The IAB UK Podcast

How can we get better at measuring outcomes for audio?

27 Mar 2026

Contributed by Lukas

In the third and final episode of this IAB UK Podcast mini-series, produced in partnership with Global, we turn to one of the biggest questions facing...

Audio Meets Video: introducing Global Studios

25 Mar 2026

Contributed by Lukas

In the second episode of this special IAB UK Podcast mini-series, produced in partnership with Global, we continue our exploration of the forces shapi...

How to tap into unique power of communities

23 Mar 2026

Contributed by Lukas

In this first episode of a special mini-series from the IAB UK Podcast, produced in partnership with Global, we explore the work shaping the future of...

Live from Leadership Summit 2026: Part 2

20 Mar 2026

Contributed by Lukas

The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big q...

Live from Leadership Summit 2026: Part 1

18 Mar 2026

Contributed by Lukas

The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big q...

Inside Reddit: a conversation with Jen Wong

11 Mar 2026

Contributed by Lukas

In this special episode, we sit down with Jen Wong, Global COO (Reddit), to explore the remarkable transformation of one of the internet’s most infl...

Adspend Report 2025: UK’s digital ad market reaches £40.5bn

03 Mar 2026

Contributed by Lukas

In this episode of the IAB UK podcast James is joined by Elizabeth Lane (IAB UK) and Jeff Youseff (Oliver Wyman), to unpack the latest findings from t...

Live from unBoxed London 2026: Innovative new AI agents and how to utilise Amazon Ads DSP

25 Feb 2026

Contributed by Lukas

This special episode is recorded live from unBoxed London 2026, James Chandler (IAB UK) is joined by Jenny Liu (Amazon Ads) to unpack the latest innov...

Audience Modelling: rethinking audiences in the age of AI

18 Feb 2026

Contributed by Lukas

Audience modelling is evolving fast as AI, contextual intelligence and real-time signals reshape how advertisers understand and reach people. Hosted b...

Connecting Commerce in a Fragmented Media World

11 Feb 2026

Contributed by Lukas

Retail and commerce media are growing fast, from retailer networks to shoppable formats across social, video and TV, but with that growth comes new co...

Lessons from Programmatic: Live from Last Thursday Club

04 Feb 2026

Contributed by Lukas

Programmatic has never been more powerful, or more complex.Recorded live at Last Thursday Club, this episode brings together Ollie Chadwick (AdsWizz),...

What's the future for Agentic AI? IAB Tech Lab's Agentic Roadmap Revealed

28 Jan 2026

Contributed by Lukas

In this episode of the IAB UK podcast, we’re joined by Tony and Jill from IAB Tech Lab, recorded during their visit to the UK for Techtonic, IAB UK’...

Get Ahead of 2026: Agency trends LIVE from The Last Thursday Club

03 Dec 2025

Contributed by Lukas

Get a head start on 2026 with this special episode of The IAB UK Podcast, recorded live at November's Last Thursday Club. James Chandler is joined by ...

Are you still watching...? What Netflix’s new streaming report means for advertisers

20 Nov 2025

Contributed by Lukas

Netflix has released its latest Still Watching 2025 research, exploring how audiences stream, discover new content and build their fandoms. In this ep...

What really makes Gen Z tick? LADbible Group Youth Codebook reveals all

13 Nov 2025

Contributed by Lukas

What really makes Gen Z tick? In this episode, IAB UK’s Tom Stevens digs into LADbible Group’s new Youth Codebook - the biggest-ever study of Gen ...

Curate to Elevate: LIVE from The Last Thursday Club

05 Nov 2025

Contributed by Lukas

As signal loss scrambles the digital ecosystem, data curation is stepping in to restore clarity and control. Recorded live at IAB UK’s October Last ...

Unified CTV: Is media fragmentation a thing of the past?

29 Oct 2025

Contributed by Lukas

In Episode 2 of our special miniseries with YouTube, we turn our focus to the biggest screen in the home - the TV.Host James Chandler is joined by Dya...

Creator Insights: YouTube at the Epicentre of Culture

22 Oct 2025

Contributed by Lukas

This week on The IAB UK Podcast, James kicks off a special two-part miniseries in partnership with YouTube. In Episode 1, he’s joined by Roya Zeitou...

Entertainment, Innovation & Retail Media: Inside Amazon Ads' Upfront

15 Oct 2025

Contributed by Lukas

Recorded just hours before Amazon Ads’ Upfront at The Outernet, this episode takes you behind the scenes of the event to hear about some of the high...

