The Graham Cochrane Show
Episodes
3 Steps To Start An Online Business (If You're Crazy Busy) | 072
08 Sep 2020
Contributed by Lukas
What would an extra $500 to $1,000 a month do for your world? For most of us, that is game changing money. You could pay off debt faster...
Make Your First Hire (And Scale Your Business) | 071
01 Sep 2020
Contributed by Lukas
For the first four years of my business I did absolutely everything myself. And it worked. That was the problem. It worked a little too well. &...
6 Millionaire Habits You Can Copy | 070
25 Aug 2020
Contributed by Lukas
A couple of years ago a team conducted the largest study of millionaires ever. They surveyed over 10,000 millionaires (people who have a net wo...
Workaholism Is The New Status Symbol | 069
18 Aug 2020
Contributed by Lukas
It used to be that the wealthy would flaunt their status by spending copious amounts of money on things like fancy purses, expensive cars, and massive...
Make $1000 a Month Online Consistently (the 2 key factors) | 068
11 Aug 2020
Contributed by Lukas
Have you ever felt stuck in your online business journey, unable to reach a consistent amount of income every month? That's what one of my stud...
The Worst Internet Marketing Strategy | 067
04 Aug 2020
Contributed by Lukas
Oh Internet Marketers, what are we going to do with you guys?! Today I've gotta rant about what I'm seeing as the worst Internet Marketing stra...
Don't Start An Online Business Until You Hear This | 066
28 Jul 2020
Contributed by Lukas
I know I'm the guy always telling you to start an online business, build passive income, and launch a digital product, but I honestly don't want you t...
3 Reasons People Will Buy Your Online Course (Even With So Much Free Content Available) | 065
21 Jul 2020
Contributed by Lukas
Why would someone buy your course if there is so much information available for free? This is probably the number one question I get from stude...
6 Ways To Monetize Your Blog, Podcast, or YouTube Channel | 064
14 Jul 2020
Contributed by Lukas
If you are slowly building an audience through a blog, podcast, or YouTube channel but have yet to make good money from it, you might not be monetizin...
The Thank You Page Strategy | 063
07 Jul 2020
Contributed by Lukas
I believe the single most underutilized piece of real estate on your website is the "thank you" page that your people see when they opt in to your ema...
The Truth About Long Sales Copy | 062
30 Jun 2020
Contributed by Lukas
Have you ever felt icky about selling? Has it been hard for you to form your thoughts clearly and have it come across as genuine and not too mu...
3 Qualities Every Entrepreneur Needs To Be Successful | 061
23 Jun 2020
Contributed by Lukas
I always thought there was one defining quality of a successful entrepreneur - a high risk tolerance. To me, every successful business owner I ha...
How To Structure The Perfect Video or Blog Post | 060
16 Jun 2020
Contributed by Lukas
In an ever growing ocean of content online, what is going to make yours stand out? How can you ensure people not only checkout your videos, art...
4 Things I’ve Learned From This Global Pandemic | 059
09 Jun 2020
Contributed by Lukas
It’s been almost 90 days since the official designation of this global pandemic. Back in early March I had NO CLUE what was going to happen t...
My Reaction To The George Floyd Situation (3 Thoughts)
02 Jun 2020
Contributed by Lukas
It's been an intense week here in the US. In the wake of the brutal killing of an unarmed black man, George Floyd, in Minneapolis there ha...
3 Ways To Create Passive Income Online | 058
26 May 2020
Contributed by Lukas
I'm sick and tired of all the "gurus" online talking about passive income in front of a Ferrari. It just makes me feel icky and uncomfortable. ...
Is Passive Income Immoral? | 057
19 May 2020
Contributed by Lukas
I'm a huge fan of passive income. Virtually 90% of my businesses are automated. So you can imagine how I felt when a troll on YouTube recently ...
Why YouTube Is Better Than Instagram For Your Business | 056
12 May 2020
Contributed by Lukas
So many online business owners are obsessed with getting that magical "k" at the end of their Instagram follower count. Or hitting 10k and gett...
