The Healthtech Marketing Show

How To Revitalize Your Brand

23 Mar 2026

Contributed by Lukas

Brand is one of those words that can clear a room in a B2B company faster than almost anything else. The moment you say it, someone in the C-suite sta...

What Does Your AI Know? The Governance Framework for AI-Powered Pipeline Growth

16 Mar 2026

Contributed by Lukas

Welcome to the fifth installment of our series on using AI to grow your pipeline. In this episode, I am taking a deep dive into a topic that many mark...

Pipeline Optimization Revisited

09 Mar 2026

Contributed by Lukas

In this episode, I am revisiting one of our most popular and enduring discussions on pipeline optimization. Last year, guest host Mark Erwich led a de...

AI-enabled Growth - Execution and Acceleration

02 Mar 2026

Contributed by Lukas

In this episode, I am joined by Chris Marin, Associate VP of Digital Marketing at Inovalon, for a deep dive into how AI is moving from an experimental...

How to Create Memorable Trade Show Experiences in Healthcare

23 Feb 2026

Contributed by Lukas

In this episode of The HealthTech Marketing Show, I am joined by two of my colleagues from Health Launchpad, Design Lead Pepper Fee and Account Direct...

Orchestration - The Decision Layer of AI Growth

16 Feb 2026

Contributed by Lukas

If you've been following our series on using AI to grow your pipeline, you know we've already covered how to spot early buyer signals. But her...

Surviving and Thriving in 2026

09 Feb 2026

Contributed by Lukas

Healthcare marketers are having to navigate massive shifts across the industry, including shrinking ROI timelines and increasingly complex buyer commi...

AI and Signal Intelligence

02 Feb 2026

Contributed by Lukas

While most of us are already using AI for research and content creation, very few healthcare marketing teams have figured out how to use it to drive m...

Right-Sized ABM with Brianna Miller

26 Jan 2026

Contributed by Lukas

Does ABM have to be complicated and expensive? Brianna Miller doesn’t think so, and she will tell you why.In this episode, I sit down with Brianna M...

The AI Pipeline Growth Gap

19 Jan 2026

Contributed by Lukas

In this episode, I am kicking off a new series with a simple warning: mind the gap. Specifically, I am addressing the AI Pipeline Growth Gap, which is...

Why Education is Your Best Marketing Strategy for 2026

12 Jan 2026

Contributed by Lukas

I am thrilled to welcome John Lynn, Founder and Chief Editor of Healthcare IT Today, back to the show to discuss the significant evolution of sponsore...

Context is Everything

05 Jan 2026

Contributed by Lukas

In this first episode of 2026, I want to address a frustration that has been bugging me and likely you as well. We have all seen how impressive tools ...

Predictions for 2026

15 Dec 2025

Contributed by Lukas

We’re closing out the year by looking forward. In this episode, you’ll hear a range of voices from across healthtech marketing, growth, PR, podcas...

What’s All The Fuss About Gemini?

09 Dec 2025

Contributed by Lukas

There has been a lot of buzz about Gemini 3, Google’s LLM. In this episode, I dig into Google’s big announcement and try to get past the hype to w...

Building a Brand in Healthcare's Most Competitive AI Market

01 Dec 2025

Contributed by Lukas

Brand has become the B-word in our industry. It’s almost viewed as a dirty word in certain C-Suites and marketing leaders bring it up at their peril...

AI Quick Take - AEO vs SEO

17 Nov 2025

Contributed by Lukas

Is Answer Engine Optimization (AEO) really just SEO with a fresh coat of paint, or are we looking at something fundamentally different? This question ...

Resilience Is the Message for 2026

10 Nov 2025

Contributed by Lukas

Healthcare is facing a “perfect storm”. And it’s a perfectly bad one!In this episode, I sit down with Mark Erwich, Health Launchpad Chief Strate...

AI Browsers Are Coming for Your Buyer Journeys

03 Nov 2025

Contributed by Lukas

One of the biggest challenges is that buyers control the buying process, and they don’t want to talk to vendors until they are good and ready. They ...

Our AI Story

29 Oct 2025

Contributed by Lukas

In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've never don...

