The Fitcarma Podcast
Episodes
FCM123: How to Step Up as a Leader for Your Community With Michael and Paden Hughes
07 May 2020
Contributed by Lukas
We need leaders in the fitness industry right now. We're hearing scary statistics that up to 40% of studios will not re-open coming out of quarantine,...
FCM122: Understanding the Power of Your Voice with Jordan Scholl
02 May 2020
Contributed by Lukas
In 2017 Patrick Aiken and Anna Rumbach completed a research study in Brisbane, Australia which found that 44-70% of group fitness instructors report s...
FCM121: Music Licensing 101 with Aaron Green from Easy Song Licensing
11 Apr 2020
Contributed by Lukas
Music Licensing has always been a hot topic in the fitness industry, but now it's essential to understand since so many of us have moved to the digita...
FCM120: Learning Strategy Behind Your Package Options and Prices with Susan Rothman
13 Mar 2020
Contributed by Lukas
In this episode, enjoy an enlightening conversation with Susan Rothman on a topic that can be so muddled for studio owners. This episode is PACKED wit...
FCM119: The Science Behind the Benefits of a Personalized Experience with Emma Masters
06 Mar 2020
Contributed by Lukas
Biologically, we're wired to always seek safety. When a brand new client steps into our studios or fitness classes- there can be so many unknowns...
FCM118: How to Ensure an Exceptional Client Experience with Shannon Tracey of Mariana Tek
28 Feb 2020
Contributed by Lukas
We're all in the fitness industry to change people's lives. and to change people's lives we have to get them to come to our studio. What we may n...
FCM117: Real Life Insights into Being a Fitness Professional (Part 2)
21 Feb 2020
Contributed by Lukas
In this special two part series, we decided to switch things around, and give you the opportunity to hear our answers to questions from our experience...
FCM116: Real Life Insights into Being a Fitness Professional (Part 1)
14 Feb 2020
Contributed by Lukas
In this special two part series, we decided to switch things around, and give you the opportunity to hear our answers to questions from our experience...
FCM115: 4 Steps for Fitness Entrepreneurs to Get Ahead of the Competition with Billy Polson
07 Feb 2020
Contributed by Lukas
There's a lot of competition out there! But do you know who it is? Can you name your top two competitors? What are the other choices in your market fo...
FCM114: Understanding the Psychological Effects of Music in Fitness with Kelly McGonigal
06 Feb 2020
Contributed by Lukas
In this episode we continue our conversation with Stanford University health psychologist Kelly McGonigal as we explore what we love most about fitnes...
FCM113: Why Synchronized Movement Creates Connection & How to Harness the Effect with Kelly McGonigal
24 Jan 2020
Contributed by Lukas
The work we do as fitness professionals transcends physical health and entertaining people. It has a deep impact on the lives of our clients. We all k...
FCM112: What Building a Strong Community Can Do For Your Business with Ntiedo Etuk
17 Jan 2020
Contributed by Lukas
We're now living in an age where digital fitness solutions are growing like apps, YouTube videos, and companies like Peloton, The Mirror, and Tonal. F...
FCM111: Rethinking Productivity- Making the Complex Simple with Scott Hopson
09 Jan 2020
Contributed by Lukas
Recently in the FCM community we asked what your biggest success was from last year, and so many of your answers had to do with taking a big leap of f...
FCM110: The Art of Integration with Lindsey Rainwater
03 Jan 2020
Contributed by Lukas
As we enter a new year and decade, it's natural to not only go into a state of reflection over the last year (and decade) and also start thinking ahea...
FCM109: Secrets of a Data-Driven Experience with Reynaldo Reyna
20 Dec 2019
Contributed by Lukas
In this fascinating conversation with a frankly, brilliant studio owner we talk about how he has created a completely automated, data driven, personal...
FCM108: The Future of Studio Design with Cuoco Black
13 Dec 2019
Contributed by Lukas
According to our guest today, you've got your 1.0 concepts. They're the ones with the green AstroTurf and the blue stripe on the wall. You've got your...
FCM107: Five Tax Tips for a Financially Fit Year End with Shannon Weinstein
06 Dec 2019
Contributed by Lukas
Just like people know that they should be getting into fitness for their health and well-being, many also know that they should be working on getting ...
