"Once you know the rules, play the game. Business is a game." Today, Alex (@AlexHormozi) discusses the need for fitness entrepreneurs to focus on making offers that convert and to not be afraid of upselling. He emphasizes the importance of clarifying customer priorities and providing information so that customers can make informed decisions about the offers that best align with their goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Make an offer that converts. Upselling isn't illegal.(3:35) - Inform clients of options to get what they want.(6:23) - Market offers that convert. Sell helpful products. Keep testing.(7:37) - Trainers' poor money mindset; give up morals to make money.(8:43) - Clarify priorities, present information, help make informed decisions.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

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“What did the council decide on item 42?” — answered with the speaker and the moment.