
Ryan Pineda is a successful real estate investor, entrepreneur, and author of The Wealthy Way, with over $100 million in investments and multiple thriving businesses. In this episode, we talked about wealth-life balance, personal branding, real estate market and investments, influence...
Chapter 1: What does it mean to go broke trying to get rich?
Don't go broke trying to get rich. And so going broke is not just financially. It's like, bro, if you get a divorce, you lose your kids, you lose your health, you lose your faith. Like those are all ways you go broke. I mean, in life, if you just go broke in one area of life, it screws you. right? Like if your health sucks, I mean, dude, you're jacked.
Chapter 2: How can health and relationships impact your wealth?
Like if you get fat and out of shape and you go get diabetes and like, dude, it's going to screw up the rest of everything you do. If you got marriage problems, it's going to screw up the rest of your life and business. If you got problems with faith and you're not feeling purposeful and you feel void and empty, guess what? That affects everything.
welcome to the home service expert where each week tommy chats with world-class entrepreneurs and experts in various fields like marketing sales hiring and leadership to find out what's really behind their success in business now your host the home service millionaire tommy mello
Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text NOTES to 888-526-1299. That's 888-526-1299.
Chapter 3: What is the importance of wealth-life balance?
And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview.
Welcome back to the Home Service Expert. Today, I have a very random guest, an amazing guest, named Ryan Panetta. He wrote a cool book called The Wealthy Way. Don't go broke trying to get rich. That's such a badass title. And I think most people do. They go broke trying to act rich.
They drive their... They live at their grandma's house, but they rent the most expensive apartment they could find for about a month. And then they drive a badass Beamer, and they never save money, but... Ryan is a real estate mongrel, got invested over $100 million in real estate since 2010. He's founded over seven different businesses that generate lots and lots of money.
He's got an amazing podcast. He speaks at a lot of different events. I spoke at his event. He's got a great event. He's got a wife, Mindy, and three children, James, Olivia, and Judah. I think I heard all of them last night on the phone. You did hear them all. And plays a lot of golf. Big baseball player. Yep. What else? Tell us all about you.
Dude, I think you covered it, man. Love Jesus. I think that was the only thing not in the bio, but everything else is there, man. And you're based out of Vegas. What brought you to Vegas? Born and raised. Yeah. Born there, you know, went to high school. When I played baseball, I got to travel the world. So, you know, I've lived here in Phoenix when we were in spring training. I lived in Canada.
I've lived in Dallas. I've lived in the Northeast. So, you know, I've kind of lived everywhere. And after experiencing it all, It's kind of like nothing like home. So I like Vegas.
And what do you, you know, Vegas is a lot like Phoenix. Yeah, it is. You think you're in Vegas forever? Yes. You just love it.
I love it.
What exactly do you love about Vegas? I'm just curious.
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Chapter 4: How to navigate the real estate market?
You've got to redo the pipes. You've got to get the cakeless.
Yeah, and what would end up happening is all these, you know, right? I mean, like, the city is built. So all those properties that are already done the way they are, they're going to retain their value, right? But then there's going to be all these houses on the outskirts that are new, cheap, different kinds of builds. And I think that that's how they solve it.
Yeah. Interesting. So we were talking a little bit last night. You've got a lot of mentors, people you look up to, and a lot of people look up to you. We were talking about Ed Milet. Yep.
And Martel, we were talking about.
Yeah, Dan Martel. Yep. And what the heck's his name? The other guy that was... Oh, PBD. Yeah, PBD. Yeah. You know, I've heard a lot. Like, I think Ed Milet is one of the best speakers I've seen. You know, he's very, very good on stage. He tells great stories. It's very emotional when he's talking. Out of everybody you've kind of been around and got to know, who's your favorite mentor?
Oh man, this is a good question. Let me add, before I answer that, about something you just said about, you know, you spoke at my event, Ed has spoken at my event. I've had a lot of these guys. One thing people probably don't know about you that I would know because I've had everyone is that you're bigger as far as business and everything goes than almost all of these guys.
And, you know, they may have the social media following everything else, but as far as business and acumen and everything goes, you've done way more than pretty much everyone. And that actually was apparent to me at the last WealthCon you spoke at because you had no ego about how your speaking slot was.
So there are a lot of guys who have extreme ego with when they speak, how many minutes they speak, their topic, who they're speaking before and after. Like, dude, you deal with kind of like a lot of divas, right? Yeah. We were running late on time because one guy was going way over, if you remember.
Yeah, I think he went over. He said, hey, give me another five minutes and I want another 20.
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Chapter 5: What role do mentors play in business?
That's interesting. Yeah, that's a little thing. I know what it's like to talk with a bunch of different type of speakers and how they can be prima donnas and how everything's got to be perfect, especially when they get paid to speak. That's all they do. Yeah. And I can't figure out mathematically how it would ever make sense for me to speak.
Mathematically, I don't care if you paid me a million dollars to be somewhere. Yeah. The hourly rate that I'm kind of, but you know what I do? I get in the right rooms and meet the right people. You can't put a price tag on that. No, no. So it's really the socialization of different topics and just the network. I work with a lot of different coaches that we pay a lot of money for.
And one of the coaches, you got to teach your employees a few things. And one of them is how to make connections. I've learned how to make a lot of connections. Yeah.
And now my job is to make sure my leadership team makes the right connections and gets in the right groups.
Yeah. Because I always put the time and energy into me going to meet these people. getting on the right podcast, talking on a podcast, listening to podcasts, going to the right seminars, doing the right shop tours, reading the right books, hiring the right mentors. And now I'm starting to do it for all my team. Yeah.