FCM106: How to Ensure You're Best Protected from Lawsuits with Danielle Stead
29 Nov 2019
Contributed by Lukas
It's a fear that lurks in the back of the minds of personal trainers, online trainers, group fitness instructors, and studio owners all over the world...
FCM105: Turn Your Passion for Fitness into a Powerful Purpose and Wildly Successful Career with Dr. John Berardi (Part 2)
22 Nov 2019
Contributed by Lukas
Once you get your certification, how do you navigate the fitness industry? In this episode we continue our talk about how you can find your voice, bui...
FCM104: Turn Your Passion for Fitness into a Powerful Purpose and Wildly Successful Career with Dr. John Berardi (Part 1)
15 Nov 2019
Contributed by Lukas
Once you get your certification, how do you navigate the fitness industry? In this episode we talk about how you can find your voice, build a strong b...
FCM103: 7 Steps to Growing Your Income Exponentially with Paden Hughes
08 Nov 2019
Contributed by Lukas
The average fitness professional makes under $50,000 a year- a number extremely low for a profession that can have huge impact on the life and health ...
FCM102: Do's and Don'ts Volume 2: High Intensity Reformer Pilates with Sarah Martz
01 Nov 2019
Contributed by Lukas
In this series we'll take an in depth look at different group fitness modalities: master instructors in their respective fields will give you all the ...
FCM101: Event Planning 101
25 Oct 2019
Contributed by Lukas
Throwing an event can be an incredible tool that serves your business and its growth (aside from also being a ton of fun). You can gain more brand vis...
FCM100: Celebrating 100 Episodes- Our Top 14 Moments from Fitness Career Mastery
18 Oct 2019
Contributed by Lukas
We are so proud of you and so grateful that you continue to tune in week after week, and take time out of your busy schedule to join us and our commun...
FCM099: Does Your Sound Suck? Three Things to Consider for Incredible Studio Sound with Marcelo Añez (Part 2)
11 Oct 2019
Contributed by Lukas
We all want to ensure that our awesome playlist can be properly appreciated through great sound in our classrooms whether it's a yoga class or a high-...
FCM098: Does Your Sound Suck? Three Things to Consider for Incredible Studio Sound with Marcelo Añez (Part 1)
04 Oct 2019
Contributed by Lukas
We all want to ensure that our awesome playlist can be properly appreciated through great sound in our classrooms whether it's a yoga class or a high-...
FCM097: Implementing Technology with the Future of Fitness with Eric Malzone
27 Sep 2019
Contributed by Lukas
As a fitness trainer or studio owner, it's easy nowadays feel a bit of fear when looking at the rise of at-home technology-based fitness companies lik...
FCM096: The Importance of Discovering and Owning Your Values with Michele Gordon
20 Sep 2019
Contributed by Lukas
Running a successful business and building a powerful brand involves walking a path that is not a straight line. Sometimes it can be very easy to wand...
FCM095: Improve Client Results, Retention, and Referrals with a VIP Experience with Matt Walrath
13 Sep 2019
Contributed by Lukas
We speak about class and client experience a lot on Fitness Career Mastery, and that's because what sets a VIP experience apart from an average one ha...
FCM094: Summer Cool-Down: Recapping Topics Addressed on the Show
24 Aug 2019
Contributed by Lukas
It's summer, and like many of you, we are taking a break. So this week, rather than releasing a new episode, we'll go back and re-cap past episodes ba...
FCM093: 12 Top Tips from a Professional Class Reviewer for a Five-Star Client Experience with Kaitlin McCabe (Part 2)
09 Aug 2019
Contributed by Lukas
In this episode, we continue our conversation with Kaitlin McCabe, the "studio whisperer", has attended classes at over 200 studios and tries a new wo...
FCM092: 12 Top Tips from a Professional Class Reviewer for a Five-Star Client Experience with Kaitlin McCabe (Part 1)
02 Aug 2019
Contributed by Lukas
If you've ever wondered what it is that stands out to clients and members, and what they look for the most in their studio and workout experience, loo...
FCM091: Busting the Myth That You Can't Make Enough Money in the Fitness Industry with Shannon Weinstein
26 Jul 2019
Contributed by Lukas
Want to start a career in fitness but are afraid that you won't earn enough to make a living or support your family? Are you already in the industry b...
