“Through the power of collaboration, I could yield such a benefit. If i had used paid advertising to generate the 7,000 members it would have costed me $10k plus. I replicated this approach and allowed me to build a community of 150,000 mothers.” Take flight into Katrina's journey - growing up in Perth, Australia being shown the ropes by her mum including a big focus on financial learnings and dreaming big. Hear about Katrina’s time from being in the corporate world to how starting a family led her to this exciting new adventure building a business centred around Marketing to mums. Being a mum herself, book author, business owner and global speaker, Katrina shares her learnings in life, painful moments , taking big leaps of faith and more! We also spend some time on mothers - How corporates are changing their view of parental leave, Katrina’s own experience, The Key trends with mums as consumers and a segment of the population critical to shopping behaviour - Fun fact: The average age of a mum is 25 in US and 31 in Australia. Enjoy! -------- I would really appreciate if you can help by rating this podcast on iTunes, as it helps others find us and convince guests to come on the show. Follow us on Instagram, LinkedIn or Twitter for more! This episode & show is to inspire all us to be high flyers in any aspect of life & flip the notion of a high flyer, learning from value creators to help us all be 1% better everyday, together.

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