If you’ve ever felt like your content is thoughtful, your offers are solid, and you’re showing up consistently—but your best-fit clients still aren’t buying—this episode is for you. Today, I’m diving deep into the real reason your dream clients aren’t converting: you’re likely speaking to the wrong part of them. I break down why pain-point and results-based messaging no longer create the demand you need—and what does. In this episode, I walk you through the concept of identity-based messaging and how to shift from chasing attention to creating emotional resonance. You’ll learn how to mirror your clients' next-level identity, create content that triggers demand, and refine your message in a way that makes the right clients say “yes” before you ever pitch. If you’re ready to move beyond likes and engagement and finally craft messaging that converts with ease, this episode will change everything. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:38 Understanding Client Messaging 01:38 The Real Reason Clients Aren't Buying 03:26 The Shift to Identity-Based Marketing 04:13 Personal Experience and Insights 07:04 The Power of Resonance in Messaging 11:54 Invitation to Join the Training 13:13 Conclusion and Newsletter Sign-Up QUOTABLES: “ Pain point Marketing works. I get it. I learned it in college, in my marketing classes. It does work, but it takes so much flipping longer to work. Why? Because pain point marketing attracts people who need convincing.” - Julie Solomon “ You do not need more volume. This is not a lead problem because if I dropped a thousand more leads on your lap with you having the same challenge that you currently have, it's just gonna create more problems. So it's not more volume. You need more resonance.” - Julie Solomon RESOURCES: [STOP SELLING LIKE IT’S 2020] If you’re a coach or service provider who can’t get past $5K–$10K/months and still piecing sales and messaging together manually—this is for you. Join me for this June for a LIVE, free training that shows you how to fix the messaging and positioning gaps keeping you stuck. The Revenue Accelerator is how you scale smarter. [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MY $1 SECRET] This tool powers millions of stores—and could power yours. It’s not just for shopping—it’s a secret weapon for selling, too. Get the details and my discount here!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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