FCM090: The Power of Personalization and Service with Ben Hart
19 Jul 2019
Contributed by Lukas
In this day and age, where success for many is literally measured in how many followers you have, it can be tempting to strive to amass more followers...
FCM089: How to Develop Your Talent, & Why Being Entertaining Is Actually More Important Than The Workout with Mason Bendewald
12 Jul 2019
Contributed by Lukas
Want to know what the director of P90X looks for when searching for the top fitness talent? Spoiler: it's not just someone who looks great and knows h...
FCM088: The Art of Coaching and Cueing
05 Jul 2019
Contributed by Lukas
There aren't a lot of resources out there for fitness professionals on how to teach a class after you get your certification. When it comes to coachin...
FCM087: Are Your Playlists POPPIN'?
28 Jun 2019
Contributed by Lukas
Do you ever wonder how much time you should really be spending on your playlists for class? Maybe you're feeling stuck because you feel like you have ...
FCM086: Transform Your Email Marketing for Maximum Impact with Rob & Kennedy
21 Jun 2019
Contributed by Lukas
None of our clients are the same. They're all different ages and genders, and therefore have vastly different goals. Think about a 24 year old man ver...
FCM085: Learn the Three Essential Elements of an Ideal Business with Pat Rigsby
14 Jun 2019
Contributed by Lukas
Wait… it's not ALL about the experience?? Well, in order to deliver clients an incredible experience, we have to have clients to deliver that experi...
FCM084: Empowering Yourself to Take A Leap of Faith Towards Your Dream Life and Break Free of Burnout with Jess Glazer
07 Jun 2019
Contributed by Lukas
Are you burnt out? Do you find yourself grinding and hustling every day, but you're still not able to have the impact on others that you know you can ...
FCM083: Dialing up the Emotional Experience in Your Class or Studio with Emma Barry
31 May 2019
Contributed by Lukas
In a world where everything is becoming more automated and on-demand, we as fitness professionals and studio owners don't just have to compete with th...
FCM 082: The Difference Between Independent Contractors and Employees + Tax Strategies That Save You Money with Mike Jesowshek
24 May 2019
Contributed by Lukas
What's the difference between studios classifying instructors as independent contractors versus employees? How do you properly and legally make that d...
FCM 081: Learn the Best Ways Instructors are Compensated and Incentivized
17 May 2019
Contributed by Lukas
How should instructors be paid? Sure, it's easy to pay them a flat rate for teaching a class, but how do you incentivize them to fill their class? How...
FCM 080: Body Positivity in the Fitness Industry and Our Role as Messengers with Natalia Petrzela
10 May 2019
Contributed by Lukas
As fitness professionals, we have a lot more power than we think. Many of us have devoted followings of people that spend more time, money and energy ...
FCM 079: Learning Proper Care of Your Voice with Speech Pathologist Sara Davis
04 May 2019
Contributed by Lukas
As fitness professionals, we are considered "vocal athletes" according to Speech and Voice Pathologist Sara Davis. This means that on a daily basis we...
FCM 078: Financing Strategies To Grow Your Fitness Business with Gerri Detweiler
26 Apr 2019
Contributed by Lukas
A true expert in her field, Gerri Detweiler has helped thousands of businesses with financing. In this episode she shares the most important steps in ...
FCM 077: The Top 5 Ways to Level Up in the Fitness Industry with Dane Robinson
20 Apr 2019
Contributed by Lukas
Former football player Dane Robinson has been in the fitness industry for ten years working his way up. In this episode he shares his experience and p...
FCM 076: Hiring, Firing, and When to Call it Quits (Part 2)
13 Apr 2019
Contributed by Lukas
In part two of this series Barry and Shay take a look into the often difficult process of firing staff. How do you know when it's time to let someone ...
FCM 075: Hiring, Firing, and When to Call it Quits (Part 1)
05 Apr 2019
Contributed by Lukas
Part one of this insightful series is all about the hiring process and how to find a great fit for your studio! The episode is aimed at studio owners,...
FCM 074: How to Establish Prices and Packages at Your Studio with Lise Kuecker
29 Mar 2019
Contributed by Lukas
Drawing from her own inspiring success story, founder of Studio Grow Lise Kuecker shares the most important aspects of pricing in this week's episode....
