As Chandler Bolt explains in this episode, publishing a book is like getting the keys to Narnia — it opens a magical land of opportunity for your brand. As the CEO of Self-Publishing School and with six bestselling books, we've brought Chandler onto the show to share the secrets of self-publishing, along with the incredible brand benefits of publishing a book. We open our conversation by comparing self-publishing with traditional publishing, with Chandler commenting on why self-publishing is the better option for most people. From a breakdown of costs to details on cover design, we dive into the specifics of self-publishing and what you can do to make a slick-looking product. After unpacking the services that his company offers, Chandler provides insights into packaging, printing, and shipping your work. We then focus on how your book can function as the world's best business card, getting your foot in the door of podcast appearances and speaking events. Near the end of the episode, we touch on how you can get your book onto best-selling lists and earn persistent sales. Tune in for more on becoming a best-selling author.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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