Create More Than You Consume | 055
05 May 2020
Contributed by Lukas
One of the best things you can do in life is to commit to creating more than you consume. I know the economists want to label all of us humans ...
How To Launch A Mini Course Right Now | 054
28 Apr 2020
Contributed by Lukas
If it seems like a lot of work to build an online business, you're right. But that doesn't mean that you HAVE to wait until you've built up a b...
It’s OK To Be Scared To Put Yourself Out There (I Sure Am) | 053
21 Apr 2020
Contributed by Lukas
Have you ever been scared to put yourself out there and start sharing content with the world? Scared that people will criticize what you say or...
3 Ways Live Video Can Help You Grow Your Brand Fast | 052
14 Apr 2020
Contributed by Lukas
Now is the time to be creating as much content for your brand as possible. And while that can seem like a daunting task, I personally can attes...
Recessions Create Millionaires (What You Should Do Now To Become One) | 051
07 Apr 2020
Contributed by Lukas
Right now it's looking like we are heading for some kind of global recession. And what's fascinating to me is some of the world's most profitable comp...
3 Things You Should Do Now To Ensure Your Future Prosperity | 050
31 Mar 2020
Contributed by Lukas
How come so many businesses are being forced to shut down during this economic crisis when they just finished a decade of incredible prosperity?! Wher...
5 Reasons Why I'm Quitting Social Media For A Year | 049
24 Mar 2020
Contributed by Lukas
I don't know where you stand on social media use - whether you love it, hate it, or fall somewhere in between. But I am about to quit social me...
How To Sell Without Burning Out Your Audience | 048
17 Mar 2020
Contributed by Lukas
Do you struggle with that tension of wanting to promote your online course or membership to your audience but without feeling sleazy, pushy, or like y...
How To Build Products That Are Virtually Guaranteed To Sell | 047
10 Mar 2020
Contributed by Lukas
Have you ever launched a product that got zero sales? Or sold so few that you feel like giving up? Welcome to the club. But the q...
Abundance vs Scarcity Mindset (And Why It Matters For Your Business) | 046
03 Mar 2020
Contributed by Lukas
Did you know there are two primary ways business owners see the world? You either have an abundance mentality or mindset OR you have a scarcity...
2 Steps To Sell More (Case Study From My 10 Year Old) | 045
25 Feb 2020
Contributed by Lukas
Sometimes I think we make marketing and selling way too complicated. I was reminded of this just the other day when my 10 year old daughter Chl...
The Best Marketing Strategy No One Seems To Talk About | 044
18 Feb 2020
Contributed by Lukas
There's a reason why I make fun of Facebook Ads so much in my content. Simply put, there is a MUCH better way to grow your business than runnin...
Don't Be The Best (Be Good Enough Instead) | 043
11 Feb 2020
Contributed by Lukas
Everybody wants to be "the best" at what they do in career and business. Instead, I believe you should focus on simply being good enough.  ...
3 Tips To Start A Business In A Saturated Market | 042
04 Feb 2020
Contributed by Lukas
Are you afraid to start a business because you feel that the topic or niche you're serving is an oversaturated market? Are you stuck in a busin...
Elon Musk Says Work Every Waking Hour | 041
28 Jan 2020
Contributed by Lukas
There’s this “motivational” video on YouTube that’s a compilation of Elon Musk interviews (billionaire founder of Tesla and Space X) called WO...
Stop Looking At The Numbers | 040
21 Jan 2020
Contributed by Lukas
In a world of powerful data and analytics tools at our fingertips, could looking at the numbers actually be hurting our business and growth potential?...
How I Earn Money 10 Different Ways | 039
14 Jan 2020
Contributed by Lukas
I’ve always heard the average millionaire has 7 or more streams of income. Meaning they earn income from 7 different sources. As compared to ...
Online Business In 2020 - Don't Make These 3 Mistakes | 038
07 Jan 2020
Contributed by Lukas
Things ain't what they used to be when it comes to online business. If you are running or building your business and presence online in 2020 li...
