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The Indo Daily

Deepfake porn is exploding online - can Europe stop it? 

10 May 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 4.116 Joe Malloy

Hey there, we are Indosport with me, John Molloy. We cover sport and we have things like this.

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4.476 - 20.194 Unknown

If you ask Arsenal's defenders, Gabriel and Saliba, to play in that PSG team or that Bayern team, they would be exposed as much as those centre-backs were last night. Because effectively, the attackers were on top. Then you ask the question, how many defenders were actually on the pitch last night? Because none of the full-backs have no interest in defending. They're like wingers.

0

20.495 - 30.245 Unknown

And I've seen Saliba and Gabriel in an open game in that League Cup semi-final doubleheader against Newcastle last season get torn apart by Izak. I won't have anyone convince me that they can defend in that space.

0

30.786 - 36.291 Carl Henry

On the latest episode of Real Health with me, Carl Henry, we chat midlife, behaviour change, and lots more with Ailish Brosnan.

0

36.311 - 52.385 Unknown

I'm in the gym and I'm mostly there with 20 and 30-year-old women. You know, my mid-50s, there's very few women my age there lifting weight. You know, we talked about those changes in terms of fat-free mass declining, fat mass increasing. When it comes to strength training, it's going to help preserve that muscle. It's going to help to keep it and actually even grow it a little bit as well.

52.405 - 57.73 Unknown

For bone health, strength training is super important. For mental benefits, it's super important. So there's many benefits to be adding strength training

57.71 - 82.232 Adrian Weckler

as ever it's available on all podcast platforms today's indo daily comes courtesy of our sister podcast the big tech show with adrian weckler you are listening to the big tech show with adrian weckler sponsored by deal deal lets you hire manage pay and equip anyone anywhere visit deel.com slash big tech

83.225 - 97.791 Aoife White

You're never rewarded by being an early adopter. Waiting till the last minute sometimes can work to your advantage. That's what seems to have happened here. The panic is coming because there are people who didn't think that this would happen. It's not the first piece of regulation that digital companies have to deal with. There's an awful lot out there. It's a pain.

98.091 - 106.566 Aoife White

And I think small companies are complaining. The impetus behind it was to try and make things a little bit easier. But then you get into, well, why were they there in the first place?

Chapter 2: What is deepfake pornography and why is it a concern?

541.307 - 545.164 Adrian Weckler

And we can't afford this regulation in the first place and it'll never get through.

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546.325 - 564.75 Aoife White

You're never rewarded by being an early adopter. You know, if you are waiting till the last minute, sometimes it can work to your advantage. I think that's what seems to have happened here, that the panic is coming because there are people who didn't think that this would happen. I guess you see a lot of complaints on all sides about new rules coming in because they are burdensome.

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565.531 - 585.883 Aoife White

And that's the whole... point of the AI Act was to try and stitch together various things. And it's not the first piece of regulation that digital companies have to deal with. There's an awful lot out there. The GDPR, there's whatever you've got for your sectors. It's a pain. And yet companies are complaining, and I think small companies are complaining. And that was the...

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585.863 - 609.357 Adrian Weckler

impetus behind it was to try and make things a little bit easier but then you get into well why were they there in the first place and yeah so let's talk about that for for a second because you mentioned hr now as i recall one of the high risk categories is around not letting ai bots you know take control of the entire recruitment process so if i'm going for a job if you're going for a job

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609.337 - 634.028 Adrian Weckler

You know, there is a certain amount of AI involvement. If you're going for a job in a big company, a big tech company, you can see it and you can feel it. There is a certain amount of AI involvement already. But I think what this new regulation is designed to do is not to give the AI, you know, final say and judgment over whether or not you get a job. In other words,

634.008 - 643.001 Adrian Weckler

you can't be algorithmed out altogether. And that strikes, probably strikes a lot of people as a decent rule.

643.021 - 665.165 Aoife White

I hope so. I mean, you're counting on HR to be, the HR people to be a bit more human than the AI system. Not a given. I mean, the algorithmic decision-making is definitely there already. Look at Uber drivers, and it's definitely being used in HR. You see screening for CVs. I've even done an AI interview, which is rather strange.

666.067 - 667.59 Adrian Weckler

Oh, no, I mean, they're becoming quite common.

668.412 - 668.773 Aoife White

Yeah.

Chapter 3: How does the EU's AI Act aim to address deepfake content?

883.761 - 890.697 Aoife White

And that argument seems to have, I'd say, disappeared, but it's no longer the main question anymore.

0

896.296 - 900.241 Joe Malloy

Hey there, we are Indosport with me, Joe Malloy. We cover sport and we have things like this.