FCM 073: The Incredible Story of an FCM Listener Turned Studio Owner
22 Mar 2019
Contributed by Lukas
In this very special episode we follow Studio Box owner Dwayne Rowsell on his journey to opening a new boutique boxing studio – following an immersi...
FCM 072: Establishing Rapport and a Heart Connection With Your Clients with Thomas Ascough
15 Mar 2019
Contributed by Lukas
How can you connect with your clients mentally and emotionally? What mindset do you need to create a successful brand? Thomas Ascough, co-founder of P...
FCM 071: Learning a Massive Mindset Shift Towards Competitors with Ross Campbell
08 Mar 2019
Contributed by Lukas
In this episode we discuss why a collaborative mindset actually makes you more competitive in the market than a competitive mindset. Tune in as Ross C...
FCM 070: Do's and Don'ts Volume 1: Indoor Cycling with Kate Hoerner
01 Mar 2019
Contributed by Lukas
In this series we'll take an in depth look at different group fitness modalities: master instructors in their respective fields will give you all the ...
FCM 069: Lessons in Increasing Your Retention Rate with Dr. Paul Bedford- The Retention Guru
22 Feb 2019
Contributed by Lukas
What can trainers or studio owners do to keep their clients loyal and coming back to class? Spoiler: It's not about the money. In this episode we talk...
FCM 068: Using Instagram To Maximize Lead Generation, Community Growth, and Sales with Jono Petrohilos
15 Feb 2019
Contributed by Lukas
In this eye opening episode we discuss multiple strategies on how to grow our Instagram following and utilize it to increase your sales. We find out w...
FCM 067: Using Facebook To Maximize Lead Generation, Community Growth, and Sales with Jono Petrohilos
08 Feb 2019
Contributed by Lukas
We haven't really broken down social media on the podcast before, and over the next two episodes, we're talking with an expert on how to use both Face...
FCM 066: Three "Why's" You Need To Know The Answers To
01 Feb 2019
Contributed by Lukas
Today we are discussing three important "why's" that every fitness professional and studio owner needs to be able to answer in order to deliver the be...
FCM 065: Best Financial Practices to Create a Profitable Studio or Business with Charlie Bean
26 Jan 2019
Contributed by Lukas
Managing our financials can be a touchy subject. Sometimes the financial side of business is ugly, so we choose not to look at it. I think this comes ...
FCM 064: Steps to Opening Your Own Studio with Tash Bean and Debbie Davis (Part 2)
19 Jan 2019
Contributed by Lukas
This is the continuation of our two part series focusing on how to open your own studio. Our guests, Tash Bean and Debbie Davis are here again to shar...
FCM 063: Steps to Opening Your Own Studio with Tash Bean and Debbie Davis (Part 1)
12 Jan 2019
Contributed by Lukas
This is the beginning of a two part series focusing on how to open your own studio. Before you start this process, it is very important to get clear o...
FCM 062: 6 Steps to Create a Clear Vision and Lead a Successful Career in Fitness
05 Jan 2019
Contributed by Lukas
Whether you're new to the fitness professional world or a seasoned veteran, we all have one thing in common – we're goal setters. Each accomplishmen...
FCM 061: The #1 Factor That Determines Your Growth in Fitness with Shay Kostabi
21 Dec 2018
Contributed by Lukas
In Episode 61 we discuss a topic that is extremely important and will greatly determine your success in the fitness industry. It's called product deve...
FCM 060: Learning to Execute Instructor Auditions
08 Dec 2018
Contributed by Lukas
Episode 60 is all about creating a streamlined process for auditioning new instructors. If you don't have a plan for this, it can be a big mess and...
FCM 059: Becoming an Effective Leader Through Goal-Setting
01 Dec 2018
Contributed by Lukas
In this episode, we discuss goal-setting and introduce ideas you haven't tried before. Whether you're a personal trainer, "fitpreneur," group fitness ...
FCM 058: Overcoming Self-Doubt, and Reprogramming Your Mind for Success with Angela Anderson
24 Nov 2018
Contributed by Lukas
We all have dealt with the reality of struggling with confidence in front of your class, overcoming your own anxieties and just being able to be the b...
FCM 057: Necessary Steps to Growing and Scaling Your Fitness Business with Ru Anderson
16 Nov 2018
Contributed by Lukas
You've started your fitness business, whether it's offline or online, whether you're a gym owner, personal trainer, or you host boot camp sessions, wh...
