The Dave Gerhardt Show (from Exit Five)

#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

12 Aug 2024

Contributed by Lukas

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robu...

#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis

12 Aug 2024

Contributed by Lukas

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in Sa...

#164: Content | Why Better Marketing Starts With Sales with Adam Goyette

05 Aug 2024

Contributed by Lukas

Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading gr...

#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor

01 Aug 2024

Contributed by Lukas

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences ...

#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

29 Jul 2024

Contributed by Lukas

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through Link...

#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh

25 Jul 2024

Contributed by Lukas

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his bac...

#160: Career | Remote Work Loneliness, Embracing Change, and Giving & Receiving Feedback with Kara Hardin

22 Jul 2024

Contributed by Lukas

Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways t...

#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso

18 Jul 2024

Contributed by Lukas

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert...

#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

15 Jul 2024

Contributed by Lukas

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise i...

#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

11 Jul 2024

Contributed by Lukas

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his...

#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

08 Jul 2024

Contributed by Lukas

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave nam...

#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

04 Jul 2024

Contributed by Lukas

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his in...

#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

01 Jul 2024

Contributed by Lukas

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers ...

#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

27 Jun 2024

Contributed by Lukas

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli share...

#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

24 Jun 2024

Contributed by Lukas

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marke...

#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

20 Jun 2024

Contributed by Lukas

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a bra...

#150: ABM | What ABM Isn’t – Some Huge Misconceptions of ABM, and What Works in 2024 (with Christopher Rack)

17 Jun 2024

Contributed by Lukas

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience span...

#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

13 Jun 2024

Contributed by Lukas

Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording ...

#148: Strategy | Will AI Impact SEO, Are Sales and Marketing Converging, The Timeless Principles of Marketing (With John Short)

10 Jun 2024

Contributed by Lukas

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Work...

#147: Inside Exit Five | Behind The Scenes Launching Our First Event and Exit Five's Recent Growth

06 Jun 2024

Contributed by Lukas

Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They coverHow we sold out Drive in 24 hoursWhy we used a waitlist s...

#146: Strategy | Community Building with Greg Isenberg

03 Jun 2024

Contributed by Lukas

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and h...

#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada

30 May 2024

Contributed by Lukas

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media compan...

#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush

27 May 2024

Contributed by Lukas

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, A...

#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event

23 May 2024

Contributed by Lukas

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverSelling o...

#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

20 May 2024

Contributed by Lukas

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Befor...

We're Hiring for Content Marketing at Exit Five (Details Here)

18 May 2024

Contributed by Lukas

We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up.You can read more ab...

#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand

16 May 2024

Contributed by Lukas

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverReactions...

#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)

13 May 2024

Contributed by Lukas

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience span...

#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)

09 May 2024

Contributed by Lukas

Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of P...

#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)

06 May 2024

Contributed by Lukas

Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 ...

#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5

02 May 2024

Contributed by Lukas

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverHow to st...

#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)

29 Apr 2024

Contributed by Lukas

Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global I...

#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)

25 Apr 2024

Contributed by Lukas

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce...

#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)

22 Apr 2024

Contributed by Lukas

Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode...

#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches

18 Apr 2024

Contributed by Lukas

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverHow 'edgy...

#132: Growth | B2B Website Conversion Tactics with Talia Wolf

15 Apr 2024

Contributed by Lukas

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimizatio...

#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist

11 Apr 2024

Contributed by Lukas

In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnin...

#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)

08 Apr 2024

Contributed by Lukas

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, A...

#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B

04 Apr 2024

Contributed by Lukas

We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and...

#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)

01 Apr 2024

Contributed by Lukas

Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by ...

#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)

25 Mar 2024

Contributed by Lukas

Dave is joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and rev...

#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)

21 Mar 2024

Contributed by Lukas

Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and j...

#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger)

18 Mar 2024

Contributed by Lukas

Dave is joined by Brandon Redlinger, VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundre...

#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of Planner Pal)

14 Mar 2024

Contributed by Lukas

Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning an...

#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

11 Mar 2024

Contributed by Lukas

Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. Durin...

#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

04 Mar 2024

Contributed by Lukas

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a bac...

#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)

29 Feb 2024

Contributed by Lukas

This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and...

#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

26 Feb 2024

Contributed by Lukas

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and ...

#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)

22 Feb 2024

Contributed by Lukas

In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's ...

#118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at Hightouch)

19 Feb 2024

Contributed by Lukas

This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Reli...

#117: Career | When to Make a Move, Negotiating Offers, and Working with Recruiters (with Kelly Gordon and Matthew Kanter from Creative People)

12 Feb 2024

Contributed by Lukas

Kelly Gordon and Matthew Kanter are marketing recruiters at Creative People and join Dave to share some insider strategies to help you land your next ...

Exit Five Anthem feat. Ding Zheng, Jeff Porter

08 Feb 2024

Contributed by Lukas

Why make an explainer video when you can make a rap anthem?Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members).Learn mor...

#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)

04 Feb 2024

Contributed by Lukas

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave an...

