Designer Audra Noyes discusses why she left the NYFW runway: 'It was too much the priority'

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Recorded08 Feb 2018

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Show notes

Designer Audra Noyes has put in hours working at luxury fashion houses Lanvin and Ralph Lauren. But she's always had her sights set on putting on a fashion show of her own. And her brand, Audra, held a spot on the official NYFW runway calendar for nine seasons. But this year, she’s taken business behind closed doors, deciding not to host a show but to instead host private appointments with editors, buyers and influencers. Noyes joined the Glossy Podcast to discuss her departure from the runway, how a wholesale brand can still have a direct and intimate relationship with customers, and what she wishes she had known when she was first starting out.

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