The Healthtech Marketing Show
Episodes
How to Build a Marketing Team That People Don't Want to Leave
26 May 2026
Contributed by Lukas
In this episode, I sit down with Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, for a candid conversation about what it really takes ...
A Practical Guide to Intent-Driven ABM and AI in Healthtech
18 May 2026
Contributed by Lukas
This episode is the final installment in a three-part miniseries on ABM and go-to-market strategy, and it is extremely practical. My guest is Rehan M...
How to Connect Marketing to Revenue
11 May 2026
Contributed by Lukas
This week, I am joined by two guests who have done the real work of building a model that clearly connects marketing to revenue. First, Paula Cobb, V...
How Sales Leaders Cracked the ABM Code
04 May 2026
Contributed by Lukas
In this episode, instead of talking to marketers about account-based marketing, I sat down with two sales leaders who have built and executed ABM prog...
How We Grew Inbound Meetings 89% by Optimizing for AI Search
26 Apr 2026
Contributed by Lukas
Over the last six months, Health Launchpad has seen inbound meetings grow by 89% year over year, direct and referral traffic increase by 3.6x, and ses...
How Intimate Events Drive Deeper Pipeline
20 Apr 2026
Contributed by Lukas
In this episode, I sit down with two guests who are doing something genuinely different in the world of healthcare events, and they represent two very...
What Actually Makes Event Marketing Work in Healthtech
13 Apr 2026
Contributed by Lukas
Big events like HIMSS and VIVE are the biggest single investment for many health tech marketing companies. They serve many needs, but there is always ...
The Thought Leadership Gap in Healthtech
06 Apr 2026
Contributed by Lukas
A lot of healthtech thought leadership is interchangeable. Swap out the logo, change the company name, and much of the time, nobody would notice. In t...
The AI Pipeline Growth Roadmap: Framework to Action
30 Mar 2026
Contributed by Lukas
If you've been following this series on AI and pipeline growth, this is the episode where it all comes together. Over the past five episodes, I...
How To Revitalize Your Brand
23 Mar 2026
Contributed by Lukas
Brand is one of those words that can clear a room in a B2B company faster than almost anything else. The moment you say it, someone in the C-suite sta...
What Does Your AI Know? The Governance Framework for AI-Powered Pipeline Growth
16 Mar 2026
Contributed by Lukas
Welcome to the fifth installment of our series on using AI to grow your pipeline. In this episode, I am taking a deep dive into a topic that many mark...
Pipeline Optimization Revisited
09 Mar 2026
Contributed by Lukas
In this episode, I am revisiting one of our most popular and enduring discussions on pipeline optimization. Last year, guest host Mark Erwich led a de...
AI-enabled Growth - Execution and Acceleration
02 Mar 2026
Contributed by Lukas
In this episode, I am joined by Chris Marin, Associate VP of Digital Marketing at Inovalon, for a deep dive into how AI is moving from an experimental...
How to Create Memorable Trade Show Experiences in Healthcare
23 Feb 2026
Contributed by Lukas
In this episode of The HealthTech Marketing Show, I am joined by two of my colleagues from Health Launchpad, Design Lead Pepper Fee and Account Direct...
Orchestration - The Decision Layer of AI Growth
16 Feb 2026
Contributed by Lukas
If you've been following our series on using AI to grow your pipeline, you know we've already covered how to spot early buyer signals. But her...
Surviving and Thriving in 2026
09 Feb 2026
Contributed by Lukas
Healthcare marketers are having to navigate massive shifts across the industry, including shrinking ROI timelines and increasingly complex buyer commi...
AI and Signal Intelligence
02 Feb 2026
Contributed by Lukas
While most of us are already using AI for research and content creation, very few healthcare marketing teams have figured out how to use it to drive m...
Right-Sized ABM with Brianna Miller
26 Jan 2026
Contributed by Lukas
Does ABM have to be complicated and expensive? Brianna Miller doesn’t think so, and she will tell you why.In this episode, I sit down with Brianna M...
