Alice + Olivia's evp of brand marketing Aliza Licht: 'Amazon doesn't need a brand story'

episode

The Glossy Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

Related

recent transcribed audio

Busting Brain Myths: TikTok's Viral Neuroscientist 11 min · 24 Sep 2026 · Today with David McCullagh

Give Yourself a Year to Try 12 New Things and Embrace Change 39 min · 24 Sep 2026 · The Oprah Podcast

We Investigated the Christian "Scam" Fronted by Tim Tebow 1h 17m · 24 Sep 2026 · Pablo Torre Finds Out

Trump threatens Iran in fiery UN speech. What's next? 14 min · 24 Sep 2026 · The Excerpt

Why Grit Isn’t Always Enough with Angela Duckworth 1h 3m · 24 Sep 2026 · The Curiosity Shop with Brené Brown and Adam Grant

Trump Wakes Up to Nightmare With Xi 17 min · 24 Sep 2026 · The MeidasTouch Podcast

Report any issue

Source

Recorded13 Jun 2018

Publisherfeeds.megaphone.fm

Handlerec:11776078

Show notes

During her time running the DKNY PR Girl Twitter account, Aliza Licht was only asked to delete one tweet. Licht worked on the PR and communications team at DKNY when the company began putting together initial Facebook and Twitter strategies. Social media marketing strategies have only become more complex since then, but the brand-as-relatable-friend voice has held strong. After leaving DKNY, Licht wrote a book titled “Leave Your Mark,” and she currently serves as the evp of brand marketing at Alice + Olivia. She discusses the evolution of authenticity in social media, branding and storytelling, and Amazon vs. wholesale.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in