EE435 - From €1M in Debt to 1,000 Clients: Inside Ireland’s Quiet Tech Giant

In this episode of The Entrepreneur Experiment, Gary sits down with Kevin O’Loughlin, founder and CEO of Nostra, one of Ireland’s leading IT services and cybersecurity companies. From being €1 million in debt and living on pasta, to building a company helping 1,000+ businesses across Europe, Kevin shares the deeply personal story behind his mission to impact a million lives. This is not your typical tech founder story. Kevin reveals: - How a recession forced him into radical self-reflection. - Why personal discipline became the foundation of his professional comeback. - The systems, vision boards, and daily habits that guide him. - How he's using AI to empower teams and scale his company—without compromising values. If you're an entrepreneur grappling with uncertainty or looking for clarity on how to scale with purpose, this episode is a must-listen. Show Notes: In this episode, we cover: 🧨 How Kevin built Nostra out of a financial crisis and €1M in debt 🧭 Why his vision to “help a million people” fuels every decision 💻 The truth about modern cyberattacks - and why most companies aren’t prepared 🧠 Why daily meditation and visualisation are key to his success 📊 The practical ways Nostra uses AI to drive efficiency, reduce costs, and make better decisions 📈 Why consistent, boring growth beats big risky bets - and how he plans to build Ireland’s largest company 🔐 The single piece of IT advice he gives every business owner ⚡ The two internal mantras that guide company decisions: “What’s the right thing?” and “Would you sell it to your family?” Resources & Mentions: Nostra – Kevin’s company providing managed IT and cybersecurity services: https://nostra.ie/ Whoop – the health tracking device Kevin and Gary both swear by Simon Sinek’s “Start With Why” – the framework that shaped Kevin’s personal mission [ChatGPT / Copilot] – Kevin uses AI daily to summarise emails, research problems, and automate planning Enterprise Ireland – early supporter in Nostra’s hiring and UK expansion Datto – the company Kevin recommends for off-site immutable data backups —-- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo

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