funding Napkin, IG Fakers

02 Oct 2023

Contributed by Lukas

E89: Digging into how Google ranks posts on Reddit. + SaaS Funding Napkin 2023 on Product Hunt. + Fake followers on Instagram - good or bad? + I Tony ...

Stories From Lying to the Media

01 Oct 2023

Contributed by Lukas

E88: After reading "Trust Me, I'm Lying" in 2015, I experimented with lying to the media. What would be believed? How far could I go? Could this benef...

I Almost Beat ChatGPT on Launch Day

01 Oct 2023

Contributed by Lukas

E87: I launched my startup on Product Hunt the same day as ChatGPT, which ended up being the catalyst day for ChatGPT to take over the world. Here's h...

A Simple Brand Building Instagram Hack

29 Sep 2023

Contributed by Lukas

E86: Instagram is one of my favorite channels for community building, and this is a repeatable tasteful hack you can do to continually build on it. Hi...

How to Get Listeners to a New Podcast

28 Sep 2023

Contributed by Lukas

E85: One of the biggest struggles for new podcasters is getting listeners. In this episode, I share the three ways I'm driving listeners to this podca...

John Bukkake vs. Google

27 Sep 2023

Contributed by Lukas

E84: One of the most wild search engine optimization stories I've heard. The author needs to get backlinks to a porn site but has a limited budget. Th...

One of My Favorite Tools for Doing SEO

27 Sep 2023

Contributed by Lukas

E83: Moz's On-Page Grader is one of my favorite SEO tools. Here's why. + The call with Elephant VC I had this morning. Great sounding firm. + This wee...

How I Outranked the NYTimes in 5 Minutes While Living in Ukraine

25 Sep 2023

Contributed by Lukas

E82: How I outranked the NYTimes on Google, showing up #1 immediately after publishing my article - while living in Kyiv, Ukraine. Oh, and I got an ex...

These Founders Lied to Y Combinator

24 Sep 2023

Contributed by Lukas

E81: I probably shouldn’t share this story, but will anyway. My friend met two Y Combinator alumni in Miami who lied in their initial YC interviews....

The TwitterX Ads Glitch: Everything I Know (Updated)

23 Sep 2023

Contributed by Lukas

E80: The conversions I get, the settings I use, the copy and creatives I use - everything I know about this TwitterX Ads glitch, which gets me million...

How Lenny Rachitsky Made One of the Most Popular Newsletters in the World in 4 Years

22 Sep 2023

Contributed by Lukas

E79: Lenny Rachitsky (lennysnewsletter.com) went from no newsletter to one of the most popular newsletters on the planet in only four years. 2019, whe...

A Hilarious Fail I Had in Berlin, Teen Millionaires, and X Manipulation

21 Sep 2023

Contributed by Lukas

E78: The bad times are fleeting - this is a hysterical fail I had in Berlin. + Meeting teen millionaires last night. + A guy who manipulates the bigge...

It's Crazy How Fast I'm Gaining Followers on TikTok

20 Sep 2023

Contributed by Lukas

E77: I've created an evergreen library of content on TikTok that is now working for me. I've hit a point of compounding growth where I'm growing at a ...

How I Snuck Into the Most Exclusive Clubs in NYC

19 Sep 2023

Contributed by Lukas

E76: NYC nightclubs are a beast unlike anywhere in the world. To go to them without paying thousands of dollars, you need either fame, power, connecti...

The LinkedIn Hack I Used to Go From Unemployable to In-High-Demand in 2 Weeks

19 Sep 2023

Contributed by Lukas

E75: One of my best episodes. How to have recruiters and top business owners REACH OUT TO YOU on LinkedIn to hire you. If you're struggling to get a j...

Productizing a Service With Roastd.World and How to Get Customers

17 Sep 2023

Contributed by Lukas

E74: Credit to roastd.world How any consultant in any niche can make a productized service and get customers. This is especially popular among those w...

Use This Meetup Hack to Land Meetings With Anybody

17 Sep 2023

Contributed by Lukas

E73: This Meetup hack gives you: Clout in any niche. Dramatically increased likelihood of influencers in your niche taking meetings with you. A new e...

The Crazy Black Hat SEO Trick I Heard Which I 100% Should Not Be Sharing

15 Sep 2023

Contributed by Lukas

E72: I heard possibly the craziest marketing hack of my life last night at a hidden restaurant in Soho, NYC. What I share in this episode is SUPER aga...

Obsessive People vs. Non-Obsessive People

14 Sep 2023

Contributed by Lukas

E71: The story of how my mentor became of Head of SEO (Search Engine Optimization) at the biggest marketing agency in the world, by market cap, and ho...

