Chriselle Lim launched her blogger and influencer career on YouTube in 2010, creating videos centered on makeup tutorials and style advice. Since then, her face has been closely tied to her brand as she's built her Instagram following (@ChriselleLim now has 1 million followers) and her lifestyle blog, The Chriselle Factor. As her brand has matured, though, Lim has come to realize that her business can’t always be centered around her likeness. In October, Lim launched Cinc Studios, a production company that takes on brand clients, particularly in the luxury fashion and beauty industries, to help them create digital content that appeals to the Instagram-obsessed generation of young customers. Lim joined us on the Glossy Podcast to discuss the path to longevity for influencers, the thing she wishes brands knew about influencer partnerships and the forthcoming micro-influencer shakeout.

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