AI-First Marketing at Scale

13 Oct 2025

Contributed by Lukas

This may be my favorite ever episode. And it’s a doozy! I sat down with Nick Panayi, CMO of Inovalon, to explore one of the most comprehensive AI a...

AI Quick Take - From AI Literacy to AI Agent Builder - A Marketing Leader's Story

06 Oct 2025

Contributed by Lukas

In this episode, I speak with Susan Roth, Senior Director of Marketing at Netrality Data Centers, about her remarkable journey from marketing leader t...

AI Cohort Research - State of AI in Healthtech Marketing

29 Sep 2025

Contributed by Lukas

In this episode, I'm joined by three exceptional members of our Healthtech Marketing Network - Mariana Small, Elena Putilina, and Amy Swanson - wh...

AI Quick Take - Digital Twinning

22 Sep 2025

Contributed by Lukas

In this AI Quick Take episode, I take a look at one of the most fascinating yet misunderstood applications of AI in healthcare: digital twins. While t...

Buyer Insights from Swaay Health’s John Lynn and Brittany Quemby

15 Sep 2025

Contributed by Lukas

In this episode, I had the pleasure of speaking with John Lynn, founder of Healthcare IT Today and Swaay Health, and Brittany Quemby, who leads their ...

AI Quick Take: Mastering Prompt Engineering

08 Sep 2025

Contributed by Lukas

In this AI Quick Take episode, I explore the critical concept of prompt engineering. This skill is fundamental in transforming how you use AI tools li...

LinkedIn WTF?!

01 Sep 2025

Contributed by Lukas

In this episode, I delve into a topic that's been personally frustrating me and affecting countless other LinkedIn users: the dramatic decline in ...

AI Quick Take - Model Mania

25 Aug 2025

Contributed by Lukas

In this AI Quick Take, I do my best to demystify the confusing landscape of AI models that's been a little overwhelming. The AI world feels like t...

Creating a new Category in the Middle of the AI Revolution

18 Aug 2025

Contributed by Lukas

In this episode, I sit down with Kristin Russel, CMO of symplr, to unpack how she’s building a unified brand in one of the most complex corners of h...

AI Quick Take: ChatGPT Agent

11 Aug 2025

Contributed by Lukas

In this AI Quick Takes episode, I review one of the most intriguing recent developments in AI - OpenAI's introduction of ChatGPT Agent. I break do...

How To Navigate The Big Federal Budget Cuts

04 Aug 2025

Contributed by Lukas

In this episode, Dan Czech, Vice President of Insights at KLAS, and my colleague Mark Ewrich, Chief Strategy Officer at Health Launchpad, and I discus...

AI is EEATing your SEO

28 Jul 2025

Contributed by Lukas

In this episode of the Healthtech Marketing Podcast, we kick off our new AI Quick Takes series. Adam Turinas explains how generative AI is fundamental...

Why You Need to Start a Video Podcast

22 Jul 2025

Contributed by Lukas

In this episode of The HealthTech Marketing Show, I welcome Carol Flagg, founder of Answers Media Network and Healthcare IT Radio, to discuss the evol...

The Latest Thinking on Thought Leadership

07 Jul 2025

Contributed by Lukas

In this episode of The HealthTech Marketing Show, I am joined by Colin Hung, Editor in Chief at Sway Health, and Lea Chatham, Content and Brand Strate...

Latest LinkedIn Ads Best Practices for Healthtech Marketers

23 Jun 2025

Contributed by Lukas

In this episode of The HealthTech Marketing Show, host Adam Turinas is joined by Valerie Stachurski, Chief Marketing Officer at RxPx, and Paul Vandre,...

The Power of Storytelling in Healthcare Technology Marketing

09 Jun 2025

Contributed by Lukas

In this episode of The HealthTech Marketing Show, I am joined by Kristen Jacobsen, VP of marketing at RevSpring and Justin Metz, Content Lead at Healt...

From "Vanity" Metrics to Meaningful KPIs - Two Marketers Share Their Measurement Journeys

28 May 2025

Contributed by Lukas

In this episode, we sit down with two marketing leaders who are redefining how we measure marketing impact in healthcare. Adrianna Hosford from Artera...