#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)

29 Jan 2024

Contributed by Lukas

Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI I...

#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)

23 Jan 2024

Contributed by Lukas

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of...

#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)

19 Jan 2024

Contributed by Lukas

Dave is joined by Hillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at...

#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024

16 Jan 2024

Contributed by Lukas

Kipp Bodnar is Chief Marketing Officer at HubSpot and co-hosts the popular "Marketing Against The Grain" podcast. Kipp joins Dave to talk about his pa...

#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

08 Jan 2024

Contributed by Lukas

Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remar...

#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk

03 Jan 2024

Contributed by Lukas

Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketi...

#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

26 Dec 2023

Contributed by Lukas

Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss: The shift from solopreneurship to building a businessTechniques f...

#108: Content | The Role of Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)

19 Dec 2023

Contributed by Lukas

In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this po...

#107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

15 Dec 2023

Contributed by Lukas

This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp.There are some gr...

#106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing

08 Dec 2023

Contributed by Lukas

In this episode - Dave is joined by Dan Murphy, the newly minted COO of Exit Five. They discuss:Why Dan was excited to join Exit Five Where the busin...

#105: Content | 100% Organic Marketing Strategies, How Three Marketers Use Content To Drive Revenue

05 Dec 2023

Contributed by Lukas

In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic con...

#104: SEO Questions Answered, Blogging, and The Right Way To Use AI For SEO

28 Nov 2023

Contributed by Lukas

Mitch Briggs, SEO Success Manager, and Betsy Koliba, Head of Customer Growth (both at Demandwell) join Dave G to talk about SEO today. They cover: C...

#103: B2B Marketing at Strava with Jonny Ross

17 Nov 2023

Contributed by Lukas

Jonny Ross is Senior Manager, Brand Partner Marketing at Strava. Jonny has been responsible for building out a global B2B marketing function from scra...

#102: Partner Marketing at Zapier (with Miranda Babbitt)

11 Nov 2023

Contributed by Lukas

Miranda Babitt is Senior Partner Marketing Specialist at Zapier. Miranda leads partner lifecycle marketing and previously worked in a similar role at ...

#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

31 Oct 2023

Contributed by Lukas

Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design.Send guest pitches and ideas to ...

#100: Dave and Friends (feat. Kaylee Edmondson, Lashay Lewis, Tas Bober, Tim Davidson)

31 Oct 2023

Contributed by Lukas

Thanks for listening to 99 episodes of the Exit Five podcast; here's episode 100. Dave is joined by a crew of B2B marketers: Kaylee Edmondson, Lashay ...

#99: Why Partner Marketing Is So Hot Right Now, ABM Tactics, and $100k+ Salaries (with John Short, Founder & CEO Compound Growth Marketing)

19 Oct 2023

Contributed by Lukas

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about why partner marketing is underrated, ABM tactics, marketin...

#98: The Role of Digital Marketing, B2B Website Mistakes, and How to Grow Your Salary as an Employee (with Tas Bober)

12 Oct 2023

Contributed by Lukas

Tas Bober is a B2B digital marketing strategist and previously Director of Digital & Website at Tealium. We cover the role of digital marketing to...

#97: April Dunford - Positioning, Differentiation, Lessons from 200+ B2B Sales Pitches, and How To Do It Right

03 Oct 2023

Contributed by Lukas

April Dunford is a B2B positioning expert and author of Obviously Awesome and her new book Sales Pitch. Sales Pitch guides you through an eight-step s...

#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful)

27 Sep 2023

Contributed by Lukas

Rowan Tonkin is CMO at Planful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking t...

#95: The Role of AI in B2B Sales & Marketing and How To Futureproof Your Job (with Reid Robinson, Lead Product Manager for AI at Zapier)

19 Sep 2023

Contributed by Lukas

Reid Robinson is Lead Product Manager for AI at Zapier. We discuss the implications AI will have on B2B marketing, various use cases in B2B SaaS, and ...

#94: Product Marketing and Career Coaching with Yi Lin Pei

12 Sep 2023

Contributed by Lukas

Yi Lin Pei is a 3x product marketing leader and former Director of Product Marketing at Teachable. Now as a career coach she helps high-achieving prof...

#93: My Story From Marketing Manager to CMO, Building Exit Five, and Life Beyond Marketing (Interview with Dave and GTMfund's Scott Barker)

05 Sep 2023

Contributed by Lukas

Ok turning the tables on this one - Dave is the guest on this episode and chats with GTMFund's Scott Barker for their GTM podcast. Scott is a Partner ...

#92: Content Strategy, B2B SEO in 2023, and Category Creation Content with Mitch Briggs (SEO Success Manager at Demandwell)

28 Aug 2023

Contributed by Lukas

Mitch Briggs is a B2B SEO expert and SEO Success Manager at Demandwell. This episode covers B2B content strategy, where SEO fits in 2023, is SEO dying...

#91: Mental Health, Managing Stress, Work/Life Balance, Productivity Guilt and more with Kara Hardin (CEO of The Practice Lab)

21 Aug 2023

Contributed by Lukas

Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She s...