0

900.602 - 916.323 Unknown

If you ask Arsenal's defenders, Gabriel and Saliba, to play in that PSG team or that Bayern team, they would be exposed as much as those centre-backs were last night. Because effectively, the attackers were on top. Then you ask the question, how many defenders were actually on the pitch last night? Because none of the full-backs have no interest in defending. They're like wingers.

0

916.643 - 926.356 Unknown

And I've seen Saliba and Gabriel in an open game in that League Cup semi-final doubleheader against Newcastle last season get torn apart by Izak. I won't have anyone convince me that they can defend in that space.

0

932.644 - 938.15 Adrian Weckler

Why do you think we take it more seriously in Europe than they do in the States?

938.671 - 959.938 Aoife White

I think Europe tends to be more cautious. I mean, there is this love for regulation. I know Americans laugh at it, but it is definitely there. The idea that we do the right thing and the right thing takes a long time to decide. So European decision making is very slow, often very painful. And there's a lot of different considerations there.

959.958 - 977.761 Aoife White

And you get the, I think there is still a very strong, I would say quite socialist, liberal side of politics and where human rights matters. You see that with the trade unions coming in and they do have a say in politics. how European policy gets discussed. Do you see those views maybe filtering through more in Europe than they do in the US?

978.101 - 983.846 Aoife White

I mean, they're not absent in the US, but they're not dominant and they don't really maybe influence the politics as easily.

984.507 - 1006.528 Adrian Weckler

Yeah, because when I bring this sort of stuff up, I go up to the States fairly regularly. I was over there last week. And when I bring this kind of stuff up with counterparts in the US, anyone who works for a tech company, I can see their brows starting to furrow and their lips starting to furrow. And it's not quite a sneer, but they start to... And then the inevitable comes out.

Chapter 4: What challenges exist in regulating deepfake technology?

1216.302 - 1245.684 Adrian Weckler

All of a sudden, Mark Zuckerberg starts wearing a gold chain, you know, looks a bit like LL Cool J. Elon Musk is in the Senate seat. And all of a sudden, The EU and regulation is the absolute pits. And J.D. Vance is threatening us with tariffs if we maintain our regulations. And then it looks like we're going to have to soften it all. OK, and hence the Omnibus Act and everything like that.

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1246.445 - 1270.033 Adrian Weckler

And then at the beginning of this year, Trump threatens to invade Greenland again. And we have the Grok scandal with Elon Musk. And it appeared to me that while the Americans were sort of in the Senate and we were agreeing to delay everything. And, oh, yeah, you know, maybe your system is right. Maybe we are screwing it up. And the Mario Draghi report and all that.

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1270.053 - 1286.895 Adrian Weckler

Now, my feeling is that the Americans may have screwed it up a bit. And actually, the Europeans are saying, do you know what? We... We actually were starting to agree with you, but actually invade Greenland? No, actually, do you know what? No, do you know what? Here's two fingers. We're actually going to stick with the regulation after all.

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1287.576 - 1308.456 Aoife White

How do you get off US tech? I mean, I tried to find somebody recently and I did in January who had managed to dump all his US tech. But that's very, very hard. And I don't think most of us are doing that. I mean, we are. We're joined at the hip might be too strong, but we are very dependent on US tech. We like it. We'll keep using it. Do we want safeguards on it? Apparently, yes.

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1309.598 - 1328.931 Aoife White

Some of that is about safety of your data, what stays in Europe. Some of that is in making these companies obey European rules, which some of them aren't very keen on. But I think the ultimate threat is that one side gives up on the other. that's maybe not the best place to get to.

1328.951 - 1356.149 Adrian Weckler

I put this, I interviewed a guy called Kyle Ander yesterday. He's Apple's VP for legal. And he was having a good old moan about the Digital Markets Act. Apple has a real grievance about that, about the interoperability. And what they basically say in plain English is that the Digital Markets Act is, is forcing them to dilute the design of their product.

1356.169 - 1382.069 Adrian Weckler

Digital Markets Act is a competition regulation in the EU, as you know, but it's forcing them to dilute their products, to open them up, the design of them up to competitors to such an extent that it's diluting not only the safety and privacy, but also the potential profitability of the products. And he was making the point that, I put it to him, look, that's fine, Kyle, right?

1382.61 - 1386.355 Adrian Weckler

But are you really going to say, what are you going to do? Are you going to leave the European market?

Chapter 5: Can the EU effectively enforce regulations on harmful AI content?

1386.456 - 1408.49 Adrian Weckler

Are you going to pull your products? And he said, no, no, no, we're not going to do that. It's a very big market. It's an important market. It just means that, you know, we're probably going to invest less here and we may not release as many products here. So, We can still use American tech. You know, I can still use Google. I can still use Meta. None of them are going to pull out.