Ask This Question Every New Year | 037
31 Dec 2019
Contributed by Lukas
As the New Year rolls in and everyone is excited about making resolutions and becoming a better person, I feel like there is a huge missed opportunity...
Give Before You Sell | 036
24 Dec 2019
Contributed by Lukas
We all are in the business of selling something and a transaction must take place in order to pay our bills - but are you too focused on selling your ...
Why Slow & Reliable Growth Wins | 035
17 Dec 2019
Contributed by Lukas
Which would you rather have: a $1 Million product or a $1 Million launch? It's kind of a trick question as million dollar launches are virtuall...
Run Your Own Race In Business | 034
10 Dec 2019
Contributed by Lukas
How often do we get tripped up in business (and life) because we are trying to run someone else's race and not our own? How often does comparis...
Harness The Power of Polarizing Content | 033
03 Dec 2019
Contributed by Lukas
In a sea of ever growing content and media it’s getting harder and harder to stand out. Safe, predictable, expected content won’t cut it. And I’...
The Secret Is To Start Now And Evolve Later | 032
26 Nov 2019
Contributed by Lukas
Can I go on a rant for a minute? If you're looking to start a business, you will never have everything lined up or figured out perfectly before you la...
Increase Your Revenue With Tiered Pricing | 031
19 Nov 2019
Contributed by Lukas
Want some "low hanging fruit" type easy ways to increase revenue in your business? Then it's time to realize an important truth in business: ther...
How To Run Your Business In 5 Hours A Week | 030
12 Nov 2019
Contributed by Lukas
There's nothing really special about me or my business that allows me to run it in under 5 hours a week. I've simply followed a 4 step process ...
7 Ways To Add Value To Your Customers | 029
05 Nov 2019
Contributed by Lukas
Here's a secret to have a successful business: you don’t need to innovate, just add value. That's right - you don't need some once in a lifetime, or...
The Fastest Way To Grow Your Email List | 028
29 Oct 2019
Contributed by Lukas
One of my students recently grew her email list by 25X in just one week! What's her secret? That's what I'll be discussing in today's episode. The fas...
How To Sell Through Story | 027
22 Oct 2019
Contributed by Lukas
Every good story or movie follows the same 7 element pattern. Without one of these 7 elements, audiences rarely connect with the story and it has no i...
Should We Put People Over Profit? | 026
15 Oct 2019
Contributed by Lukas
People over profit sounds like a nice idea. But is it really a wise business philosophy? Granted, profit over people sounds like a recipe for disaster...
3 Things People Will Pay More For | 025
08 Oct 2019
Contributed by Lukas
If you need to dramatically increase revenue in your business then you need to charge more. It's that simple. But by charge more I don't...
Forget Inbox Zero (Do Email This Way Instead) | 024
01 Oct 2019
Contributed by Lukas
Email is taking over our lives as business owners. We spend hours and hours inside our inboxes many of us trying to “manage” our email and ...
Should You Use Kajabi or Cheap Alternatives? | 023
24 Sep 2019
Contributed by Lukas
I recently got an email from Hannah and she asked a great question: "Should I sign up for Kajabi now even though I'm not making any money or sh...
Imposter Syndrome (And How To Beat It) | 022
17 Sep 2019
Contributed by Lukas
Some days I just feel like I'm one giant phony. If you've ever asked the questions: "Who am I to create this business/content/product?" ...
How To Map Out A Year's Worth Of Content In One Day | 021
10 Sep 2019
Contributed by Lukas
I used to scramble for content ideas for my business. I’d sit at my computer staring at a blank screen waiting for a good video or blog post idea to...
How To Invest For Wealth Building As A Business Owner | 020
03 Sep 2019
Contributed by Lukas
As a business owner you should always be investing in your future and building wealth. Last episode we talked about cash flow management for your busi...