FCM 056: Mastering Your Class Experience with Rachael Martinez
10 Nov 2018
Contributed by Lukas
This episode is for any instructor struggling with confidence in themselves and wants to learn how to have the greatest impact on their class particip...
FCM 055: Generating Quality Leads and Mastering the 7.5 Steps of Making a Sale (Pt 2) with Claire Garrigan
02 Nov 2018
Contributed by Lukas
This is a continuation of Episode 54 with our guest, Claire Garrigan. Claire is an expert on sales specifically within the fitness industry. In this e...
FCM 054: Learning a Simple Sales Funnel Just for Fitness Professionals (Pt. 1) with Claire Garrigan
26 Oct 2018
Contributed by Lukas
Sales – something many of us are afraid of, don't know much about, or we haven't put much thought into the full aspects of. In this episode, we have...
FCM 053: Barry Gets Interviewed! Celebrating One Year (Pt. 2)
19 Oct 2018
Contributed by Lukas
Last episode, we began our turning the tables and allowed Rachel Davidson, fellow FCM listener, to interview me! We discussed much of my personal expe...
FCM 052: Barry Gets Interviewed! Celebrating One Year (Pt. 1)
12 Oct 2018
Contributed by Lukas
Happy 1 Year of FCM! Thank you to my listeners for being apart of the conversation by subscribing, downloading, commenting and just overall participat...
FCM 051: How to Get Featured in the Media and Grow Your Visibility with Lisa Simone Richards
05 Oct 2018
Contributed by Lukas
Have you ever opened up a magazine and featured a fitness professional or a studio as the expert on the story? Have you wondered how they found themse...
FCM 050: Getting Clients Into a State of FLOW with Olivia Ellis
28 Sep 2018
Contributed by Lukas
"The mind controls the body," is one of my favorite quotes to share with my clients in class. When it comes to being a fitness professional, we also o...
FCM 049: How to Craft a Mind-Blowing Playlist
21 Sep 2018
Contributed by Lukas
There's more to teaching a class than just choosing "good" music. That's just the beginning. To create a mind-blowing playlist, it's not just picking...
FCM 048: Optimizing Your Class Schedule For Max Clients and Happy Instructors
14 Sep 2018
Contributed by Lukas
Organizing a schedule that supports your instructors, staff, and members is not an easy task. You have to take into consideration their availability, ...
FCM 047: Getting Clear on Your Vision, Making Money, and Avoiding Burnout with Elle Kealy
07 Sep 2018
Contributed by Lukas
Teaching fitness for a living is a dream for many of us, however, it may be difficult for us to turn a profit on this. No matter how difficult – it ...
FCM 046: Captivating the Room (Pt. 2) The Physiology of the Voice with Tracy Goodwin
31 Aug 2018
Contributed by Lukas
This is a continuation of Episode 45: Captivating the Room (Pt. 1) The Psychology Behind Using Your Voice with Tracy Goodwin. Last episode, we discuss...
FCM 045: Captivating the Room (Pt. 1) The Psychology Behind Using Your Voice with Tracy Goodwin
24 Aug 2018
Contributed by Lukas
I heard a story of a studio that had brought in a vocal coach to train their instructors, and the success they found after the experience was HUGE! Nu...
FCM 044: Become the Leader in Your Market (Pt. 2) with Billy Polson
17 Aug 2018
Contributed by Lukas
This is a continuation of Episode 43: Become the Leader in Your Market (Pt. 1) with Billy Polson. My guest and I discuss how to set you and your busin...
FCM 043: Become the Leader in Your Market (Pt. 1) with Billy Polson
10 Aug 2018
Contributed by Lukas
How do you set you and/or your business apart from the rest of your competitors in a highly competitive market? What tactics can you do to become the ...
FCM 042: Beyond Teaching: Your Future in Fitness
03 Aug 2018
Contributed by Lukas
At the start of our careers in fitness, we may feel content teaching full time and dedicating our focus to instructing. Overtime, however, our body ma...
FCM 041: EVERYTHING You Need to Know to Get Started Training Online with Dave Smith
27 Jul 2018
Contributed by Lukas
You may have been thinking about this yourself already – NO more running around from studio to studio, exhausting yourself between too many clients,...
