Episode 218: The Best Logos In Golf
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What is the main topic discussed in this episode?
One of the logos that made the book was the country club in Brookline, where their l longtime historian was quoted as saying We've gotta be the only club in the world that worships a rodent. And I thought about that and and I thought, Well, wait a minute, there's one other Oakmont. The squirrel has been the symbol of Oakmont for for decades, and I unless they've changed, th they have kind of an embarrassing situation there because in the last ten years they c have taken down literally thousands of trees. There are not too many trees left on that. Rolf course. So I think, you know, the only squirrel left may be the one on on the logo, though.
What is the episode’s opening discussion about George Pepper’s logo book and the host’s introduction?
Welcome back to the Golfers Journal Podcast, presented by Titleist, the number one ball in golf. My name's Tom Coyne. Thanks so much for joining us. Thrilled to welcome George Pepper to the podcast today. George is a legend in the golf storytelling world. He was editor of Golf Magazine for 25 years. A golf adventurer, he famously lived in St. Andrews. He's the author of numerous Mustone golf books, including his latest The Best Logos in Golf from Back Nine Press. So we're gonna go deep on logos today. The best logos, the worst, their history, their appeal. We'll discuss how he ranked them, and how many logos can one wear in one outfit without violating the delicate yet unscientific rule of the world. Rules of golf logo etiquette.
We'll get to the bottom of that. And if you've ever been in a pro shop before a BTS tour event, you'll know the Broken Tea Society loves its logos. So I think you're really going to enjoy this conversation. But we'll also get into George's exceptional golf life that includes the absolute wildest 24 hours in golf that anyone, anywhere, has ever attempted. If you're in the market for some more great logos, here's a chance to collect some rare ones. Huge announcement from the Golfers Journal. You've been waiting? The wait is over. Well, it's kind of over, at least this part's over. Very excited to share with you the international events for the 2027 Broken Tea Society Tour. Our biggest and best tour yet, the full event schedule.
That comes later, but these international trips they take a little more planning for travelers. We're opening registration for these on September the 16th. Mark your calendars. Where are we going? Let me tell you. We have four trips to share with you today. There might be more internationals coming down the pipe, but these four open on September 16th. We've got the West of Ireland, June 1st to June 7th, staying at the incredible Mount Falcon Resort, playing Carn, my favorite place in the world. Ennisgrown, Ross' Point, Strand. Hill, among others. This is a fantastic this is the itinerary I love over all itineraries, so can't wait for this one. But what if you're in the mood for some Scotland? Well, how about Royal Trune?
August 16th to the 22nd, we're going to Prestwick, Royal Trune, Western Gales, Dundonald, Kilmarnock Brassy, and Irvine. So a fantastic Scottish itinerary in there in the west of Scotland. What if you want to go? Yeah, yeah. Well, we've got you covered with what I think might be our boldest and greatest itinerary yet with the BTS. Especially especially if you enjoy whiskey. Scotland's Wild West will be June 20th to the 27th, and that will take you to Makrahanish, Macrihonish Dunes, Dunaverty, Caradale, Shishkin, and the Makri. This is a two islands and one peninsula tour, so going out to stay and play at the Mockery on Island. Highlight is it's really bucket list stuff. So be sure to get signed up for that one.
And what would a summer abroad be without a little coin cup in the mix? So we play a friendly Ryder Cup format for the Coin Cup. And this year is Coin Cup ten. So we went a little bigger. And we're going to London, July 11th to the 17th. We're going to play the Addington, Walton Heath, Sunningdale, Old and New, Hankly Common, St. George's Hill, and the Berkshire. Staying at a five-star hotel in Richmond, which is Ted Lasso Country, so that's fun. Uh really should be a great time. If any of these trips strike your fancy, we'd love to have you.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–0:49
2
What is the episode’s opening discussion about George Pepper’s logo book and the host’s introduction?
0:49–9:59
3
What are the “logo etiquette” rules that the panel created for wearing club logos?
9:59–38:46
4
How did golf club logos evolve from medieval coats of arms to modern branding?
38:46–1:00:38
5
What are some of the most memorable logo back‑stories, like the sea‑lion at Pebble Beach?
1:00:38–1:09:22