The Dave Gerhardt Show (from Exit Five)

Email Marketing Breakdown: How to Cut Through the Noise in 2025

28 Apr 2025

Contributed by Lukas

#241: Email Strategy | Email isn’t dead – it’s just changing fast.It’s still one of the few B2B marketing channels where you can actually own ...

Video in B2B: What Works, What Doesn’t, and Where to Start

24 Apr 2025

Contributed by Lukas

#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video - what works, what...

How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)

21 Apr 2025

Contributed by Lukas

#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BI...

How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)

17 Apr 2025

Contributed by Lukas

#238: Brand | In this episode, Dave sits down with Dmitry Shamis, former Head of Brand at HubSpot and now founder of Oh Snap, to talk about what brand...

B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong

14 Apr 2025

Contributed by Lukas

#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B’s most iconic brands—and now he’s shar...

The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success

10 Apr 2025

Contributed by Lukas

#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, ...

The 7 Marketing Metrics Every B2B Leader Should Report On

07 Apr 2025

Contributed by Lukas

#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wre...

Mastering Messaging, Copy, and Clarity with Emma Stratton

03 Apr 2025

Contributed by Lukas

#234: Messaging | In this episode, Dave sits down with Emma Stratton, founder of Punchy, to break down what great B2B messaging actually looks like - ...

Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale)

31 Mar 2025

Contributed by Lukas

#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five) joins the team at Circle to break down how we’ve doubled E...

How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

27 Mar 2025

Contributed by Lukas

#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quot...

We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf)

24 Mar 2025

Contributed by Lukas

#230: Messaging | In this episode, Matt sits down with Talia Wolf, founder and CEO of GetUplift, to unpack what’s really wrong with most B2B website...

Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing

20 Mar 2025

Contributed by Lukas

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype), Ido Mart (CMO at Manychat), and Kimberly Storin (CM...

LinkedIn Ads & Strategy for B2B with Anthony Blatner

17 Mar 2025

Contributed by Lukas

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speed...

The B2B Event Playbook: Building Revenue-Driving Events in 2025

13 Mar 2025

Contributed by Lukas

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristi...

What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words

10 Mar 2025

Contributed by Lukas

#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and...

Content, Community, and Building a 200,000+ B2B Audience with Dave

06 Mar 2025

Contributed by Lukas

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down...

How to Fix Your SEO Strategy

03 Mar 2025

Contributed by Lukas

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre...

Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage

27 Feb 2025

Contributed by Lukas

In this episode, Dave sits down with Melton Littlepage, CMO at 1Password, to discuss how he’s transforming a well-known consumer brand into a B2B ca...

How To Build a High Converting Product Page

24 Feb 2025

Contributed by Lukas

#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’l...

Win/Loss Analysis: How to Turn Customer Insights Into Revenue

20 Feb 2025

Contributed by Lukas

Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli, founder of Buried Wins, to dive deep into Win/Loss analysis a...

New On-Demand Training: AI Playbooks for B2B Marketers

19 Feb 2025

Contributed by Lukas

Matthew Carnevale, Head of Community at Exit Five, introduces AI Playbooks, a new on-demand training program packed with expert-led tutorials and read...

Strategies for Building a High-Converting B2B Homepage

17 Feb 2025

Contributed by Lukas

Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategi...

#219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems

13 Feb 2025

Contributed by Lukas

In this episode, Dave sits down with Trinity Nguyen, CMO at UserGems, to discuss her journey from first business hire to CMO, the role of product mark...

#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

10 Feb 2025

Contributed by Lukas

You work hard to drive traffic to your landing pages – they’re the backbone of lead generation and conversion.In this session from our Ultimate Ro...

#217: Marketing Leadership | Why Product Marketing is the Foundation of Great Marketing Leadership with Jessica Andrews, VP of Marketing at Copper

06 Feb 2025

Contributed by Lukas

In this episode, Matt Carnevale sits down with Jessica Andrews, VP of Marketing at Copper, a CRM built specifically for agencies, consultancies, and m...

#216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)

03 Feb 2025

Contributed by Lukas

Is there anything more terrifying for a marketer than having to work on the pricing page? How do you handle packaging, listing out features, and decid...

#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns

30 Jan 2025

Contributed by Lukas

In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 1...

#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns

27 Jan 2025

Contributed by Lukas

In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:Balancing Brand vs. DemandWorking with ...

#213: Community | B2B Community Growth Strategies with Matthew Carnevale on the Direct Podcast

23 Jan 2025

Contributed by Lukas

This episode is from the Direct podcast hosted by Corrina Owens (Fractional ABM consultant) and Taylor Young (Director of Strategy, Professional Servi...

#212: Marketing Leadership | Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow

21 Jan 2025

Contributed by Lukas

In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and...

#211: Growth | The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto

16 Jan 2025

Contributed by Lukas

In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B m...

#210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)

13 Jan 2025

Contributed by Lukas

In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- speci...