Media Upfronts Special: Retail Media 3.0, with Nectar360

10 Oct 2025

Contributed by Lukas

We wrap up our week of Superfront specials with Nectar360. James Chandler is joined by Tom Priestman, Director of Client Services, to talk about the r...

Media Upfronts Special: Waking up the Nation, with Bauer Media

09 Oct 2025

Contributed by Lukas

On day four of our special Superfront series, James Chandler is joined by Bauer Media's George Butler. With household names spanning radio, publishing...

Media Upfronts Special: Tripadvisor presents... Common Ground

08 Oct 2025

Contributed by Lukas

Halfway through our Superfront partner series, James Chandler sits down with Lena Arbery, Director of Destinations, Travel and Growth, EMEA at Tripadv...

Media Upfronts Special: From Fandoms to Effectiveness, with Spotify

07 Oct 2025

Contributed by Lukas

In episode two of our Media Upfronts Superfront spotlight series, James Chandler is joined by Josh Partridge, VP & Managing Director, EMEA Sales a...

Media Upfronts Special: Audio Captivates, Data Elevates, with Global

06 Oct 2025

Contributed by Lukas

Ahead of Media Upfronts, taking place 14-15 October at Protein Studios, we’re kicking off a special week of podcasts with our five Superfronts podca...

Retail and Entertainment: The Next Era of Retail Media

01 Oct 2025

Contributed by Lukas

In this special live episode of the IAB UK Podcast, we bring you into the room at The Last Thursday Club, our monthly networking event, where the focu...

Insights, Forecasts & Trends from Digital Adspend H1 2025

23 Sep 2025

Contributed by Lukas

Season 18 of The IAB UK Podcast kicks off with the latest Digital Adspend results. Host James Chandler is joined by Elizabeth Lane, IAB UK’s Head of...

Futurescape: 2030 & beyond: AI & wearables revolutionise discovery

06 Aug 2025

Contributed by Lukas

In the fifth and final episode of ‘Futurescape: 2030 & beyond’, we look at how AI and wearable tech are reshaping everything from brand discov...

Futurescape: 2030 & beyond: Retail media redefines the funnel

30 Jul 2025

Contributed by Lukas

In the fourth episode of ‘Futurescape: 2030 & beyond’, we tackle retail media – the fastest-growing area of digital advertising – and expl...

Futurescape: 2030 & beyond: Ageing redefined & the rise of responsibility

22 Jul 2025

Contributed by Lukas

In the third episode of ‘Futurescape: 2030 & beyond’, we explore how stereotypes about age are breaking down – and what that means for adver...

Futurescape: 2030 & beyond: The power of communities

16 Jul 2025

Contributed by Lukas

In the second episode of our podcast mini-series ’Futurescape: 2030 & beyond’, we turn our attention to how tapping into communities - large a...

Futurescape: 2030 & beyond: Content reigns, all hail content

09 Jul 2025

Contributed by Lukas

In the first episode of our new podcast miniseries ‘Futurescape: 2030 & beyond’, we’re tackling a big topic – how content is coming to the...

A policy special with Lucy Powell MP & Sarah Lester

07 Jul 2025

Contributed by Lukas

Last month, IAB UK’s Policy Team hosted an event at Reach’s printworks in Manchester focused on how digital advertising can further support SMEs a...

How can publishers thrive in the AI ecosystem?

02 Jul 2025

Contributed by Lukas

Recorded live at IAB UK’s Last Thursday Club, this episode explores how publishers are navigating the new AI-powered media landscape – and where t...

Is in-store media the real deal?

25 Jun 2025

Contributed by Lukas

Is in-store retail media just DOOH in a new outfit - or is it a distinct space in its own right? In this week's episode, James Chandler is joined by L...

LIVE from Engage 2025: The Times, TikTok, Spotify, Time Out & more

13 Jun 2025

Contributed by Lukas

For the first time ever, we recorded a podcast live from Engage – IAB UK’s flagship event. Stationed in the bar area at Soho Place, the IAB’s Ch...

Innovating beyond cookies, LIVE from The Last Thursday Club

03 Jun 2025

Contributed by Lukas

Welcome back to The IAB UK Podcast, recorded live from our May Last Thursday Club. This month’s event unpacked Google’s recent decision to keep th...

