The Dave Gerhardt Show (from Exit Five)
Episodes
#52: How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)
17 Jan 2023
Contributed by Lukas
This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a bra...
#51: Want to grow your career faster? Be an early adopter
17 Jan 2023
Contributed by Lukas
Just Dave on this short solo episode talking about how making a bet on a tool or technology can change the trajectory of your career and why it pays t...
#50: Why Constraints & Guardrails Are Good For Your Marketing
11 Jan 2023
Contributed by Lukas
Just Dave on this short solo episode talking about constraints & guardrails.If you want to make better marketing decisions and struggle with a bla...
#49: ABM (Account-Based Marketing) Overview
09 Jan 2023
Contributed by Lukas
Dave is joined by Brandon Redlinger (VP Marketing at Crosschq). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase w...
#48: B2B marketing heading into 2023, growing your career in a down economy, continuing to bet on LinkedIn organic & more with John Short (Founder & CEO Compound Growth Marketing)
03 Jan 2023
Contributed by Lukas
Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about the state of B2B marketing / B2B SaaS as a of December 202...
#47: Holiday Special: What Parents Talk About Reunion with Dave & Lya
20 Dec 2022
Contributed by Lukas
Dave is joined by his wife Lya in a rare guest appearance. This is a very special episode of the Exit Five podcast - it's a one episode revival of the...
#46: Outside of Work: Running, Boston Marathon, and Sports Radio with Tim McKone
13 Dec 2022
Contributed by Lukas
Dave is joined by one of his best friends from high school Tim McKone for a little change of pace podcast episode we are calling Outside of Work. Dave...
#45: Running product marketing globally at $100M+ ARR, working with field sales, and more with Eyal Webber-Zvik, VP Product Marketing at Cato Networks
12 Dec 2022
Contributed by Lukas
Eyal Webber-Zvik is VP of Product Marketing at Cato Networks. Cato is a company in the networking and security space current over $100M in annual reve...
#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce
06 Dec 2022
Contributed by Lukas
Lauren Vaccarello is Chief Marketing Officer at Salesloft. Dave and Lauren talk about how Lauren landed at Salesloft, the first six months in her new ...
#43: 16 Lessons I Wish I Knew As First Time B2B Marketing Leader
28 Nov 2022
Contributed by Lukas
Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording ...
#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)
21 Nov 2022
Contributed by Lukas
Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media compan...
#41: Building your 2023 marketing plan with Peter Mahoney (CEO at Plannuh)
14 Nov 2022
Contributed by Lukas
Dave is joined by Peter Mahoney (Founder & CEO at Plannuh) to break down how to create your 2023 marketing plan. We cover:1. Overall approach to b...
#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)
08 Nov 2022
Contributed by Lukas
Dave is joined by Chris Walker (CEO, Refine Labs) to share a scientific process/framework you can use to build, prove, and scale marketing programs th...
#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)
31 Oct 2022
Contributed by Lukas
Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Work...
#38: 6sense CMO Latane Conant on growing 100% YoY for the last four years, winning through operational excellence, account-based marketing, and more.
24 Oct 2022
Contributed by Lukas
Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:- The underrated ability...
#37: Win/Loss Analysis, why people buy, why they leave, and fixing leaks in your funnel
19 Oct 2022
Contributed by Lukas
Win/loss analysis is one of the most important tools B2B marketers can be using to get insight and drive revenue across the company. Dave sits down wi...
#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall
11 Oct 2022
Contributed by Lukas
Dave is joined by Common Room COO Jake Randall to talk about B2B community building, why top companies like dbt Labs, Asana, Figma, Notion and more ar...
#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)
04 Oct 2022
Contributed by Lukas
Dave talks to Leela Srinivasan, who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythms...
Marketing budget benchmarks, SaaStr 2022, thought leadership, where to start with demand gen programs, why everyone is talking about community & more
28 Sep 2022
Contributed by Lukas
Dave is joined by Shauntle Barley, Director of Marketing at Demandwell, and Egan Montgomery, Director of Go-To-Market at High Alpha for a conversation...
April Dunford on Marketing Strategy and Positioning Yourself to Win
19 Sep 2022
Contributed by Lukas
Dave interviews "Obviously Awesome" author and positioning expert April Dunford.Work in B2B marketing? Join 3,000 marketing pros in the private Exit F...
Think Like A Media Company (30 Minute Marketing Strategy Discussion)
13 Sep 2022
Contributed by Lukas
Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share wh...
Gong CMO Udi Ledergor, 5x Marketing Leader at B2B Startups
06 Sep 2022
Contributed by Lukas
Dave is joined by Gong CMO Udi Ledergor. He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence...
The Future of Events, Digital Events, and Founder Marketing Lessons with Goldcast CEO Palash Soni
01 Sep 2022
Contributed by Lukas
Dave is joined by Goldcast Founder & CEO Palash Soni. Goldcast helps B2B marketers at companies like Toast, Github, Drift, Salesloft, and Starburs...