What Happens if You Stop Posting? And More TwitterX Lessons.

13 Sep 2023

Contributed by Lukas

E70: My friend was crushing it with daily videos on TikTok. Here's what happened when he took a couple days break. + I'm refining my TwitterX Ad strat...

Simple Lines You Can Use in Videos to Make People Share, Comment, and Follow

12 Sep 2023

Contributed by Lukas

E69: How Interestingtruth on TikTok hacks engagement with simple lines. Brilliant. + An update on my TwitterX experiment from yesterday. + Examples of...

Hacking Engagement With TwitterX Ads

11 Sep 2023

Contributed by Lukas

E68: People are converting from my TwitterX ads after the campaigns have stopped. This got me thinking... people are already sharing my ads while they...

The Creator of Adventure Time Hates Me

10 Sep 2023

Contributed by Lukas

E67: It's a simple lesson - don't get angry, don't be arrogant. If there's somebody you don't like, ignore them. But it's a hard lesson. And the only ...

The Celebrity Birthday Party I Went to 2 Nights Ago

09 Sep 2023

Contributed by Lukas

E66: 12 years ago my friend was a struggling actor serving wine at events to make money. Two nights ago he rented out a top NYC rooftop club with an o...

I’m on a New Level - I Have One of the Most Popular Websites in the World

08 Sep 2023

Contributed by Lukas

E65: TwitterX ads are even better than I thought. They put my websites into the top 1,000,000 most popular websites in the world. This has unlocked al...

The Shocking Marketing Secret I Learned While Living in Belarus

07 Sep 2023

Contributed by Lukas

E64: I never expected to learn such an impactful marketing secret during my stay in Belarus in 2019. + I saw Casey Neistat this morning!

How I Started Threads With Jason Calacanis, Fred Wilson, Naval Ravikant, Mark Pincus, and More

06 Sep 2023

Contributed by Lukas

E63: A press and email trick you can use for getting in touch with influential investors. Here's how I started email threads with Jason Calacanis, Fre...

Forbes Executive Director Reveals How He Got Kim Kardashian on His Podcast at 16 Years Old

05 Sep 2023

Contributed by Lukas

E62: Brett Cohen, Executive Director of Events at Forbes, comes onto the show to talk about a podcast he had 15 years ago. Long ago, at 16 years old, ...

Can’t Sleep. The Greatest TikTok Ever.

04 Sep 2023

Contributed by Lukas

E61: This is the most insane TikTok hack of all time. It's formulaic, low-effort, and the best part... it pays for itself! It can be used for any bran...

This TikTok Channel Makes 2.7 Million Dollars a Year

04 Sep 2023

Contributed by Lukas

E60: The cost/benefit of Interestingtrut on TikTok is insane. It's likely on track to make over $2,000,000 this year using a repeatable and low-effort...

What I Learned From Almost Getting a TV Show

02 Sep 2023

Contributed by Lukas

E59: The TikTok I thought of on yesterday's episode just passed 100k views. + Why TwitterX will win. + What I learned from almost getting a TV show 11...

How to Start a Movement on TikTok and a Fundraising Trick Nobody Thinks Of

01 Sep 2023

Contributed by Lukas

E58: How to start a movement on TikTok around your brand. + How to find brilliant ideas for content. + A somewhat sleazy but effective fundraising hac...

How to Be More Creative

31 Aug 2023

Contributed by Lukas

E57: Taking today's show on a sub-8-AM walk through Brooklyn Heights. Today's episode is about how to be more creative. People who aren't creative thi...

I Recorded This on a Fast Electric Bike Ride in Brooklyn

30 Aug 2023

Contributed by Lukas

E56: I literally recorded this episode on a dangerously fast bike ride in Brooklyn. This episode is my theory on what makes content, especially stunts...

Everything I Know About The TwitterX Ads Glitch So far

29 Aug 2023

Contributed by Lukas

E55: Everything I know about the TwitterX Ads glitch that gets millions of impressions and thousands of link clicks for under one dollar. I share: Wh...

Life Is Short, I Almost Died

28 Aug 2023

Contributed by Lukas

E54: A near-death experience I had yesterday and also in Kyiv, Ukraine. + The new ad revenue model on TikTok and how those who are great at giving ran...

The Death of SEO Is Not Near - Generative AI Won’t Kill SEO

27 Aug 2023

Contributed by Lukas

E53: "The death of SEO is near." This prediction is going viral on Twitter with the claim that Google's own Generative Experience - its chatbot built ...