Every small-business owner eventually needs to focus on building their company's brand. They have to get out of the day-to-day sales grind and focus on building relationships. In this week's episode of The EntreLeadership Podcast, we sit down with small-business owner Joe Hamilton. He explains that business branding comes down to the relationships we have with our customers. Then he gives us the principles he uses to build the brand at his company, Vortex Optics. Later in the episode, George Kamel speaks with Ramsey Solutions Executive Director of Digital Marketing Andy High. Andy talks about how we go out of our way to care about our customers at Ramsey Solutions—and how you can do the same. The EntreLeadership Podcast Vortex Optics' website Switch by Chip and Dan Heath Bright Spots by Chip and Dan Heath The Power of Moments by Chip and Dan Heath Recent Episode: Stories That Scale with Casey Graham Read The Flywheel effect concept by Jim Collins. Download the Branding Guide. Schedule a call with Tim, our producer. Learn more about the offers from our EntreLeadership Partners: BELAY | Gravy | Hite Digital Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.