#209: Content | B2B Content Strategy, Distribution Tactics, and Organic Social with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

09 Jan 2025

Contributed by Lukas

Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes ...

#208: Drive | How To Build A B2B Community with Dan Cmejla, B2B Community Expert

06 Jan 2025

Contributed by Lukas

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former ...

#207: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

02 Jan 2025

Contributed by Lukas

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Befor...

#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

30 Dec 2024

Contributed by Lukas

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP ...

#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro

26 Dec 2024

Contributed by Lukas

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave an...

#204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team

23 Dec 2024

Contributed by Lukas

In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, less...

#203: Strategy | Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

19 Dec 2024

Contributed by Lukas

In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the bigge...

Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)

18 Dec 2024

Contributed by Lukas

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights.Matthew Carnevale, Marketing ...

#202: Marketing Leadership | How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO at GoTo

16 Dec 2024

Contributed by Lukas

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Peter Mahoney, Chief Commercial Officer at G...

#201: Paid Spend | Mastering B2B Paid Spend: A 2025 Roadmap for Marketers with John Short, CEO of Compound Growth Marketing and Kym Parker, SVP of Media Strategy

12 Dec 2024

Contributed by Lukas

When done right, paid spend is like throwing gasoline on the flames of what’s working in your marketing. Done wrong – it’s just a huge waste of ...

The Secret Behind My Best Ad Ever: Raw Social Proof (Micro-Lesson)

11 Dec 2024

Contributed by Lukas

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes.Matthew Carnevale, Marketing Manager at Exit Five, breaks down th...

#200: Drive | Create Once, Distribute Forever: Content Marketing & Distribution with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

09 Dec 2024

Contributed by Lukas

This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Fou...

#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

05 Dec 2024

Contributed by Lukas

In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylv...

How to Capture Attention Instantly - The Billboard Test Explained: (Micro-Lesson)

04 Dec 2024

Contributed by Lukas

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes.Matthew Carnevale, Marketing Manager at Exit Five, introduces the...

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

02 Dec 2024

Contributed by Lukas

This is a re-run of one of our top episodes, where Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Dir...

#197: Strategy | How to Build a Marketing Plan and Get It Approved for 2025 with Rowan Tonkin, CMO at Planful

28 Nov 2024

Contributed by Lukas

In today's challenging business landscape, marketers face the daunting task of not only crafting an efficient marketing plan, but implementing it quic...

#196: Drive | LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know with Devin Reed, Founder of The Reeder

25 Nov 2024

Contributed by Lukas

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert...

#195: Marketing Leadership | Paddle CMO Andrew Davies on The First Principles of B2B Marketing

21 Nov 2024

Contributed by Lukas

In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses g...

How to Think About Strategy in B2B Marketing: B2B Marketing Micro-Lesson

20 Nov 2024

Contributed by Lukas

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights.Matthew Carnevale, Marketing ...

#194: Drive | How to Say No to Your CEO with Natalie Marcotullio, Head of Growth and Operations at Navattic

18 Nov 2024

Contributed by Lukas

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio, Head of Growth and Oper...

#193: Growth | From Comms at Zoom to Marketing Leader at Neat, with Priscilla Barolo, Head of Marketing at Neat

14 Nov 2024

Contributed by Lukas

In this episode, Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current Head of Ma...

#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

11 Nov 2024

Contributed by Lukas

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hos...

#191: Drive | How To Measure Your Marketing Efforts with Pranav Piyush, Co-Founder & CEO of Paramark

07 Nov 2024

Contributed by Lukas

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush, Co-Founder & CEO of Param...

How To Craft A Hook That Grabs Attention Instantly: B2B Marketing Micro-Lesson

06 Nov 2024

Contributed by Lukas

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights.Matthew Carnevale, Marketing...

#190: Strategy | Doing Marketing in a Sales-Led Organization with Taylor Udell, Head of Growth at Champify

04 Nov 2024

Contributed by Lukas

In this episode, Dave is joined by Taylor Udell, Head of Growth at Champify, a sales intelligence platform that helps B2B sales teams identify key con...

#189: Product Marketing | Are Product Marketers Actually Marketers? with We're Not Marketer's Podcast

31 Oct 2024

Contributed by Lukas

In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (c...

B2B Marketing Micro-Lesson: How to Drive Urgency—And Why You Can't Fake It

30 Oct 2024

Contributed by Lukas

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights.Matthew Carnevale, Marketing...

 #188: Drive | What Makes a Great CMO/VP in B2B Marketing: Panel with Peter Mahoney, CCO of GoTO, Amrita Mathur, VP Marketing of Zapier, and Tara Robertson, CMO of Bitly

28 Oct 2024

Contributed by Lukas

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dave hosts a marketing leadership panel with...

#187: Growth | Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

24 Oct 2024

Contributed by Lukas

In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade...

