AC Milan just opened a first-of-its-kind experience in European football, unveiling a ‘Front Row Experience’ inspired by the NBA’s history of offering curtsied seats to the most influential faces in culture. The VERSUS team breaks down the strategy behind AC’s move, and why Europe’s biggest teams are taking the lead from US sports when it comes to making their brands more culturally relevant. We also look at Dele Alli’s appearance on Monday Night Football should be celebrated, the importance of players being their authentic selves in public, and the deeper message behind Dominic Solanke’s all-timer season. ‘The Future of Football’ is a podcast from VERSUS bringing you closer to the people, the stories and the ideas shaping the future of the game we love. Mayowa Quadri (@mayowaquadri_) Ahmed Shooble (@AhmedShooble) Amie Cripps (@AmiLouCri)  Corey Pellatt (@CoreyPellatt)

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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