The Game with Alex Hormozi
What Leila Hormozi And I Accomplished In Q1 And HOW We Did It | Ep 860
Mon, 31 Mar 2025
Wanna scale your business? Click here.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Chapter 1: What is the theme of the collaboration between Alex and Layla?
What's going on, everyone? Welcome back to a new episode, joint style between the game and build with Layla. So this is a collab, you know, because we're influencers. We're collabing.
Did you even, did you hesitate when you said the name of my podcast?
I feel like you were like, you didn't even know, did you?
I wasn't sure if it was scale. Oh my God, no. I know it's Bill, I said the right word. No, you don't. I said the right word. This is so fucked. So we thought we'd give you guys a 2025, one sixth of the way through the year update, which is kind of insane when you think about it. Like we're almost done the first quarter. How fast that moved. I mean, yeah. Layla, would you like to kick us off?
Yeah, Alex. If you had one word to describe the first six of the year, what word would you use? Is dick punch one word? I was trying to think of mine, so I was giving myself time by asking you. Yeah, I think that's my word. Yeah, I would say eating glass.
Yeah. eating glass. I don't think we have the staring into the abyss part. For those of you who don't know, that's an Elon Musk quote that Layla and I both like. He said, entrepreneurship is a lot like staring into the abyss and eating glass. Staring into the abyss because you don't know if your company is going to make it and you're always facing existential threats.
And then eating glass because the way entrepreneurship works is that you were a funnel for all the problems that people either could not solve on their own or did not want to solve on their own. And usually it's both of those things, the ones that they don't know how and don't want to solve. And so basically your every single day is just only solving the worst things on an unending basis.
And the number of problems that go wrong is just astounding. As an entrepreneur, how can we even function with the amount of things that are going wrong at any given point? But for some reason, we keep doing it. And so here we are. But anyways, that's what Layla was referencing. So it's definitely been an eating glass period.
Yeah, it's interesting because I think I was thinking about it because I think a lot of people obviously go through this phase and it happens no matter how big your business is. And I would actually argue that the bigger your business, the more glass you eat, because the problems are bigger.
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Chapter 2: How do Alex and Layla describe their challenges in Q1?
How much work does it take to maintain your distinctiveness, to keep alive the thing or things that make you special? I know a happily married couple who have a running joke in their relationship. Not infrequently, the husband looks at the wife with faux distress and says to her, can't you just be normal? They both smile and laugh.
And of course, the deep truth is that her distinctiveness is something he loves about her. But at the same time, it's also true that things would often be easier, aka take less energy, if we were a little more normal. This phenomenon happens at all scale levels. Democracies are not normal. Tyranny is the historical norm.
If we stop doing all the continuous hard work that it is to maintain our distinctiveness in that regard, we will quickly come into equilibrium with tyranny. We all know that distinctiveness, aka originality, is valuable. We are all taught to, quote, be yourself. What I'm really asking you to do is to embrace and be realistic about how much energy it takes to maintain that distinctiveness.
The world wants you to be typical. In a thousand ways, it pulls at you. Don't let it happen. You have to pay a price for your distinctiveness and it's worth it. The fairytale version of be yourself is that all the pain stops as soon as you allow your distinctiveness to shine. That version is misleading. Being yourself is worth it, but don't expect it to be easy or free.
You'll have to put energy into it continuously. The world will always try to make Amazon more typical to bring us into equilibrium with our environment. It will take continuous effort, but we can and we must be better than that.
just like love that i just thought it was so good and leila and i had this little exchange i don't know a while back not that long ago but i've been um i mean i guess i get the same amount of hate anybody does but i don't know maybe i read it that day or whatever it was and i was just like why do i even bother you know what i mean like why do i even we've already cursed on this podcast so whatever so i was like why do i even give a like i don't need to do this
And I was like, maybe I'll just do what some of these other people do and just like, just be vanilla, you know, just like not state things that are controversial. And there's a difference between like what I would consider faux controversy and like true controversy, right? Like to me, faux controversy is like, you know,
You're you're complaining about results you didn't get from the work you didn't do. Right. Like that's that's like faux controversial. Like no one really disagrees with that. Right. It's like it sounds a bit spicy, but like it's fundamentally no one's really going to be like, yeah, you should get things for doing nothing. Right.
But there's other things that I believe that are actually controversial, that there's a huge amount of people that disagree with it and get up in arms when I talk about it. And so I was telling this to Layla and she just kind of like paused and she was like, never dilute yourself. And it was kind of exactly what I think I needed to hear in the moment.
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Chapter 3: What is the significance of 'eating glass' in entrepreneurship?
I think what it is, I was thinking about it, is that with increased success becomes an increased frequency of opposition. So it's not that it ever wasn't there before, but it's that the frequency increases. You know what I mean? Yeah. Because I was talking to the team about it and I was super upfront. I had the new hire orientation. I said, listen, we will not accommodate you.
you will mold into the culture that we already have because this culture works and this is why we're winning. And so if you don't like the culture that I'm about to explain, then this is not the company for you because it's very potent and it's not what a lot of people want. And I was really like heated that day.
I don't know why, I think it's because, you know, with all the new people coming in and then what I see is that the teammates who do emulate the culture, they question, they're like, am I to this? Am I to that? Am I, and we should always take,
good ideas from new people, but to try and assimilate into like corporate jargon, bullshit, you know, passive aggressive comment, just some of the stuff that like, you know, people have old habits. The way I explain culture is always, it exists on a spectrum.
So nobody comes in a 10 out of 10 culture fit and any day given, it's not like I'm all ever a 10 out of 10 culture fit or you're a 10 out of 10 culture fits like to what, to what degree do we exemplify the culture that day? And I just said, I was like, we can't accommodate people. Like you cannot be nice, you have to be kind.
And you know, it's funny, as I was interviewing someone, he was in his final round and he said, he's like, what's the thing that like, what pisses you off the most about the company? And I was like, when people are nice, not kind. And they think that, and then other people think that they're a great leader, they're a great person because they're acting fucking nice.
And it's actually just really mean because you're going to end up fucking up your team. You're going to end up fucking up the project or whatever it is because you're trying to save face. I was like, that pisses me off. And he was like, every single person said the same thing. He's like, the one thing that I heard on the last three interviews was kind, not nice. I was like, that's really cool.
Our whole team saying it. Very congruent.
We're the opposite of suicidal empathy. What's that? It's where you have so much empathy that you love the person that's hurting you. Oh, understood. And you don't try to stop them because you don't want to disrupt them. We are not that way.
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