B2B Marketing Micro-Lesson: Why Every B2B Marketing Email Should Have Just One Call to Action

23 Oct 2024

Contributed by Lukas

In this special episode format, we’re testing out and delivering a B2B marketing lesson in under 10 minutes. No fluff—just practical, real-world i...

#186: Strategy | How to Simplify ABM with Mason Cosby, Founder of Scrappy ABM

21 Oct 2024

Contributed by Lukas

In this episode, Dave Gerhardt sits down with Mason Cosby, a leader in account-based marketing (ABM) strategy and founder of Scrappy ABM. Dave and Mas...

#185: Content | We audited 40 B2B Landing Pages – Here’s What Stood Out with Tas Bober, Founder of Delphium Solutions and Matthew Carnevale, Marketing Manager at Exit Five

17 Oct 2024

Contributed by Lukas

Matthew Carnevale, Marketing Manager at Exit Five, welcomes back Tas Bober, Founder of Delphinium and expert in landing page optimization. Tas recentl...

#184: Brand | How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount

14 Oct 2024

Contributed by Lukas

In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. ...

#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

10 Oct 2024

Contributed by Lukas

In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madha...

#182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak

07 Oct 2024

Contributed by Lukas

In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. ...

New from Exit Five: Announcing the Ultimate Roast of B2B Websites

04 Oct 2024

Contributed by Lukas

Danielle Messler, Head of Content at Exit Five, joins to talk about our first-ever virtual event: The Ultimate Roast of B2B Websites. It's a one day v...

#181: Content | B2B Copywriting 101 with Will Hoekenga, Founder of Six Words Studio

03 Oct 2024

Contributed by Lukas

Dave sits down with Will Hoekenga, seasoned copywriter and messaging consultant for B2B SaaS brands and founder of Six Words Studio. Will shares his e...

#180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay

30 Sep 2024

Contributed by Lukas

In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his...

#179: Growth | How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

26 Sep 2024

Contributed by Lukas

In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kev...

#178: Website Teardown | Breaking Down the Best Website Experiences in 2024 with Natalie Marcotullio, Head of Growth at Navattic

23 Sep 2024

Contributed by Lukas

In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketi...

New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator

20 Sep 2024

Contributed by Lukas

Matthew Carnevale, Marketing Manager at Exit Five sits to talk about our New Marketing Leadership Accelerator Program - an 8 week live program to help...

#177: Brand | Startup Brand Building with Ari Yablok, Head of Brand at Island

19 Sep 2024

Contributed by Lukas

Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey ...

#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

16 Sep 2024

Contributed by Lukas

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a bac...

#175: Strategy | Enterprise Pipeline Growth and Channel Optimization Strategies with Ruth Zive, 3x CMO and Current CMO at LivePerson

12 Sep 2024

Contributed by Lukas

Dave is joined by Ruth Zive, CMO at LivePerson, who shares her journey in marketing leadership across tech and nonprofits. Ruth talks about aligning m...

#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co

09 Sep 2024

Contributed by Lukas

Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expe...

#173: Strategy | Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team with Shane Murphy, CMO of Webflow

05 Sep 2024

Contributed by Lukas

Dave is joined by Shane Murphy, CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights ...

#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

02 Sep 2024

Contributed by Lukas

Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactf...

#171: Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound

29 Aug 2024

Contributed by Lukas

Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B...

#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

26 Aug 2024

Contributed by Lukas

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building ...

#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

22 Aug 2024

Contributed by Lukas

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.Dave and Daniell...

#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman

19 Aug 2024

Contributed by Lukas

Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decad...

#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

15 Aug 2024

Contributed by Lukas

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing,...

#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

12 Aug 2024

Contributed by Lukas

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robu...

#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis

12 Aug 2024

Contributed by Lukas

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in Sa...

#164: Content | Why Better Marketing Starts With Sales with Adam Goyette

05 Aug 2024

Contributed by Lukas

Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading gr...

#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor

01 Aug 2024

Contributed by Lukas

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences ...

#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

29 Jul 2024

Contributed by Lukas

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through Link...

#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh

25 Jul 2024

Contributed by Lukas

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his bac...

#160: Career | Remote Work Loneliness, Embracing Change, and Giving & Receiving Feedback with Kara Hardin

22 Jul 2024

Contributed by Lukas

Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways t...

#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso

18 Jul 2024

Contributed by Lukas

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert...

#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

15 Jul 2024

Contributed by Lukas

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise i...

#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

11 Jul 2024

Contributed by Lukas

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his...

#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

08 Jul 2024

Contributed by Lukas

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave nam...

#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

04 Jul 2024

Contributed by Lukas

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his in...

#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

01 Jul 2024

Contributed by Lukas

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers ...

#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

27 Jun 2024

Contributed by Lukas

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli share...

#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

24 Jun 2024

Contributed by Lukas

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marke...

#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

20 Jun 2024

Contributed by Lukas

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a bra...