The latest on the LHF ad rules

23 May 2025

Contributed by Lukas

For this emergency podcast, James Chandler is joined by the IAB's Head of Policy & Public Affairs, Sinead Coogan Jobes, to break down the Governme...

How to think (and create) like a TikToker

22 May 2025

Contributed by Lukas

What’s broken in creator marketing – and how do we fix it?In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk abo...

All In: Building a more inclusive industry

15 May 2025

Contributed by Lukas

The All In Census is the UK advertising industry’s largest inclusion survey, designed to build a more supportive workplace for everyone. In this epi...

Leading with hearing loss

07 May 2025

Contributed by Lukas

This week, the IAB's Charlotte Robinson sits down with Sandra Arnold, the Regional Head of Learning at GroupM UK & EMEA, to discuss the importance...

Unpacking Digital Adspend 2024

29 Apr 2025

Contributed by Lukas

In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK’s Director of Marketing & Insight, to unpack the k...

Leading with dyslexia

24 Apr 2025

Contributed by Lukas

In this episode, our Chief Strategy Officer James Chandler is joined by Paul Wright, Head of International at Uber Advertising, for a personal convers...

Why audio deserves your full attention

16 Apr 2025

Contributed by Lukas

This week, our Chief Strategy Officer, James Chandler, sits down to chat with Global's Group Strategy Director, Ailsa Mackenzie, about the fascinating...

Leading with menopause

09 Apr 2025

Contributed by Lukas

* Trigger warning: suicide is covered in this conversation.*Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance,...

Supporting early talent in a hybrid world

02 Apr 2025

Contributed by Lukas

Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takea...

The omnichannel advantage

26 Mar 2025

Contributed by Lukas

In this episode of The IAB UK Podcast, we’re diving deep into the world of omnichannel marketing – a strategy that’s becoming essential for bran...

Live from Leadership Summit 2025

21 Mar 2025

Contributed by Lukas

IAB UK’s annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together senior decision-makers and giving them a cruci...

An interview with The Rt Hon Baroness Nicky Morgan

17 Mar 2025

Contributed by Lukas

Recorded live at Sopwell House in St Albans, The Rt Hon Baroness Nicky Morgan joins the IAB's Charlotte Robinson for a sit-down chat following her spe...

Accelerating action: International Women's Day 2025

12 Mar 2025

Contributed by Lukas

In this special International Women's Day episode, the IAB’s Director of Transformation, Sophia Haynes, is joined by Nikki Sehgal, General Manager o...

How to win your week back with AI

07 Mar 2025

Contributed by Lukas

This week on The IAB UK Podcast, we’re bringing you a live recording from February’s Last Thursday Club, where we explored how AI can help you wor...

Futurescape: preparing for 2030 & beyond

05 Mar 2025

Contributed by Lukas

In this episode, James Chandler, IAB UK's Chief Strategy Officer, is joined by Kristie Naha-Biswas, Head of Insight at IAB UK, for an exclusive deep d...

Looking back at Leadership Summit 2024

26 Feb 2025

Contributed by Lukas

Leadership Summit - our exclusive annual gathering of leaders from across the industry - is fast approaching so we’re digging into the podcast archi...

Keyword blocking: Brand safety or overreach?

19 Feb 2025

Contributed by Lukas

In this episode of the IAB UK Podcast, IAB UK's CMO, James Chandler, delves into a pressing issue impacting advertisers, publishers and tech experts a...

Thriving not just surviving - how to support your team, with NABS’s Sue Todd & GroupM’s Josh Krichefski

13 Feb 2025

Contributed by Lukas

In this episode, James sits down with Sue Todd, CEO of NABS's, and Josh Krichefski, CEO of GroupM EMEA & President of IPA, to explore the pressing...

Retailers as media giants, LIVE from The Last Thursday Club

05 Feb 2025

Contributed by Lukas

This week on The IAB UK Podcast, we’re bringing you a live recording from January’s Last Thursday Club, where we focused on the rising influence o...

Tomorrow’s tech, today’s strategy with OMG UK’s Phil Rowley

29 Jan 2025

Contributed by Lukas

In this episode, James sits down with Phil Rowley, Head of Futures at OMG UK, to dive into the big trends set to reshape consumer behaviour and techno...

The great WFH debate

24 Jan 2025

Contributed by Lukas

In this episode, IAB UK's CMO James Chandler is joined by Christine Armstrong and Bruce Daisley - both authors and productivity experts - for an insig...

