The 3 Keys to Stay Hyperfocused on Your Business
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Why does lack of focus, not your team, cause chaos in a growing business?
If your business feels chaotic right now, there's a good chance the problem isn't your team. It's your lack of focus. Most businesses don't struggle because they run out of ideas or opportunities. I've got about a thousand ideas before breakfast. They struggle because they chase too many of them with zero plan. And before you know it, you're spread too thin, your team's exhausted, and your business is getting run into the ground. Don't let that happen. Today, Entree Leadership's head coach, John Falcons, will show you the three tactical things that eliminate chaos, align your team, and actually make growth sustainable. Let's get to it.
Thanks, Dave. I've worked with businesses who make millions in revenue and still feel totally out of control. And the crazy part? Growth was causing the chaos. Let me tell you a quick story. A few years back, I was working with a family business who was in a pretty unique line of work. They were in the pig business. And I don't mean the kind of pigs who end up as a ham at your Christmas dinner. They ran online auctions for show pigs. It's like eHarmony meets eBay for pigs. I mean, if these pigs were horses, they'd be Kentucky Derby thoroughbreds. They're a big deal. In fact, the other day, I saw an auction where a pig sold for a million dollars. Not only that, the business did $20 million in revenue in a single year.
They were bringing home the bacon. And by all accounts, their pigs were winners, and so was their business. And they could have stopped there. The problem was they didn't. They fell into the same trap a lot of entrepreneurs do. They got distracted by shiny objects, aka they got ideas. The pig auctions were going well, and they were also into land auctions, and they were also into farm equipment auctions, and at one point, they even started a nonprofit ministry in Jamaica. Let me be the first to say, none of that is a bad thing. But it becomes a bad thing when there's no focus, no strategy, no discipline, no way of holding it all together. They were chasing every opportunity like a dog chasing a squirrel.
They had all these competing priorities, which is an oxymoron, by the way. Priority is singular, one. You literally can't have multiple priorities. By the time they came to us, they were more scattered, smothered, and covered than a Waffle House hash brown. They were running around like crazy, putting out fire after fire. Their team was stretched thin and stressed out. No one knew what was going on. It was total chaos, all because they lost their focus. And some of you are probably doing the exact same thing. You start a lot of stuff. You overcommit. You get distracted.
How did the $20M show-pig business illustrate the dangers of chasing opportunities?
And that lack of focus probably shows up like this in your business. First, it feels like stuff starts to bog down and you're not making the progress you expected. That's because you're not. How could you? Your attention is split in a dozen different ways. You're a mile wide and an inch deep when you should be an inch wide and a mile deep. It's like trying to paddle a boat in different directions. You're putting in a ton of effort and just spinning in a circle. Second, things start to fall through the cracks. If you're spinning that many plates, one or two of them are bound to come crashing down. Customer service goes out the window, deadlines get missed, and customers get pissed. Your team slips up because everyone's running all over the place all the time.
It's death by a thousand cuts. And finally, Nobody knows what you do because you're doing too much. You don't think your customers can sense the chaos in your business? Oh, they can. And the minute you stop clearly answering their question, how can you help me? They will move on to somebody else. And if your own team is confused about the business, you've got real problems. The harsh truth is you can't out-earn your chaos. If you don't take control sooner or later, the plates you're keeping in the air will come crashing down around you. And the fix is actually much simpler than you think. There are three things every focused business has, but if you're missing even one of them, chaos is inevitable.
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