The Growth Workshop Podcast
Episode 15, Part 2 - Leveraging Competency Frameworks for Sales Efficiency with Matt Milligan
15 Apr 2025
In part 2 with Matt Milligan, co-founder of Uhubs, the discussion delves into the differences between software sales and consulting sales, and the need for a consultative approach in both fields. Matt talks about AI in sales processes and the profile of high-performing salespeople. He explains that AI tools can automate significant portions of sales workflows, leading to increased efficiency and performance. The conversation also touches on the evolving role of Chief Revenue Officers (CROs), who need to be data-literate and have strong revenue operations (RevOps) support. Milligan introduces the RISE framework (Revenue Skills, Impactful Behaviours, Strategic Process Execution, Expert Knowledge) as a structured approach to assessing and improving sales capabilities, ultimately driving revenue growth.
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other episodes from The Growth Workshop Podcast
Transcribed and ready to explore now
Episode 14, Part 1 - Driving Career Growth & Wellness: Lessons in Impact from Damien Davis
28 Feb 2025
The Growth Workshop Podcast
Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan
31 Jan 2025
The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith
15 Jan 2025
The Growth Workshop Podcast
Episode 11, Part 2 - Fears & Foresight of AI Adoption with Athena Peppes
16 Dec 2024
The Growth Workshop Podcast
Episode 9 Review - The 5 Principles of Successful Leadership
15 Oct 2024
The Growth Workshop Podcast
Episode 9 - The 5 Principles of Successful Leadership
30 Sep 2024
The Growth Workshop Podcast