Mack Weldon's Brian Berger on surviving as a DTC brand in the modern landscape

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Recorded15 Jan 2025

Publisherfeeds.megaphone.fm ↗

Handlerec:11775539

Show notes

Brian Berger founded the men’s basics brand Mack Weldon over a decade ago just as the DTC boom was about to begin. Mack Weldon rode that wave to success, but the landscape for DTC brands has changed significantly since then. On this week’s episode of the Glossy Podcast, we talk with Berger about the importance of flexibility, the ways he's navigated Mack Weldon through a challenging few years and the brand’s first big TV marketing spot.

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