"You're mistaking the fact that you need time in order to make better decisions. Today, Alex (@AlexHormozi) shares tactics for overcoming objections in sales conversations. He emphasizes the importance of understanding the customer's main concern and using it to address their fears.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Challenge assumptions for decision time.(2:49) - Address fear of wasting money and value.(3:32) - Offer service guarantee for reassurance.(4:41) - Highlight risk mitigations for decision-making anxieties.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

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“What did the council decide on item 42?” — answered with the speaker and the moment.