What if you'd worked hard so hard to create a brand with all the right optics and suddenly, it all came crashing down? Dave Hollis, today's guest, experienced this when his wife Rachel wrote her renowned book, Girl, Wash Your Face. Rather than having the devastating effects he feared, Dave instead witnessed more authentic connections than he'd ever seen. This seismic moment showed Dave that a different brand-building approach was not only possible but also necessary. As former President of Worldwide Theatrical Distribution at the Walt Disney Company, releasing some of the biggest movies in history, Dave had built brands, which gave him unique insight into personal brand-building.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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