"How many trademarks do you own?" If you're planning on selling your coaching business, expect this to be one of the first questions you are asked by potential buyers. During this episode, our guest, Todd Herman, shares the stories of how he successfully founded, scaled, and sold three different coaching companies. Todd has been in the coaching game since before most people even knew what coaching was, and because of his experience, his passion for the industry, and his desire to continuously improve, he has made a name for himself all around the world! Todd explains the value of trademarks to your personal brand (and why he doesn't ever hold back when it comes to protecting his own), why traction trumps content in the coaching world, and why you shouldn't let your ego control your business decisions. Tune in for an interview that is unlike any other we've ever had on this show!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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