Transforming Data into More Calls and Better Conversions
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What motivated Chris Yano to start his business?
When I got into business, I didn't get into the business thinking about selling it. I was just trying to make a decent living. But then as I got smarter in business, I thought, okay, maybe I can build something really meaningful here that I could sell someday or bring my kids into if they wanted to. None of them want to be in my business. That's okay. But then it was like, hey, I had a number in mind. I thought... man if i can get this company to 20 million dollars i'm gonna feel really successful and we hit that and passed it and by the way that was a like an empty number for me it was just a goal but i thought okay i'm not doing this again because i typically want to say if i say i want to be a hundred million dollar company tommy it's not because i want to be a hundred it's not the hundred million dollar you should focus on it's to what i've built to get to the hundred million and the impact that we're having in a hundred million dollar company
because what you know and everybody at my company knows is giving back is one of my like core like one of our core values welcome to the home service expert where each week tommy chats with world-class entrepreneurs and experts in various fields like marketing sales hiring and leadership to find out what's really behind their success in business now your host the home service millionaire tommy mellow
Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text NOTES to 888-526-1299. That's 888-526-1299.
And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview. All right. Welcome back to the Home Service Expert. It's kind of cool because I was just with Chris all weekend in Vegas. So we got a lot to chat about. Not about Vegas. Not about Vegas.
We'll leave that one alone.
But that was super fun, man. I had a blast. Shit's just popping, man. You got a lot of stuff on your plate. You know, right now, marketing's in a really tough spot. Everyone's complaining about marketing. It's what we've been talking about the last two years. It's kind of COVID's come down, but you are the co-founder and CMO at Rhino Strategic Solutions. You know a lot about business and you run a really big podcast to the point. So let's just catch everybody up with what's going on with you.
Yeah, man. So it's cool to come on right after we were just together in Vegas. Yeah. Because I got to try and separate. What can I talk about? What can I talk about? I'm just kidding. No, we had a great time because we talked a lot about business, which we get to do, which is anytime we're together.
You know what? Real quick on that. I always tell people that know me, I don't talk always about business. In fact, Bree kills me if I talk about business. Just rarely when I get with somebody that actually understands what I'm going through and I can actually talk about stuff that makes sense. That's what I told you. I'm like, dude, I want to share. And guys like you and Gaynor must always think, man, Tommy talks a lot about business, but I don't. Unless I'm around like one of you guys.
Yeah. Anna's like, no, we're not talking about business, Tommy.
Anna's reprimanded me a million times.
Anna's my wife. Yeah. So just a quick update. I know last time I was on, I was, I think it was towards the end of last year. We were kind of finalizing integration from the sale of the business, you know, so I still rolled 30%. So I'm still in it, as you know, and like have a whole other new phase I got to go through here.
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