Aaron Lutze is a creator and sports marketing savant. He's also a dear friend and mentor who has had an enormous impact on my career as an athlete and content creator. Aaron recruited me to Red Bull and acted as my manager for many years. He's recognized as one of the best sports marketers in the industry. Now, Aaron and I co-host another podcast called Second Nature where we talk about the Outdoor Industry, endeavoring to help people build brands, businesses, and careers in the space. In this conversation, we talk about the past and present of athlete partnerships, the reasons brands sponsor athletes, the value of creating longform content, audience vs. community, the future of athlete partnerships, and a lot more! LISTEN TO SECOND NATURE SIGNUP FOR SECOND NATURE NEWSLETTER FOLLOW SECOND NATURE ON LINKEDIN SIGNUP FOR THE FREETRAIL NEWSLETTER Sponsors: Use code freetrail10 for 10% off Speedland Footwear Use code freetrail15 for 15% off Gnarly Nutrition Use code BFCM24 for 20% off a one time purchase or 30% off a subscription of Ketone IQ at Ketone.com Get your next favorite pack at Osprey.com or at your favorite local retailer. Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts Dylan Links: Instagram | Twitter | LinkedIn | Strava

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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