Money Management For Small Businesses | 019
27 Aug 2019
Contributed by Lukas
How you handle the money and finances in your business will make or break you. If you don't have a strategy and system to manage the cash flow ...
3 Myths About Earning Six Figures | 018
20 Aug 2019
Contributed by Lukas
What does it take to earn six figures a year? Well it depends on who you ask. Personally I believe there are a few myths floating out there about the ...
4 Keys To a Profitable Webinar | 017
13 Aug 2019
Contributed by Lukas
Selling via a webinar can be a powerful strategy when launching or promoting one of your online courses or memberships (or heck, even coaching spots!)...
Where There Is Overwhelm There Is Opportunity | 016
06 Aug 2019
Contributed by Lukas
Overwhelm is the problem of our day. Too much information is overwhelming. Too much conflicting information is overwhelming. On top of that, our lives...
YouTube vs Facebook To Grow Your Business? | 015
30 Jul 2019
Contributed by Lukas
Should you use YouTube or Facebook as the primary tool to grow your business? I say, why not use both?! They are each totally different animals with d...
3 Mistakes I Made With My First Online Course | 014
23 Jul 2019
Contributed by Lukas
My first course launched back in 2010 to the sad tune of about $170. My most recent course launch did over $170,000. It's safe to say I've gotten a lo...
The CashFlow Quadrant: The Path To Earn More While Working Less | 013
16 Jul 2019
Contributed by Lukas
Today I’m going to give you a path way to earning different (and better) types of income. This pathway will help you not only earn more money but wo...
Your Phone Is Enslaving You To Your Work | 012
09 Jul 2019
Contributed by Lukas
Smartphones are like fire: when controlled they can provide heat and help you cook a meal - but when they get out of control they can burn your entire...
Better Sales Copy In 3 Steps | 011
02 Jul 2019
Contributed by Lukas
When it comes to selling your stuff, the words you use matter. And while there are a million ways to write effective sales copy, I've found that under...
Selflessness, The Missing Piece In Business | 010
25 Jun 2019
Contributed by Lukas
When you run a business, whether you know it or not or verbalize it or not, you are putting something and someone first. There is a pecking order or a...
Which Comes First, Content or Your Product? | 009
18 Jun 2019
Contributed by Lukas
Is it better to launch your business without a product or to build the product first and then launch? I have two friends who have approached their onl...
Refund Policies and Risk Transfer | 008
11 Jun 2019
Contributed by Lukas
What if I told you that your refund policy could determine how many sales you get and how your brand is perceived in the marketplace? Today I want to ...
Why You Should Start Taking Fridays Off | 007
04 Jun 2019
Contributed by Lukas
One of the things I get asked about more than anything else is the fact that I don’t work on Fridays. Ever. I’m such a fan of 3 day weekends that ...
You Have No Competition, Just Collaborators | 006
28 May 2019
Contributed by Lukas
There are two ways to look at other businesses or brands in your niche who do virtually the same thing you do: They are your competitors They are your...
How To Give Yourself A 30% Raise This Year | 005
21 May 2019
Contributed by Lukas
What if you could make a few simple adjustments to your business workflow and give yourself a nice 30% raise this year? Well you can, and today I'm go...
Give Away Your Best Stuff For Free | 004
14 May 2019
Contributed by Lukas
One of the smartest things you could do to grow your business online is to give away your best content for free. What?! Then how can you still sell co...
The Risk of Not Starting An Online Business | 003
25 Apr 2019
Contributed by Lukas
Is it really risky to start a business? I submit to you it's actually riskier NOT to! Today we're going to talk about the power of multiple streams of...
The Law of Authenticity | 001
25 Apr 2019
Contributed by Lukas
Are you harnessing the simple power of authenticity to grow your brand? Perhaps, like me, at times you've been caught up in trying to run your busines...
The 4 Pillars of Passive Income | 002
25 Apr 2019
Contributed by Lukas
There are 4 key elements (or pillars) to creating any type of passive income. No matter what you sell these 4 pillars must exist in some way shape or ...