In this reshare from How I Write with David Perell, Alex (@AlexHormozi) breaks down his writing process from outlining books to testing titles, and explains why obsessing over clarity, structure, and “usefulness” is what makes his content stick (and sell).Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Full Episode
Welcome back to the game. Today is a guest spot on David Perel's podcast, How I Write. And so this is a super deep dive on writing. And I would say probably about 30 to 40% of it's on copywriting. And so the book and the books that I've written, the process, how I think through it.
If you write for a living in any way, so you write emails, you write blogs, you write books, you write webinars, you write video sales letters. You write Slack messages. If you write words, then you might get value from this. I weirdly am not considered a writer, but it's the thing that I probably enjoy most in the world. And I actually got a full scholarship to college for writing.
I decided not to take the scholarship and go to Vanderbilt instead. But writing has been a part of my life for decades. as long as I've had a brain in hands. I don't get to talk about it often, and I think you might find some value from it. That's right.
Alex Ramosi has written two killer business books that together have sold more than one million copies. And all that obsessive writing has gotten him to nine million followers across social media platforms. And this is the first interview he's ever done that's all about the writing process.
One of the things that super distinguishes you is you just like go into Hermosi Cave every morning and you just write, write, write. So tell me about how you do that.
I wake up and then I caffeine and then I put earplugs and headphones on. I close all the windows and I really only write on days that I know have at least like six hours or more uninterrupted. sometimes eight, like I definitely suffer from like Ziegernick effect, which is open loop, right?
The idea of like if you have something later on in the day, like it messes with me a little bit because I feel like I want to be able to lose myself in the writing and then like come up for air whenever I want to come up for air. rather than think like I have to be done by this time so that I can prep for this meeting or take this call or do this thing.
And so I almost exclusively write on days where I have nothing on my whole calendar. And so I optimize a lot of my calendar around when I'm in a heavy writing season around not having anything at all on it.
And then when you sit down to write and say it's 6 a.m., are you like, I want to write for six hours. These are the things I want to get done. I'm going to get to do list. How do you think about that?
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