Because there's a law of the lid that they're only going to grow as far as their ceiling goes.
John Maxwell, right?
That's exactly who it's from.
He was, so like speaking to speakers, he was in my office a month ago and he was doing a workshop and he talked about that law. I'd never heard him talk about it. I'd heard of the idea, but I never heard it, you know, law of the lid. And yeah, he was just talking about that. Like, man, dude, people are only going to go to the level that you are as a leader.
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Chapter 6: How to create lasting connections in business?
And they're like, well, we'll pump the ads. We'll get you all your custom line, all this stuff. And I was like, I don't even care. Like, I don't even need to make money on it. Let's do it. And so, yeah, I haven't even ever made money on that. For me, it's just about, I love the product. I still wear it and it's free advertising for me.
Like you just said, like I didn't put two and two together when you said that you've seen those ads, but there you go. And I didn't pay for them.
That was great. I love that, man. So you, when I walked through your office, you had about 80 cameras set up. It was like everybody in there, you're teaching how to be an influencer. Like it seemed like every single person, not just you, but your whole team. What is the theory behind that? Cause I love it. And I wish I had more time that all my technicians and installers could become influencers.
They're just out working with their hands every day. Yeah. They've already got maxed out schedules.
Yeah. I think there is ways you can incorporate content into what you do that would really scale it.
I do too. Yeah. Especially like in the garage, talking to clients. Oh, for sure.
Yeah. Yeah. I think you absolutely could. My guy right now has glasses on their Ray-Bans. Yeah. So that'd be an easy one for them to do. Right. That's just right off the bat. But, uh, no, I just think that attention is the most valuable currency there is right now because it's really the only limited currency. It's like, when you think about attention overall, it's like,
Okay, we know there's unlimited money, right? They're just gonna keep printing. With attention, there's only so many humans, we all have 24 hours, it's capped. And when you actually think about discretionary attention, that's not really changing with people. Because if we all work, just call it nine to five, right? The average human has about four hours of discretionary time per day.
That's remained pretty fixed. And so what are they doing with it? Well, it's literally competing for everything. Books, podcasts, Netflix, social media, YouTube. Working out, everything. Everything. It's discretionary. So... The competition for those four hours is growing more and more fierce as time goes on and it's getting more expensive.
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Chapter 7: What is the Wealthy Way philosophy?
They upload photos. They tell me what they like to do. And then it's pretty simple. All it is is that I've got it in one dashboard where I can send out as many videos. And with two full-time executive assistants, it makes it a lot easier. Yeah. I can knock 20 videos out. in less than a half an hour. And people are just like, how the hell would this guy find the time?
And the handwritten letters are automated in a way I got it all set up. And, you know, birthdays, anniversaries, sending out just, I don't need to send videos out for everything. Yeah. I'd rather do the videos for when you go above and beyond. Yeah. Like they're really special. I know CEOs that spend like a day out of the week just handwriting letters.
Right.
I think, yeah, I've heard about those guys, too.
They got a plane. They'll write these long-ass letters.
Well, I think, too, even for you, like, to spend 30 minutes a day, right? I mean, that's so much money out of your time to go write letters. Yeah. And, like, clearly, you're saying it's worth it.
Not only letters, but the videos.
Whatever.
The text messages and the reinforcement. And then there's also a side of it saying I'm watching. And it's who needs a little nudge. Yeah. Hey, what's going on, man? Maybe I'll give you a week off. Maybe let me give you a gift card for you and your wife to go to dinner tonight. Let me know if you need some time. I just realized your conversion rates going to shit.
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Chapter 8: How can personal habits influence success?
You like which one really makes sense for you. You want to go with the more economical one, the builder grade, or do you want something that's going to last forever? Yeah. Yeah. And usually you'll probably pick something in between. And for doors, we've got six options. And it's awesome because we could take this into every other industry.
That's why I see this company just going up, up, up, up, up. And I like liquidity events, although I'm pretty like, I try to roll more equity than they will allow me to roll. but I still think it's good to save for a rainy day. Can you explain, in your book, The Wealthy Way, describes the guide to helping you get the freedom you've always wanted and the purpose that you've longed for.
Can you explain what it means to build true wealth
Yeah, I mean, there's once again, different aspects of life, right? You named them faith, family, fitness, finance, all those things. So like the way that most people perceive wealth is financial. And for me, it's not, I mean, it's a piece. It's not the only piece, right? Like I want to have a great marriage. I want to have great faith. I want to be in great shape. I want to make a lot of money.
Like I want to do all those things, right? Well-rounded. Yeah. Like I don't want to be deficient in any of them. And whenever I see people who are deficient and even just one of them, like you can tell, you just can. It's like, dude, I mean, you know, you go meet these rich guys who are out of shape and it's like, bro, like, This ain't it. I wouldn't trade places with you.
I don't care that you got a hundred million more dollars. It doesn't matter to me. I wouldn't want that. So I think it's just this reshift in people's minds of like, well, like let's first prioritize what's the most important, like how much money do you actually need at the end of the day? Right.
And you know, not for you, you're going to keep doing you, but like for the normal person, like, yo, like what's the number?
It's usually people always over five to $10 million could set people up forever, ever, ever, ever, ever, ever. I mean, the number could be a lot smaller than that. It could be bigger to some, but what do you think the number is?
Well, the normal everyday person I think is probably could live a great life in most places for like 20 grand a month, right?
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