In this powerhouse episode, AJ welcomes longtime friend and marketing strategist Lee Pepper to unpack what most brands miss—real strategy. From leading marketing for a private equity-backed company that scaled 60X to writing a leadership playbook rooted in military mental models, Lee brings the kind of clarity most execs never get. The conversation dives deep into: Why most marketing fails (spoiler: it's not the tactics) How military frameworks like "Commander's Intent" translate to corporate innovation The overlooked role of marketing in HR, finance, and company-wide leadership Real vs. vanity metrics (and how to stop being "Twitter rich and dollar poor") Whether you're scaling a startup or revamping a marketing team, this episode delivers the insight and strategy you've been missing. 🎯 Pre-order Lee's book Never Outmatched: neveroutmatched.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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