The AI Pipeline Growth Gap
19 Jan 2026
Contributed by Lukas
In this episode, I am kicking off a new series with a simple warning: mind the gap. Specifically, I am addressing the AI Pipeline Growth Gap, which is...
Why Education is Your Best Marketing Strategy for 2026
12 Jan 2026
Contributed by Lukas
I am thrilled to welcome John Lynn, Founder and Chief Editor of Healthcare IT Today, back to the show to discuss the significant evolution of sponsore...
Context is Everything
05 Jan 2026
Contributed by Lukas
In this first episode of 2026, I want to address a frustration that has been bugging me and likely you as well. We have all seen how impressive tools ...
Predictions for 2026
15 Dec 2025
Contributed by Lukas
We’re closing out the year by looking forward. In this episode, you’ll hear a range of voices from across healthtech marketing, growth, PR, podcas...
What’s All The Fuss About Gemini?
09 Dec 2025
Contributed by Lukas
There has been a lot of buzz about Gemini 3, Google’s LLM. In this episode, I dig into Google’s big announcement and try to get past the hype to w...
Building a Brand in Healthcare's Most Competitive AI Market
01 Dec 2025
Contributed by Lukas
Brand has become the B-word in our industry. It’s almost viewed as a dirty word in certain C-Suites and marketing leaders bring it up at their peril...
AI Quick Take - AEO vs SEO
17 Nov 2025
Contributed by Lukas
Is Answer Engine Optimization (AEO) really just SEO with a fresh coat of paint, or are we looking at something fundamentally different? This question ...
Resilience Is the Message for 2026
10 Nov 2025
Contributed by Lukas
Healthcare is facing a “perfect storm”. And it’s a perfectly bad one!In this episode, I sit down with Mark Erwich, Health Launchpad Chief Strate...
AI Browsers Are Coming for Your Buyer Journeys
03 Nov 2025
Contributed by Lukas
One of the biggest challenges is that buyers control the buying process, and they don’t want to talk to vendors until they are good and ready. They ...
Our AI Story
29 Oct 2025
Contributed by Lukas
In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've never don...
AI-First Marketing at Scale
13 Oct 2025
Contributed by Lukas
This may be my favorite ever episode. And it’s a doozy! I sat down with Nick Panayi, CMO of Inovalon, to explore one of the most comprehensive AI a...
AI Quick Take - From AI Literacy to AI Agent Builder - A Marketing Leader's Story
06 Oct 2025
Contributed by Lukas
In this episode, I speak with Susan Roth, Senior Director of Marketing at Netrality Data Centers, about her remarkable journey from marketing leader t...
AI Cohort Research - State of AI in Healthtech Marketing
29 Sep 2025
Contributed by Lukas
In this episode, I'm joined by three exceptional members of our Healthtech Marketing Network - Mariana Small, Elena Putilina, and Amy Swanson - wh...
AI Quick Take - Digital Twinning
22 Sep 2025
Contributed by Lukas
In this AI Quick Take episode, I take a look at one of the most fascinating yet misunderstood applications of AI in healthcare: digital twins. While t...
Buyer Insights from Swaay Health’s John Lynn and Brittany Quemby
15 Sep 2025
Contributed by Lukas
In this episode, I had the pleasure of speaking with John Lynn, founder of Healthcare IT Today and Swaay Health, and Brittany Quemby, who leads their ...
AI Quick Take: Mastering Prompt Engineering
08 Sep 2025
Contributed by Lukas
In this AI Quick Take episode, I explore the critical concept of prompt engineering. This skill is fundamental in transforming how you use AI tools li...
LinkedIn WTF?!
01 Sep 2025
Contributed by Lukas
In this episode, I delve into a topic that's been personally frustrating me and affecting countless other LinkedIn users: the dramatic decline in ...
AI Quick Take - Model Mania
25 Aug 2025
Contributed by Lukas
In this AI Quick Take, I do my best to demystify the confusing landscape of AI models that's been a little overwhelming. The AI world feels like t...
Creating a new Category in the Middle of the AI Revolution
18 Aug 2025
Contributed by Lukas
In this episode, I sit down with Kristin Russel, CMO of symplr, to unpack how she’s building a unified brand in one of the most complex corners of h...
