Inspiring and raw conversation with Michelle Hu, founder of founder of Etoile Collective, online beauty accessories store with operations in Melbourne and recently New York.Hear Michelle share her sunrise with immigrant parents moving to Australia from China, and instilling the importance of working and studying hard. You will hear Michelle talk about how seeing her parents not have much inspire her to make the most of her opportunities and recently she was able to buy her parents a house, which is very inspiring.This show just last week ranked #16 (!!!!) in Australia in the careers category. I am still lost for words but a massive thank you to you for listening to the episodes, supporting the show and please continue to share your feedback by messaging us on Instagram or contact me directly on LinkedIn. ***TIMESTAMPS—————03:05 - Quick facts 03:48 - Sunrise 05:14 - Learning photoshop and marketing from games 06:40 - significance of parents bravery 08:06 - Secret that helped Michelle start her business, Etoile 09:14 - heroes growing up 10:05 - Parents work 10:35 - Buying house for parents 11:15 - success at 16 12:30 - reflections working in finance over law 14:00 - career pathways outside the traditional industries 16:12 - how to receive a yes to a cold message 20:35 - painful learning about mental wellbeing 21:40 - How to build a side hustle whilst working full time 23:50 - Turning idea into reality to start Etoile with no direct experience 26:15 - Learning revenue and inventory management 28:50 - Bootstrapping the business 32:30 - Moving to New York 34:45 - Differences between New York and Melbourne 36:01 - Daily Mail article 38:15 - social media vs physical marketing 40:50 - Discoverability on TikTok 41:50 - Podcast marketing tips 43:44 - final sprint***Read about our recently launched Curiosity Center business and subscribe to the newsletter for articles directly in your inbox!Always appreciate if you can help by rating this podcast on iTunes, as it helps others find us and convince guests to come on the show.Follow us on Instagram, LinkedIn or Twitter for more!This show showcases relatable role models, re-imagining a high flyer to help you achieve your potential and be 1% better everyday!

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