The Dave Gerhardt Show (from Exit Five)

#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful)

27 Sep 2023

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Rowan Tonkin is CMO at Planful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers:Tips to build a powerful marketing plan that aligns with your business objectivesStrategies to gain plan approval from executives and board membersBest practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.Insights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape.Send guest pitches and ideas to [email protected] Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Kaltura. Say goodbye to snoozinars and hello to interactive sessions that offer live reactions, emojis, quizzes, leaderboards, certifications, announcements, and more tools that will let your viewers take part in the conversation. You can start your completely free 3-month trial right away and experience the magic of Kaltura's Webinar platform first-hand by visiting corp.kaltura.com/exitfive Thanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today’s episode is brought to you by Paramark.It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out. But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel. And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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The Dave Gerhardt Show (from Exit Five)

#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful)

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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