AI Quick Take: ChatGPT Agent
11 Aug 2025
Contributed by Lukas
In this AI Quick Takes episode, I review one of the most intriguing recent developments in AI - OpenAI's introduction of ChatGPT Agent. I break do...
How To Navigate The Big Federal Budget Cuts
04 Aug 2025
Contributed by Lukas
In this episode, Dan Czech, Vice President of Insights at KLAS, and my colleague Mark Ewrich, Chief Strategy Officer at Health Launchpad, and I discus...
AI is EEATing your SEO
28 Jul 2025
Contributed by Lukas
In this episode of the Healthtech Marketing Podcast, we kick off our new AI Quick Takes series. Adam Turinas explains how generative AI is fundamental...
Why You Need to Start a Video Podcast
22 Jul 2025
Contributed by Lukas
In this episode of The HealthTech Marketing Show, I welcome Carol Flagg, founder of Answers Media Network and Healthcare IT Radio, to discuss the evol...
The Latest Thinking on Thought Leadership
07 Jul 2025
Contributed by Lukas
In this episode of The HealthTech Marketing Show, I am joined by Colin Hung, Editor in Chief at Sway Health, and Lea Chatham, Content and Brand Strate...
Latest LinkedIn Ads Best Practices for Healthtech Marketers
23 Jun 2025
Contributed by Lukas
In this episode of The HealthTech Marketing Show, host Adam Turinas is joined by Valerie Stachurski, Chief Marketing Officer at RxPx, and Paul Vandre,...
The Power of Storytelling in Healthcare Technology Marketing
09 Jun 2025
Contributed by Lukas
In this episode of The HealthTech Marketing Show, I am joined by Kristen Jacobsen, VP of marketing at RevSpring and Justin Metz, Content Lead at Healt...
From "Vanity" Metrics to Meaningful KPIs - Two Marketers Share Their Measurement Journeys
28 May 2025
Contributed by Lukas
In this episode, we sit down with two marketing leaders who are redefining how we measure marketing impact in healthcare. Adrianna Hosford from Artera...
Getting Patient-Centric: Advice for Healthtech Marketers
12 May 2025
Contributed by Lukas
At the end of the day, everything we do in healthcare is about how it impacts patients.As healthcare technology marketers, it is easy to lose sight of...
How HealthTech Leaders Optimize Their Marketing Pipeline
28 Apr 2025
Contributed by Lukas
In this episode of The HealthTech Marketing Show, guest host Mark Erwich leads a deep dive into pipeline optimization and deal acceleration, featuring...
What is Unbundled ABM and why you should care?
14 Apr 2025
Contributed by Lukas
Why do so many healthcare technology marketers want to do ABM but can't get started?A. The technology investment can be very expensiveB. The techn...
The ABM Journey: Years 1 Through 5
31 Mar 2025
Contributed by Lukas
In this episode of The HealthTech Marketing Show, I (Adam Turinas) discuss The Account-Based Marketing (ABM) Journey with guests Kelly McDermott, CMO ...
Start With Who?
17 Mar 2025
Contributed by Lukas
In this episode of The HealthTech Marketing Show, I explore the critical importance of precise audience targeting in health tech B2B marketing with Ma...
What Drives Healthcare IT Purchases? Insights from the Latest HIMSS Study
03 Mar 2025
Contributed by Lukas
In this episode of The HealthTech Marketing Show, host Adam Turinas sits down with Matt Carollo from HIMSS Media to discuss the findings of the latest...
Unlocking Advanced AI Marketing Tools for Your Team
18 Feb 2025
Contributed by Lukas
In this episode of The HealthTech Marketing Show, I welcome back Casey Meehan to explore the latest AI tools revolutionizing marketing strategies. We ...
The Four Health Tech Marketing Personas: Which One are You?
03 Feb 2025
Contributed by Lukas
You won’t want to miss this episode! In this episode of The HealthTech Marketing Show, host Adam Turinas, Lea Chatham, and Mark Erwich explore fou...
