The Healthtech Marketing Show
Episodes
The Healthtech Marketing Show: Efficient Growth and All things ABM - Natalie Cunningham, CMO of Terminus
14 Mar 2023
Contributed by Lukas
Natalie Cunningham is the CMO of Terminus, one of the leaders in ABM technology. What Natalie doesn't know about ABM is not worth knowing. ...
What It Will Take for Digital Health Transformation To Succeed, Dr Nick Patel, Digital Health Transformation Health Expert
05 Mar 2023
Contributed by Lukas
Dr. Nick Patel. Nick is a highly accomplished physician and healthcare executive and a well-known expert on digital transformation. In 2021 and in 202...
The ABM Journey - Kelly McDermott, Caregility CMO on how to transition to full-scale ABM
27 Feb 2023
Contributed by Lukas
Caregility is a highly successful telehealth firm. In this episode, Kelly McDermott shares their journey to embracing Account-based marketing fully. ...
Using Social Media A Scale - Simon Rost, Chief Marketing Officer, GE Healthcare’s Enterprise Digital Solutions
28 Nov 2022
Contributed by Lukas
Using social media at scale for large B2B organizations is a big challenge. In this episode, you will learn how one of the biggest healthcare technolo...
The Start-up Journey - Daniel Pluard, CEO of Intely
15 Nov 2022
Contributed by Lukas
Daniel Pluard is the CEO of an early-stage healthcare interoperability start-up that is taking low-code/no-code approach to tackle a highly complex is...
Latest Insights on Content Marketing, David Fortino, Netline
08 Nov 2022
Contributed by Lukas
David Fortino is the Chief Strategy Officer of Netline, a leading content syndication platform. His firm helps thousands of marketers get buyers engag...
The HIT Buyer's Perspective - Sunila Levi Long-time Healtcare System IT Executive
28 Oct 2022
Contributed by Lukas
Sunila Levis is a long-time healthcare technology executive who has rich experience working across many different parts of the US healthcare sys...
The Power of Ethnography in Selling to Healthcare - Dean Browell PhD, Chief Behavioral Officer, Feedback
30 Aug 2022
Contributed by Lukas
"Living among the gorillas". This is something you don't hear very often in healthcare marketing. But you will in this episode. Dr Dean B...
Making a Successful Pivot - Guy Friedman, CEO and founder of Steady MD.
03 Aug 2022
Contributed by Lukas
Guy Friedman and his partner, Yarone Goren founded Steady MD as a concierge medicine service. This was going well, but a new opportunity arose that ma...
Scaling Up Marketing For a VC-backed Healthtech Firm - Lizzy Felciano and Elizabeth Fennell from H1
20 Jul 2022
Contributed by Lukas
Lizzy Felciano and Elizabeth Fennell from H1 join Adam Turinas to talk about how they are building a new complex healthtech brand. H1 is an exci...
Marketing With Partners, Nick Kagal, VP of Marketing and Business Development, SpinSci
31 May 2022
Contributed by Lukas
Nick Kagal spent time on both the customer and vendor side of the healthcare buyer market. In his role as the head of marketing at SpinSci Technologie...
Getting Greater Engagement in Event Marketing with Rachel Stephan from Snoball
05 May 2022
Contributed by Lukas
Rachel Stephan is an expert in event marketing. More specifically she knows how to get people to show up and engage at the event and extend the value ...
Making the Complex Simple with Adam Rosenberg, Director of Marketing, RXRevu
27 Apr 2022
Contributed by Lukas
We all know that selling and marketing to healthcare is incredibly complex. RXRevu deals with a whole other level of complexity. They engage three dif...
The Buyer's Journey with Melanie Turner, AVP, Healthcare Information Systems UAB Medicine Enterprise
05 Apr 2022
Contributed by Lukas
In this episode of the Healthtech Marketing Podcast, you will hear from an experienced healthcare IT buyer, Melanie Turner AVP, Health System Informat...
Building a Brand From The Inside Out. An Interview with David Cole from DAC Group
02 Mar 2022
Contributed by Lukas
David Cole from the DAC Group is not a healthcare specialist per se but has some unique insights that are critical to building brands. David helps com...
Agile Marketing and How Premier is Changing Its Brand, Kaycee Kalpin, CMO Premier
22 Feb 2022
Contributed by Lukas
Kaycee Kalpin is the hyper-energetic and super smart, Chief Marketing Officer of Premier Inc. Among many other things, she is a devotee and evangelist...
The Importance of Building Trust - Karsten Russell-Wood, Equum Medical
12 Feb 2022
Contributed by Lukas
Karsten Russell-Wood is an accomplished and experienced healthcare technology marketing executive. He built his career at Philips and GE Healthcare. A...
The Power of Networking - Hays Waldrop, Founder of IHES
25 Jan 2022
Contributed by Lukas
Hays Waldrop is an entrepreneur and a champion networker who founded and runs several networking groups for healthcare executives. In his own words, h...
Creating a new singular brand to bring a new mission to life - Ryan Grable, Chief Marketing Officer, PerfectServe
18 Jan 2022
Contributed by Lukas
Ryan Grable heads up marketing for the awesome PerfectServe, a leader in the clinical communications space. Ryan has a ton of experience in tec...
Building a marketing engine from the ground up - Lucy Railton, Director of Marketing, Smile CDR
11 Jan 2022
Contributed by Lukas
Lucy Railton leads marketing for the fast-growing, Canadian, healthtech business, Smile CDR. Smile is on FHIR, pun-intended. They are help...
Building a Tightly Integrated Sales & Marketing Team: Royce Brunson, Chief Revenue Officer, Health Recovery Solutions (HRS)
10 Dec 2021
Contributed by Lukas
Royce is a long-time digital health growth leader. He is the Chief Revenue Officer of Health Recovery Solutions a remote monitoring provider. In this ...
SEO is Part of the Culture: David Kosloski, Director of Marketing, Avelead
17 Nov 2021
Contributed by Lukas
How does helping a poor Peruvian result in mastering SEO? OK, not a question you will come across every day. Well for David Kosloski, a conversa...
Tales from a B2B Marketing Guru: Drew Neisser, CEO and Founder of Renegade Marketing and the CMO Huddles
04 Nov 2021
Contributed by Lukas
Drew is truly a B2B Marketing rock star. He is the founder of Renegade Marketing, a very successful B2B agency, and also the founder of t...
The Future of Event and Experiential Marketing: Robyn Duda, Growth Strategist and Experiential Marketer
21 Oct 2021
Contributed by Lukas
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. In this e...
Insights from a Healthcare IT Buyer: Dr Jordan Tannenbaum, CIO/CMIO St Peter's Healthcare
21 Oct 2021
Contributed by Lukas
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. Dr. Jord...
How To Build a Leading Healthcare IT Brand: Jim Rose, Chief Marketing Officer, Intersystems
13 Oct 2021
Contributed by Lukas
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. In...
A Healthcare Tech ABM Master Class: Ben Person, VP of Global Marketing, Nuvolo
13 Oct 2021
Contributed by Lukas
In this First Episode of the Healthtech Marketing Podcast, you will hear from Ben Person, who leads marketing for the fast-growing Software firm, Nuvo...