The latest on the ‘less healthy food & drink’ ad ban

16 Jan 2025

Contributed by Lukas

In this episode, James sits down with Beth Rogers, Public Policy Manager at IAB UK, for a timely discussion on the upcoming 'less healthy food & d...

A festive message from Joy

18 Dec 2024

Contributed by Lukas

A festive message from Joy, our Chief Digital Cheerleader! The IAB UK Podcast will be back in 2025 with more great conversations, insights and digital...

IAB UK: 2024 in Review

11 Dec 2024

Contributed by Lukas

As the credits begin to roll on 2024, we’re unpacking the key moments, trends and challenges that shaped the digital advertising landscape this...

Getting to Net Zero, LIVE from The Last Thursday Club

04 Dec 2024

Contributed by Lukas

This week on The IAB UK Podcast, we’re bringing you a live recording from our Last Thursday Club where sustainability took centre stage. Hosted by S...

Inside Auto Trader & Quantcast’s data-driven partnership

27 Nov 2024

Contributed by Lukas

In this episode of The IAB UK Podcast, we dive into the digital strategies driving success for some of the UK’s top brands. Recorded live at the Ham...

The IAB UK Podcast: Policy and Brand Safety, in partnership with TikTok

22 Nov 2024

Contributed by Lukas

Welcome back to the third and final episode of a three-part podcast miniseries in partnership with TikTok. Over the course of three episodes, IAB UK’...

The IAB UK Podcast: Creative Performance, in partnership with TikTok

20 Nov 2024

Contributed by Lukas

Welcome back to this special three-part podcast miniseries in collaboration with TikTok. Over the course of three episodes, IAB UK’s CMO James Chand...

The IAB UK Podcast: Measurement, in partnership with TikTok

18 Nov 2024

Contributed by Lukas

Welcome to the first episode of a special three-part podcast miniseries in collaboration with TikTok. Over the next three episodes, IAB UK’s CMO Jam...

Shaping the future of CTV

13 Nov 2024

Contributed by Lukas

Following our CTV roundtable last week - all about collaboration, standardisation and ‘dropping the C’ - we’re continuing the conversation with ...

Getting ahead for 2025, LIVE from The Last Thursday Club

07 Nov 2024

Contributed by Lukas

With the year almost coming to a close, agencies are beginning to share their predictions for the ad industry and beyond in 2025, and we're here to gi...

Why We Watch, in partnership with Google

04 Nov 2024

Contributed by Lukas

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at...

Delivering More with Data, in partnership with Google

31 Oct 2024

Contributed by Lukas

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at...

The Beauty of Best Practice, in partnership with Google

28 Oct 2024

Contributed by Lukas

Welcome to YouTube Festival Spotlight, a three-part podcast series run in collaboration with Google giving you a behind-the-scenes look at the festiva...

Engaging Gen Z, with Next-Gen Media’s Guy Thurlow

25 Oct 2024

Contributed by Lukas

In this episode, James sits down with Guy Thurlow, Co-Founder and Commercial Director at Next-Gen Media.They dive into Guy’s personal journey, the c...

The Agency Perspective on Retail Media, in partnership with Tesco Media and Insight Platform

18 Oct 2024

Contributed by Lukas

Welcome back to The IAB UK Podcast and the third part of this Retail Media miniseries, produced in partnership with Tesco Media and Insight Platform. ...

Retail Media's Creative Canvas, in partnership with Tesco Media and Insight Platform

17 Oct 2024

Contributed by Lukas

Welcome back to The IAB UK Podcast and the second installment of this Retail Media miniseries, produced in partnership with Tesco Media & Insight ...

Retail Media's Coming of Age, in partnership with Tesco Media and Insight Platform

16 Oct 2024

Contributed by Lukas

Today's episode kicks off a miniseries in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is ...

Prime Insights: What You Missed at Amazon's UK Upfront 2024

11 Oct 2024

Contributed by Lukas

In today's episode we dive into all the highlights from Amazon’s recent UK Upfront with David Amodio, Amazon’s Head of Video Sales Specialists for...

Seasonal strategies to engage your audience

03 Oct 2024

Contributed by Lukas

In this episode, IAB UK's Head of Insight, Kristie Naha-Biswas, sits down Taboola's Claire Mullarkey, Vyde's Sam Peters and UM’s Neil Peace to discu...