Getting Patient-Centric: Advice for Healthtech Marketers

12 May 2025

Contributed by Lukas

At the end of the day, everything we do in healthcare is about how it impacts patients.As healthcare technology marketers, it is easy to lose sight of...

How HealthTech Leaders Optimize Their Marketing Pipeline

28 Apr 2025

Contributed by Lukas

In this episode of The HealthTech Marketing Show, guest host Mark Erwich leads a deep dive into pipeline optimization and deal acceleration, featuring...

What is Unbundled ABM and why you should care?

14 Apr 2025

Contributed by Lukas

Why do so many healthcare technology marketers want to do ABM but can't get started?A. The technology investment can be very expensiveB. The techn...

The ABM Journey: Years 1 Through 5

31 Mar 2025

Contributed by Lukas

In this episode of The HealthTech Marketing Show, I (Adam Turinas) discuss The Account-Based Marketing (ABM) Journey with guests Kelly McDermott, CMO ...

Start With Who?

17 Mar 2025

Contributed by Lukas

In this episode of The HealthTech Marketing Show, I explore the critical importance of precise audience targeting in health tech B2B marketing with Ma...

What Drives Healthcare IT Purchases? Insights from the Latest HIMSS Study

03 Mar 2025

Contributed by Lukas

In this episode of The HealthTech Marketing Show, host Adam Turinas sits down with Matt Carollo from HIMSS Media to discuss the findings of the latest...

Unlocking Advanced AI Marketing Tools for Your Team

18 Feb 2025

Contributed by Lukas

In this episode of The HealthTech Marketing Show, I welcome back Casey Meehan to explore the latest AI tools revolutionizing marketing strategies. We ...

The Four Health Tech Marketing Personas: Which One are You?

03 Feb 2025

Contributed by Lukas

You won’t want to miss this episode! In this episode of The HealthTech Marketing Show, host Adam Turinas, Lea Chatham, and Mark  Erwich explore fou...

The Big Pipeline Rethink

20 Jan 2025

Contributed by Lukas

We do something slightly different for this episode of The HealthTech Marketing Show. Colin Hung from Swaay Health takes over as the interviewer to di...

Top Five Marketing Challenges for 2025

06 Jan 2025

Contributed by Lukas

So what do healthtech marketers view as their biggest challenges in 2025? How will they adapt to changes in buyer behavior and what are their prioriti...

A Year in 7 Charts

09 Dec 2024

Contributed by Lukas

In this episode of the Healthtech Marketing Podcast, host Adam Turinas and Mark Erwich, Chief Strategy Officer of Health Launchpad, review the key tre...

The Buyer Journey Extravaganzapalooza

25 Nov 2024

Contributed by Lukas

This special episode of The HealthTech Marketing Show dives into all things related to the buyer’s journey, including insights and highlights from e...

Programmatic Advertising - Sewer or Savior

11 Nov 2024

Contributed by Lukas

In this episode of The HealthTech Marketing Show, we dive into programmatic advertising in healthcare marketing with Scott Stedman, founder of the B2B...

My Insane LinkedIn Routine with Adam Turinas

28 Oct 2024

Contributed by Lukas

In this episode of The HealthTech Marketing Show, I will detail my personal LinkedIn routine, which has been instrumental in the success of my marketi...

The Changing Landscape of Measurement and Attribution with Gretchen Hoffman and Mark Erwich

15 Oct 2024

Contributed by Lukas

In this episode of The HealthTech Marketing Show, we go deep on marketing measurement and attribution with guests Gretchen Hoffman, B2B SaaS Marketing...

Crafting Digital Brands in Healthcare with Mike Cuesta and Juan Molina, Atomic Health

01 Oct 2024

Contributed by Lukas

Adam Turinas sits down with Mike Cuesta and Juan Molina from Atomic Health to explore user experience, website design, and digital brand building in h...

Battle-Tested Techniques for Pipeline Acceleration with Mark Erwich

17 Sep 2024

Contributed by Lukas

In this episode of The Healthtech Marketing Show, host Adam Turinas welcomes Mark Erwich, Principal and Chief Strategy Officer at Health Launchpad, to...