The Big Pipeline Rethink
20 Jan 2025
Contributed by Lukas
We do something slightly different for this episode of The HealthTech Marketing Show. Colin Hung from Swaay Health takes over as the interviewer to di...
Top Five Marketing Challenges for 2025
06 Jan 2025
Contributed by Lukas
So what do healthtech marketers view as their biggest challenges in 2025? How will they adapt to changes in buyer behavior and what are their prioriti...
A Year in 7 Charts
09 Dec 2024
Contributed by Lukas
In this episode of the Healthtech Marketing Podcast, host Adam Turinas and Mark Erwich, Chief Strategy Officer of Health Launchpad, review the key tre...
The Buyer Journey Extravaganzapalooza
25 Nov 2024
Contributed by Lukas
This special episode of The HealthTech Marketing Show dives into all things related to the buyer’s journey, including insights and highlights from e...
Programmatic Advertising - Sewer or Savior
11 Nov 2024
Contributed by Lukas
In this episode of The HealthTech Marketing Show, we dive into programmatic advertising in healthcare marketing with Scott Stedman, founder of the B2B...
My Insane LinkedIn Routine with Adam Turinas
28 Oct 2024
Contributed by Lukas
In this episode of The HealthTech Marketing Show, I will detail my personal LinkedIn routine, which has been instrumental in the success of my marketi...
The Changing Landscape of Measurement and Attribution with Gretchen Hoffman and Mark Erwich
15 Oct 2024
Contributed by Lukas
In this episode of The HealthTech Marketing Show, we go deep on marketing measurement and attribution with guests Gretchen Hoffman, B2B SaaS Marketing...
Crafting Digital Brands in Healthcare with Mike Cuesta and Juan Molina, Atomic Health
01 Oct 2024
Contributed by Lukas
Adam Turinas sits down with Mike Cuesta and Juan Molina from Atomic Health to explore user experience, website design, and digital brand building in h...
Battle-Tested Techniques for Pipeline Acceleration with Mark Erwich
17 Sep 2024
Contributed by Lukas
In this episode of The Healthtech Marketing Show, host Adam Turinas welcomes Mark Erwich, Principal and Chief Strategy Officer at Health Launchpad, to...
Mastering the Art of Buying Group Engagement with Kerry Cunningham and Mark Erwich
03 Sep 2024
Contributed by Lukas
Adam Turinas sits down with B2B marketing experts Kerry Cunningham and Health Launchpad principal Mark Erwich to explore the evolving complexities of ...
What's Been Going On With AI and Marketing?
13 Aug 2024
Contributed by Lukas
How can marketers leverage the latest AI developments, tools, and strategies to reshape their approach to healthtech marketing? AI expert Casey Mee...
How to Become an Expert Product Marketer with Michael Gemmati
30 Jul 2024
Contributed by Lukas
Learn the best practices, tips, and tricks for mastering the complexities of product marketing. I am joined by Michael Gemmati, who shares real-world ...
How to Do B2B2C in Healthcare with Bonni DeWoskin
16 Jul 2024
Contributed by Lukas
B2B2C is the increasingly prevalent hybrid approach to marketing. It involves selling to businesses, which then market to their own customer base. B...
The Rural Health Opportunity with Karsten Russell-Wood
02 Jul 2024
Contributed by Lukas
Rural Health is a low priority for most healthtech firms. You may be missing a golden opportunity! In this episode, I am joined by Karsten Russell-Woo...
Is AI Eating your SEO? with Danny Goodwin and Karen Finn
25 Jun 2024
Contributed by Lukas
Yup. It's happening. AI is hurting the effectiveness of many people's SEO strategies. In this eye-opening episode, host Adam Turinas is joined by SEO ...
How To Market to Existing Customers with Mark Erwich
18 Jun 2024
Contributed by Lukas
In this episode of the Health Tech Marketing Show, Adam is joined by Mark Erwich, a super-experienced healthcare technology marketer, to discuss the i...
How To Create an Effective Buyer Journey with Mike Campana
11 Jun 2024
Contributed by Lukas
In this episode of the Healthtech Marketing Show, Adam Turinas and Mike Campana, a long-time healthcare IT marketing executive, discuss buyer journey ...
