In this throwback episode, Alex (@AlexHormozi) shares his most brutally honest advice on pricing from using ultra-high-ticket “anchors” to testing prices 4–5x higher than you think you can charge. Alex explains why pricing is usually more flexible than you realize, how inflation quietly destroys your margins, and why fewer customers at higher prices is often the easier business to run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

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“What did the council decide on item 42?” — answered with the speaker and the moment.