Understanding SEO concepts like paid traffic acquisition and intent-based searches is easier than one might imagine, and if put to use properly, these digital marketing strategies can yield millions of dollars. Today's guest is Rick Steele, and he joins us on the show to speak about how his use of SEO strategies has enabled him to build multiple billion-dollar businesses. Rick is not just an incredibly masterful businessman though, he is also a celebrated philanthropist and ambassador of effective altruism who is organizing a movement of high net-worth business leaders, to bring them together to solve immediate humanitarian and environmental concerns. He is a bestselling author, has been featured on the Inc 500 list twice, was named Humanitarian of the Year by Harvard Business School, is listed amongst FastCompany's most innovative companies, and has been featured in Washington Post, Forbes, Entrepreneur, ESPN, Huffington Post, and Fox News. Amazingly, Rick is also a 13-time IRONMAN who has recently just completed seven marathons in seven consecutive days on seven continents! In our conversation with Rick, he talks about his early adoption of online, direct to consumer sales, and takes us through the entire process of finding a product to tweaking the way you market and sell it on your website.

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