Mastering the Art of Buying Group Engagement with Kerry Cunningham and Mark Erwich

03 Sep 2024

Contributed by Lukas

Adam Turinas sits down with B2B marketing experts Kerry Cunningham and Health Launchpad principal Mark Erwich to explore the evolving complexities of ...

What's Been Going On With AI and Marketing?

13 Aug 2024

Contributed by Lukas

How can marketers leverage the latest AI developments, tools, and strategies to reshape their approach to healthtech marketing? AI expert ⁠Casey Mee...

How to Become an Expert Product Marketer with Michael Gemmati

30 Jul 2024

Contributed by Lukas

Learn the best practices, tips, and tricks for mastering the complexities of product marketing. I am joined by Michael Gemmati, who shares real-world ...

How to Do B2B2C in Healthcare with Bonni DeWoskin

16 Jul 2024

Contributed by Lukas

B2B2C is the increasingly prevalent hybrid approach to marketing. It involves selling to businesses, which then market to their own customer base. B...

The Rural Health Opportunity with Karsten Russell-Wood

02 Jul 2024

Contributed by Lukas

Rural Health is a low priority for most healthtech firms. You may be missing a golden opportunity! In this episode, I am joined by Karsten Russell-Woo...

Is AI Eating your SEO? with Danny Goodwin and Karen Finn

25 Jun 2024

Contributed by Lukas

Yup. It's happening. AI is hurting the effectiveness of many people's SEO strategies. In this eye-opening episode, host Adam Turinas is joined by SEO ...

How To Market to Existing Customers with Mark Erwich

18 Jun 2024

Contributed by Lukas

In this episode of the Health Tech Marketing Show, Adam is joined by Mark Erwich, a super-experienced healthcare technology marketer, to discuss the i...

How To Create an Effective Buyer Journey with Mike Campana

11 Jun 2024

Contributed by Lukas

In this episode of the Healthtech Marketing Show, Adam Turinas and Mike Campana, a long-time healthcare IT marketing executive, discuss buyer journey ...

The Latest in Using AI to Transform Your Marketing

04 Jun 2024

Contributed by Lukas

In the final session of the Healthtech Marketing Summit, Casey Meehan, AI and Marketing specialist and long-time partner of Health Launchpad, took the...

Building Your GTM Engine

28 May 2024

Contributed by Lukas

How do you build a go-to-market (GTM) engine that operates beyond expectations? In this episode of The Healthtech Marketing Show, we explore strategi...

Shifting Your Sales and Marketing Mindset by Embracing ABM

21 May 2024

Contributed by Lukas

Ben Person, CEO of Tenon, and Kelly McDermott, CMO of Caregility, discuss how Account-Based Marketing (ABM) can be a game-changer in aligning sales an...

The State of Healthtech Branding: Authenticity, Advocacy, and Analytics

14 May 2024

Contributed by Lukas

In this episode we bring together a panel of marketing executives from leading healthtech companies to share their insights on the evolving state of b...

How Demand Generation is Changing in Healthtech

07 May 2024

Contributed by Lukas

In this replay of the first session from the Healthtech Marketing Summit, we dive into the evolution of demand generation in the healthtech industry. ...

The Value of Buyer Intent from Healthcare Comparison Websites

30 Apr 2024

Contributed by Lukas

In this episode I sat down with Bobby Guelich, Co-Founder and CEO of Elion Health (https://elion.health/), to explore the evolving world of comparison...

Latest Best Practices in Using AI for Content Creation with Casey Meehan and Lucy Railton

23 Apr 2024

Contributed by Lukas

In this episode of the Health Tech Marketing Show, Adam Turinas, CEO of healthlaunchpad, sits down with two industry experts to discuss the latest bes...

Leveraging Content to Cut Through the Noise: Brand Storytelling Strategies

16 Apr 2024

Contributed by Lukas

In this episode of the Health Tech Marketing Podcast, host Adam Turinas sits down with Patty Enrado, Senior Director of Content at HIMSS Media, for an...

The Power of Purposeful Branding in Healthcare with Steffany Whiting and Matthew Piette

09 Apr 2024

Contributed by Lukas

In this episode of the show, we explore the concept of purposeful branding in healthcare technology and its potential to drive both business success a...

