How AI and Hardware DRM Are Redefining Streaming Security
episode
The Fast Mode Podcasts: Breaking News, Analysis and Updates From Telecoms Industry
24 min
1 speaker
3 chapters
transcribed 1 month ago
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What is the main topic discussed in this episode?
Welcome to the Fast Mode Podcast Series. I'm Tara Neel and with me today is Tim Pearson, Vice President of Global Product Marketing and Strategic Alliances at Negra Vision. Negra Vision is the Media and Entertainment Technology Division of the Kudelski Group. The company enables content creators, providers and operators worldwide to launch, monetize and scale services at speed, offering their subscribers compelling, personalized user experiences. Tim is a 30-year veteran in streaming content production and digital media with hands-on experience launching the world's first live 3G stream, leading IPTV deployments, and now steering Negra's evolution from broadcast security pioneer to streaming solutions leader.
Welcome, Tim. Great to have you on today's episode.
Thank you. Great to be here. Great to be here.
Awesome. Okay, well, let's jump right in. I think one of the topics that we wanted to talk about, since we are talking about videos and video streaming, is the topic of piracy. So, you know, and talking about piracy, we want to talk about all the mitigation, all the remedies that we have. And one of the things that we want to know is that why aren't old takedown methods working anymore and what new tactics can be deployed to tackle piracy today?
That's a great question. I think if we look back at the way in which piracy was tackled some years ago, then really it was based on reactivity and those can take days to go through regulators and so on and so forth to action. And by then, millions had watched the pirated content and particularly if it was live sports, that exclusivity period and the revenue opportunity was lost. And I think the one thing that's that sometimes overlooked is that today's the today's reality of piracy is that video pirates are really criminal networks. And those criminal networks are using sophisticated and advanced technology to to. not be detected and to be able to spin up their streams quickly and without detection.
So I think what is possible today and some of the ways in which NagraVision are helping our customers is is really about driving that whole streaming security piece from an intelligence level. And if you're driving at an intelligence level and you're looking holistically across the entire streaming ecosystem, then you're able to identify those threats before the events start. And we use a lot of AI there as well to detect, disrupt those illegal streams, both before the live broadcast and during that live broadcast. And the AI allows us to detect small pockets of piracy that could grow into something bigger so we can take direct action before the activity starts. But we can also use other tools in our arsenal, such as our NexGuard forensic watermarking, to take and look up the watermark signature on the piece of content and trace that leak back to the start.
So all of this really results in proactive protection instead of that reactive cleanup. And that's why a lot of our customers, particularly those offering live sports content, are using our technology to really address modern day piracy in this way using the latest tools.
So you did mention at the beginning about criminal networks, right? So it's
really,
I guess that they have a team and it's pretty organized. So what kind of tools do these people use actually to get into the copyright, to have access to copyrighted content? Do they have like advanced technologies as well to, you know, like you said, you know, as soon as the show is out there, it's streaming and they're getting a copy and then they're using that valuable monetization time to, you know, basically make their own money. So what do they deploy basically?
So content gets distributed on pirate servers through one of two ways. It's either theft, where keys have been compromised and restreaming has happened, or it's restreaming from other sites, both of which are illegal, but both of which are... means that they can offer subscribers a much more effective price or a cheaper price to watch the content. So those sources are either through content theft or through restreaming.
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Chapters
3 chaptersSpeakers
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