Brand safety in 2024

30 Sep 2024

Contributed by Lukas

In this episode, James sits down with Laura Smith-Collins, Chief Digital and Data Officer at Hearts & Science, and Andy Heald, who manages publish...

Digital Upfronts Special: Trust, innovation & engaging content at The Sun

18 Sep 2024

Contributed by Lukas

In this episode, James sits down with Owen Griffiths, Commercial Director at The Sun, to dive into what’s in store at its upcoming Digital Upfronts....

An inside look at the British Podcast Awards

11 Sep 2024

Contributed by Lukas

Joining our CMO James Chandler on The IAB UK Podcast this week is Adam Shepherd, Head of Podcasts at Haymarket Media Group and Editor of the British P...

Have we got your attention? LIVE from the Last Thursday Club

04 Sep 2024

Contributed by Lukas

Attention gets talked about a lot in our industry, but there isn’t a universal understanding of what constitutes it or how to best measure it. Under...

UK General Election special, with Hanover Communications

28 Jun 2024

Contributed by Lukas

This week our Communications Executive, Charlotte Robinson, sits down with Michael Prescott, Hanover’s Managing Director and former Political Editor...

‘Less social media, more Snapchat’, with Snap’s Ronan Harris

15 May 2024

Contributed by Lukas

This week our CMO, James Chandler, sits down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More S...

The Power of Premium Publishers, LIVE from The Last Thursday Club

08 May 2024

Contributed by Lukas

In this special live episode recorded at April's Last Thursday Club, James Chandler chats to Telegraph Media Group's Camilla Child, The Independent's ...

EURO 2024: Tapping into football fandom

01 May 2024

Contributed by Lukas

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Football...

Digital Adspend 2023 in focus, with IAB UK’s Elizabeth Lane

24 Apr 2024

Contributed by Lukas

To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick th...

Spotlight on sustainability, with GroupM’s Dave Sandham

18 Apr 2024

Contributed by Lukas

This week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformat...

The rise of content creators, LIVE from The Last Thursday Club

03 Apr 2024

Contributed by Lukas

Creator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing di...

A new era for podcasting, with Bauer Media Group’s Lucie Cave

28 Mar 2024

Contributed by Lukas

Join James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, prese...

The evolution of omnichannel marketing

20 Mar 2024

Contributed by Lukas

On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a l...

Leadership Summit 2024 special

14 Mar 2024

Contributed by Lukas

IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital adverti...

An interview with Sky News’ Sophy Ridge, live from Leadership Summit 2024

12 Mar 2024

Contributed by Lukas

Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahea...

International Women’s Day 2024 LIVE from The Last Thursday Club

06 Mar 2024

Contributed by Lukas

To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manag...

Making disability inclusive advertising the default, with Ellen Hammett & Sonali Rai

28 Feb 2024

Contributed by Lukas

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast ...

The AR Advantage, with Make My Day's Will Scougal

21 Feb 2024

Contributed by Lukas

Join James as he chats with Will Scougal, Founder & Managing Director of Make My Day, the first augmented performance marketing agency. Explore th...

The Joy of Digital, with IAB UK's Joy and Tom Stevens

14 Feb 2024

Contributed by Lukas

It’s an IAB UK double-act this week on the podcast as James chats with our Chief Digital Cheerleader, Joy and Director of Marketing, Tom Stevens, ab...

Post-cookie readiness, with Jamie Toward

07 Feb 2024

Contributed by Lukas

With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution f...

Top trends to watch for in 2024 LIVE from The Last Thursday Club

31 Jan 2024

Contributed by Lukas

To coincide with the latest instalment of IAB Compass, our report to help the industry navigate the future of digital advertising, IAB UK's CEO, Jon M...

The Crux, Episode 3: Closing the female leadership gap

11 Dec 2023

Contributed by Lukas

Welcome back to The Crux - a three part podcast series in partnership with Google, taking on the big questions marketers should be asking themselves.I...

The Crux, Episode 2: Unlocking the privacy and trust opportunity

07 Dec 2023

Contributed by Lukas

Welcome back to The Crux, an IAB UK Podcast mini-series in partnership with Google. Over three special episodes, the IAB's James Chandler takes on the...

The Crux, Episode 1: The viewing habits reshaping connection

29 Nov 2023

Contributed by Lukas

Welcome to The Crux, a new IAB UK Podcast mini-series in partnership with Google. Over the next three episodes, the IAB's James Chandler takes on the ...