The Evolving Role of SDRs in Health Tech: From Cold Calling to ABM with Kelly McDermott and Ross Whittaker

02 Apr 2024

Contributed by Lukas

In this episode of the Healthtech Marketing Show, host Adam Turinas is joined by Kelly McDermott, CMO of Caregility, and Ross Whittaker, InterSystems ...

Finding Your Next Gig: Navigating the Job Search Journey in Health Tech

25 Mar 2024

Contributed by Lukas

Losing a job, whether planned or unexpected, is a challenging experience that most professionals face at some point in their careers. In this episode ...

Unlocking the Power of Internal Marketing with Stacey Danheiser, Shake Marketing

19 Mar 2024

Contributed by Lukas

In this episode of the HealthTech Marketing Show, guest Stacey Danheiser, founder of Shape Marketing, shares her insights on the power of internal mar...

Healthcare AI GTM Approaches with Matt Ko, DeepScribe and David Zakariaie, Senseeye

11 Mar 2024

Contributed by Lukas

In this episode of the Healthtech Marketing Show, we delve into the inspiring journeys of two remarkable entrepreneurs, David Zakariaie, CEO and found...

70% YOY Growth Through the 4-Corner Inbound Marketing Model

05 Mar 2024

Contributed by Lukas

In this episode, Healthtech Marketing Show host Adam Turinas shares the 4-Corner inbound marketing framework that has rapidly grown his agency healthl...

How to Market and Sell to a Hospital CIO with JD Whitlock, CIO Dayton Children's Hospital

27 Feb 2024

Contributed by Lukas

If you are looking for a Healthcare CIO’s perspective on how they research, buy & want to be sold to this episode is for you! We had the privile...

Transforming Your Organization for Social Selling with Tim Hughes, DLAIgnite

20 Feb 2024

Contributed by Lukas

Does your sales team pitch products rather than provide meaningful insights? Do their LinkedIn profiles read more like corporate brochures than approa...

The HIT Buyer Journey Is Not Getting Any Easier. New Research from HIMSS

12 Feb 2024

Contributed by Lukas

Understanding the modern healthcare technology buyer’s journey is essential yet increasingly complex for marketing teams today. To bring clarity t...

Understanding Healthcare Analysts with John Moore III, Chilmark Research

06 Feb 2024

Contributed by Lukas

In this episode, we cover a topic we've never touched on: Analysts, From a marketing standpoint, the use of analysts is not as understood as it sh...

Insights from the B2B Marketing Benchmark Research with Paul Mattioli

30 Jan 2024

Contributed by Lukas

The B2B buyer journey grows more complex by the day. Prospects conduct extensive research before engaging vendors directly. In this new reality, how s...

The Healthtech Marketing Show: Boosting Marketing Productivity with AI, with Casey Meehan

23 Jan 2024

Contributed by Lukas

We’re welcoming back AI wizard Casey Meehan on boosting your marketing team's output with generative tools!  This is a how-to masterclass with ...

The Healthtech Marketing Show: HIT Trends in 2024 with Mike Miliard, Executive Editor Healthcare IT News

15 Jan 2024

Contributed by Lukas

I recently hosted Healthcare IT News Executive Editor Mike Miliard on my Health Tech Marketing Show for an expansive view of the major healthcare IT t...

The Healthtech Marketing Show: What's Up with Cookies? Feat. Paul Vandre

14 Jan 2024

Contributed by Lukas

In this episode of the Healthtech Marketing Show, host Adam Turinas interviews digital marketing expert Paul Vandre on what is happening in 2024 with ...

The Healthtech Marketing Show: Using AI for Sales Enablement with Bob Blount

05 Jan 2024

Contributed by Lukas

Learn how to use AI for sales enablement in episode 35 of the Healthtech Marketing Show. Host Adam Turinas interviews Bob Blount, a principal from he...

The Healthtech Marketing Show: The Health Tech Marketing Outlook for 2024 with Adam Turinas

18 Dec 2023

Contributed by Lukas

Are you ready for 2024? To help you plan for the new year and take advantage of key opportunities, host Adam Turinas recently gathered insights from...

