The worst thing you can do is deceive yourself. Today, Alex (@AlexHormozi) talks about the 7 most common ways people measure value when looking at a business, which ones are his favorites, and which ones are completely ridiculous!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - 1st & 2nd: Contract Value, Revenue Over Lifetime(2:58) - 3rd & 4th: Business Valuation, Actual Yearly Revenue(4:49) - 5th & 6th: Yearly Profit, Owner Earning(6:55) - 7th: Net Worth, Pros and cons of each way(17:28) - Alex's preferred way: Net Worth, What's left after everythingFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

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“What did the council decide on item 42?” — answered with the speaker and the moment.