World-renowned professor and best-selling author Renée Mauborgne has spent the last decade proving to businesses around the world that they have the power to shape their industry—in spite of the competition. In fact, making decisions based on what your competitors are doing achieves little more than turning you into them. Instead, Renée insists the best way to fuel growth is to create a new market—with conditions favorable to you—rather than allowing the current market conditions to dictate your decisions. Scary? Yes. Worth the risk? Absolutely. Join us to learn how you can shift into uncontested market space and win—big time. entreleadership.com/podcast 7-Day Plan to Triple Your Productivity Revenue Calculator Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.