Rothy's Kerry Cooper: 'Our customers feel like they own the brand'

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Recorded15 May 2019

Publisherfeeds.megaphone.fm

Handlerec:11776022

Show notes

Kerry Cooper knows how to build a brand. From managing global e-commerce at Walmart to scaling the marketing and operations at ModCloth, Cooper has spent a sizable portion of her career working with brands to grow and adapt to the changing retail landscape. In her latest role as the president and COO of 7-year-old footwear brand Rothy's, Cooper has entered into the Wild West of direct-to-consumer brands. The biggest difference, she said, is the sense of accountability. On this week's episode of The Glossy Podcast, Cooper discusses her transition into the startup world, the benefits of Rothy's owning the entire supply chain, and the evolving relationship between brands and consumers.

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