#90: Career Growth, Riding The Wave at a High-Growth Startup, Marketing Experiments and more with Danny Schreiber (Sr. Biz Ops Manager at Zapier)

14 Aug 2023

Contributed by Lukas

Danny Schreiber is Sr. Manager of Biz Ops at Zapier and has spent close to a decade at the company. In a world where it's easy to jump from company to...

#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)

07 Aug 2023

Contributed by Lukas

Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content a...

#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

01 Aug 2023

Contributed by Lukas

Hillary Carpio and Travis Henry are the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."  Hillary (H...

#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

25 Jul 2023

Contributed by Lukas

Lindsay Bayuk is Chief Marketing Officer at Pluralsight. We talk about the path to becoming CMO, what it takes to be a high performing CMO, going from...

#86: Practical Use Cases for AI in Marketing Today - with VMWare, Jasper, Tomorrow.io

19 Jul 2023

Contributed by Lukas

We're joined by Jessica Hreha (Head of Global Integrated Campaigns & Content Strategy at VMWare), Kelly Peters (Director of Marketing at Tomorrow....

#85: A Message for B2B Marketers - Hang In There

13 Jul 2023

Contributed by Lukas

HANG IN THERE! Between Exit Five and some companies that I am involved with I can tell you that right now stress and burnout in marketing is higher t...

#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

12 Jul 2023

Contributed by Lukas

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about two of the biggest trends in B2B marketing that aren't goi...

#83: Behind Zapier's Content Marketing Machine (with Lane Scott Jones, Head of Content Marketing)

03 Jul 2023

Contributed by Lukas

This episode is from a live session we did with Zapier's Head of Content Marketing Lane Scott Jones. Lane shared how Zapier has been able to generate ...

#82: What Does a Great CMO Do? with Jon Miller (CMO at Demandbase; Co-Founder of Marketo & Engagio)

27 Jun 2023

Contributed by Lukas

Jon Miller is CMO at Demandbase and co-founded Marketo and Engagio. Jon is widely regarded as one of the top voices in B2B marketing and does not disa...

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

20 Jun 2023

Contributed by Lukas

Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong. Dave and Devin talk about:- His role ...

#80: Inside Exit Five - Why We Moved Off Facebook & Lessons from Building an Online Community

15 Jun 2023

Contributed by Lukas

Dave takes you behind the scenes of Exit Five to talk about how the community got started, why we moved off of Facebook, why we went with Circle, less...

#79: AI and Marketing (with Austin Distel, Head of Marketing Innovation at Jasper)

14 Jun 2023

Contributed by Lukas

Dave is joined by Austin Distel, Head of Marketing Innovation at Jasper and former CMO at Proof. Austin was one of the earliest Jasper employees and w...

#78: The Role of Product Marketing (with Jeff Hardison, Head of Product Marketing at Calendly)

06 Jun 2023

Contributed by Lukas

Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization.  They cover...

#77: Marketing In A Down Economy - What Can You Do To Drive Growth? (with Margaret Kelsey, Jason Widup, Shauntle Barley)

01 Jun 2023

Contributed by Lukas

Dave is joined by Margaret Kelsey (Founder of TatCo, Marketing Advisor), Jason Widup (VP Marketing, Metadata), and Shauntle Barley (Director of Market...

#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

30 May 2023

Contributed by Lukas

Dave is joined by Kyle Lacy (CMO at Jellyfish) and Shauntle Barley (Director of Marketing at Demandwell) to chat about what business is like right now...

#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

22 May 2023

Contributed by Lukas

This episode is an overview of the role of Revenue Operations as it relates to B2B sales & marketing today. You'll get an overall understanding of...

#74: Dave Kellogg - Traits of a High Performing CMO

16 May 2023

Contributed by Lukas

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce...

#73: Recorded Future CMO Tom Wentworth - Growing Past $250M ARR in Cybersecurity, Hiring Journalists, No Agencies, & Why You Need Middle Management To Scale

08 May 2023

Contributed by Lukas

Tom Wentworth is CMO at Recorded Future, a $250m+ revenue high growth cyber security company. Prior to Recorded Future Tom was CMO at Rapid Miner and ...

#72: Mental Health & Finding Meaning at Work - with Kara Hardin (CEO, The Practice Lab)

02 May 2023

Contributed by Lukas

Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She s...

#71: B2B Content Strategy (with Lashay Lewis)

24 Apr 2023

Contributed by Lukas

Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the botto...

#70: Allison Whalen - This CEO Crushes It On LinkedIn & Is Building Her Founder Brand To Grow Revenue

17 Apr 2023

Contributed by Lukas

Allison Whalen is co-founder and CEO of Parentaly, a company combines career coaching and content to help expecting parents before, during and after t...

#69: Reporting To The CEO - 5 Things Marketers Should Know

14 Apr 2023

Contributed by Lukas

Dave shares five lessons from the wisdom of Exit Five community members about their lessons from reporting to the CEO for the first-time.Send guest pi...