Most of us are aware of the incredible power and scope of the behemoth tech company Google. While they may have initially started with the aim of building a sophisticated search engine, today they are primarily focused on advertising, which impacts the type of search results most readily available to their users. This means that users are often left wading through non-specific search results in a desperate attempt to track down what's relevant to them. But this doesn't have to be the case. Our guest today, Sam Richter, has spent plenty of time and energy constructing an elegant solution to these challenges, saving businesses hundreds of hours otherwise spent on fruitless research. In addition to being one of the world's top-rated keynote speakers, he's also a bestselling author and a leading authority on Sales Intelligence, a concept that he deftly unpacks today! Tuning in you'll learn about the extent of the invisible web, easy tips for applying Boolean logic, and how "thinking like the author" can get you the results you need quickly and efficiently. Today's episode is packed with great insights along with easily accessible and actionable steps for increasing your reach and building your network. Tune in to hear it all!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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