FCM 040: How to Make Your Studio or Gym a DESTINATION with Matthew Januszek
20 Jul 2018
Contributed by Lukas
When you open a business, you want it to be more than just a place to work out – you want it to be a destination: a place your community recognizes ...
FCM 039: Breaking Free of the Conventional Career Paths with Dr. Laura Miranda
13 Jul 2018
Contributed by Lukas
I want to introduce a new idea to you – maybe your personal training model isn't the best way to serve your clients, make more money, or create more...
FCM 038: How to Balance a Fitness Career with Family or Another Job with Alexis Olerio
06 Jul 2018
Contributed by Lukas
My guest has developed a unique training technique that has allowed her to see up to 13 clients a day, while being a full-time mother. – Wait, what?...
FCM 037: Finding Your Voice in the Fitness Industry with Xavier Quimbo
29 Jun 2018
Contributed by Lukas
The fitness industry has moved well past building a business around a strong, effective fitness routine or method. Clients are looking for an experien...
FCM 036: How to Host a Fitness or Yoga Retreat with Marisa Merliss
22 Jun 2018
Contributed by Lukas
What's the most beautiful backdrop you can imagine to host your fitness or yoga class? What if I told you that you could make this a reality, while al...
FCM 035: Why You Should Coach for EFFORT with Jared Stein
15 Jun 2018
Contributed by Lukas
The fitness industry has evolved into two camps, The Movement Hawks vs. The Everybody Gets a Trophy Attitude. The best place to be is in the middle –...
FCM 034: Taking Your Playlist to the Next Level Using MixMeister with Cassidy Vineyard Pflanz
08 Jun 2018
Contributed by Lukas
MixMeister is a powerful tool that assists in making professional playlists with little to no effort at all! For those who are interested in creating ...
FCM 033: Harnessing Emotion – Learn to Create an Intention in your Class
01 Jun 2018
Contributed by Lukas
Think of setting an intention as a form of motivation. When we set an intention, it serves to harness the participation of your class and encourage th...
FCM 031: Mastering the Way You Motivate & Use Motivational Cues
18 May 2018
Contributed by Lukas
Motivation: "the reason or reasons one has for acting or behaving in a particular way." From this definition, we can see that order to motivate our cl...
FCM 030: The Art of Storytelling for Marketing Yourself or Your Business with Dontre Doxley
11 May 2018
Contributed by Lukas
We all love stories! They make us think, stimulate our emotions, and are a powerful way to connect with each other as humans. Why not use these in our...
FCM 029: 5 Things Fitness & Yoga Teachers Must Do to Maximize Their Impact with Kimberly Spreen-Glick
04 May 2018
Contributed by Lukas
In this episode, we talk about making an IMPACT – one of the words that shape my goals & work in the fitness industry. If we're passionate about cha...
FCM 028: The Art of Handling The Haters
27 Apr 2018
Contributed by Lukas
It's just who we are. We could receive 998 positive comments about ourselves, but if two are negative, that is all we will focus on. How are we to ...
FCM 027: How to Build a Following as an Instructor with Natasha Marshall Bean
20 Apr 2018
Contributed by Lukas
Its one of the things we are most concerned about as fitness instructors. Whether its at your studio or online (social media), my guest, Tash Marshall...
FCM 026: Making Your Class Both Challenging and Fun with Pam Blum and Karen Glooch
13 Apr 2018
Contributed by Lukas
It can be difficult to know where to draw the line between making classes fun but also challenging. The solution is not an easy answer. Everyone ha...
FCM 025: How to Create Your Own Class with Shay Kostabi
06 Apr 2018
Contributed by Lukas
You've been teaching for a long time and have mastered the method that you teach. You feel ready to create your own class. Or, you're a studio owner l...
FCM 024: How to Develop Your Own Workshop with Victor Chau
30 Mar 2018
Contributed by Lukas
Teaching fitness is such a fulfilling experience. It's so rewarding to watch others change physically, mentally, or emotionally in front of you. Ho...
FCM 023: How to Survive and Thrive in the Fitness Industry with Doris Thews
23 Mar 2018
Contributed by Lukas
What does it take to go the distance, endure and succeed long term as a Fitness Professional? One word… Reputation. Learn the tips and tools that ar...