Buying Shopify Apps, Seeking Wisdom, Startup Marketing Lessons (with Henry Johnson)
25 Aug 2022
Contributed by Lukas
Dave is joined by Henry Johnson. Henry is an ex Software Sales rep that recently made the jump to be a full time entrepreneur and now owns a Shopify...
Making LinkedIn Work -- with Daniel Murray creator of The Marketing Millennials
15 Aug 2022
Contributed by Lukas
Dave and Daniel Murray (Founder, Marketing Millennials and Head of Media at Sales Impact Academy) spend an hour talking LinkedIn strategy for B2B mark...
Chris Walker, CEO, Refine Labs
08 Aug 2022
Contributed by Lukas
Dave is joined by Chris Walker (CEO, Refine Labs). They talk about finding your best skills, articulating a company POV, developing a marketing strate...
Mailbag! Answering B2B Marketing Questions From The Community
01 Aug 2022
Contributed by Lukas
Dave takes questions about B2B marketing from the Exit Five community with guest Breezy Beaumont (Head of Growth, Correlated). They talk about: career...
Demystifying SEO For B2B Marketers In 2022
25 Jul 2022
Contributed by Lukas
Dave is joined by Mitch Causey (Founder & CEO of Demandwell) to talk about SEO and what B2B marketers need to know about SEO in 2022. This recordi...
Tips To Do Marketing The Sales Team Loves (Live Q&A)
19 Jul 2022
Contributed by Lukas
This episode is from a live "Marketing Sells" Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing t...
Product-Led Growth with Breezy Beaumont & Andrew Capland
11 Jul 2022
Contributed by Lukas
Dave is joined by Breezy Beaumont (Head of Growth, Correlated) and Andrew Capland (Founder of Delivering Value, Previously at Wistia, Postscript) to t...
Sarah-Beth Anders, SVP Marketing at Guild Education
07 Jul 2022
Contributed by Lukas
Dave is joined by Sara-Beth Anders, SVP Marketing at Guild Education. Sara-Beth also previously held roles as Director of Product Marketing at LinkedI...
Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)
28 Jun 2022
Contributed by Lukas
Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and b...
Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy
21 Jun 2022
Contributed by Lukas
Peep Laja is founderand CEO at Wynter and CXL.Be a part of the Exit Five B2B marketing community at exitfive.comThis episode is brought to you by Meta...
Why Company Strategy Drives Your Marketing Strategy
16 Jun 2022
Contributed by Lukas
Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win."It's im...
Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei
07 Jun 2022
Contributed by Lukas
Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive r...
B2B community building + how dbt Labs built a 25,000+ member community with Janessa Lantz, VP of Marketing
31 May 2022
Contributed by Lukas
Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubS...
What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche
24 May 2022
Contributed by Lukas
Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the r...
Internal Marketing & What The CEO Really Wants From The Marketing Team
15 May 2022
Contributed by Lukas
Dave shares his perspective on internal marketing, how to drive alignment with marketing across the company, and what the CEO really cares about when ...
B2B Demand Gen with Kaylee Edmondson (brightwheel, Chili Piper)
09 May 2022
Contributed by Lukas
Kaylee Edmondson is Director of Demand Generation at brightwheel and previously ran demand generation at Chili Piper. Dave and Kaylee talk through wha...
Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews
02 May 2022
Contributed by Lukas
Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 million people annually - inclu...
How's Your Comp Package? Startup Marketing Compensation Explained (with Emily Kramer and Kathleen Estreich from MKT1)
26 Apr 2022
Contributed by Lukas
Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and j...
How To Grow Your Audience On LinkedIn
19 Apr 2022
Contributed by Lukas
Dave and guest Daniel Murray (The Marketing Millenials) share tips to help you grow your audience on LinkedIn. They talk about why LinkedIn is still u...
Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck
11 Apr 2022
Contributed by Lukas
Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power ...
Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads
06 Apr 2022
Contributed by Lukas
Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not ...
2x CMO Sydney Sloan on helping Salesloft grow from $15M-$100M, Salesloft vs. Outreach vs. Clari, stunts, predictable revenue, managing the budget, managing your career in B2B marketing
04 Apr 2022
Contributed by Lukas
Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately...
Story is Strategy
24 Jan 2022
Contributed by Lukas
Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me t...
Building a B2B Marketing Strategy That Will Actually Work
17 Jan 2022
Contributed by Lukas
Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When ...
Is The CEO Getting In The Way of The Right Company Story?
10 Jan 2022
Contributed by Lukas
There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. Som...
Live Q&A from December 2021
05 Jan 2022
Contributed by Lukas
I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and mor...
#04: The Path To CMO
20 Dec 2021
Contributed by Lukas
How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You g...
#03: B2B Brand Strategy + Measurement
16 Dec 2021
Contributed by Lukas
How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the ex...
#02: My New Company + Writing Your Tagline
16 Dec 2021
Contributed by Lukas
First some quick background on my new company DGMG and all of the things you can find right now on davegerhardt.com. Plus: everyone wants a good compa...
#01: I Quit My Job. Here's What I'm Doing Next.
12 Dec 2021
Contributed by Lukas
I'm going all in on DGMG. Listen to this episode to hear why I quit my job and what I'm doing next. Plus: welcome to my new podcast feed. More to come...