The Latest in Using AI to Transform Your Marketing
04 Jun 2024
Contributed by Lukas
In the final session of the Healthtech Marketing Summit, Casey Meehan, AI and Marketing specialist and long-time partner of Health Launchpad, took the...
Building Your GTM Engine
28 May 2024
Contributed by Lukas
How do you build a go-to-market (GTM) engine that operates beyond expectations? In this episode of The Healthtech Marketing Show, we explore strategi...
Shifting Your Sales and Marketing Mindset by Embracing ABM
21 May 2024
Contributed by Lukas
Ben Person, CEO of Tenon, and Kelly McDermott, CMO of Caregility, discuss how Account-Based Marketing (ABM) can be a game-changer in aligning sales an...
The State of Healthtech Branding: Authenticity, Advocacy, and Analytics
14 May 2024
Contributed by Lukas
In this episode we bring together a panel of marketing executives from leading healthtech companies to share their insights on the evolving state of b...
How Demand Generation is Changing in Healthtech
07 May 2024
Contributed by Lukas
In this replay of the first session from the Healthtech Marketing Summit, we dive into the evolution of demand generation in the healthtech industry. ...
The Value of Buyer Intent from Healthcare Comparison Websites
30 Apr 2024
Contributed by Lukas
In this episode I sat down with Bobby Guelich, Co-Founder and CEO of Elion Health (https://elion.health/), to explore the evolving world of comparison...
Latest Best Practices in Using AI for Content Creation with Casey Meehan and Lucy Railton
23 Apr 2024
Contributed by Lukas
In this episode of the Health Tech Marketing Show, Adam Turinas, CEO of healthlaunchpad, sits down with two industry experts to discuss the latest bes...
Leveraging Content to Cut Through the Noise: Brand Storytelling Strategies
16 Apr 2024
Contributed by Lukas
In this episode of the Health Tech Marketing Podcast, host Adam Turinas sits down with Patty Enrado, Senior Director of Content at HIMSS Media, for an...
The Power of Purposeful Branding in Healthcare with Steffany Whiting and Matthew Piette
09 Apr 2024
Contributed by Lukas
In this episode of the show, we explore the concept of purposeful branding in healthcare technology and its potential to drive both business success a...
The Evolving Role of SDRs in Health Tech: From Cold Calling to ABM with Kelly McDermott and Ross Whittaker
02 Apr 2024
Contributed by Lukas
In this episode of the Healthtech Marketing Show, host Adam Turinas is joined by Kelly McDermott, CMO of Caregility, and Ross Whittaker, InterSystems ...
Finding Your Next Gig: Navigating the Job Search Journey in Health Tech
25 Mar 2024
Contributed by Lukas
Losing a job, whether planned or unexpected, is a challenging experience that most professionals face at some point in their careers. In this episode ...
Unlocking the Power of Internal Marketing with Stacey Danheiser, Shake Marketing
19 Mar 2024
Contributed by Lukas
In this episode of the HealthTech Marketing Show, guest Stacey Danheiser, founder of Shape Marketing, shares her insights on the power of internal mar...
Healthcare AI GTM Approaches with Matt Ko, DeepScribe and David Zakariaie, Senseeye
11 Mar 2024
Contributed by Lukas
In this episode of the Healthtech Marketing Show, we delve into the inspiring journeys of two remarkable entrepreneurs, David Zakariaie, CEO and found...
70% YOY Growth Through the 4-Corner Inbound Marketing Model
05 Mar 2024
Contributed by Lukas
In this episode, Healthtech Marketing Show host Adam Turinas shares the 4-Corner inbound marketing framework that has rapidly grown his agency healthl...
How to Market and Sell to a Hospital CIO with JD Whitlock, CIO Dayton Children's Hospital
27 Feb 2024
Contributed by Lukas
If you are looking for a Healthcare CIO’s perspective on how they research, buy & want to be sold to this episode is for you! We had the privile...