The Healthtech Marketing Show: Webinars That Work with Hannah Drake Kelley, Healthlaunchpad

12 Dec 2023

Contributed by Lukas

Webinars remain an important B2B marketing channel for generating quality leads and growing the sales pipeline. However, marketers must implement best...

The Healthtech Marketing Show: Digital Health in 2024 "Not Dead yet" with Matthew Holt

05 Dec 2023

Contributed by Lukas

Digital health has been on a wild ride over the past few years. After a frenzied boom with sky-high valuations and investor enthusiasm, 2023 saw the w...

The Healthtech Marketing Show: The Impact of ChatGPT on Content Marketing - Casey Meehan, Epic Presence

25 May 2023

Contributed by Lukas

Unless you have been hiding under a rock in the last six months, you will be aware that ChatGPT is a big deal. It affects marketing in many ways, not ...

The Healthtech Marketing Show: A Social Selling Masterclass - Anita Windisman, Blue Square Collective

15 May 2023

Contributed by Lukas

Anita is a confounder of Blue Square Collective. She is a very highly regarded expert in social selling. At Blue Square, she helps companies master di...

The Healthtech Marketing Show: All Things Marketing Ops, Milton Hwang, Mission Martech

21 Apr 2023

Contributed by Lukas

In this episode, Milton Hwang of Mission Martech, a long-time marketing technologist, talks about all things marketing operations. He has a deep backg...

The Healthtech Marketing Show: The Partnership Episode - Jenna Chambers, Terminus and Brittany Jones, Gozio Health

03 Apr 2023

Contributed by Lukas

In this episode, we are doing something a little unusual, and we have two terrific guests today in this special episode on partnerships. This is a dee...

The Healthtech Marketing Show: Efficient Growth and All things ABM - Natalie Cunningham, CMO of Terminus

14 Mar 2023

Contributed by Lukas

Natalie Cunningham is the CMO of Terminus, one of the leaders in ABM technology.  What Natalie doesn't know about ABM is not worth knowing.    ...

What It Will Take for Digital Health Transformation To Succeed, Dr Nick Patel, Digital Health Transformation Health Expert

05 Mar 2023

Contributed by Lukas

Dr. Nick Patel. Nick is a highly accomplished physician and healthcare executive and a well-known expert on digital transformation. In 2021 and in 202...

The ABM Journey - Kelly McDermott, Caregility CMO on how to transition to full-scale ABM

27 Feb 2023

Contributed by Lukas

Caregility is a highly successful telehealth firm. In this episode, Kelly McDermott shares their journey to embracing Account-based marketing fully.  ...

Using Social Media A Scale - Simon Rost, Chief Marketing Officer, GE Healthcare’s Enterprise Digital Solutions

28 Nov 2022

Contributed by Lukas

Using social media at scale for large B2B organizations is a big challenge. In this episode, you will learn how one of the biggest healthcare technolo...

The Start-up Journey - Daniel Pluard, CEO of Intely

15 Nov 2022

Contributed by Lukas

Daniel Pluard is the CEO of an early-stage healthcare interoperability start-up that is taking low-code/no-code approach to tackle a highly complex is...

Latest Insights on Content Marketing, David Fortino, Netline

08 Nov 2022

Contributed by Lukas

David Fortino is the Chief Strategy Officer of Netline, a leading content syndication platform. His firm helps thousands of marketers get buyers engag...

The HIT Buyer's Perspective - Sunila Levi Long-time Healtcare System IT Executive

28 Oct 2022

Contributed by Lukas

Sunila  Levis is a long-time healthcare technology executive who has rich experience working across many different parts of the US healthcare sys...

The Power of Ethnography in Selling to Healthcare - Dean Browell PhD, Chief Behavioral Officer, Feedback

30 Aug 2022

Contributed by Lukas

"Living among the gorillas".  This is something you don't hear very often in healthcare marketing. But you will in this episode.   Dr Dean B...

Making a Successful Pivot - Guy Friedman, CEO and founder of Steady MD.

03 Aug 2022

Contributed by Lukas

Guy Friedman and his partner, Yarone Goren founded Steady MD as a concierge medicine service. This was going well, but a new opportunity arose that ma...