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1410.033 - 1423.575 Adrian Weckler

It's not like if we were the UK. You know, if the UK really pissed off Apple or Google, they might pull out of the UK. They might. But they won't pull out of the EU. Surely, surely.

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1425.074 - 1440.081 Aoife White

I think delays on some products. I mean, they get slower to, I mean, threads, I think. Was it from Meta? It took a while to come. I mean, there are things where they need to get it cleared with European regulators. And maybe there are things that you're prepared to test in the US or in another market where you've got a bit more room to do what you like.

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1440.542 - 1459.135 Aoife White

So, yeah, maybe we're going to be a bit behind the curve on what happens in Europe. I mean, the whole idea of the EU law was to go after closed systems. I mean, something like Apple. The idea was that you have a bit more choice about the kind of products that you have, that these are not pushed at you. I mean, that's a very good question.

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1459.195 - 1470.816 Aoife White

This is not the days of the old PC box where you plug in every bit of tech you like. I mean, it's quite handy to go on Google search and have your Google Maps pop up. And that's been one of the things that's been taken away.

1470.876 - 1490.548 Aoife White

Apple is very clear about what it wants, that it gives you this beautiful walled garden and everything is perfect and they've tested it the way they like it and it's just great. And they don't like any change to that. That's not the way the EU sees things. And Apple is being forced to do something it doesn't want to do. And its argument is that this degrades what they get.

1491.049 - 1508.018 Aoife White

I mean, ultimately, it's up to the consumer. Does it really matter that much? So, you know, we will see. I mean, do you mind that you don't have the latest piece of tech? Do you mind that you don't have things exactly the way that Apple designed it? And that comes down to the consumer.

1508.2 - 1530.023 Adrian Weckler

Yeah, no, exactly. It's kind of fascinating. And to go back to what Puzder, the US ambassador to the EU, was saying, he was trying to make an argument that over time, Europe becomes a poorer, kind of a second-rate place. Now, it's really difficult to kind of weigh up

1530.138 - 1546.783 Adrian Weckler

to really, to really compare properly because the way the Americans compare it, they just, they look at things like GDP and they look at things like that. And he was trying to make the argument that like Mississippi was a higher growth, a higher economic growth place than almost anywhere in Europe.

Chapter 6: What impact do deepfakes have on individuals and society?

1664.504 - 1684.301 Aoife White

And by the time it comes out, the thing that they were trying to capture has moved on. And that's the law of unintended consequences, that things are snarling up processes that they were really never designed for. And you would hope that some of those things can be done better, that you can write something in a way that is a bit more clear and coherent. But that clearly doesn't happen.

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1684.802 - 1702.788 Aoife White

And I think a big issue is that there's just so many layers of things that you've got, so many different things you need to comply with. And that is painful and that is difficult. I mean, it would be... So one of the current idea of this deregulation push is just to peel back some of that or to exempt some types of companies.

0

1702.808 - 1712.644 Aoife White

I mean, there's a big talk of exempting startups or small companies from some of this or giving more time. So those things are in the mix. How useful it is, we'll see.

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1713.35 - 1731.46 Adrian Weckler

Yeah, interesting. Okay. Well, look, Aoife White writes for the European Correspondent Specialist in EU Affairs. Thank you so much for joining us today for the podcast. Rory Bones was on sound and JJ Clarke produced. I'm Adrian Weckler. You've been listening to or watching The Big Tech Show, and we'll talk to you soon.

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1739.692 - 1766.104 Adrian Weckler

You've been listening to The Big Tech Show with Adrian Weckler, sponsored by Deal. Deal's not just another payroll platform. It's one your team might actually enjoy. HR, IT, and payroll together, finally. Visit deel.com slash bigtech. We want to earn your trust and our members of the Trust Project. See our ethics policies at independent.ie forward slash our journalism.

1766.641 - 1770.567 Joe Malloy

Hey there, we are Indosport with me, Joe Malloy. We cover sport and we have things like this.

1770.927 - 1786.65 Unknown

If you ask Arsenal's defenders, Gabriel and Saliba, to play in that PSG team or that Bayern team, they would be exposed as much as those centre-backs were last night. Because effectively, the attackers were on top. Then you ask the question, how many defenders were actually on the pitch last night? Because none of the full-backs have no interest in defending. They're like wingers.

1786.971 - 1797.002 Unknown

And I've seen Saliba and Gabriel in an open game in that League Cup semi-final doubleheader against Newcastle last season get torn apart by Izak. I won't have anyone convince me that they can defend in that space.

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