Transforming Your Organization for Social Selling with Tim Hughes, DLAIgnite
20 Feb 2024
Contributed by Lukas
Does your sales team pitch products rather than provide meaningful insights? Do their LinkedIn profiles read more like corporate brochures than approa...
The HIT Buyer Journey Is Not Getting Any Easier. New Research from HIMSS
12 Feb 2024
Contributed by Lukas
Understanding the modern healthcare technology buyer’s journey is essential yet increasingly complex for marketing teams today. To bring clarity t...
Understanding Healthcare Analysts with John Moore III, Chilmark Research
06 Feb 2024
Contributed by Lukas
In this episode, we cover a topic we've never touched on: Analysts, From a marketing standpoint, the use of analysts is not as understood as it sh...
Insights from the B2B Marketing Benchmark Research with Paul Mattioli
30 Jan 2024
Contributed by Lukas
The B2B buyer journey grows more complex by the day. Prospects conduct extensive research before engaging vendors directly. In this new reality, how s...
The Healthtech Marketing Show: Boosting Marketing Productivity with AI, with Casey Meehan
23 Jan 2024
Contributed by Lukas
We’re welcoming back AI wizard Casey Meehan on boosting your marketing team's output with generative tools! This is a how-to masterclass with ...
The Healthtech Marketing Show: HIT Trends in 2024 with Mike Miliard, Executive Editor Healthcare IT News
15 Jan 2024
Contributed by Lukas
I recently hosted Healthcare IT News Executive Editor Mike Miliard on my Health Tech Marketing Show for an expansive view of the major healthcare IT t...
The Healthtech Marketing Show: What's Up with Cookies? Feat. Paul Vandre
14 Jan 2024
Contributed by Lukas
In this episode of the Healthtech Marketing Show, host Adam Turinas interviews digital marketing expert Paul Vandre on what is happening in 2024 with ...
The Healthtech Marketing Show: Using AI for Sales Enablement with Bob Blount
05 Jan 2024
Contributed by Lukas
Learn how to use AI for sales enablement in episode 35 of the Healthtech Marketing Show. Host Adam Turinas interviews Bob Blount, a principal from he...
The Healthtech Marketing Show: The Health Tech Marketing Outlook for 2024 with Adam Turinas
18 Dec 2023
Contributed by Lukas
Are you ready for 2024? To help you plan for the new year and take advantage of key opportunities, host Adam Turinas recently gathered insights from...
The Healthtech Marketing Show: Webinars That Work with Hannah Drake Kelley, Healthlaunchpad
12 Dec 2023
Contributed by Lukas
Webinars remain an important B2B marketing channel for generating quality leads and growing the sales pipeline. However, marketers must implement best...
The Healthtech Marketing Show: Digital Health in 2024 "Not Dead yet" with Matthew Holt
05 Dec 2023
Contributed by Lukas
Digital health has been on a wild ride over the past few years. After a frenzied boom with sky-high valuations and investor enthusiasm, 2023 saw the w...
The Healthtech Marketing Show: The Impact of ChatGPT on Content Marketing - Casey Meehan, Epic Presence
25 May 2023
Contributed by Lukas
Unless you have been hiding under a rock in the last six months, you will be aware that ChatGPT is a big deal. It affects marketing in many ways, not ...
The Healthtech Marketing Show: A Social Selling Masterclass - Anita Windisman, Blue Square Collective
15 May 2023
Contributed by Lukas
Anita is a confounder of Blue Square Collective. She is a very highly regarded expert in social selling. At Blue Square, she helps companies master di...
The Healthtech Marketing Show: All Things Marketing Ops, Milton Hwang, Mission Martech
21 Apr 2023
Contributed by Lukas
In this episode, Milton Hwang of Mission Martech, a long-time marketing technologist, talks about all things marketing operations. He has a deep backg...
The Healthtech Marketing Show: The Partnership Episode - Jenna Chambers, Terminus and Brittany Jones, Gozio Health
03 Apr 2023
Contributed by Lukas
In this episode, we are doing something a little unusual, and we have two terrific guests today in this special episode on partnerships. This is a dee...