For over 25 years, Philip Fierlinger has created digital products and experiences that have set new design, business, and technology standards. He was embedded in the Silicon Valley community since it started, crossing paths with the people who created products synonymous with today. In 2006, he co-founded the ASX-listed online accounting platform Xero. Three years ago, he launched the food service marketplace Upstock, a B2B marketplace for the hospitality and food service industry. He shares his UX and design-thinking advice for early startup founders. Listen to Nathan and Philip discuss: Working at the most important startup nobody’s heard of Co-founding ASX-listed online accounting platform Xero How to get your first customers by validating your idea Early-stage startup UX design advice What it means to “go slow to go fast” Create your operating system by defining your values How Upstock is innovating in the dated food service industry Why launching Upstock during Covid-19 was perfect timing How to convince customers in an old-school industry Identifying the first signal that your business is working. Why New Zealand entrepreneurs are special And much more design thinking advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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